The selection of a principal requires (1) a clear understanding of the responsibilities of the superintendent and others concerned in the selection process, (2) an objective and adequate view of the contemporary principal's role and the kind of person qualified to fill that role, (3) specific selection criteria, and (4) a careful development of all phases of the search process. Twenty-six recommendations are made for the selection of principals, and 14 selection factors with related measuring devices are listed. (JK)