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guesses about your age, interest, and relationship status. best on the jeans you just bought and every purchase you made amazon creates up profile. google, facebook, and amazon is collecting and profiting off of your data. data collection can be seen as a new since harry people. when you must pay for the largely digital space. so much data is shared with companies that it becomes an excess. companies need to be held responsible and realize their data collecting. the ftc is the current federal agency that regulates privacy

and data collection. the privacy goal is to prevent companies from making their own guidelines for collection and usage. >> in its current version -- version is to push back against google, facebook, and amazon. >> they have to see can enforce the privacy lock. it does not create guidelines for all companies. if one company has likes guidelines they cannot be taken to court by the ftc. there is some patchwork data collection regulation on a state level but there is no number hence of federal regulation. >> the best way to protect personal information is to have comprehension data collection regulation. >> data security, we do need a national standard because of what is happening at the state level. >> the california consumer privacy act was created in 2018

giving consumers in california more control of the personal data collection. it establishes a couple basic rights for the average person. they can tell you what information you have on me. you can say you can delete that information, you can say can you stop selling that information to other people. >> when you talk to the experts these are folks who have been checking the practices of these companies for years and years, touches facebook, youtube, twitter. you as the user have a consistent presence. you can take -- they take your clicks, your likes and any media you consume and they create a profile on you. and then they sell it. >> need to understand what to regulate. how do companies collect all this data? one primary way is there cookies. when you go to a website and identification cookie is given

to you by the website server. monopolies use the data they collect to track and predict the user's behavior. they then prompt to product advertisements and 30 -- third-party ads. it is called surveillance capitalism. there is no way to escape the machine systems that surveilled. >> it can grab your attention, the more money they make. >> we wanted to see what instances they paid up outlets. amazon is known for personalization. alexa may pop up on your amazon page the same day. and the page that is only acceptable to their security and privacy page when they are able to request data. we found most interesting was the advertising folders. they included instances like audiences you are included in and which companies as you clicked.

facebook's data is what we were most excited to analyze. it is notorious for its data collection. however, after requesting multiple times, we did not hear back. google, the dominant search engine is also a data collector. google.com allows you to look at a comprehensive list. the first time you attempted -- we attempted to collect the data we did not receive a reply. the second time we sent in email . we have not heard back. >> information is been collected about them and that is by design. it makes it easier for companies to get away with it. >> it is exchange for convenience. >> to optimize and personalize websites it makes it easy for us to access easier services so you don't have to look too far what we need.

such a large and obscure privacy is some thought something that we should accept. >> it is not something that an individual could realistically address. >> i think to principles regarding privacy policies. one is balance, and the next is transparency. >> they have to come a long way in telling us what they are doing and who they are giving it to. >> expanding to create federal legislation that protects citizens privacy. >> to watch this and all winning entries visit our website at c-span.org. >> c-span now is a free mobile app featuring unfiltered view of what is happening in washington live and on-demand.

>> christopher leonard live on book notes plus. available now on the c-span apps or wherever you get your podcast. >> c-span is your unfiltered view of government. including media,.

>> coming up a look at the war in ukraine. the federalist society house you can watch at 1 a.m. eastern. the ukrainian ambassador to the u.s. discusses the russian invasion of her country with the washington post. watch live this afternoon starting at 4 p.m. eastern on c-span. online at c-span.org, or full coverage on the free video have. >> this morning on "washington journal" president and ceo of the national urban lake talks about the organization's findings in its 2022 state of black america report. syndicated