This advert shows a business meeting where 4 businessmen are trying to sabotage their visitors abmitions by causing him an unpleasant flight. However while they are explaining how they will achieve this, we see the businessman in question (businessman number 5) flying from New York to London via British Airway's Club World flight class. The advert demonstrates the seating arrangements, and food that you will recieve by flying under this class. The advert ends with the targeted businessman arriving at the meeting very happy and well, having had a successful and pleasant flight - much to the dismay of the other businessmen. The advert then ends with a voiceover and animation of the globe with the British Airways logo and the text on screen New Club World on Long Haul Flights from 5th January.