This research project reviews current transportation industry policies of the United States and uses the ends-ways-means strategic model to examine the course of action government and industry need to take to reach policy objectives. It begins by reviewing the key objectives of the transportation industry in energy policy documents. It explores the economic (domestic and foreign) and geo-political implications of converting to a hydrogen fuel transportation industry and of failing to convert. Finally it identifies two approaches to implement the conversion the incremental conversion approach and the direct conversion approach. It investigates the level of effort required from government and industry for both approaches the environmental impact of both approaches and the economically feasible time line available.