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tv   Shift  Deutsche Welle  December 18, 2021 7:15am-7:31am CET

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shall travel between britain and france has been banned. paris has introduced, tied to travel restrictions in a bid to slow down the spread of the only con corona virus variance that cindy's update. this now we'll have more headlines for you at the top of the next hour. but don't go way up next shift living in the digital age where the report on google and what it knows about. i'm rebecca. racist. thanks very much with him. we're all set to go on field. yes. citizenship. and we're all in, as we take on the we're all about the stories that matter to me.
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whatever it takes believe i'm following with w. fire made for mines on the green, and then you feel worried about the planet to i'm the old hosting of the on the green fence podcast and somebody, it's clear we means to change. join me for a deep dive into the green transformation for me, for you. all the plans with more than 4000 companies worldwide collect and analyze our online data with the help of algorithms google, facebook, amazon, and apple lead the way. but how well do the data collectors know us and what happens with our data? that's our topic on shift today. ah,
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i i have nothing to hide. when it comes to data privacy, everyone has heard that phrase before. it's a bit naive though, considering companies definitely know more about us and we like using google as an example. a group of artist from berlin and vienna shows just how much information our data profiles provide. in an experiment, the art is collected, law con, reveals how much google news about us. and we want to have a closer look at the data that big companies like google and facebook alignment every day and facebook you take us. you also have thought about how to conduct like an artistic data experiment. we're leaked us enough where we can try and seen that if we could reconstruct an entire person's life, couldn't. i'm just their data. and that is, that says without ever seeing the person owner that we didn't miss. so we gave it a try the in hub on the samuels, probably it. ringback there documentary film shows how the group started out by
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looking for potential test persons whose data they could anonymously analyze on google. ringback ringback ringback ready about 100 people applied in the end, the data in austin was selected high oh, it was from the data in the group reconstructed the test person's life. in all the knowledge, the unease actress natalie, crudely stars as a test person's doppelganger, bringing the data to life in this film where she reacts leases life, or finally the to meet face to face. hello dee, had me done. then she started telling me what kind of a person she ever leave out. i am, this is been as a so i was born in a little town into oil on the bio pick from leases. google data includes fond
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memories, her 1st job, or training to become a confectionary. but her data also contains very private details, anger, and eating disorder, depression crises. upon being confronted with these memories, lisa has to take a break. from it as cost wise will take a short break for me, a little that feeling well. it's this intimacy that makes the art project me to measure highly political well, what is not open books, depression, eating disorders and crises. this is what google knows about us. perhaps there really are some things that we should keep to ourselves, but the experiment goes further. the ok an artist also focus on me. during the film i need to answer questions. this may seem basic,
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but the algorithms from may to measure also process other information. at the end of the program, we show you what else they look out for. and while the results about me are google collect my data. as soon as i start searching for something online or what's the youtube video? the same is true for apple, amazon, and facebook. the magic word here is cookies. cookies are actually tiny text files that are saved on your device. in homeless cases, cookies contain information such as you'll use a name or the language the website should be displayed and but data brokers and advertising companies so called 3rd party uses. also use cookies to gather data. as soon as you allow cookies, your data is collected. the online forms that prevent them from doing so often long and confusing. they regularly ignored and people pay with their data. and it's not
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just your i p address or user name that they collect. but your browser, history, arts, and devices to this can make quite a difference. companies like amazon are able to use data such as a person's location or device to give customers different prices. individual uses online behavior can likewise be tracked on many websites. data collect is paid to use cookies on thousands of website xml tenuously. from all this data, they create individual profiles and the more detail they are, the more profitable in real time bidding data brokers sell user data profiles to the highest bidder in real time was the uses are still on the website, advertises by them to create person life split 2nd, add to pip. this means that when i search online, the information collected is instantly sent off to companies,
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which can then target me with ad words as a result, online services or anything but free. i am being monitored in real time with my data sold for profit. so could i avoid this by browsing anonymously using a vpn to hide my ip address? unfortunately, no. the company's was collect our data still recognizes from our digital fingerprints. for example, they know which operating system i'm using, which plugins i installed, what resolution my screen is and which fonts i installed on my device. this information is enough to identify me online, but our data is not only used for advertising, banks and insurance companies. i also keen on having access to it many online banks use machine learning algorithms to conduct credit assessments. the use massive amounts of data collected from different sources. how quickly does a user complete their credit application, and how many mistakes do they make?
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were there facebook friends? and what sir, google search history, like? all this data is combined and then compared to that of existing customers. see a user has search for online gambling sites before and has installed a font on their device that is also used by online casinos. this could lead to their credit application be rejected even health insurance companies are interested in data like from fitness trackers or exercise and sharing this data, think it you benefits and even a more affordable health insurance offer. digital monitoring could have positive sites. for example. you can receive a bonus for exercising, but there's a fine line between this digital surveillance in china. social scoring systems have
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been introduced in some regions, algorithms observe and evaluate citizens behavior. if someone smokes to much or plays video games too often, they might not be allowed to buy 1st class train tickets for example. it sounds very much like jobs always big brother in 1984 algorithms play a large role online with facebook taked organ youtube, our personal data is used for content recommendations. this means every person sees something different online. some scientists are concerned that this could lead to the disintegration of our digitalized society into factional groups. when content includes fake news and alternative truths, this becomes especially problematic. radical vaccination skeptics and corona virus deny is often claim to be living in a dictatorship comparing themselves to the jewish population in nazi germany. as algorithms keep feeding them more of the same, they believe in conspiracy theories is encouraged,
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right. when social media 1st started up, there was widespread concern that algorithms might recommend content that keeps uses in the so called filter bubble with breaking news quickly spreads. but that's not quite how it works as you tube. sions that. gov, if it was there was this filter bubble effect and the public pressure on youtube was increasing. so they kept adjusting their algorithms. and in a study, we were able to show that the content that you can find on youtube and that is recommended to you. one has become increasingly diverse in recent years, most a tom, it's not the full to bubble effect seems to be less influential than previously assumed. you all have a guy. a study shows that you tube algorithms recommend a diverse range of content with on the other hand,
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experts and feet and he knew how to trick the algorithm in a certain amount of wrong information will always end up on the platform. a form of an italian study from 2021. analyzed millions of tweets about political issues and found that people who often click on content containing fake news of conspiracy theories usually had extreme political views to start with. and they also often actively choose to read posts containing similar themes. i believe they're still way too much fake news on social media, but algorithms alone are not responsible for use us becoming radicalized. back at the start of the show, we introduced you to the experiment made to measure which aims to show how much personal data is available online by closely monitoring the participants. so let's see what the experiment was able to find out about me. me
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and now watching the metal metal of him on the website. the special thing about it is i'm being tracked myself by watching and i will get that personality profile generated for me at the end. let's have a look 4 times as many searches, aesthetically the film is great. it's also interactive. sometimes you have to interpret all the connected data yourself to guess what happens next. but watching a film at work is not as easy as it sounds. and we'll let's keep going alone, sitting in my room in england, i learned about an online fitness program that i won't forget anytime i think that sometime. so that was it. interesting that now i'm really excited to see what the oddest group on has to say about me. after spending only one hour on their website
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. here's the psychological profile. you have a critical mass by your mac. now, we're at an average speed. you should read more trivial stuff. i think you reached only 35 percent of your potential is possible what we want. i was really surprised to see what conclusions about my character can be drawn from the data. the day that even includes my mouse movements. it might seem absurd at 1st, but it's exactly this type of information that data brokers use to analyze us precisely . and it's not a pleasant thought. what are you most concerned about when it comes to data privacy? let us know. i see you next time. ah
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