tv Kick off - More than Football Deutsche Welle November 30, 2018 12:30pm-1:01pm CET
and now red bull alone owns clubs around the globe. what's true in a parental as running a soccer empire spending five came from three continents really worth it and just for marketing twenty years ago goalkeepers rarely strayed from their penalty areas now keepers like baez man are noir liverpool's alley song and man city edison represents a new generation of ball playing goalies called it was the most important player on the peats you don't agree take up reporters have yet and dave show us how football has changed and what this all means for the sport now on kickoff life. i'm a fan of new york soccer though many don't think of new york as a soccer city it's actually right at the heart of the fight for the sports very soul. which oddly enough new york shares in common with the german
city of lights are two totally different city is both locked in the debate about modern football why because both cities soccer identities were bought up by red bull. stratos all the world's biggest energy drink probably know pretty well he got her for that all nighter studying have to get up at the crack of dawn her work for rick yeager bombs with her boys yes i'm from new jersey us. red bull is founded by dietrich modest should some one nine hundred eighty seven they're worth over ten billion dollars and sold over six billion cans of soda last year but they don't just make energy drinks. they are marketing masters they sponsor every extreme sport you can imagine if it's dangerous red bulls involved they also own multiple formula one teams a hockey team even a publishing house they literally launched a guy from space most important for us they're also want to quest for world soccer
domination their soccer experiment started in salzburg austria and quickly spread around the globe they currently run teams on three continents their clubs are magnets for controversy especially since leipzig burst into the bundesliga. money is at the heart of red bull's approach fans are confronted with a situation where their clubs are products that exist solely to sell other products . we're going to look at red bull soccer empire to see what happens when football and marketing become one. one of the biggest cities in the world it's home to what's probably the smallest of red bulls three top flight teams new york. new york's lovable yet luckless team the metro stars were bought by the austrian company and rebranded as the new york red bulls in two thousand and six.
crushed the porters and left a rift among fans. which i can attest i've been in new york supporter for over a decade sure i hate the commercialism but it isn't easy giving up on the club people plus new york isn't exactly flush with a locally owned club this with dynamic rich histories to support like lots of other fans i do my best to keep natural law. like cory who ran the team's biggest supporters club three years. will take over came in and really sort of took the news out from under us and i think the really unfortunate part about it was interesting to divide a lot of friends and occurred in a situation where it was tough for everyone to move forward and some people just couldn't be a part of it anymore and that was trying to you know our own supporters or something like that. the trend base is still divided about red bulls owners gregg's another fan who hasn't given up on metro there's probably with how many people have left the fan base is probably more who are for red bull and not but there's still a core of us who very much you know understand what this is think football should
be more than just you know it's team on the go. hasn't been easy for us fans the team has been red bull longer than metro many newer fans have been braced red bull the re brand sparked an identity crisis. by this red bull have anything to do with new york i mean identity is a very big part of football particle. and you know i think if if this were done. it would a big club in another country i think you're right like them or not red bulls financial might hasn't gone unnoticed they built the beautiful red bull arena in two thousand and ten and it's still one of the best soccer stadiums in the whole country. i mean just check that beauty out. that's sweet sweet soda money brought in star players like tyrian reid pablo on how tim cahill and rocco marquez red bull became one of the. league's biggest spenders and fans
got used to it. there's a sense from the front office and from some of the supporters that right listen rebels going to come in on what they're going to want to put their name on something that's good so they're going to spend a lot of money if there's a city where fashion the cash is an absolute necessity it's here and we love winners but big spending doesn't always get results in new york but bill has deep pockets but not much in a trophy case. i guess buying love is easier than buying cubs red bull seemed to lose interest in new york after throwing cash at the club without results they stopped buying stars cut spending and focused on developing youth. the fans started to wonder what the plan for the club was. it still works pretty well in the field but doesn't help them stand out from the crowd in red bull's typically extreme passion. when syriani came in and i think all of us were hopeful that this would spell this you know this news successful and then they bought leipsic. and when
that happened the spending abruptly. with leipzig scruggs red bull suddenly had a new toy to play with new york went from a star studded side to a farm team for the german branch. new york's place in the red bull soccer hierarchy it became clear when our head coach just the marsh left for germany in summer. marsh quite a head coaching job in new york for an assistant coaching job in light sic in the middle of new york season but this team at the top of the table it's a great move for him but what kind of message does that send to new york spans i mean i think it's shaping shameful. shameful or is that just modern football resources attention even coaches started flowing to leipsic. but here we are in life to say to check in on the big boys as a new york n.y. feel right at home all the bundesliga bravado you can go. to recognize.
the. coach marsh has been here since the start of the season how does he feel about leaving new york behind your rivals that was my baby you know and it wasn't just me it was the work of so many different people but i put my heart and soul into that club as much as it was time for me to find the next step i think it was also good for the club to start to. kind of exist on its own and find new leaders and cycle through a new voice. red bulls origin story in germany it's an exactly identical of out of new york the energy drink company avoid to be tricky hostile takeover situation that caused so many headaches in new york and salzburg buying a fifth division clubs license in two thousand and nine with one goal in mind climb to the. they accomplished that goal in just eight years we asked a veteran player from the third to mislead the. how have things changed since.
many fans in the stadiums first came here it was. fifteen for him. and now we're playing for. the whole club was just going to go from the fifth division to the first. they did it by signing young prospects you could grow with the club that's how they got polson on board. i came here with the purpose to play but mostly i was nineteen at the time and. you know it was. between the two to go to other clubs and division but. one tier i would play every time and. i think was the best for me sure lots of teams with big investors have grand plans to. it could have been this week in record time but it
rarely pans out then again there's a big difference between lots of cash and a red ball of money spending in leipzig worth the big money days in new york but they also had a plan. to turn coach and sporting director ralph bug mitch built a system for red bull global overseeing leipzig evolution. but the plan came at the expense of red bulls other teams caste dried up in new york has spoken shifted to leipsic and it wasn't just metro salzberg have essentially become a leipzig reserve team now b.k. to pick a la sheet and diouf of macondo are among the nearly twenty players who have gone from salzburg to leipzig over the years. but things are an interesting choice for red bulls a german experiment it's a growing city known for its art scene and underground culture and serves as a peek into for redevelopment in a region of germany that saw significant disinvestment after the fall of the berlin
wall just as a low budget squad seems out of place in the big apple one that's essentially commercialism incarnate doesn't feel like fans of the city's traditional clubs having welcomed read. in fact much of germany hates rb leipzig the team's been met by protested even by an attacks are being cautious with a century of football tradition and is seen by many supporters as a direct threat to germany spanned forward soccer culture. we check in with the leipsic been to unsurprisingly preferred to remain anonymous unseats amount of just upload download some of the mood so far. in the nets. us that they could help us if this from now from flew. off. event. i'm going. to dismiss the. sure as
a new york i got bullied all the time but looking back i'm pretty sure that's just because of who i was in high school which begs the question what. is running a soccer empire spanning three continents really worth it just for marketing. just owning a despised team in germany and a relatively irrelevant one in new york really helps sell soda. i asked red bulls marketing department here is their response. thank you for your interest in our company the philosophy of red bull is from the early beginning that we do not talk about ourselves and our marketing we don't want to put ourselves in the front row even more we would like to give our teams the stage to talk about their projects and their dreams thank you for your understanding and. that's sweet but not very helpful one of the most famous marketing companies in the world refuses to talk about marketing. my take regardless of what's in it for them red bull and soccer
just don't mix they crushed my clubs identity and managed to piss off all of football crazy germany and modern soccer is commercial enough but a company owning a team is just too far. so it doesn't make me feel much better about supporting a glorified farm for me down too weak to give up on my club part of the evil empire . maybe i just need to find a new sport entirely i wonder has a nice dancing or look across. ok dave maybe dortmund's what you were talking prospects. his goals are plenty just smile about it but what makes him so good. good enough in the street to do. a lot of skills that you would have to. see only
to from the school chemistry to put in the book and it's different jaden son sure. knows he could have wanted to go. on trial for one of the street schools of times we've just. got situation. from a lot of build up of what excites our budget son chuck berry jerry consentual sheridan pretty. jaded son child grew up playing football in the streets and parts of london alongside one of the. young english starts oftentimes reduced mel said. oh she's grown up to go you know to go only young also strong on me and him and i got love for him he's got love for me so you just keep on pushing each other jaden eighteen years old and.
from different families not. trying to bring one on the spectrum like there are no training when i was younger with my dad you know obviously other people that's what made me a contributor. made him the bait of the defenses. i don't know what they think when i pull off these tricks. but it must be impressed. it seems like he's making an impression one colleague in particular knows all about landing in the limelight as a team prodigy. gives us something special with all his quality and that for the unexpected it's good you know it's hard if it was to be so young i know. his advice is ok as a player. and what does the coach think need to feel let's not talk too much about the youngsters. i watch out. to see
a farmer is aware of the dangers in heaping too much praise on young prospect but there's no escaping the fact son show has an awful lot going for him. to his point of course we're all very happy that he's so good he's coming to school goals so you can know the man when he's excellent one on ones be considerate also very much part of the collective and that's what matters most. to the systems which teach to. jaden sanch i was even the bundesliga player of the month october. and his buddy rhys nelson is doing well for himself with six goals in eight slate matches the london lads are lighting up the make up a right to shout bit of caution but it's hard not getting excited about least to. his strikers everyone's always talking about strikers are reports
a hobby at the keeper himself he's out to convince the world that the future for moms to the gunky cup let's take a look. i am all keeper. and goalies a lot more than just. goalkeepers for the most important players on the pitch you don't agree. i would tell you why they see goalies try to be crazy for one of them for this couple of years when they get up on his famous scorching heat grandmother it's not just right but failed. ok actually yes i have been asked by the way i'm a goalkeeper and a reporter but that's only because we have too much on the plate we need to perform great saves. but we aren't allowed any mistakes.
always believe and they remain special and always need to be focused on what is that they're going to do we've got to wonder why we don't you can sometimes we provide entertainment as well of course. we've got to keep those learning new skills and clubs they need to pay more money to live. eighty million euros i leave it all seventy two point five forty some food womanizers need keepers quite skilled with their kids goalies like manuel neuer are crucial contributors to their teams play our transition to france to defend to quickly nearly win the ball again. neuer catch thing in their sun these are some of the goalkeepers believe in these three will loosen but they can be take it even farther of course remember three years and more importantly. our work often goes under recognized only one goalie has ever worn them along the award for the best player in europe process let your sheen in
at you sixty three. but i'm sure you remember that time only very can fail miserably in a world cup final and that recent campus league final liverpool slow the skull of yours gifted three in madrid that title has many. i'm not forgetting they beat calamity james of course one of several i'm using english goalies from not so long ago. any other sport. baseball or rugby only football has such a lonely figure with such a burden on his shoulders. except for secrecy. pastoral ok ice hockey i'm humble also how keepers come on their goals i might smaller being and then huge pressure on and off now goalkeepers have much more responsibility. they're not not the only one who says that the federal election
date on those niggas try to go greece. ten years ago it was just about using their hands and staying in the goal they never use their feet. started out in the early nineties some keepers couldn't even take their own. primarily because they couldn't aim with enough pretty soon to reach their own pleasure up front. but it all started to change in one thousand nine hundred two when the past rule was introduced and then these wasn't allowed anymore. suddenly. forced to play with. evolution was astonishing like. all goalies so what not roebourne outfield players but then he came alone oh yeah this with people look at this. you know yeah he's famed for his dribbling i'm talking exploits the way outside the box. you know one of the best
at that is money well that's he said here's a lot of technique actually used to play with us in the broncos during training he following the example of no yeah it's taken six years younger has marched through the role of mother goalkeeping at barcelona. after ceaseless rain no not julius cæsar julius a satisfactory after he strained no other son ali son are fighting to be brought she is number one and the most skilled for true blood between their posts in the premier league. in spain yes never made it quite possible to remember this. is not a good thing if we are really looking for now. and bring more hope in that regard. i know schools keep religion. you don't i do not like noise. sees himself as an extra defender.
who will always. go. in front. of position but the future of print is in the feet of hard forms and they all are rising star. goalkeepers with passing skills existed long before these guys but they were rather the exception than the rule. back then they mainly came from latin america the great compass who played golf with a keeper. anything. from par why don't you send me from brazil top scoring goalkeeper with one hundred thirty one goals. we are not paid to score goals of course but goalies are
increasingly expected to start plays from the back meaning a major change in their responsibilities. but. no one is perfect and i was struggling to cope with the new demands was that there. was no good. your. famous the world keeper the first looking for safe. for me is the most important thing but just has to play with the book to help us to create a good build up. the job here one of the oldest first point. was to replace joe hart with cloud your problem due to his superior footwork but he also failed to meet demands now the city says have some say he sent me to feel the. let's look more in detail because role. in the past. her. through their movement
to the box and little more. now they are company. when they are tired him or pressure in their arrival so they can sweep away long walks when needed. now the goalkeeper is the last man and some tactical systems it's important for him to be next to the back for when the line advances pressuring the opponent. but also when processing their wall off and their teammates and other passing option that improves the chances of a build up and the boy it's a useless long ball that's a keeper with a good goalkeeper allows his team to stretch the lanes and even creates opportunities look at this the man in green. and he's perfect for the ball this one goal chance for self young widow out of a goal kick me off so i can get. there is something unique
about being the man who uses his hands in a game called football something sacred. maybe that was what attracted pope john paul the second to be a goalie in his youth and i ask myself what would the keeper in the future look like for sure his role is going to grow more and more complex. i imagine one day they won't be simple keepers but outfield players who can also stop shots. might continue changing and making the game more attractive for example will we see new tactical systems. eleven field players maybe they didn't keep or there would be so many opportunities. that's a hypothetical future but the reality is that today goalkeepers and destroying skills are already changing the way we understand football.
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this is deja vu news live from berlin world leaders gather in argentina for the g. twenty summit president gul trump will be holding talks with the leaders of china and germany over tariffs and his plans for free trade alongside fair trade but will the other nations play along as forecasters warn of a looming showdown for the world economy also coming up. in ukraine bands know it's very aged russian men from entering the country this as army steps up its combat ready.