tv Shift Deutsche Welle October 11, 2020 11:15am-11:29am CEST
it's for south korean pop music also known as cape. cod you're watching news coming up next living in the digital age i'm. passionate competition marketing numbers here powered by intuition love money. stamps and found. on you tube. this story stubborn rice farmer from thailand. his problem. is clearly no chemical.
and he was. just. don't stand a chance. train in successful. talk to me start. marvelous worlds and the stuff will cost reminiscent of hollywood movies no wonder people around the globe and yes think about computer games but how influential are they really and how does the gaming seen him take society and what topic today on. more than 3000000000 people around the world regularly play games on a p.c. consul all in my case on the smartphone games are an everyday part of life for about 40 percent of the people worldwide. so it's not surprising that marketing
strategist count on the wide reach like with the popular real time simulation game animal crossing your horizons earlier this year it was sold out even democratic presidential candidate joe biden was nearly 80 years old is using the game to reach new voters over 22000000 people play animal crossing new horizons in this game you designed your little island now you can also use campaign posters team behind joe biden's campaign has added 4 logos to the game all of which can be put up a sign. joe biden's campaign team are trying to reach specific target audiences. and animal crossing is an effective way to reach a relatively young mostly female target audience. it's difficult to assess the advocacy of animal crossing or other online games and campaigning but in this case they definitely managed to grab the media's attention has shifted. gentlemen
is not the 1st politician to try using games during an election campaign in 2006. party favors the democratic presidential primaries made a campaign appearance in the virtual world of 2nd life he was defeated by the rock obama then went on to set up a virtual campaign headquarters in 2nd life in the run up to the 2008 election his campaign. sports and racing games. because of the lack of transparency there's a potential danger with political campaigning in online games. with animal crossing and joe biden there's a lot of media attention and they specifically targeted that game but generally speaking anyone could do that. trumps. their own designs to animal crossing. president activists in hong kong have made content available to be
used to circulate political messages. to. whether they like it or not play is a bound to be confronted with political issues an animal crossing for the foreseeable future. to be completely honest i'm not sure that game complaining is a good idea sometimes i just want to switch off radical political groups are using animal crossing to spread more extreme views as well users can flag content but nintendo doesn't have a real strategy to stop hate speech unfortunately the same is true for many other platforms multiplayer games have a huge problem with racism and sexism even if they think it's just fun men and boys are creating a toxic atmosphere online they still crossing a line as a recent example from germany shows. streaming star montana black normally has over 3000000 followers on the video platform twitch due to his massage honest and sexist
videos. the 32 year olds account was blocked for a month afterwards montana black apologized for his heavily criticized holiday videos. the outcome from this case is unusual because perpetrators don't normally face any consequences usually it's the gamers who speak out against sexism missile genea and racism who become targets for coordinated hate campaigns this past summer thousands of women spoke out about experiences of sexual violence on twitch and since then they have been numerous accounts of women being harassed or abused online. as a gamer who likes to play a lot especially online she encounters massage and it's against salt and games on a daily basis i know. i would call some of them very slight insults so there are the classics you'd better go to the kitchen and fix me a sandwich. and it just gets worse from there of course. there are
no boundaries i've been threatened with rape multiple times on the internet in these situations support from other players is rare. no might. become normal and nobody is really bothered anymore everyone just accepts it ok it's just another insult. not all gamers are racist. but the gaming scene in particular has a real problem one reason for that is a lack of moderators to oversee communication on the different platforms. it's a big problem and we see that gaming platforms and communities create spaces where this hatred and toxic communication are expressed openly unlike social media perpetrators don't really fear any consequences for their actions with its games on facebook i believe more action is needed to stop online hate speech the game is
seen as a problem but that doesn't mean that every should offend is prone to violence studies have refuted the killer game misconception still statics of 1st person shooter games have played a role in terrorist attacks there's even a term for it the game if occasion of tarot. these are live streams which facebook seen from the 1st person shooter perspective the terrorist attacks in christchurch new zealand and tell a gemini all recent examples of what experts call the game cation of terror the terrorist and holly even posted an achievement list online containing objectives he wanted to collect just. on. the terrorist posted that racist achievement list online to create a degree of comparability. to make a sport out of it to say hey look at my high score can you beat it. it's a form of game of location that tries to portray these horrific terrorist attacks
as playful and game like. however the boundaries between gaming and reality become so blurred for some people and how do others watch on with fascination. serious games is a term used by some expose to describe games used for educational purposes like teaching politics or history through the doctors the times is a game set in nazi germany and aims at raising historical awareness even one germany's most prestigious computer game award. was made in 1933 the masses was celebrating. we knew that this was the beginning and were to come we knew that the nazis didn't make threats we had to do something this is the starting point in the strategy game through the darkest of times here players take on the role of resistance fighters some of the tasks include organizing the secret resistance against hitler recruiting new members raising money for
protesting this game doesn't need a 1st person shooter perspective to end the fatal paying back at the berlin based company behind the game uses gaming to make history more accessible in a playful way and that's just the beginning. of computer i believe that we're only just getting started with using computer games and the possibilities that they represent especially with education. i'm talking about exciting intelligent games that are fun to play that are educational but not in an obvious way. i believe that usage for these kinds of games will increase because we simply need them. whether it's historical facts. learning about right wing extremism like with leon's character or learning mathematical formulas whilst gaming. education and computer games are a good match. but leaving serious games aside for
a moment computer games. recently taking big social issues and even the future pay just picked up on this in fact many games can compete with hollywood movies when it comes to the concept design and music it's amazing to see what game designers create nowadays have a look at this. epic soundtracks played by. voice service by famous musicians. telling each other. to. elaborate animations created with the latest hollywood technology games are no longer considered a cultural art form as director of the german cultural council is a prominent figure in germany's cultural landscape and his handbook on gaming culture he argues that games can be more than entertainment. tell
a story differently and the person dealing with the story feels like they're part of the story and have greater control over how the story unfolds. this one example is sea of solitude a game created by. this game turns the warrior craze tells us to deal with. the blockbuster video game the last of us to only has female protagonists and tells a story about love. your games will not be able to get around the broader societal demand that shifting towards more diversity and representation that's why i feel the gaming scene is still lacking. we're arguing among each other and it is a contentious debate we should also be debating it on panels and at podiums we should ask how could you create this character in this way what were you thinking
have you ever thought about how this can impact society. had. a broader discussion on games and their content would be helpful i think that in the near future games will be as important as movies or t.v. series which is why they deserve an equally as serious conversation for that same reason game designers and gaming platforms should be held accountable for tackling and removing hate speech what do you think games a cultural art form or are they just something with which to pass the time. on facebook or d w dot com and check out our you tube channel for more on gaming culture that's it for me for today thank you and.
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