Skip to main content

tv   Communicators at State of the Net Conference  CSPAN  March 27, 2017 1:28pm-2:04pm EDT

1:28 pm
but they can to build and maintain relationship with other countries developed over the years as their commander-in-chief. thank you. >> famous senior year at durham state university. the trump administration is taking care of the issue, and a thing education that includes -- the first 100 days. etter medicare, obamacare that started. as a black man, i would like to see that. >> hello, my name is claire. i'm a senior pr manager, graphic design minor harvard university. in the first 100 days i would like for him and congress to address the issues of federal funding towards women's services because that affects people as myself another middle class and definitely lower class people. >> hi, my name is michael mann at all. i'm a junior here.
1:29 pm
for the first 100 days, i believe that trump should improve immigration policy. for one, the muslim ban -- i don't agree because for one i have a friend who is muslim and as forward the war policy, i don't think it's good either. i do believe that illegal immigration -- it is an issue, but building a wall isn't going to help. >> my name is mia, i'm a communications major. my messages to president donald trump. i know a lot of candidates make a lot of problems, but i would actually like and to lower the wages of employees. >> voices from the road on c-span.
1:30 pm
>> we talk with people are pressing congress on how to use data and technology to address questions about privacy, cybersecurity and campaign. >> and now i'm "the commicators," we want to introduce you to matter. what he do for a living? >> and supervisor, which i guess is a fancy way of saying i hope with communication, with average to technology community and tried to modernize the federal government. >> host: what is your background in that position? >> guest: my career has been at the cross-section of attack in the dirt, capitol hill, particularly leadership and offices than in the political space. i'm in this venn diagram of winning campaigns, trying to improve government and getting some tech jobs every now and again. >> host: so what is your trade?
1:31 pm
>> guest: well, i trained in computer science with old-school coding. i was pretty good and actual script, which is a total defunct language now. and also doing kind of communications marketing. i've always been pulled between those two worlds. >> host: before we get into what you do today and why you are here at the state of the net conference, how important today is tech to a campaign? >> guest: well, it's become a core competency, much like it touches every aspect of the campaign. it cannot stress enough how important is to winning an election. and obviously, the higher stakes the election gets, the more important that becomes. in the previous cycle, 2014 cycle, the deputy executive director and one of our primary focus is with making sure that
1:32 pm
the cycle was doing things as well and our successors in the 2016 cycle continued that in senator gardiner is now starting this chair and he probably ran -- not probably, he ran the most sophisticated campaign without questioning. >> host: corey gardner of colorado? >> he and chris hansen and others are all now at the an rfc. he's an incredible senator, the technology has become foundational to how you campaign. >> host: so when we hear it agreed in the newspaper, some as pressing the number, what does that mean? >> guest: in that context it probably means they are using data to have greater situational awareness and what they are likely to do on election day or during the election season because of the early voting and absentee, it's no longer really one day, but a couple week
1:33 pm
window. and it's possible now with technology and advanced data algorithms, et cetera, to get a sense real-time where voters are. their likelihood of supporting your candidate or opponent and elected it to go. you put those data points together and have a general picture of how the election is going to go. at least you're doing it well. >> host: what do you look at a voter? you look at someone's face the page, et cetera? >> guest: depends on the campaign and the level of sophistication. the more advanced levels, it's possible to use a very long list of data points to analyze activity and marketing information. these trends go all the way back to micro-targeting. you can now tank of the decade
1:34 pm
was the amount of sophistication creating the marketplace now available to campaigns. there's always kind of the space race between the democrats and republicans over who's got the edge over these kinds of tools and that will continue for some time. at times they had the edge and it's really about how can i put data points together? a more accurate picture of where they are. the primary data point is the first person contact. just leveraging all the data you gather in the campaign and all the call centers, all the doorknocking, the online surveys and the rest and using the data in a centralized way and layering on top of that and analytical way to say if this is true for them, other data points available to you, what does that say about where other people are? i do presidential level, both democrats and republicans do that at a level of sophistication that is at least equal to what you see in the marketplace.
1:35 pm
on a statewide level, it's the most it's ever been. you can't rest on your laurels. >> host: how significant is micro-targeting? >> guest: micro-targeting is not handed concept because that is about building tranches of voters, using technology to help select george w. bush to a second term. whereas today it is more possible to use it as an individual level. not in a spooky i know about you kind of way, but to actually identify voters in places that are -- would never have been captured by margaret targeting. and they give you an example. let's say there is a county overwhelmingly democratic and historically no republican return en masse. this is very true. it works either way. and so, as a result, actually a lot of low-hanging fruit because
1:36 pm
there might be 10% republicans there, but they don't vote because it doesn't matter or it's never been a debate it. actually figuring out who they are, this is some info sites have been pretty good at. i know it's important last gubernatorial race in virginia and will be important next year as well. so i know i'm not going to win in lincoln county, but there's that 10, 15, 20% republican. when these races are coming down to a couple thousand votes, that's the distinction at a very high level between traditional micro-targeting of those who like to snowboard and who's that 10% in southwest virginia who might vote for democrat or whatever. >> host: one of the terms we have a lot today's big data. how does that fit in? >> guest: it can be overplayed, like any buzz term.
1:37 pm
the data is the most valuable asset you have. also any other legacy data that exists from previous campaigns. i know this is something important last couple cycles as a result of the 2012 election. you know, someone volunteered, for example a cycle ago, knowing who that cycle is and it's a big part of what i know on the left as well. kind of an arms race over gathering more information, but also using it in a more intelligent sophisticated way. >> host: is up for sale on the market somewhere? >> guest: the voter data is public to most places. but the kinds of volunteer data and stuff is usually pretty proprietary to the political parties.
1:38 pm
there are exceptions obviously could this have more available in the marketplace power a lot of commerce transaction and targeting facebook as with increasing levels of sophistication and even things like one of my favorite analogies is the auto industry. i'm not an expert in this by any means, but what i've been told is from that moment of interest when you kind of see and add to your windshield wiper breaks, maybe i need a new car. the auto dealers essentially three months to get you to buy a car statistically. they spend a lot of time, energy and resources figuring out who is in that tone and let's get them to buy the car. if you're online and you show any hint of an interest, go to for about three months everywhere you go. that's an example. in the campaign, we don't have a three month window. with election day, early voting absentee.
1:39 pm
so there's a lot of commercial data points that can be useful to augment the data. >> host: the hottest that translate into your current job? >> at a foundational level, fundamental level, it's even broader. technology is fundamentally disrupting every sector of our economy. entertainment, news, again, transportation. i challenge anyone to think the sector that hasn't been impacted in the last decade in particular. and yet government is behind in that area. this is more than the surface window address problem. this is creating a disconnect between the way we live our lives on demand, efficient, 24/7 world where we can watch egypt on smartphones at 35,000 feet,
1:40 pm
you know, and the way the government works. that disconnect is getting wider. it's created a lot of frustration. as i like how i leverage what i've learned from the tech experience, but also campaigned, how do we apply technology to make government work better, which by the way, also has typically the side effect of working more efficiently and saving money at the same time. the ultimate policy no-brainer in my view as services for lower costs. it is because the disruption by technology is so fundamentally challenging our entire economy and government has no choice but to reflect that reality. and it will. we've been through this -- i don't think we've ever been through it -- our democracy was created in an aquarium -- aquarian society.
1:41 pm
it has improved upon itself for democracy is doing into an industrial society. we are at the same inflection point today between sort of an industrial economy in information economy or however you want to phrase it. that creates an amazing opportunity to not just survive as a democracy, but to create a more perfect union. he think about television and the amazing relic has played and will continue to play an obviously providing a transparent sense of ownership over public institution. imagine what interactive technologies can bring to the table, where you're not just watching, but you can be a part of it. so that is my day job. >> host: are very different set of rules for government then there are campaigns? >> guest: and rightly so. and the public institution,
1:42 pm
which can be a challenge sometimes. some of those rules need to be modernized and changed when he think about some of the paperwork reduction act, which was last passed in the 80s before most of the technology was on the scene. it's now actually having the reverse of that of ensuring because of the change in technology. there are examples like that. under the leaders innovation initiative, the last time it had been reformed, top gun, any deal with technology, or it says present day, that applies to the bill as well but needs to be performed. so some of those rules have changed, but i think the opportunity is i don't want to say greater because this huge everywhere, but in some ways can be really impactful.
1:43 pm
i go back to those guys, the folks who started in the 50s starting out the tv. i read a great article once about how they did it. i think were the serious grown-ups and we are going to deal with the newspaper advertisements and traditional city buses. you guys just play with these. of course, those guys not only became central to winning campaigns, but they were not to create games like 60 minutes and other things in the marketplace and information space. you could see a similar evolution in terms of digital technology and upcoming government where five, 10 years ago it was like okay, we are doing tv ad, kind of the old goa stuff. is becoming increasingly central every cycle, the people that could become more more important to the campaign.
1:44 pm
it's not the only thing taken on maturity and i think it reflects reality of where the tech is. >> host: the republican administration has been the next, what do you see happening? >> guest: i see it as opportunity. the first point i would like to make is when it comes to tech policy, the bipartisan collaborative area, even during the most partisan times over the last eight years. kirsty and steny hoyer to make sure that the our consensus driven. we don't do it on every bill, but last year through the innovation initiative we've got 35 bills in less than six months. you still have 380 votes to say that. and they are going on to become law. the act he signed at 11:07 a.m. on friday.
1:45 pm
they are closer with the innovation bill. so putting that they are before you get to the context of the political alignment, this energy whenever you have a new administration and a new congress to do things. this is a consensus driven area and will continue to be one. we'll see a lot of progress. when you take on some of the four year issues and think about the fact there is party alignment, hopefully it will create the opportunity to create similar structural changes that will be beneficial for a system and democracy and the rest. >> host: where does privacy land? >> guest: so, it's like one of those great american debates. the technology has been new questions about an old value and that is certainly something that has been on the topic of our entire conference and i know the
1:46 pm
new administration because there are legitimate cross-dressers and important determinations that can be made. what is important for a lot of people in this discussion is making sure that we are aware that we are setting precedents that will continue to exist in today's future. and so, we want to be -- you know, we want to be very thoughtful and sensitive to the fact that we are setting a precedent that lasts. if you look back to the generation, one of the things that we give credit for now is that they are very thoughtful about the precedents they were setting. we are in another moment like that when it comes to an issue that i do see. is important for the public to be engaged throughout it as it plays out not just on one bill, but as a long growing public discussion because they'll have such public implications.
1:47 pm
>> host: you were in grade school and the telecom act was written. is it time for a rewrite? the >> guest: i know it's being discussed by the chairs, the talking point used a lot in terms of the age of the bill in the technology. it's obviously a high-impact thing. potentially one of the structural things that's been looked at. i think anytime you have the party alignment, you really have to start looking at how you tackle some of the issues. interestingly, i believe the government in the 90s, it doesn't mean it has to be in this moment. but there is a great opportunity. >> host: matt lira, thank you for your time. >> guest: thank you unappreciated. >> they all come from an arab is, copyrights -- >> host: now joining us on "the communicators" is the cofounder and ceo of a group called cyberreason. what is that?
1:48 pm
>> it is a company on the market and our mission is to protect the big enterprises to protect themselves in a new area of cybersecurity. >> host: how do you do that? >> guest: basically at the new technology that enables us to consume information from every computer in the environment, continue in real time and answer those questions. i would see it right now and not for serial activity in the environment. meaning not just one virus than one computer. i was the adversaries or have permission to attack this company. we can tell you where they are, what they are saying, how they are moving and then you can
1:49 pm
rollback. >> host: so is it that your code is different? is that unique? >> guest: what is unique is the mindset and our heritage. we really understand that type of security operation. our heritage, i spent more than six years in israel, the nsa here and a few years and that government agents be in the cia here. this is with respect to the people we have. i think in general, it is bringing the knowledge of what adversaries are out there, what is their mindset? then we develop the technology to protect this company. >> host: so you take that mindset. you do that as a computer
1:50 pm
scientist or as a terrorism expert? >> guest: that's a great question. i believe the two is the right combination because the way we implement the solutions in those technologies. we created a new big data technology, but the mindset is the same mindset. once you have said this in the computer, it is very, very powerful. >> host: how far along are we with a.i., artificial intelligence? >> guest: i think the people using a.i. are using a lot of statistical analysis between what is collected in order to achieve the process and the things that are optimal. the easiest way we can explain
1:51 pm
it is when a level three analyst is looking for an attack, and usually you will have a hunch. we are using a.i. technology. it is a real process of how to say hey, not just a hunch. this is a real attack. >> host: how did you get started in this area? [inaudible] i am dealing in part of cybersecurity in different ways and shapes. some i can disclose and some i cannot. >> host: and is there a large tech community in israel? >> guest: yeah. israel if you think about it -- [inaudible] the amount of people in the
1:52 pm
amount of entrepreneurship is enormous. just in our state, there is more than 420 and the cybersecurity from. every two people that left the army have an idea. they will pursue their dreams. >> host: wendy ju found that? >> guest: i sounded cyberreason in 2012. since then, the company moved from three people up to 220 people. we have offices in tel aviv, boston and u.k. >> host: why boston? >> guest: we are looking for a place in the east coast because we knew we were going to have the intelligence group in tel aviv. in order to make sure that those two groups would work as one team and not just two separate
1:53 pm
teams, we decided that we wanted to go to the east coast. and then between new york and boston, we decided that we will be able to recruit and hire more talented people and by now we know we get the right choice because we managed to grow the opinion from zero to more than 100 people in boston. >> host: did you consider washington? s. go we didn't to be honest. it is interesting because with hindsight, we would consider back then washington wasn't even on our list. >> host: so you are here at the state of the net conference conference -- "state of the net" conference. >> guest: the cybersecurity agenda is a super, super important agenda that needs to be pushed. the reason is cybersecurity is not the problem.
1:54 pm
cybersecurity is a problem that is here to stay. if we as a company is not going to push and educate everybody about the cyberprogram, i think then we will be in a big problem. i think right now we progress in the public and private sector and start to understand that we need to start working because if we are not going to work together, those days are gone. >> host: your presentation with a chat with judiciary chair bob goodlatte. what did you ask him? >> guest: the new study that they did about encryption, that basically more about the use of encryption and what is okay or not okay for the government. is it okay for the government to
1:55 pm
put the sector ensign encryption in order to enable the government to use encryption. in the old days it was of course yes. in these days, the answer is not so simple because once you put any technology, that can be used before the government, but it can be used for hijack as well. what we learned in the past two years is there is a factor, how will you hide it? and then we have a problem with our government with the kind of way to share information to become public and everyone can use this information. the government is interested to make sure the encryption is good because that protects everybody. >> host: where does privacy fit in your world? >> guest: cyberreason is super important. there's no doubt about it. on the other hand, we believe security is very important.
1:56 pm
earlier it is not just an easy yes against the encryption. it is how we make it back together with privately enable the government to do their job and to enable the private companies. i don't believe that there is one line under to this question. >> host: are their state actors and that's ever enough? >> guest: this is part of it as well. if you look at the map, there is time to two forces that are happening. one is the state at yours they receive from many, many different countries. there is the oldest one. right now every major country and the cybersecurity becomes a topic that they need to address. the same way they have the military and other forces. and of course, what we see is
1:57 pm
another force becoming stronger and stronger. meaning that they use it somewhere for something very prevalent because suddenly you can encrypt files that enable you to get the money and suddenly you have a strong business model. so to your question here, we see criminals becoming stronger and stronger. >> host: who are the types of clients that go for your product? >> guest: at the beginning of the fortune 100. what we realize it's about five years ago saw the way from the fortune one to midsize companies that understand at the end of the day if they are not going to protect themselves against cybersecurity, they can be gone and that is a real risk to the system. we have customers from the
1:58 pm
fortune five all the way to 500, 200 people. >> host: what about the government? >> guest: we are not working at with the government. the defense contractor is one of our investors, so basically this is the way that we are going to approach the government sector. >> host: lior dov is cofounder and ceo of cyberreason. >> guest: thank you very much. >> on capitol hill, the senate will be dabbling in a three clock eastern time to consider whether the baltic nation of montenegro should join the alliance. and is supported by arizona senator john mccain and opposed by kentucky senator rand paul. a vote against the measure
1:59 pm
expected at 5:30 p.m. eastern. c-span 3 later today for a meeting of the american israel public affairs committee or aipac, including comments by house speaker paul ryan and u.s. ambassador to the u.n., nikki haley. live coverage begins at 430 clock eastern overruns c-span 3. >> c-span's voices from the road. we recently visited 17 historically black colleges and universities come asking students what issue would you like congress or the administration to address in the first 100 days? >> hello, i am i a read, a student here at north carolina central university. and transfers an hundred days in office i would buy and to grasp the understanding that even though i did not vote for him, were all represented underhand and affects him to work on building and maintaining relationships that we develop over the years as our commander-in-chief. thank you.
2:00 pm
.. >> hi, my name is michael manifold, i'm a junior at the csu. and for the first hundred days, i believe that trunk should improve his immigration policy.
2:01 pm
for one, the muslim band, i don't agree with the muslim band because one, i have a friend who is muslim and was knocked almost a terrorist. but as for the wall policy, i don't think it's great either. >> i do believe that illegal immigration shouldn't, it's an issue and all but building a wall is going to hell. >> i am a communications major and also a junior year at blooming state university and my messages to president donald trump. i know a lot of candidates make a lot of promises but i would actually like him to lower the rate. >>. >> voices from the road on c-span. >>. >> in case you missed it on c-span, national coordinator for child exploitation prevention during the obama
2:02 pm
administration. >> i just think the hardest thing i would ever have to do is look into the eyes of a child who listened to her story about being abused. >> i was wrong. >> the hardest thing i ever had to do was watch their abuse. sometimes still photos, sometimes video, times with sound, all heart wrenching and even now impossible. >> agriculture secretary nominee sonny perdue. >> farmers are struggling to hold on and many times even the best farmers are not able to produce a product even with the best production capabilities they may have so i think trade is really the answer. >> chris matthews at the first amendment awards dinner. >> the truth of the rise of the front page, >> that contains a
2:03 pm
politician >> that's stops the overreach of power. >> that's the kind we take seriously, that's what matters this hour . this week , this time in our lives. >> treasury secretary steve nguyen on comprehensive tax reform. >> it's a bold tax reform. which are about creating large cuts, about creating tax classification and making us businesses competitive where we have a very high worldwide income. we are able to take the tax code, redesign things. >> pfizer ceo ian reese on pharmaceutical talk. >> no one's using medicated medicaid in the expansion to provide access so i think we do need to reform the health care and the consequences will be patient. >> and epa administrator scott pruitt on environmental policy. >> there's things going on with respect to clean coal


info Stream Only

Uploaded by TV Archive on