Meant to be a practical guide for public relations educators and practitioners responsible for anticipating change and helping their organizations adapt, this guide presents 10 predictions and projected demographic data for the year 2000. Also included for each prediction in the guide are implications for public relations practice. The guide includes the following predictions: (1) the workforce will grow more slowly than at any time since the 1930s; (2) the average age of the American worker will rise; (3) the number of entry-level young workers will decrease; (4) immigrants and minorities will comprise a larger portion of the entering workforce; (5) women will continue their strong influence on organizations; (6) the United States will see an increased mismatch between workplace needs and workplace capabilities; (7) employers will have to consider potential workers from groups they once ignored; (8) small businesses will bear a disproportionate share of the effort; (9) work itself will continue to change; and (10) the nature of the worker's family is changing. (Twenty references are attached.) (RS)

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