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tv   Jobs and Gates  Al Jazeera  January 19, 2018 3:00pm-4:01pm +03

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or if you join us on sat. between. this is a dialogue i want to get in one more comment because this is someone who's an activist who's posted a story join the global conversation at this time on al-jazeera. this is up to you to understand the very different way where there. is and we don't . this is al-jazeera. with a check on your world headlines the gulf crisis has taken a sudden dramatic turn al-jazeera has obtained audio recordings of a cattery royal family member shihab. the man who was portrayed by saudi arabia and
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the u.a.e. as the main opposition figure to the qatari government he's now accusing saudi arabia and the u.a.e. of fabricating the gulf crisis in order to seize cats ours wealth he accuses mohamed bin saudi man and mohamed bin zayed the saudi and crown prince as of parting the entire crisis in the audiotape he threatened to end his life because of the immense pressure from crown prince surrounding the gulf crisis was residing in saudi arabia since the blockade began last june he then moved to the u.a.e. where he accused the government there of detaining him he was then moved to kuwait where he's now in a military hospital. i am our beloved in ali bin abdulla tenney posting this audio on january the fifteenth i have resolved to put an end to my life as i have come to a dead end just mohammed bin zayed has nothing to do with ending my life however
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due to the pressures on me my confinement and inability to return home all during my family namely my two daughters i have decided to end my life with the aim of preventing any harm to others i can martin do you being a cause of harm to anybody i love as a result of acts of another person with power and influence my is to god the almighty the gulf crisis is based on interest on li and the desire of both mohammed bin zayed that mohamed bin sideman to use the wealth and riches of qatar i urge my fellow qatar ease to defend their country be aware of them the may blind your eyes with more money to destroy your country i refused that and i was put under tremendous pressure by them and recently under constant threat the day
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before was the worst my fellow gulf citizens you are old brothers so do not be overwhelmed by malice or fight for in significant issues i hope you all forgive me and see you in the afterlife curtis y p g commander say turkish forces have fired around seventy shells at villages and controls in the offering in the streets of northern syria they bombard men from turkish territory began around midnight and continued into friday morning it y.p. g spokesman in africa and says this marked the heaviest turkish bombardment since and corrupt stepped up threats to take military action against the kurdish region stephanie decker has the latest from montauk out on the turkish syrian border. we've just heard from the target's defense minister he's made it very clear that the operation enough will go ahead it will start he says turkey has no choice other than to clear what he called terrorists from its border in northern syria and that this should happen without delay now concerning those shells the shelling the
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setting the most intense it's been since the last week or so of tension and he says this de facto means that it is started at the same time he's saying that to the time he's to be right for there to be sort of the minimum civilian casualties. that will move hold of forty five million dollars payment to the un's relief agency for palestinian refugees the money which was earmarked for food aid was promised last month this is on top of a sixty five million dollars to announced earlier this week at the time we provided that note that information to under a we made it clear that it was a pledge it was not a guarantee and that it would need to be confirmed later at this time we will not be providing that but that it does not mean i want to make it clear that does not mean that it will not be provided in the future a spending bill to keep the u.s. government operating has passed the house of representatives the legislation to release funding for
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a federal agencies until the middle of next month will not be debated in the senate government agencies are warning employees of a shutdown later on friday if the money isn't approved those are the headlines on al jazeera face to face is coming up next to stay with us. he and i in a sense grew up together we were within ear of the same age and you know we were kind of naively optimistic and built a big company and most of it as rivals but we always retained a certain respect communication including even when he was sacked i got to go out and spend time with steve joel was the man of many lives wonderkid level
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a sort of new age guru of high tech. bill gates the richest man in the world a relentless achiever fueled by dreams of greatness. to supernovas who synergy and rivalry led to the creation of a binary system with a friendly i don't think they called each others say no it's my birthday happy birthday i don't think it was that kind of relationship and microsoft's just you know that it's mcdonald's the only thing they had in common was having dropped out of school to pursue their vision of your dreams though they never worked in the same company they created an industry together and we have a hippie editor. gates and jobs the mightiest jewel of the tech industry has ever known the epic battle
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between mac and p.c. jobs the hippie and gates the geek literally dictated the future of the computer. in the seventy's steve jobs and bill gates are still adolescents video games are just starting to appear. computers still are enormous machines super computers that only the largest companies can afford a market dominated by the american multinational i.b.m. . a native of seattle and son of a well family bill gates enjoys creating computer programs and software during his high school and university days with his friend paul allen. bill gates and paul allen they were after harvard and at a computer store or at the bookstore in harvard square there was a magazine popular electronics january one thousand seventy five and it had a picture of the l tear on the cover that was the gun that was fired the start
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of the race for them the old hymn of the dinosaurs of posts in the computer who's a rudimentary tool a mix of total switches and flashing lights it is reborn thanks to bill gates and paul island by creating a programming language for the ultima called basic they provide it with intelligence. level lucia knowing. the languages thing was what they were passionate about bill gates and paul allen's goal in one hundred seventy five was to dominate the languages business on personal computers that's why they left harvard immediately afterwards in april nine hundred seventy five gates and allen start their company microsoft the purpose is to sell basic but above all to develop new software for future computers also in one thousand nine hundred eighty five in palo alto california another do you steve jobs and steve wozniak high school
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students who are fans of this new technology also discovered the ultimate h. the start of an epic journey. steve was now he looked at that altitude for him this was not elegant. too many chips the thing was too big so immediately what was was doing as ed was saying i can design a computer all on one board this would be the one was in jokes of the first to succeed in putting all of the components that make a computer hooked onto a single board power supply keyboard and memory all connected to screen the two friends have just invented the personal computer making out the one was purely was his idea and it was purely his design but once he showed it to his good friend steve jobs steve is the marketing person that you see. we can make money.
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but for now the apple one is being manufactured in the job's family garage. i'm pretty much the only person who worked in the car eyes at least on the apple line. steve jobs was on the phone all the time he was in the kitchen on the phone and i was in the garage testing up on boards one year after the founding of microsoft the apple computer companies established in april nine hundred seventy six microsoft and apple the two pillars of the computer revolution they both and a believe that computers were not just important but crucial. and. and yet they had a very different way of going after it jobs was coming from hardware and and gates was coming at it from software and that was so they came at it from two
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different directions but they both. were very strong minded men who believed they were they were changing the world. while bill gates continues to develop his basic the silicon valley do you will push ahead steve wozniak develops the apple two steve jobs looks for investors so that he can grow his young company. impressed by jobs angel investor mike market invests two hundred fifty thousand dollars in apple which expands and moves to cupertino where its headquarters are still located today. the how many calculators you want to marry and you have to use the automatic bank telling machines short so life is already seducing you into learning the stuff and it's certainly not an eight nine hundred eighty four ish biz vision at all it's
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just going to be very gradual and very human and will seduce you into learning how to use jobs and was unveiled their new computer in the spring of one thousand nine hundred seventy seven at the computer fair in san francisco the apple two is a smash hit. the apple two was a huge that it was actually really the first all usable personal computer the apple two always you know i always thought it was magical because you could do almost anything you thought of if he were creative enough the apple to the first personal computer designed for the general public the sales are phenomenal it in bodies the computer revolution but it has a serious handicap and the person who has the solution is bill gates was the acro version of basic but it wasn't. completely up to date that was a certain aspect of it that wasn't in there so they began looking around for
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another version of basic that ran on that ship at the apple two used and microsoft was a company that had it so they got in touch with bill gates. with basic microsoft supplies with the apple two locks this is the first collaboration between bill gates and steve joel but at the end of the seventy's thanks to the success of the aapl to the spotlight is on steve jobs and then in one nine hundred eighty they went public so there are all these people have stock that got very rich and it was one of the first public companies in the personal computer space where people got rich so then people turn to really paying attention what's it like to get rich it's very interesting i was worth. about over a million dollars when i was twenty three and over ten million dollars when i was twenty four and over one hundred million dollars when i was twenty five but.
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especially the play in my life it was it was not the most important thing the most important thing was the company the people the products we were making the products also the obsession of bill gates his vision of a world organized a run software. there's a lot of people who are forecasting that they'll be software stores just like there are record stores today and that they'll be thousands and thousands of those and i think i'd have to agree with that or mine of those first product was basic and that was sold to apple and that was sold to radio shack and commodore they were all customers so he already was doing business with sort of everybody that was trying to make personal computers he was the first person to really have the idea of a software company separately from a hardware company and that maybe the software company was going to create more value the hardware. but apple was the big elephant you know bill gates was the
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mouse so bill gates being that position he was a scheming you know strategic guy and he managed to work his company up despite the fact that the giants of the personal computer business apple and to some extent in i.b.m. were giants and he had to get his software on to them in order to grow his company . i.b.m. the computer hardware giant soon entered the new personal computer market but computing was a nothing without software so i.b.m. known as big blue turns to bill gates who seizes the opportunity and in one thousand nine hundred eighty signs of a lucrative contract with i.b.m. his new computer operating system would run on all i.b.m. p.c.'s and most dos is the backbone of the p.c. and it makes the computer easier to use. the smartest thing he did
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maybe the smartest thing he ever did. computer business was that he got i.b.m. to sign a deal that gave him a one time payment but allowed him to license it other people who might clone i b m's peacey. i b.m. did not really think anybody else was in a successfully clone their p.c. so they didn't care it's bill gates's must have strong in addition to his contract with i.b.m. he retains the right to sell his computer operating system to any of big leagues competitors bingo with dos gates sets the software standard for the entire p.c. industry i'd say within six months of him doing the i.b.m. deal. everybody in seoul can value about microsoft.
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in the early eighties steve jobs and bill gates are still under thirty two key players in a rapidly expanding industry meteoric success stories for two very different personalities. robert cringely knew both men well he worked with gates and jobs starting in the late seventy's a former staff member at apple he switched to journalism and for more than thirty years has written about their rivalry with bill was always about the money with steve it was never about the money and money is nice but it was never about them i am so that that made them black and white you know up the dow up because they were there very very different people i hired steve jobs at atari when i think hughes ninety. he was very sure of himself and was quick to judge whether he thought you were smart or dumb and
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if he thought you were dumb he was dismissive even if you were his supervisor he he was very good at knowing what he wanted and he would just steamroll you into doing it and he definitely relied on his instincts a lot he relied on his gut he talked about that all the time and that's a certain type of spiritual dimension of being into being you know we had read books about for instance gordon chief a famous russian spiritual master who was always talking about integration and a whole mess which means using all your faculties which means using your third eye of vision. in the seventies like many of the hippies at the time steve jobs and his friend daniel costa leave to go to india the trip is a rite of passage a search for spiritual wisdom. we were looking for
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a wise man who had secrets of knowledge for us. nothing really much happened to us we did not find the guru we hoped we would find. steve would talk about all this. spiritual stuff and yet he could be a cool person you know he he he had a real troubles with intimacy he couldn't allow himself to get close to people. i don't know why you know he loved the idea of spiritual ism but to live it was hard for him. and bill is just geeky you know he's he he's just a very nerdy guy and as such in especially his early years he had problems
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communicating and being understood and his family didn't know what to do with them and he found his niche in business and technology and succeeding just on the basis of brainpower steve jobs and much better marketeer than more than bill gates was but he was not really that technical he was not a technical code writer bill gates could write code and write good code bill just different he led with the data and with the inside in the technology of the idea were steve led with you know what's it feel like to look like you know so. much more technical much more marketing where we are one. in one recent one.
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was. produced. in one thousand nine hundred forty jobs the king of marketing unleashes a groundbreaking advertising campaign this is to promote his newest creation the legendary macintosh a rampart against the r. well in world of the giant i.b.m. after the macintosh nothing would ever be the same again simpler operating features new design the most appears and the graphics interface those little windows that make life so much easier these innovations combined with software developed by microsoft like excel and word make the mag an overwhelming success in fact bill gates becomes a key figure in promoting the mac for years now it's a great machine it's a step forward in terms of the way users graphics and the speed in business machine
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a lot of people are going to be able to afford that's a very very useful machine there was a lot of collaboration on the back there was microsoft roads really great. things for the for the muck you know excel came out first on the mat the atmosphere was fine when he came i remember the first couple times remember that we were not competitors at all at that point they were our allies and helping making the macintosh happen so we got along very well with them they were similar toss in many ways. welcome to the macintosh software dating game. software ceo's could i please ask you to introduce yourself in a power to be of the dating game hosted by jobs the contestants of the software producers who contributed to the success of the my name is bill gates i'm chairman of microsoft and during one nine hundred eighty four microsoft expects to get half
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of its revenues are macintosh. behind the smiling facade steve jobs place the king and treats bill gates like a vassal for making numbers three describe your ideal relationship with apple. will be so in our software independently so the key thing is that apple gets a lot of consistent standard machines out there quickly i spent the whole time two days in a y. e with bill being ignored. we were treated like some crappy little it was like the most oh it was horrible we went for a walk bill and i went for a walk all the way the diamond head and back on the beach talking about how screwed we were which is what we're going to do lotus going to sell us we are so let's show we had work prostin to excel we're just like we're just excel saturday extra because they were just blowing as offered. bill gates
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is bitter but we tains his foresight the monks were nuns graphics interface represents the future of personal computer without a qualm he makes his move you know i didn't trust bill gates you know while we were working on the macintosh i was one of the first people apple to catch on to the fact that microsoft was cloning the macintosh they were making their own version of the macintosh operating system. i was always on the phone with a fellow who was in charge of microsoft's application software he was asking me questions about how the macintosh system software word that he didn't need to know to do what he was doing so i kind of caught on to the idea hey there being the mac. i told steve he wasn't worried about it at all jobs is in reached when he learns that microsoft is launching a new operating system windows there was a pretty strong disagreement with windows game you know then that was probably of
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all of the things that are absolutely in there comes out was the that was the thing the that upset out of the most of the numbers of people so there. are lawyers. and the summer and certainly you know i'm sure upset steve to some some extent. he was very upset and his first reaction was get bill gates down here tomorrow and i thought well boy you can't use all your competitor doubt it might take a week or so. i think i was amazed or was there the very next day. i was very impressed by bill gates because there was an extremely angry steve jobs in there and there are maybe eight or ten other apple people but just bill from microsoft no entourage no one there with angry steve jobs pouring down them just yelling at him you trade us how can you how can you be trained and bill
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gates as cool as can be said about well steve that's one way of looking at it i have another way of looking at it he knew that the graphical user interface was the future of computing and so if he wanted to be able to remain in you know dos was everything dos was huge but he knew that if he didn't do windows he'd be out of business. bill gates goes on the offensive job's already had a taste of this when renewing licensing for basic which he quipped apple two still cupertino is best selling computer it's the end of their collaboration no it's open warfare they have a go she ation and bill held out for a extremely high price that he didn't expect to get and steve sell trapped and so he paid bill what bill asked. he overpay
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for the contract extension of. microsoft basic they made so much money from that apple contract that they devoted the excess money the money they never expected to get to creating an international business we always talk about companies plane cats it's a chess game well everybody else was playing chess bill was playing three dimensional chess he already had his move on another board already calculated from three moves on the previous board so if you look at the fact that microsoft more than half of microsoft's business is now outside of america that wouldn't have happened without apple were. the. gates increasing success job's becomes even more of a megalomaniac the world's no revolves around him he creates his own personality
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cult the machine is heads and it literally recognizes him as its father. and a great. list in the show it is written. that i introduced a man who didn't like. speed. oh i think if you talk to a lot of people on the mac team they will tell you. it was the hardest they've ever worked in their life. some of them will tell you who's you know the happiest they've ever been in their life but all of them will tell you that is certainly one of the most intense than cherish experiences they will ever have. so. you know. some of those things you are not sustainable for some people.
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this is no good. it's business. meet young river traders who say. they can neither read nor write but they know they're. very dangerous to. gamble with their. will do anything just to earn. risking it all to destroy it when al-jazeera. the latest news as it breaks the government of mali so maggie has pushed to have as a result all that if that will make argentina's economy more competitive state with detailed coverage in two thousand and sixteen when the government stop subsidizing that's all the cost of polluted jumped by sixty percent the queues disappear at least for a year from around the world the military and the establishment in the capital bangkok know that it's very difficult for them to win support in parts of thailand
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like this. the controversial leader of islamic jihad papa scott who is one of the most one internists in history is really come to terms on his alleged extra judicial killings by israeli intelligence and mossad says being caught in the must cause the outcome is only this if someone tried to. immediately superintelligent was shut down the border kill him in damascus at this time on al jazeera world. this is al jazeera i'm dating and i'm going down with a check on your world headlines the gulf crisis has taken a dramatic turn al-jazeera has obtained an audio recording of a qatari royal family member of. the emits he threatens to take his own life as
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a result of the pressure he said he was put under by saudi arabia and the u.a.e. he was portrayed by saudi arabia and the u.a.e. is the main opposition figure to the cats are you government. is now accusing the u.a.e. of fabricating the g.c.c. crisis in order to seize qatar is wealth he also says one hundred been sandman and . the saudi and i would be crown prince as plotted the entire crisis kurdish commanders say turkish forces have fired many shells of villages eight controls in the off city in district of northern syria the bombardment from turkish territory began around midnight and continued into friday morning a y p g spokesman in awfully and says this marked the heaviest turkish bombardment since ankara stepped up threats to take military action against the kurdish region stephanie decker has more we've just heard from the turkish defense minister he's
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made it very clear that the operation enough will go ahead it will start he says turkey has no choice other than to clear what he called terrorists from its border in northern syria and that this should happen without delay now concerning those shells the shelling the intensity the most intense it's been since the last week or so of tension and he says this de facto means that it is started at the same time he's saying that to the time he's to the right for there to be sort of the minimum civilian casualties the u.s. says it will withhold a forty five million dollars payment to the un's relief agency for palestinian refugees the money which was earmarked for food aid was promised last month this is on top of a sixty five million dollars cut to announced earlier this week. at the time that we provided that note that information to honor we made it clear that it was a pledge it was not a guarantee and that it would need to be confirmed later at this time we will not
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be providing that but that it does not mean i want to make it clear that does not mean that it will not be provided in the future you're up to date with the latest headlines on al-jazeera it's back to face to face next then it's the news hour also you than by. a difficult imo curial leader those close to steve jobs describe him as unapologetically pragmatic a dictator who ruled by instinct more than loyalty he believed in a very small groups of people being questioned to greatness and that was in part because he felt that he could only. lead i have felt people at most and so why not lead the best and the so he was constantly trying to figure out who is the best ever you know i was fired by steve jobs three times i
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was fired because i was kept dropping out of the best. i'm john sculley brother of apple in one thousand nine hundred three steve jobs lures joan sculley away from pepsi cola to become c.e.o. of apple with this legendary phrase you want to keep selling sugar water all your life or do you want to come with me and change the world they start off as the perfect do you do to mediocre mac sales combined with jobs increasingly to run ical counted to the honeymoon is soon over. it came down to eventually on the board a war between john sculley and steve jobs and in the end because steve jobs had actually burned out so many people and created so much animosity and
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fear about himself when the board came to a vote it was almost like the entire company voted that would they would rather not have steve jobs around anymore. tell us about your departure from that. it was very painful i'm not even sure i want to talk about it. what can i say i had the wrong guy that was stolen. and. he destroyed everything i spent ten years working for and a friend of mine who was working at apple that day the day that steve left and they were all called out of their offices and they all assembled down on the in the parking lot and sat on the curb and everything and they were. told our one of our you know our founder steve jobs is leaving the company and nobody care they're like good good we can get our work done with all of this craziness and madness and
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nobody cared. for steve jobs his eviction from apple in one nine hundred eighty five it feels like the tragic end of a love story he has been robbed of his child soon afterward using his own money he creates a new company next he is going to prove to everyone that he doesn't need our polling and will continue to revolutionize the world of computers in his own mind he was the sole genius behind apple stores but we got it right now thanks. to mr because he needed friends he needed people to help. and microsoft never did anything for me. but they didn't oppose next either you know bill didn't seem next as a factor. he didn't see he didn't seem next as good as being evil having the potential for success and so he didn't have to oppose it.
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first thing to look at in this product is user interface that's perhaps the most important thing about this product this is the user interface of windows two point zero of windows in the late eighty's after a basic and dos bill gates wanted his new operating system windows to become the standard system worldwide roland hansen is the man who made bill gates the software industry's number one media figure and it's also due to this marketing wizard that windows the graphics into fees which would conquer the world owes its name. we realized that the opinion really not your ex they were calling these buoys none of these writers were calling them goodies anymore they were calling them all windowing systems because they were creating windows on the screen. or is it
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a holy crap if these are all we're doing systems there's only one name we can be we have to be microsoft windows. well windows ninety five is so easy even a talk show host figured out. windows was an affront. to jobs windows was an insult to jobs. descent relative of mine windows in just ten years is installed in almost all computers on the market gaining planetary success with windows ninety five gates and the p.c. definitively dethrone the mac. if
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you make i've grown man cry. windows was a way to move everything that he wanted to do forward and it was the foundation for everything that followed. that was one of the windows ninety eight came out real revolution personal computer windows as you point out as are ninety percent of the computers around the world i mean today still is a phenomenal fact. and i don't see that changing anytime soon with the fantastic success of windows ninety five the geek from seattle becomes the monster of software and also the richest man in the world interviewed at the time by robert cringely steve jobs expresses his contempt in a few stinging words he describes what caused the break between him and his old wife the only problem of microsoft is they just have no taste they have absolutely
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no taste and. that means is that i don't mean that in a small way i mean in a big way. so i guess. i am saddened not by microsoft's success i have no problem with their success they've earned their success for the most part i have a problem with the fact that they just make really third rate products their products have no spirit to them the. the steve decided that. maybe he had gone too far so he called he called bill up on the phone to apologize and he said he said bill. you know i saw the documentary you know i think i think maybe maybe i shouldn't have said that publicly about about having no tastes and and bill said well thank you steve you know our really want to thank you for doing that i think
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you went too far and then bill said and then steve said but it's true you know you thousand. i think i should've said it publicly but you know it's true and bill said steve i may have a taste but you said my whole company has those days. after the failure of next and by the success of his wife bill gates jobs gets back on his feet by investing in pixar a computer animation film company that would become a good mine and as usual he takes food credit for it. but when i first met ed catmull who ran the computer division of lucas film who i founded pixar with we did it together. ed showed me what they were working on and i was i was blown away in the graphics were you know years beyond anything i'd ever seen before and he told me of his dream to make the first computer animated feature
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film and i bought into that dream both sort of emotionally and financially and we found at pixar. it's just wrong you know it's just wrong that's the part of the marketing story that he sold about himself which is a good story but it's just wrong he's not pixar these the money of pixar he seductively narcissistic articulate something just not right there but. whenever he wants to sell some boy does he do it including himself in one thousand nine hundred ninety five toy story is the first fully computer run emitted film to become a blockbuster it paves the way for pics on his continued success propelling a triumphant steve jobs to center stage once again and here's where steve did something he was really good at he grabbed the moment. and he took the company public based on nothing we had basically no cash. we just had this movie and then
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your critics it was going to be good and he took this is where he can sell something right he took that idea and sold it to pixar public became a billionaire overnight ten years after job's departure apple still hasn't recovered the company is on the verge of bankruptcy one last card to play the return of the wonder boy apple appoints jobs as c.e.o. and by since former failing company next when he came back to apple in nine hundred ninety six he was a much more mature much better you know he'd gone through a success of one company with a failure of another so he had left his youthful craziness behind it. i think is one of the greatest turnarounds in the history of of any industry in any country anywhere to have a man come back to a company that was really going down very rapidly. in very bad shape and
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then pull off that success that he did something half of that that that did change to. what i believe it was was that for the first time it was his money next it was his money he was losing at apple it was arthur rock's money you know it was the it was the public's money it was wall street's money it wasn't real money. i view to his return to apple steve jobs back into mind develops a new plan of action an occasion to make an amazing the known small to his adoring public. and i'd like to announce one of our first partnerships today a very very meaningful one and that is one with microsoft. the discussions actually began because there was some. patent disputes
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and rather than now i know. rather than now repeating history i'm extremely proud of both companies that they have resolved these differences in a very very professional way and i happen to have a special guest with me today via satellite downlink and if we could get him up on the stage right now. that i've done in my career bill was genuinely happy when steve came by i think he recognized and felt. that losing apples as a successful company wouldn't be good for the industry and so and i think that was. that was when the relationship became closer and the relationship
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stayed close bill didn't do a favor for the city what bill did was microsoft had a successful business selling macintosh applications they were making a profit selling macintosh applications if apple went out of business the back software business at microsoft would go out of this is to so he had a franchise to protect. now the fact that steve jobs was sort of crawling you know they did better bill gates has another motive for coming to steve jobs eight the antitrust lawsuits pending against microsoft over its ten year windows monopoly. i'm here to share my story and answer questions about microsoft and the p.c. industry. i hope that my testimony helps the court to resolve the issues in this case that would be bill. especially after the trust battle.
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really. the day to day part of the company was really. getting to be very hard on him and that microsoft was so big and so successful that it was a time that he could move on and go on to something else. as gates steps a selling job as clients to new heights he adopts a new concept the ad campaign think different i return to his original idea of simplicity. the pain i most respect about apple is they have found a way to make complex things something. that was the thing different campaign thing different really got you the parent but then when you went to really explored. it
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was there for. a brilliant marketing idea for the the new home computer that gives its users the feeling of being special set apart from the standardised world of the p.c. . then he said ok i could build macintosh this forever but that would be boring so we're going to create a digital. abs strategy and we're going to create the i pod in the i phone and the touch pad and everything in there going to connect through computers but the computers only but. if we're going to carry their computers around and that's the strategy for ninety seven ninety eight ninety nine when they came up with that so then he could do what he did best which was designed brand new products so that steve jobs is that it's like i am an alchemist i am a magician you know i am going to make this rabbit disappear i'm not just going to
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make a rabbit i may disappear i want to make the buttons move around they like things that are matched. with the world steve jobs makes a new and unique contribution to our way of life a new digital wound with a single brand name that means innovation design and user friendly next don't always true of microsoft products. the big change would is the i pod. steve song use an impi three player do a lot of them around for two years or they are gone but they were reserved for techies and so apple created a better music player that was better because of the ease of use and then they had to fly the way to feed it and in doing so of course. they took the
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record companies that claim to us you know they they they said they stole the music business from the record companies because the record company saw all this is kind of interesting but it's not going to mean anything it's nothing you know this is no big deal apple told the record companies that their goal in the first year was to sell a million music downloads. they seldom use a million music downloads in the first week. they sold one hundred million in the first year they sold a billion in the first two years and the music business has changed forever and the record companies say what is that what and where did that come from. an i pod. a phone. and an internet communicator.
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an i pod. the iphone defining steve jobs as a modern visionary able to satisfy every consumer need and desire. confronted with counsel perhaps he realizes his days a number no time to lose to make his mark in history that apple is going to reinvent the phone he was out running a company that had gone off and done some really amazing things and was no longer in this sort of i'm in the shadow of a bill gates about the shadow of microsoft apple's become this enormously successful company apple's those more business when i really have all those more business and i phones and microsoft those in total business and they're the most valuable company in the in the world now steve jobs didn't change the world steve jobs capitalized on a lot of things bill changed the world bill made software what it is today if bill
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had created the standards you know him or stop us windows and was very dogmatic at making sure those standards took hold we wouldn't have the technology we have today and i'm talking globally i'm not talking of the united states globally he impacted the world in terms of what he did with software. he decided to do the same framing for him for perry. this is my last you know. and it's the middle of this year in july that i moved from being a full time employee at microsoft to working full time at the foundation be the first time since i was seventeen that i'd have my full time microsoft job far from the realm of high tech rivalry bill gates known chooses to help alleviate suffering in the world the foundation he heads with his wife melinda makes this
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billionaire the most generous philanthropist in history he keeps a vigilant tie on microsoft but today the dreams he no choose linked to humanitarian causes is go down in history as the world's greats once was no doubt about it no one comes closer and so i think for anybody else whether of steve jobs or whoever your view of bill changed a little bit when you saw what a good job he was doing i mean it wasn't like some guys screwing around with rock stars and occasionally showing up at a charity workers or is it really focused you know like that she will goals you know why about malaria no big deal you know things are just amazing right. what individual in the history of money has devoted twenty billion dollars to anything. no one would give bill gates so he's you know plays to win a place to win. steve never got their state ever give a penny pincher i once had
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a conversation with steve much later after bill gates retired from microsoft and he was doing what i thought was great stuff that trying to eradicate diseases in third world and stuff and i said well you know even though bill gates on a wrecked the technology industry for a decade or two you got to be proud of what he's doing now and steve looked at me and said what do you mean distributing is ill gotten gains you know us and he wasn't ready to give him all that much credit for that. steve jobs never missed a chance to insult his old enemies like these awful commercials that made p.c. users and critics say something positive for the p.c. ok easy p.c. you are a wizard with numbers and you dress like a gentleman you see well. i guess you are a little better of creative stuff thank you even though i didn't shoot my own which . maybe twice. in two thousand
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and seven the two giants come face to face for the last media event pasta confrontation has at last given way to peaceful rivalry first i called jobs because i thought he'd be the hardest to get and he said bill does it i will do it but we have to keep it i want to keep it on a high level i don't want to just be a fight what's the greatest misunderstand between you and your relationship and about eat each other what would you say would be we've kept our marriage secret for over a decade now and i was competitors in certain ways we watched the american way right the commercials and you get annoyed at each other from there i know i have to confess i like p.c. guy but yeah he's great i know you know that i want our to those you know the art of those commercials is not to be me but it's actually for the guys to like each other. on. their.
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p.c. guys p.c. guys great i like a lot of the. his mother loves this mother but i just i have the bills still viewed. as kind of a freak and he's fascinated by you know that people say why should you let. steve treat you that way and build an even though he was being treated a certain way he was just. watching this and saying who is this guy audio how does this work either is there an algorithm here i don't because i don't get it. with steve jobs health deteriorating bill gates paid a last visit to his longtime rival and friend it would be a bittersweet and the last chapter in a legendary june. after a lifetime of innovation steve jobs died on october the fifth two thousand and
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eleven. bill gates and steve jobs high tech giants who revolutionized the way we live work and play. as earaches pros prominent figures of the twentieth century and how the rivalry has influenced the course of history it was the human revolution coming his own way feel castro is a feudal east the not a communist that just really wanted his country che wanted international revolution became a point when the relationship came to an end the icons of revolution who changed the course of latin american politics. and fidel castro face to face at this time on al-jazeera.
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from flowing i mean winds to an enchanting desert greece. had i was been raining heavily again the quasi falls out borderline between argentina brazil and paraquat really sits underneath this cloud it is sort of area and there's more to come i think focus continues right in the same sort of area causes more in the brazilian sol in the auction tyneside but the reason the falls as a good is it rains a lot there unfortunately a good part of brazil for the noles is still dry and you can see that are a long way nose for you pick up the amazonian rains almost at saw the amazon as of when the series in this part of argentina the sun's out it's nearly thirty degrees at the santiago similar sort of picture rommel chance of cloudy even the odd shower
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we saw some pretty heavy showers yesterday in panama and you can see why rate is a sort of circulation here and certainly panama costa rica up towards the cust nicaragua and honduras where we've seen rain recently and it looks like it will do again that is to focus on again panama might be the heaviest showers this is mostly right up towards belize occasional showers possibly in cuba and in jamaica where there's not really been the story in the u.s. recently cold house and if anything the cold continues was snowing through idaho and wyoming. the weather sponsored by qatar and race. the scene for us where on line what is american sign in yemen that peace is always possible but it never happens not because the situation is complicated but because no one cares or if you join us on set there are people that there are choosing between buying medication and eating this is a dialogue i want to get in one more comment because this is someone who's an
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activist and just posted a story join the global conversation at this time on al-jazeera now he's here communicating to keep thinking good kind of on i still in afghanistan with some taliban fighters a new call to arms for taliban leaders a threat to their authority that it will shock to see the also children enslaved offer that in a southern part of the islam there were only love letters chats unprecedented access i still am the taliban at this time on al-jazeera. this is al-jazeera.

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