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tv   Kick off - More than Football  Deutsche Welle  November 30, 2018 3:30am-4:00am CET

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it's. history you know everyone is too small. pieces to mathematician but i was trying to. get you to africa starts december twelfth on w. the world is constantly changing and so is football. twenty years ago no one thought massive companies might be running the while the football
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. and now red bull alone owns clubs around the globe. what's really in a parental is running a soccer empire spanning five games on three continents really worth it and just for marketing twenty years ago goalkeepers rarely strayed from their penalty areas now keepers like by and man are no yeah liverpool's alley song and man city's edison represent a new generation of ball playing goalies goalkeepers the most important players on the pete you don't agree take up reporters have yet and dave show us how football has changed and what it all means for the sports now on kickoff life. i'm a fan of new york soccer though many don't think of new york as a soccer city it's actually right at the heart of the fight for the sports berries so. which oddly enough new york shares in common with the german
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city of lights is two totally different city is both locked in the debate about modern football why because both city soccer identities were bought up by red bull . rattle the world's biggest energy drink probably know it pretty well if you've ever pulled an all nighter studying how to get up at the crack of dawn for work or repeat your bond with your boys yes i'm from new jersey why do you have. red bull is huge founded by dietrich modest should some nine hundred eighty seven they're worth over ten billion dollars and sold over six billion cans of soda last year but they don't just make energy drinks. they are marketing masters they sponsor every extreme sport you can imagine if it's dangerous red bulls involved they also own multiple formula one teams a hockey team even a publishing house they literally launched a guy from space most important for us they're also want to quest for world soccer
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domination their soccer experiment started in salzburg austria and quickly spread around the globe they currently run teams on three continents their clubs are magnets for controversy especially since leipzig burst into the bundestag. money is at the heart of red bull's approach fans are confronted with a situation where their clubs are products that exist solely to sell other products . we're going to look at red bull soccer empire to see what happens when football and marketing become one. one of the biggest cities in the world it's home to what's probably the smallest of red bulls three top flight teams new york. new york city lovable yet luckless team the metro stars were bought by the austrian company and rebranded as the new york red bulls in two thousand and six. it crushed the porters and left
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a rift among fans. which i can attest i've been a new york supporter for over a decade sure i hate the commercialism but it isn't easy giving up on the club he loves plus new york isn't exactly flush with locally owned clubs with dynamic rich histories to support like lots of other fans i do my best to keep natural law. like cory who ran the team's biggest supporters club three years. simple take over came in and really sort of took the news out from under us and i think the really unfortunate part about it was interesting to divide a lot of friends and they created a situation where it was tough for everyone to move forward and you know some people just couldn't be a part of it anymore and that was trying to you know our own supporters or something like. the ten piece is still divided about red bull as owners gregg's another fan hasn't given up on metro there's probably with how many people have left the fan base is probably more who are already old and not that there's still a core of us who very much you know understand what this is think football should
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be more than just you know it's a month ago. and hasn't been easy for us fans been red bull longer than metro many newer fans have been braced red bull the re brand sparked an identity crisis. but there's red bull have anything to do with new york i mean identity is a very big part of football huge particle. and you know i think you know if this were done. in it it wouldn't be a club or another country i think there would be riots like them or not red bulls financial might hasn't gone unnoticed they built the beautiful red bull arena in two thousand and ten and it's still one of the best soccer stadiums in the whole country. i mean just check that beauty out who. that's sweet sweet soda money brought in star players like tyrian re pablo on how tim cahill and rafa marquez red bull became one. the league's biggest spenders and fans got used
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to it. so there's a sense from the front office and from some of the supporters that right listen rebels going to come in on what they're going to want to put their name on something that's good so they're going to spend a lot of money if there's a city where fashion the cash is an absolute necessity it's here and we love winners but big spending doesn't always get results in new york but bill has deep pockets but not much in a trophy case. i guess buying love is easier than buying cubs red bull seem to lose interest in new york after throwing cash at the club without results they stop buying stars cut spending and focused on developing youth. the fans started to wonder what the plan for the club was. it still works pretty well in the field but doesn't help them stand out from the crowd in red bulls typically extreme passion. listeria outbreak came in and i think all of us were hopeful that this would spell this this news successful and then they bought leipsic. and when that happened
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the spending abruptly. with leipzig surprise red bull suddenly had a new toy to play with new york went from a star studded side to a farm team for the german branch. new york's place in the red bull soccer hierarchy became clear when our head coach just the marsh left for germany in summer. marsh quite a head coaching job in new york for an assistant coaching job in leipsic in the middle of new york season with this team at the top of the table it's a great move for him but what kind of message does that send to new york spams i mean i think it's a thing is shameful. shameful or is that just modern football resources attention even coaches started flowing the lights it. but here we are in life to say the check in on the big boys as a new york fan why feel right at home while the pun this league of bravado be kewl . laureus to recognize.
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coach marsh has been here since the start of the season how does he feel about leaving new york behind york red bulls that was my baby you know and it wasn't just me it was the work of so many different people but i put my heart and soul into that club as much as it was time for me to find the next step i think it was also good for the club to start to. kind of exist on its own and find new leaders and cycle through a new voice. red bulls origin story in germany isn't exactly identical to that of new york the energy drink company avoid to be tricky hostile takeover situation that caused so many headaches in new york and salzburg by buying a fifth division clubs license in two thousand and nine with one goal in mind climb to the to. be accomplish that goal in just eight years we asked a veteran player from the third to mislead days. how have things changed since.
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many fans in the stadiums in the first game he was. fifteen so. we're playing for full steam every time so. from the fifth division to the first. they did it by signing young prospects you could grow with the club and that's how they got polson on board. i came here with the purpose to play but mostly i was nineteen at the time and. you know it was. to love the. opportunity is to to go to other clubs and division but i knew. one tier i would play every time and i would. think was the best for me sure lots of teams with big investors have grand plans. to make it could have been
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mostly good record time but it rarely pans out then again there's a big difference between lots of cash and a red bull money spending in leipzig worth the big money days in new york but they also have a plan. current coach and sporting director ralph buck nish built a system for red bull global all overseen six evolution. but the plan came at the expense of red bulls other teams cast dried up in new york as focus shifted to leipsic and it wasn't just metro salzberg have essentially become a leipzig reserve to not be catered to get a good laugh she and di open macondo are among the nearly twenty players who have gone from salzburg to leipzig over the years. but things are an interesting choice for red bulls a german experiment it's a growing city known for its art scene and underground culture it serves as a peek into for redevelopment in a region of germany that saw significant disinvestment after the fall of the berlin
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wall just as a low budget squad seems out of place in the big apple one that's essentially commercialism incarnate doesn't fit like fans of the city's traditional quotes happen welcome to red bull. in fact much of germany hates r.p. leipsic the team's been met by protested even by line attacks are being cautious with a century of football tradition and is seen by many supporters as a direct threat to germany's spanned forward soccer culture. we check in with the leipsic then who unsurprisingly preferred to remain anonymous unseats the much talked of to mommy download some of the mood so far. in the midst. of the could. eventually. i'm going to go from the new dismissal. sure as
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a new york fan i got bullied all the time but looking back i'm pretty sure that's just because of who i was in high school which begs the question what's really in it parental is running a soccer empire spanning three continents really worth it just for marketing. just owning a despised team in germany and a relatively irrelevant one in new york really helps sell soda. i asked red bulls marketing department here is their response. thank you for your interest in our company the paucity of red bull is from the early beginning that we do not talk about ourselves and our marketing we don't want to put ourselves in the front row even more we would like to give our teams the stage to talk about their projects and their dreams thank you for your understanding. and sweet but not very helpful one of the most famous marketing companies in the world refuses to talk about marketing. my take regardless of what's in it for them red bull and soccer just
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don't mix they crushed my clubs identity and managed to piss off all of football crazy germany modern soccer is commercial enough but a company owning a team is just too far. so it doesn't make me feel much better about supporting a glorified car. for me i don't too weak to give up my club part of the evil empire . maybe i just need to find a new sport entirely i wonder if red bull has a ice dancing or look across. ok dave maybe you attacking prospects. his goals are plenty just smile about it but what makes him so good. enough in the street. a lot of skills that he would have through and. so see for me
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to some of the schools on the street people in the game just different j.d. salinger. was he could have wanted to go over. the farm truck. on the street school sometimes just. got situation. from a lot of buildup of what it takes our budget son should be ready to be jerry consentual sure thing to do. jaden son shall grow up playing football in the streets and parts of london alongside one of the. young english starts oftentimes recently elsie. oh she's grown up to go you know to go of all of them are young also strong on me and him and. i've got love for him he's got love for me so we just keep on pushing each other.
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from different communities not special you're. going to start from my family for no training when i was younger. i was helping people and that's what made me a contributor. major in the but you know. i don't know what they think and i cannot pull off these tricks. they must be impressed. it seems like he's making an impression one colleague in particular knows all about landing in the limelight as a team prodigy. as something special with all his quality and that for the unexpected it's good. you know how if it was to be so young i know. his advice is ok as a player. and what does the coach think need to feel let's not talk too much about the youngsters to go off. watch out. lucy and
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father is aware of the dangers in heaping too much praise on young prospect but there's no escaping the fact that show has an awful lot going for him. to his point of course we're all very happy that he's so good he's come you can score goals so you can know the man when he's excellent one on ones you can see that also very much part of the collective and that's what matters most. to the systems of the system. jaden sanchez was even the founders league player of the month october. and his buddy reese nelson is doing well for himself with six goals in eight league matches the london lads are lighting up the me after it's right to show a bit of caution but it's hard not getting excited about least to. his strikers everyone's always talking about strikers are reports of how the keeper
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himself is out to convince the world that the future belongs to the goalkeeper let's take him live. hi i'm javier i am all keeper. and goalies do a lot more than just save shots. goalkeepers have become the most important players on the pitch you don't agree. i would tell you why they see all these crazy because we're going to come by this club. on his famous. grandmother it's not us tried but failed. ok actually yes i have been asked by the way i'm a goalkeeper and a reporter but that's only because we have too much on the plate we need to perform great saves. but we aren't allowed any mistakes.
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always leave and the immense pressure and always need to be focused on what is i do for you that you need to talk to one of my return you can sometimes we provide entertainment as well of course. we go to campus learning new skills and clubs they need to pay more money to wire us till she paid eighteen million euros for get seventy two point five sons who would want to meet the keepers kids with their feet goalies like manuel neuer cruiser contributors to their teams. were transitioning offensive defensive quickly merely within the bowling green and. no idea testing in their sun these are some of the goalkeepers leading these revolutions but can be taken even farther of course remember we are the most important thing. our work often goes and recognised only one goalie has ever worn them along the award for the best player in europe process let your sheen in at you
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sixty three. i'm sure you remember that time when you go can fail miserably in our world cup final and that champions league final leave it to slow these carriers give it three and madrid their title these may. i'm not forgetting they be james of course one of several i'm using english goalies from not so long ago. any other sport basketball. baseball rugby only football has such a lonely figure with such a burden on his shoulders. except for secrecy. that's true ok ice hockey i'm humble also hockey players come on their goals i might smaller being and the huge pressure was on and off now goalkeepers have much more responsibility. they're not not the only one who says that. the legendary two
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hundred sneakers striker agrees. ten years ago it was just about using their hands and staying in a goal they never use their feet. started out in the early ninety's some keepers couldn't even take their own. primarily because they couldn't aim with enough precision to reach their own player up front. but you know started to change in one thousand nine hundred two. high school was introduced and then these wasn't allowed any more. timely goalies were forced to play with. evolution was astonishing like not all goalies what natural born outfield players but then he came to mind what i know you know this with people look at this. you know yeah he's famed for his dribbling i'm talking the exploits way outside the box.
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and you know one of the best at that is manuel that's he said here's a lot of technique actually used to play with us in the broncos during training are you following the example of no yeah. six years younger has mastered the role of mother goalkeeping the law no. no no julius he said do you say something that's right up there he's training now either son i'm the son i'm fighting to be brats is number one i'm the most skillful troop between their posts in the premier league. in spain yes never mind i quite possibly could you remember this. got to good so that's where that was now. and. in that regard. it's a legend i know schools keep religion. you don't i do not like noise. sees himself
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as an extra defender. in france. who. will. go. in front. of position but the future goalkeeper is in the fleet. and they all are rising star. goalkeepers with passing skills existed long before these guys but they were rather the exception than the rule. back then they mainly came from latin america the great examples played ball with a keeper right. yes one is seeing. me from brazil top scoring goalkeeper time one hundred thirty one goals. we are not paid to score goals of course but goalies are increasingly expected to
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start place from the back meaning a major change in their responsibilities. but. no one is perfect and i was struggling to cope with a new demands. why is that their. payments in the world people of the first are looking for safe. for me is the most important thing for test he has to play with the ball comes to help us to create a good build up. the two i am here one of the oldest first morse. was to replace your heart with your bravo superior footwork but he also failed to meet demands now the citizens have some say he sent me to feel the. let's look at their tactical role. in the past goalkeepers. their movement to the box and little
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more. now they are company deep in slime when they are talking or pressure in their arrival so they can sweep away longboat when needed. is now the goalkeeper is the last man and some tactical systems it's important for him to be next to the back for when the line advances pressuring your opponent. but also when processing their wore off and their teammates another part an option that improves the chances of a build up and the boy it's a useless long ball that's a keeper with a good goal kick allows his team to throw to the lanes and even create opportunities look at this the man in green. and he's perfect for the ball this one goal chance for self young widow out of a goalkeeper to be offside on the goal kick. there is something unique
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about being the man who uses his hands in a game called football something sacred. maybe that was what attracted pope john paul the second to be a goalie in his youth and i ask myself what will the keeper in the future look like for sure he's thrall is going to grow more and more complex. i imagine one day they won't be simple keepers but outfield players who can also stop shots. might continue changing and making the game more attractive for example will we see new tactical systems. eleven field players maybe they didn't keep or there would be so many opportunities. that's a hypothetical future but the reality is that today goalkeepers and the destroying skills are already changing the way we understand football.
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because it's much more than. just remember that's right that's like blood to be a novel called. the father of shadow columns or. people or how we think today they were no ones. so there's no doubt we are the most important trust me.
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