Writing intensive courses provide a means of addressing declining student writing proficiency. Programmatic learning goals accomplished through a writing-intensive course can be used to develop students' writing skills. For business communication faculty members to maximize the value of their courses to business programs, they should demonstrate the important relationship between achieving learning goals for a degree program and the student learning objectives for a business writing-intensive class. Multiple assessment measures should be used including those of the instructor, students, and external evaluators. The results of these assessments should be used to tweak the course and make course revisions that will improve students' writing skills and enhance their performance in the workplace.