tv MONEY With Melissa Francis FOX Business November 6, 2013 5:00pm-6:01pm EST
twitter pricing because what you need to know spinning it forward. it is most important 90 seconds of financial news. adam: we don't stop there. "money" with melissa francis is next. >> we will keep this promise. to the american people. if you like your doctor, you will be able to keep your doctor. , period. if you like your health care plan, you will be able to keep your health care plan, period. >> period! [laughter] i do in the think you're supposed to read the punctuation in the speeches. melissa: is seems president obama can't get out from that infamous comment? why not two to hollywood. it could bring obamacare plot lines to your favorite shows. well-tell you how. even when they say it is not it is always about money.
>> world of d.c. lid yaw cole cuts through the bs. >> are you my contact? >> we have a bit of a scandal. takes seemingly impossible scandals and makes them go poo. >> this is my son out of college. he doesn't have think health insurance. >> i thought you said this was a scandal. under affordability care act you stay under your parents plan until 26. >> thanks, fixer. melissa: lights, camera, obamacare. health care law might be the next breakout star on prime tim tv. because the california endowment is giveing a half million dollar grant to make sure that tv writers and producer have all the details about the affordable care act. then they can use that knowledge to write obamacare storylines into all the shows you watch. joining me the reporter who broke the story. dominic patton from deadline hollywood. we have clinical psychologist,
elizabeth lombardo. dominic, start with you. because you broke the story, how is it going to work? >> idea hollywood help and society program run out of usc annenberg is going to inform various producers and screenplay writers and what have you about the affordable health care act, aka, obamacare. what they will inform them about how they can incorporate it into some of your favorite shows. melissa: like, how, what can you imagine? is it like a "law & order" ripped from the headlines? there is someone, it is hard to imagine how you do it. >> well, it is hard until you know who some of the players are one of the people on advisory of hollywood program is one of producer of cws's, hostages. a doctor performing a medical procedure on the president of the united states. being held hostage by rogue fbi agents at the same time. melissa: right. >> pretty simple to get that one
in there, don't you think? another person who sits there is one of the executive producers cbs's ""under the dome"." on hollywood health and advisory board. see a show which health care issues after town trapped literally under a dome are prevalent. again, slipping them. melissa: elizabeth, how would they do to be impactful? you're the psychologist. what is the way to do it, sell it postively versus, thing we watched with jennifer hudson, very clumsy. it was very on sus to me they're saying they're trying to, you know, tout how great obamacare is and what you can do with it. how do they do it with the message without it being clumsy. >> part of it informing the public. 42% of the americans don't even know obamacare is still in practice. getting information out will be helpful. we know from the research in order to change people's behavior they need repetition. need to see it over and over again. we want some emotional connection. so whatever happens, if it is
something that is going to change our emotions, affect our hearts related to obamacare. melissa: let me stop you. what is the storyline? somebody sitting there hit with the huge bills they can't afford, an organ transplant, lo and behold i could have coverage and president obama saving my life? is that what you're saying. >> that is kind of thing they need to in order to make a big impact. melissa: dominic, go ahead. >> i also think you might want to drill a little bit more into the specifics. melissa: yeah. >> half a million bucks is lot of seed money. start throwing it around and you will grow flowers. what is particularly interesting -- melissa: let me stop you right there. what specifically do they pay for? you're say they're throwing that around, a lot of seed money. for what? are they bribing people to put it in the storyline? are they hiring people to to to the set to ininfluence the script? what is practicality how this works? >> how it would work is like this. famous expression any propaganda at that looks like propaganda is bad propaganda.
melissa: okay. >> what you do in a case like this, as i said, inform executives, producers and screenplay writers about the affordable care act, about obamacare, how it works, how it should work. what is interesting though obamacare itself works by hitting certain numbers. they have to meet certain sign-up as we know as the health secretary told us isn't exactly happening. specifically themthey have to hit the numbers at young people and they will aim the program specifically at young people. melissa: what do they do? hire a person a script writer sitting around the table, hey, listen there's a possible plot line? you have a young person sitting there should i decide to go to the movies or buy health care around something terrible happens to them and they wish they had bought health care and go back and do it? practicality, how do you translate money into action on the screen? >> i think what you is a couple things. one thing we're talking about, they will be prepareing a series of psas to talk about the
affordable care act, aka obamacare. they will reach out specifically to the hispanic audience with at least 50% of this money is intended toward hispanic and spanish-language programing. that is audience where they feel they can get a real grip on. don't think of so much shoving something in with the ripped from the headlines. why it's a nice tag line for "law & order", it is not really practical. what they will do is bring in ideas about things. people make references. did that happen when you changed your health care last year? melissa: right. >> about basically providing what i would call information packages but information packages when you're providing them to the right people and the right people sit on your board of advisory, well, then you're handing over pretty serious information. melissa: i want to say, one of the statements from the hollywood health and society board that came out i think is kind of scary, our experience has shown that the public gets just as much, if not more information about current events and important issues from their favorite television shows and
characters as they do from news media and online resources. so they believe, they get just as much information as if it's factual information, not fiction, from shows that they see on tv, whether it is plot lines of modearn family, or i think particularly insidious, executive producer of doc mcstuffings. a cartoon, that pretends to be a doctor, works on stuffed animals. they are involved in trying to brainwash our children into thinking certain things about obamacare. i don't know, i'm not comfortable with the sound of that. elizabeth, am i overreacting? >> i think it is, again, just a touch point. it will be educating people a little bit here, a little bit there. i don't think there will be so much intense brainwashing. >> educating people a little bit here and there. with what does that mean? >> that it exists. melissa: everyone knows it exists. when you see comedy shows doing things about the fact that
everyone is losing their health insurance from independent providers, because, everybody knows this law exists. i don't get that. >> 42% don't know that it is still law. that was research study done a couple months ago. >> there is something else that needs to be added here. melissa: go ahead. >> like the rollout with the website this is fraught with failure. to be honest none of this stuff will appear anywhere for at least nine months to a year. if they had done this properly, when, they would have started this earlier in the year. these would be happening now. but the time you will see any of these stories, most people will be either walked away from this program or they would have signed up already. so you're going to see a lot of dead air on air. melissa: i know. we'll see. guys, thanks to both of you. appreciate it. got your handful with too many things to do at once? how will you handle it could have something to do with your gender. is there superior sex for multitasking? , use a free hand to tweet me and tell me what you think. today's money talker.
speaking of twitter, tomorrow's long-awaited ipo is trending, but should investors believe the hype. we'll ask experts. more money coming up. this is the quicksilver cash back card from capital one. it's not the "fumbling around with rotating categories" card. it's not the etting blindsided by limits" card. it's the no-game-playing, no-earning-limit-having, deep-bomb-throwing, give-me-the-ball-and-i'll-take- it-to-the-house, cash back card. this is the quicksilver cash card from capital one. unlimited 1.5% cash back on every purchase, everywhere, every single day so let me ask you... at's in your wallet?
melissa: all right, ladies, it is time to brag a little bit because science just confirmed something we already knew was true. a new study out of scotland says that women are better at multitasking than men. like we needed research to tell us that. in the experiment women were of course more successful juggling multiple tasks, something that may date back to gender roles in prehistoric times, but is multitasking really the best route for anyone? it's a "battle of the sexes" money talker. here to help us break it all down, remy spencer, imogen lloyd weber and dr. jeffrey gardere. what do you think, are you surprised women are better than men at multitasking? >> i don't think you have to have a medical degree or scientist, there are exceptions to the rule, for the most part women balance more things t one time successfully than men do. melissa: really? i don't know. >> look at any mother, any
working woman, mother, organizing schedules, meals, cleaning the house. often times, not every time, a husband or the other male figure in the house has fewer responsibilities. melissa: do you agree with this. >> dna, goes back to prehistoric times. the cavemen used to go out and hunt. that was their one and only job. melissa: very focused. >> women on the other hand, cave women had to fix caves to gather food. they were already mult at the tasking. we re enforced that. melissa: we couldn't multitask died that got less with ones that multitasked successfully so they passed on. y would that separate, by the way do you believe men, versus women are better? >> this study that was done repeat ad study done back in 1992 that showed absolutely same results. this goes back anthropologically that women did the foraging and
spacial skills. melissa: we can drive and text at same time. >> even back then i am hoping they weren't driving and texting. goes to show, we see in many households women are multitasking and men going out and hunting. melissa: i think everyone is terrible at multitasking. when you sit there try to do numerous things at once, everything you do is suffering. the harvard business review said productivity decreases 40% when you're multitasking. it drops your i.q. by 10 points. it is same as missing a night's sleep or twice as much as smoking weed. i think we're all awful at it. >> i don't know we're awful at multitasking. >> we're rarely good at it. >> unless you dedicate yourself and get in the zone like a athlete. >> that is right. >> if you're spreading yourself over a number of different things you might be good at them and you won't be the best. >> the funny thing is the studies say if you're proud of multitasking and bragging about
it, chances are you're probably pretty horrible at it. melissa: why are you bad about it, bad at it? >> if you're bragging about it because it's something that you see as something that knot just skilled at, but that you have the freedom to be able to do. the people who are multitasking who focus, who have to do it because they're not bragging about it because it has to be done. >> 70ers of us apparently believe we're good multitasks you about only 2% are good. melissa: that is nobody. nobody is good at multitasking. >> which kind of proves your point. you have to do one thing well in order to do anything successfully. >> the thing about multitasking you have to be really careful of that you burn out very quickly. pulte tasking work best when you focus and have for a certain period of time that you are actually start and finish by a prescribed time. melissa: there must be things that are good as multitasking, things to go together. people can't walk and chew gum at the same time. somebody sent me an email.
they sent me instead receipt from shopping online doing it instead. shows me you're shopping online rather than doing whatever it was we were supposed to be doing together. it. things go together better. >> things go together. melissa: like what. >> if you're a student and studying biology and jump over to chemistry and go to physiology that works and running experiment. if you're talking on phone and on computer to go to aol that veer you away from productivity. >> you can't text and drive. you shouldn't be trying to put your makeup on going to work in the morning. you have to be safe and reasonable. melissa: that visual, multitasking versus using different parts of your brain? can you break it down to -- >> they said with this multitasking in both of these studies women were able better than men to memorize things where. vision waa, spacial. were able to see the forest from the trees. with men it was hunting the prey
and knowing where they stood in relation to where the prey was. >> with this modern technology you need to multitask. if you have the same topic, multitasking and that is important and helps we have to multitask. employers should be looking employing women who are better than juggling. melissa: to me i picture a whole bunch of people at a meeting looking at blackberry or a phone. this happens all the time. you're sitting in meeting but looking down at their phone isn't hearing what is going on. i unfortunately to see that from folks all the time. >> that is great point. is that multitasking or is that perhaps being adhd and all over the place? melissa: that's right. >> exactly. melissa: that's a great point. >> there is distinction between being distracted and being capable of accomplishing multiple tasks at the same time. melissa: okay. >> if you are ignoring somebody in a meeting because you're busy on your phone sending another work email. that is not multitasking. >> what is food multitasking in your mind then. >> in my law firm, i have a
criminal defense law firm i'm capable of talking to a client about his or her case and planning for that court date and thinking about my overall calendar and what are the responsibilities. >> while you're doing your nails or while what? >> conversing with my client. >> you but see it is all going together. >> exactly. melissa: one task in my mind. we're talking about, while you're having a conversation, driving while you're texting. there is something that connects all of it. it is all about the client but doing difficult tasks for the client. if you're working with different clients at the same time. now you start confusing the name and court dates and so on. >> that is what i think too. people on the conference call looking at your email. no you're doing one or the other. we sorted it out. we multitasked it of guys. up next, would privatizing everything the government runs from libraries to military give america more power to prosper? our own john stossel says yes. he is here to tell us.
tomorrow is twitter's big day. are you buying in? we'll break down how much richer you would be right now if you bought into some other big ip offs. keep it right here as we help you count all your money. [ male announcer ] what if a small company became big business overnight? ♪ like, really big... then expanded? ♪ or tir new pduct tanked? ♪ or not? what if they embrace new technology instead? ♪ imagine a company's future with the future of trading. company profile. a research tool on thinkorswim. from td ameritrade. a research tool on thinkorswim.
stick with innovation. stick with power. stick with technology. get the flexcare platinum. new from philips sonicare. with unitedhealthcare, i get information on quality rated doctors, treatment options and cost estimates, so we can ke better health decisions. that's health in numbers. unitedhealthca.
melissa: can you really drink coffee and walk around the library? >> you can. people love this library. >> the staff here are amazing? >> yeah. >> they helped me so much. >> do you know they're not public work officers they're hired by a private company. >> no, i did not know that. >> no one we asked knew that. >> do you know it's a private library. >> private? >> private? >> do you see a difference? >> yeah, definitely. >> they do a better job running usually blairry system than l.a. county did. >> they know what they're doing. >> privatizing your local
library might sound like decent idea when you watch that. what about the fire department? military? how about organ banks? john stossel believes we should embrace privatization. when he went out into the field he found people are not so sure. >> what is better or private? most people said -- >> i would say public. >> if it were private they would probably charge awe fee for looking. >> i would say public. >> public space, yeah. >> wouldn't you say public, otherwise we wouldn't be here right now, right? melissa: john stossel joins us now. they were hearing public and thinking free. >> they were in -- melissa: free. >> they were in a park so of course it has to be public. but this was, as it turned out a private park, bryant park, not far from here that has been taken over -- melissa: bryant park is private park? i didn't know that. it is enormous. million things there, cool, fabulous. i had no idea it was private. >> it is manage and funded by businesses around sit. since they did that is no longer a slum.
it is wonderful. they still have some street people but they also have 4,000 other people so the street people don't threaten anybody. melissa: they have great events. also free. to me that was the sentiment that those people, a lot of them were thinking, well if it was private they would charge awe fortune to be here. that is not necessarily true. >> those libraries in california, run by a private contractor, it is free too. the city was spending millions on their libraries. they pay a million dollars a year less to this private company. which keeps the libraries open longer, has all this automation. they're just better at running things than governments are. melissa: so the concept is, it is not that it's a for-profit library or a library where you pay to go in. it is still the same service. it is just that it is managed and run, they outsource doing it. >> to a for-profit company which has incentive to do it better and win more contracts. that makes them better. that is why they automate. government, you just keep doing what you've always done and then
you know you won't be fired. in the private sector, if you don't, if we don't innovate, we're out of a job. melissa: why are you not fired in the government sector if you're not innovateing? >> civil service rules. you have to practically kill someone to be fired. melissa: yeah. you think this could be extended to all kind of things. military. then all of sudden you have mercenaries fighting for money. >> i afree. we libertarians say what is in the constitution generally ought to be done by government. running military is part of that but the cbo says if we didn't have halliburton to do what halliburton does in iraq, we have to pay one person for halliburton what it would take three government workers to do. so we're saving so much money by using some private contractors. private armey as little creepy. melissa: yeah. >> most everything else should be privatized. >> organ donation, bid for organs. the immediate problem with that is that you say, well, if it is all of sudden for-profit sell the kidney you don't need,
wouldn't the rich guy always get to the front of the line every time to get an organ and poor guy would not get whatever the lunge needed? >> often. what is the alternative from government? in america you have 100,000 people hoping for a kidney. we have two. only need one. people could donate but most don't and people die waiting for kidneys. in iran of all places where it is legal, people sell kidneys, yeah the rich get them first but eventually poor people get them too. melissa: yeah. we've seen countries go in this direction. i mean our -- >> not enough. melissa: it's a bit of a disaster. britain, took it, ipo. how is that working out? could we do that. >> we should do that. that would require congress not having the power to say yes you must continue saturday delivery even if it is inefficient. you must have all union employees and politicians don't want to let go of that. melissa: could we get to the point where we're so desperate
for revenue we sell off you know various things to private companies to run for profit? i mean because, the government, strangely enough when they really need tax revenue or need revenue of some type start thinking practically about these things. that is one way we could get there, no? >> yes. and local governments do. congress is filled with such economically ignorant imbeciles that they won't go there. many local -- melissa: tell us how you really feel. >> across the river here, jersey city water, water has got to be public jobs. but they couldn't get the water to meet the standards. just couldn't be done. they hired a private company. suddenly it is cleaner than any place else and they're saving all this money. i asked workers, were you goofing off working for the government before? well, maybe a little. more fun working for the private company. they use us well and i feel better about my day. melissa: john sos he is, i love it. you make so much logical sense, thank you. as always catch "stossel" every
thursday 9:00 p.m. eastern right here. coming up, get in or get out but don't get emotional. you may feel jitter over twitter but in the end it comes down to the cold hard cash. we have numbers to help you decide if you need to make the big buy. "piles of money" coming right up. helphe gulf recover and learn from what happened so wcould be a better, safer energy company. i can tell you - sety is at the heart of everything we do. we've added cutting-edge techlogy, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger.
(cat screech) you feel that in your muscles? i do... drink water. it's a lo story. well, not having brancs let's us give you great rates and service. i'd like that. a new way to bank. a better way to save. ally bank. your money needs an ally. >> the white house is now encouraging its senior advisors, this is such a great idea, psych, [laughter] their senior advisors to join twitter as a way to promote president obama's policies and connect with young people. some of these guys are kind of new to twitter. i don't think they have the hang of it yet. this is from white house assistant press secretary. he tweeted, hello it is nice to be messaging you i am here to today to tell you about a great new government program you should try. it is called obam. 140 characters. you have to remember that.
melissa: wall street is all atwitter in anticipation of the big day. when you consider iposare worth it, just 1,000-dollar investment in amazon when it went public would be worth more than 200 grand. twitters terms are being set as we speak. we'll men you decide if it is worth your money. jonathan hoenig, you know is he is, fox news contributor and jo ling kent is all over the twitter story. she is our resident expert. thanks to all of you. jonathan, where is it going to price? what do you think? we're still waiting here. >> indicating between 25 and $28 a share, melissa. that is of course the higher end of this range. tremendous amount of enthusiasm not only among institutions but individual investors. like you, like me, they use the service. melissa: would you buy it? >> not on my plate right now. you mentioned amazon, melissa, you didn't have to buy it the first day in order to make money on the long term. i'm not big fan of buying highly
watched ipos first day out of the gate. melissa: jeff, are you with us? what do you think? would you buy it? do you like it, do you hate isn't. >> i would completely agree. those are apt thoughts. the remember facebook, purpose much ipo to squeeze as much money from you as they can to raise money for the company. that doesn't mean the stock will go up for you as investor on first day of trading. it is important to be prudent to buy it as fair valuation to you. twitter has incentive to what happens on the first day. what happens after that is the problem. melissa: don't want to do the% facebook thing. they called it a facebook flop. if you bought 100 shares of facebook on the day of the ipo you would only made a little over $1,000. $1100 right now. bought s&p, made five times that much. everyone learned that lesson, i think including twitter. don't, joe, don't you think they price lower they saw what happened to facebook and everybody is saying the same thing?
>> they're certainly holding their horses. there is a lot of attention to when they start trading in the morning whether it will be right at the bell or not because of how much anticipation there is. i think anticipation is even double this time around because of what happened to facebook and because they're not trading on nasdaq. it seems many analysts believe they learned their lesson from facebook. so the pressure is tremendous. buff i think for a lot of investors it is really an interesting gamble. melissa: jonathan, go ahead. >> melissa, the purpose of the ipo is not for to provide a pop for first day investors. it is to raise money for a k even at $25 a share, twitter is wildly overvalued. a fifth of facebook users and priced at higher valuation. looking strictly at the fundamentals we're really back to the 1990s bubble era mentality. melissa: pretty simppe, jeff. they don't turn a profit. they increased revenues at same rate they lost money. they're losing more as they make more. that is not a good sign.
>> no. two important points. if you look at the ipo market that is going on right now in 2013, dealogic estimated one month returns of tech issues this year is 39% in the first one month of the that is the highest return since the dot-com bubble. so we're getting kind of frothy generally. specific to twitter you're right, the growth is really slowing. getting into the fundamental, i don't want to get lost in the numbers, q1, to q2 growth rate of users went from 11% to, 10% to 7%. it is decelerating. i couldn't agree more. it is not in the best interest for the company to provide a money making opportunity for you on second day of trading. it is their obligation to make as much as they can. melissa: i feel like the sentiment is so different. everybody got so burned by facebook. expectations are so much lower. if you bought 100 shares of linkedin when it originally ipo'd, 2011, not that long, you would have made $13,000 over time. the s&p would have only made 5,000.
there is a company, a lot of similarities between linkedin and twitter and facebook. you would have made money in that case. >> don't forgettings google and amazon are great examples of ipos that went to the moon. look at all the other dot-com issues 10 years ago that cost people their shirts. that the reality ipo market it is feast and famine. for every success story there is equally cautionary tale. melissa: jonathan, are we seeing twitter fatigue. more and more celebrities even though they have a profit incentive to tweet, people like john mayor and miley cyrus, other people say you do it for a while and fun and get a big reaction because you're tweeting everyone is tweeting about everything. everyone going into a room and screaming at once. no one is listening. what is the utility? you get tired over time, even if you have incentive to promote. you don't know what it is returning to you. will the whole thing peter out. >> melissa, you might get tired of it.
thousands of people tweeting yo. twitter replaced. cb radio as nation's chat line and talk line. i think they can do well. the stock can do well even if interest does peter out. you know what? they will have to innovate. look at facebook and google now to where they started. they innovated over time. if twitter wants to succeed they will have to do same thing. melissa: go ahead, jo. >> i think on that point witter is trying to make itself as valuable as possible with media partnerships and where the content is and where established connections are he specially in households. they're working hard. revenue sicking it up. rates are there. i think it's a really interesting opportunity. they will have to innovate and figure out how to cure rate what you sigh and consume, you're rate. melissa: they're doing all the best partnerships, or big deal or nfl, cbs. alls doing a deal with them as opposed to facebook and social media. jo, back to your desk and
working on the story. melissa: thanks to both of you. money is flying around the world again today. starting in qatar, the qatari wealth fund bought as much as $200 million of the blackberry offering as the embattled smartphone maker seeks to raise a billion dollars in order to just stay afloat. the qatari fund is said to have investment capacity of 30 to $40 billion every year. we'll see if this investment pays for them. over to mexico. we now have official confirmation that the bottler supplying mexican coke in the u.s. is not switching the sweetener to high-fructose corn syrup. whew. coca-cola nostalgia bottles it exports to the u.s. will continue to use 100% cane sugar. the company ceo clarified increase in fructose would only be for drinks distributed in mexico. glad we cleared that one up. touching down in japan, a
pet supplement company has finally figured out what all the cats need and it is wine. d and h life is rolling out wine exclusive for cats. thankfully it doesn't have any real wine in it. made from grapes, vitamin c and catnip of course! probably impact is the same. the company developed a drink for those wanting to celebrate birthdays and christmas with their cats. obviously! the cat wine costs 4-dollar a bottle. doesn't get any better with age. probably not safe for humans to consume in case you're think tag. big ipo's are not the only way to make big money from social media. up next we'll hear from an entrepreneur who is pairing up up flew wednesday college students on sites like twitter and -- influential college students with companies all the way to change the way people spend their money. will it work? more "money" straight ahead.
do whatever it takes to make your business oubusiness. od. helping the world keep promises. you really love, what would you do?" ♪ [ woman ] i'd be a writer. [ man ] i'd be a baker. [ woman ] i wanna be a p maker. [ man ] i waa be a pilot. [ woman ] i'd be an architect. wt if i told you someone could pay you and what if that person were you? ♪ when you think about it, isn't that what retirement should be, paying ourselves to do what we love? ♪
melissa: so here's something to like about social media. if you're young enough and evidently cool enough you can get free stuff. pier pressure is being used in a whole new way. it is totally focused on money and getting people to spend it. the new startup sumto, did i say it right? okay is behind innovation. the founder is here and i long with marketing expert. ben, tell me how it works? basically finding people you call influencers, college followers, facebook followers and give them free stuff and hoping they tweet positive? what are you hoping happens there. >> basically if we do a good job measuring how influential they are and giving them free stuff from the brand they work with, they in theory should tell their friend about it. we basically monitor all the tweets, facebook posts, instagrams, et cetera from the college students. melissa: do you pay the college students in order to use the
products? >> no. we don't require them to tweet or post anything. melissa: if you give it to them and hate it and tweet the heck out of that, if the person who hired you to twitter about that will hate you. >> exactly. melissa: that's a loser. >> we charge brand per influencer. melissa: per kid. >> yes. melissa: how do you find the kid. they come to us. we require a valid address and connect their social networks. melissa: john, when you listen to, seems like it could be a also fraught with disaster. what do you think? >> products, if the kids like the products there is nothing wrong with it. if the kid don't like the products and start critizing or critiquing them that is where the problem is this is really based, this is long history. if you look at movie critics they do this all the time. sampling is a very, very effective way of getting people to purchase the product. so i think it's a good idea. melissa: some problems i could
see with it, ben. first of all if somebody goes out a phone is terrible they gay gave them free. not your fault. it is fault of the manufacturer. they should have made a good product. at the same time i to the this and it is wonderful so they become a good, you know, sort of positive reviewer around they want to incent you to give them more free stuff. i mean as somebody who is falling their twitter i might be, this guy got the phone for free. i don't trust what he has to say about it. it reilly wouldn't work over time. how do you deal with that. >> we don't rate reviews whether positive or negative. melissa: they believe you, because that is not, if i were faming the system and were at college, a scrappy college student trying to make money one way or the other, would be like if i say nice things i would get more free stuff. you don't think they think like that? >> no. we want them to be themselves. >> i would like to way in on that. i think that would reflect poorly on his company actually
the person doing reviewing. his or her credibility if she is endorsing or he is endorsing any product that they get i will filter that out. in other words there is this own self-filtering kind, i'm not listening to this person if they don't do a good job. melissa: as an advertiser i'm going to be asking myself, what is this really worth? when i look at some of the big influencers out there, some guy named kyle herbert from arizona state university, he saw he is one of your top influencers. on vine 40,000. on facebook, 20,000. he is at arizona state university student. why is kyle herbert, why does anyone care what kyle herbert has to say. >> so kyle herbert, funny -- >> i love him. i hope he is watching. >> he is. melissa: you're wonderful but why does anyone care. >> he is really influential guy on arizona state campus. melissa: how do you know that. >> because we incorporate
off-line influence and online influence. so he is involved -- melissa: do you have an algorithm? >> yes. we incorporate facebook metrics, twitter metrics, et cetera also off-line. such as what activities is involved in. he is one of the top leaders at his fraternity with over 150 brothers in the chapter that chapter extremely influential on campus, they have been around for longest years. due to that he has a huge youtube presence. >> john is this future of marketing? is this where we're going? >> no question about it but one tactic doesn't a successful campaign make. so this is good but you also have to filter it with a little bit of advertising. you have to do a little bit of the traditional. i know, i shouldn't say, traditional promotional tactics, i know. your demographic would say yes. but it also depend on the demographic that you're after. so that if you're after an older group of people, this tactic may not work. melissa: okay. coming from a man with a bow tie and you know little scarf like that together, i believe it.
>> okay. well, thank you. he has done a great job. no, a very, very clever way getting his message out there. melissa: next on "money," the glitz and gam more sound nice but it comes with a price, a big, big, big price. wait until you hear how much a star-studded lifestyle will set you back of. you can never have too much money or too much beef front real estate.
market in the country. how is this for math? you can buy seven, four-bedroom, two-bath homes in the u.s. for the price of one in malibu. for the ultimate enterprise on expertise in the luxurious area, our friend, coldwell banker million dollar listing agent, l.a. star, madison hill did i brand. what is the biggest steal in malibu? look at most expensive homms in the country there has to be a bargain there somewhere? >> there are bargains still here in malibu. i think you have pictures of one of them but it's a home, 7,000 square feet on two acres, five bed, five 1/2, no, seven baths plus two offices, a gym, pool, spa, wine cellar and views that3 really is why you buy malibu. they're the best views out there. melissa: five 1/2 million dollars. what could i expect to make over time? brokers hate this question. if i had to flip this house in year or two how much would i
make? has any real housewife owned this house and shopped in it? otherwise i don't know if i'm interested. >> the house which was have not -- housewives or dusted or tainted house however you like to look at that. but, the home, you know, this house is price, listed price around 790 a square foot. back when the market was at its peak for landside property were selling them at $1200 a square foot. so we're priced really fairly compared to what else is selling out there but compared to where your peak was in the market, you have a lot of room to grow. melissa: most expensive home in malibu right now is 57 million. >> i know. melissa: 11,000 square feet, six bedrooms, 10 bathrooms. why is this home, we're looking at pictures of right now, it is a modern monstrosity. why is this home worth almost $60 million? >> well, it's done by one of the word's most famous architects landry, which adds extra price tag when you have architectural
property. but it is also on one of the largest lots on the beach and to get 160 feet of frontage, it is pretty much unheard of. so, that's really what you're buying. malibu is really based on that beachfront property. melissa: speaking beachfront -- >> how much frontage. melissa: i want to buy at rock-bottom price and how could i possibly get in for the cheapest amount possible. there is one place that is for sale, for $799,000. i'm going to bid on it. what will i get for that? >> you're going to get a home up a canyon with some views. you will have, likely, this is vertical home of. got two or three levels. but it's a nice home. could use some updating. you're in the hills of malibu. so some people really like to be up in the hills. it's a different feeling. >> there you go. we finally pictures. we want to show people of it. it is not the loveliest but you know, in, it looks like a
fixer-upper but still it is in malibu. it is $800,000. maybe flip it and double the money next year. i don't know. madison, thank you so much. >> nice to see you again. melissa: up next "who made money today?" he made h designing for american icons. his brand is one of the most recognizable in the world. we'll have the answer right after this. you can never have too much money. my customers can shop around--
see who does good work and compare costs. it doesn't usually work that way with health care. but with unitedhealthcare, i get information on quity rated doctors, treatmt options and estimates for how much i'll pay. that helps me, and my guys, make better decision i don't like guesses with my business, and definitely not with our health. innovations that work for u. unitedhealthcare. [announcer] ..very wish for a bed that could feel perfect under every part of your body... [man]ask me about our tempur-pedic.
[annncer] they're sleeping on the newest tempur-pedic bed... the new tempur choice... [man]two remotes. [announcer] firmness settings for the head,legs,and back... these real owners get that famous temr-pec comfort how they like it. [woman]ask me about the lumbar button. [man]lumbar button [woman]lumbar [announcer] tempur-pedic.the most highly recommended bed in america. now the fun begins! help the gulf when we made recover and learn the lf, bp hafrom what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we'reharing what we've learn, so we can all produce energy more safely. our commitme has never been stronger. [ male announcer ] how could switchgrass in argentina, change engineering in dubai,
aluminum production in south africa, anthe aerospace industry in the u.s.? at t. rowe price, we understnd the connections of a complex, global economy. it's just one reason over 70% of our mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. melissa: whether on wall street or main street here is "who made money today." everyone who owns ralph lauren. the iconic american designer made investors proud with the hold on the american fax industry. raised full year sales forecast and increasing dividend and quarterly earnings report today. made for a beautiful day for share holders. the stock closing up almost five 1/2%. nice. the man himself ralph lauren owns almost 160,000 shares of the company. that means that he made about
$1.5 million today, like he needs it. going from rags to riches, ryan reese from lansing, michigan, the 23-year-old won the world series of poker, just a year after being flat broke. the youngest of nine finalists in the game took home the grand prize of $8.4 million. what was his secret? he said lucky cards. they all say that. getting ready to bring in the money for their public debut , two 13 week old tiger cubs at the national zoo. they successfully completed their swim test today, keeping their little head above water and make it to dry land. the tiger cubs are allowed into the natural habitat there where they rest up for the big day on november 18th. that is all we've got for you. i hope you made money today. be sure to tune in tomorrow. we get up close and personal with the jaguar convertible
s-type coupe. it will be here. i will be in it. jaguar has a big, hot announcement you don't want to miss. that is here tomorrow at 5:00 p.m. eastern. "the willis report" is coming up next. >> hello, everybody, i'm gerri willis. tonight on "the willis report," obamacare chief kathleen sebelius on capitol hill defending the government's health care program and rejecting calls to delay the law. >> for millions of americans delay is not an option. gerri: student loan debt owed to you, taxpayers skyrockets under obama up 463%. what are we getting for hundreds of billions of dollars in spending? and it is the next hot thing, the twitter ipo. do you jump in or hashtag stay away? we're watching out for you tonight on "the willis report."