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tv   MONEY With Melissa Francis  FOX Business  November 7, 2013 12:00am-1:01am EST

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plan, and i want to seehat happens with gdp tomorrow expecting a 2% increase. .eil: and twitter, all eyes on adam: we don't stop there. "money" with melissa francis is next. >> we will keep this promise. to the american people. if you leour doctor, you will be able to keep your ctor. , period. if you like your health care plan, you will be abl to keep your health care plan, period. >> period! [laughter] first of all, i do in the think you're supposed to read the punctuation in t speeches. melissa: is seems president obama can't get out from that infamous comment? wh not two to holwood. it could bring obamacare plot lines to your favorite shows. well-tell you how. even when they say i is not it is always about money.
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>> world of d.c. d yaw cole cuts through the bs. >> are you my conct? >> w have a bit of a scandal. takes seemingly impossie scandals and makes them go poo. >> this is my son out of college. he doesn't have think health insuranc >> i thought you said this was a scandal. under affordability care act you stay under your parents plan until 26. >> thanks, fixer. melissa: lights, camera, obamace. health care law might be the next breakout star on prime tim tv. because the california endowment is giveing a half million dollar grant to mak sure that tv writers and producer have all the details about theffordable care act. th they can use that knowledge to write obacare storylines into all the shows you watch. joining me the reporteo broke the story. dominic patton from deadline hollywood. we have clinical psychologist,
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elizabeth lombardo. dominic, start with you. because you broke the story, h is it going to work? >> idea hollywood help and soety program run out of usc annenberg is going to inform variou producers a screenplay writers and what have you about the affordabl health care act, aka, obamacare. what they will inform them about how they can incorpote it into some of your favorite shows. melissa: like, how, what can you imagine? is it like a "law & order" ripped from the headlines? there is someone, it is hard to imagine how you do it. >> well, it is ha until you know who some of the players are one of the people o advisory of hollywood program is one of producerf cws's, hostages. a doctor performing a medical procedure on the president of the united states. beg held hostage by rogue fbi agents at the same time. melissa: right. >> pretty simple to get that one
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in there, don't you think? another person who sits there is one of the executiveroducers cbs's ""under the dome"." on hollywooalth and advisory board. see a show which health care ises after town trapped literally under a dome are prevalent. again, slipping them. melissa: elizabeth, how would they do to be impactful? you're the psychogist. what is theay to do it, sell it postively vers, thing we watched with jennifer hudson, very clumsy. it was very on sus to me they're saying they're trying to, you know, tout how great obamacare is and what you can do with it. w do they do it with the message thout it being clumsy. >> part of it informing the public. 42% of the americans don't even know obamacare is still in practice. getting information out will be helpful. we know from the research in der to change people's behavior they need repetition. need to see it over and over again. we want some emotional connection. so whatever happens, if it is something that is going to
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change our emotions, affect our hearts related to obamacare. melissa: let meto you. at is the storyline? somebodyitti there hitith the huge bills they can't afford, an organ transplant, lo and behold i could have coverage and president obama saving my li? is that what you're saying. >> that is kind of thing they ne to in order to make a big impact. melissa: dominic, go ahead. >> i also think you mig want to drill a little bit more into the specifi. melia: yeah. >> half a million bucks is lot of seed money. start throwing it around and you will grow flowers. what is particularly intereing -- melissa: let me stop you right there. what specifically do they pay for? you're say they're throwing that around, a lot of seed money. for what? are they bribing people to put it in the storyline? are they hiring people to to to the set to ininfluence the script? what is practicality how this works? >> how it would work is like this. famous eression any propaganda athat looks like propaganda is d propaganda.
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melissa: okay. >> what you do in a case like is, as i said, inform executives, producers and screenplay wri about the affoable care act, about obamacare, how i works, how it should work. wh is interesting though obamacare itself works by hitting certain numbers. they hve to meet certain sign-up as we know as the health secrary told us isn't exactly happening. specifically themthey have to hit the numbers at young peopl and they will aim the program specifically at young people. melissa: what do they do? hire a person a script writer sitting around the table, hey, listen there's a possible plot line? you have a young person sitting there should i decide to go to the movies or buy health care around something terrible happens to them and they wish they had bought health care and go back and do it? practicality, how do you translate mey into action on the screen? >> i think what you is a couple things. one thing we're talking about, they will be prepareing a series of psaso talk about the affordable care act, aka
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obamacare. they will reh out scifically to the hispanic audnce with at least 50% of this money is intended toward hispanic and spanish-language programing. that is audience where they feel they can get a real grip on. don't think of so much shoving something in with the ripped from the headlines. why it's a nice tag line for "law & order", it is not really practical. what they will do is bring in ids about things. people make references. did at happen when you chaed yourealth care last year? melissa: rht. >> about basically providing what i wouldall information packages but information packages when yore providing them to the right people and the right peoplet on your board of advisy, well, then you're handing over pretty serious information. melissa: i want to say, one of the statements from t hollywood health and society board that came out i think is kind of scary, our experience has shown that the public gets just as much, ifot more information about current events and important issues from thei favorite television shows and
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characters as they do from news media and online resources. so they believe, they get just as muchnformation as if it's factual information, not fiction, from shows that they see on tv, whether it is plot lines of modearn family, or i thin particularly insidious, executive producer of doc mcstuffings. a cartoon, that pretends to be a doctor, works on stuffed animals. they are involved in trying to brainwash our children into thinking certain things out obamacare. i don't know, i'm not comfortable with the sound of that. elizabeth, am i overreacting? >> i think it is, again, just a touch point. it will be educating people a little bit here, a little bit there. i don't think there will be so much intense brainwashing. >> educating people a little bit here and there. with what does that mean? >> that it exists. melissa: everyone knows it exists. when you see comedy shows doing things about the fact that evyone is losing thei health
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insurance from independent providers, because, everybody knows this law exists. i don't get that. >> 42% don't know that it is still law. that was research study done a couple months ago. >> there i something else that needs to be add here. melissa: go ahead. >> like the rollout with the website is is fraught with failure. to be honest none of this stuff willppear anywhere for at least nine months to a year. if they had done thisroperly, when, they would have started this earlier in the year. these would be happening now but the time you will seeny of these stories, mos people will be either walked away from this program or they would have signed up already. so you're going to see a lot of dead air on air. melissa: i know. we'll see. guys, thanks to both of you. apprecia it. >>got your handful with too many things to do at oe? how will you handle it could have something to do with your gender. is there superior sex for multitasking? , use a free hand to tweet me antell me what you thin today's money talker.
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spking of twitter, tomorrow's long-awaited ipo i trenng, but should investors believe the hype. we'll ask experts. more money coming up. when we made our commitment to the gulf, bp had two big goals: help the gulf recover and learn from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cting-edge technology, like a new deepwater well cap and a state--the-art monitoring center, whe experts watch over all drilling activity twentfour-seven. and we're sharing what we've learned, so we can all produce energy more saly. our commitment has never been stronger.
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melissa: all right, ladies, it is time to brag a little bit cause science just confirmed something we already knew was true. a new study out of scoand says that women are betr at multitasking than men. like we needed research to tell us that. in the experiment women were of course more successful juggling multiple tasks, something that may date bk to gender roles in prehistoric times, but is multitasking really the best route for anyone? it's a "battle of the sexes" money talker. here to helps break it all down, remy spencer, imogen lloyd weber and d jeffrey gardere. what do you think,re you surprised women are better than men at multitasking? >> i don't think you have to have a medical degree or scientist, there are exceptions to the rule, for the most part women balance more tngs t one time successfully than men do. melissa: really? i don't know. >> look at any mother, any
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working woman, mother, organizing schedules, meals, cleaning the house. often times, not every time, a husband or the other male fure in the house has fewer responsibilities. melissa: do you agree with this. >> dna, goes back to prehistoric times. the cavemen used to go out and hunt. that was their one and only job. melissa: very focused. >> women on the other hand, cave women had to fix caves to gather food. they were already mult at the tasking. we re enforced that. melissa: we couldn't multitask died that got less with ones that multitasked successfully so they passed on. would that separate, by the wado you believe men, versus women are better? >> this study that was done repeat ad study done back in 1992 that showed absolutely same results. this goes back anthropologically that women did the foraging and
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spaciaskills. melissa: we ca drive and text at same time. >> even back then i am hoping they weren't driving and texting. goes to show, we see in man households women are multitasking and men going out and hunting. melissa: think everyone is terrible at multitasking. when you sit there try to do numerous things at once, everything you do is suffering. the harvard busines review said productivity decreases 40 when you're multitasking. it drops your i.q. by 10 points. it is same as missing a night's sleep or twice as much as smoking weed. i think we're all awful at it. >> i don't know we're awful at multitking. >> we're rarely good at it. >> unless you dedicate yourself and get in the zone like a athlete. >> that is right. >> if you're spreading yourself over a number of different things you might be good at them and you won't be the best. >> the funny thing is the studies say if you're proud of multitasking and bragging about it, chances are you're probably
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pretty horrible at it. melissa: why are you bad about it, bad at it? >> if you're braggin about it because it's something that you see as something thatnot just skilled at, but thatou have the freedom to be able to do. the people who are multitasking who focus, who have to do it because they're not bragging about it because it has to be done. >> 70ers of us apparently believe we're good multitasks you about only 2% are good. melissa: that is nobody. nobody is gd at multitaskin >> wch kind of proves your point. you have to do one thing well in order to donything successfully. >> the thing about multitasking you have to really careful of that you burn out very quickly. pulte tking work best when you focus and have for a certain period of time that you are actually start and finish by a prescribed time. melissa: there must be things that are good as multitasking, things to go together. people can't walk and chew gum at the same time. somebody sent me an email.
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they sent me instead receipt from shoppin online doing it instead. shows me you're shopping online rather than doing whatever it was we were supposed to be doi together. it. things go together better. >> things go together. melissa: like what. >> if you're a student and studying biology and jump over to chemistry and go to physiology that works and running experiment. if you're talking on phone and on compur to go to aol that veer you away from productivity. >> you can't text a drive. you shouldn't be trying to put your makeup on going to work in the morning. you have to be safe and reasonable. melissa: that visual, multitasking versussing different partsf your brain? can you break it down to -- >> they said with this multitking in both of these studies women were able better than men t memorize things where. vision waa, spacial. were able to see the forest from the trees. with men it was hunting the prey
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and knowing where they stood in relation to where the prey was. >> with this modern technology you need toultitask. if you have the same topic muitasking and tat is important and helps weave to multitask. employers s should be looking employing women who are betr than juggling. melissa: to me i picture a whole bunch of people a a meeting looking at blackberry or a phone. this happens all the time. you're sitting in meeting but lookindownt their phone isn't hearing what is going on. unfortunately to seehat from folks all the time. >> that is great point. is th multitasking or is that perhaps being adhd and all over e place? melissa:hat's right. >> exactly. melissa:hat's a great point. >> there is distinction between being distracted and being capable of accomplishing multiple tasks at the same time. melissa: okay. >> if you are ignoring somebody in a meeting because you'reusy on your phone sending another work email.s not multasking. >> what is fd multitasking in your mind then. >> in my law firm, i have a
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criminal defense law firm i'm capablof talking to a client about his or her ce and planning for that court date and thinking about my overall calendar and what are the responsibilities. >> while you're doing your nails or while what? >> conversing with my cent. >> you but see it is all going together. >> exactly. melissa: one task i my mind. we're talking about while you're having a conversation, driving while you're texting. there is something that connects all of it. it is all about the client but doing difficult tasks for the client. if you're working with different clients at the same time. now youtart confusing the name and court dates and so on. >> that is what i think too. peop on the conference call looking at your email. no you're doing one or the other. we sorted it out. we multitasked it of thas, guys. next, would pvatizing everything the government runs from libraries to military give americmore power to prosper? our own john stossel says yes. he is here to tell us.
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tomorrow is twitter's b day. are you buying in? we'll break down how much richer you would be right now if you bought into some other big ip offs. keep it rit here as we help you count all your money.
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messa: can you really drink coffee and walk around the library? >> you can. people love this library. >> the staff here are amazing? >> yeah. they helped me so much. >> do you know they're not public work officers they're red by a private company >> no, i did not know that. >> no onee asked knew that. >> do you know it's a private library. >> pvate? >> private? >> do you see a drence? >> yeah, definitely. >>hey do a betterob running usually blairry system than l.a. county did. >> they know what they're doing. >> privatizing your local
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library mightound like decent idea when you watch that. what about the fire department? milita? how about organanks? john stossel believes we should embracerivatization. when he went out into the field he found people are not so sure. >> what is better or private? most people said -- >> i would say public. >> if it were private they would probably charge awe fee for looking. >> i would say public. >> public space, yeah. >> wouldn't you say public, otherwise we wouldn't be here rightow, right? melissa: john stossel joins us now. they were hearing public and thinking free. >> they were in -- melissa: free. >> they were in a park so of courset has to be public. but this was, as it turned out a prive park, bryant park, not far from here that has been taken over -- melissa: bryant park is private park? i didn't know that. it is enormous. million things there, cool, fabulous i had no idea it was private. >> it is manage and funded by businesses around sit. since they dhat is no longer a slum. it is wonderful.
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they still have some street people but they also have 4,000 othereople so the st people don't threatennybody. melissa:hey have great events. also free. to me that was the sentiment that those people, a lot of them were thinking, well if it was private they would charge awe fortune to be here. that is not necessarily true. >> those libraries in california, run by a private contractor, it is free too. the city was spending millions on their libraries. they pay a million dollars a year less to this private company. which keeps the libraries ope longer, has all this automation. ey're just better at running things than governments are. melissa: s the concept is, it is not that it's a for-profit libraror a library where you pay to go in. it is stillhe same service. it is justhat it is managed and r, they outsource doing it. >> to a for-profit company wch has incentive to do it better and win more contracts. that makes them better. that is why they automate. government, you just keep doing what you've always done and then you know you won't be fired.
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in the private sector, if you don't, if we don't innovate, wee out of aob. melissa: why are you not fired in the government sector if you're not innovateing? >> civil service rules. you have to practically kill someone to be fired. melissa: yeah. you think thisould be extended to all kind o things. milita. then all o sudden you have mercenaries fighting for money. >> ifree. we libertarians say what is in the constution generally ought to be done by government. running military i part of that buthe cbo says if we didn't have halliburton to do what halliburton does in iraq, we have to pay o one person for halliburton what it wld take three government wkers to do. so we're saving so much money by using some private contractors. prate armey as little creepy. melissa: yeah. >> most everything else should be privatized. >> organ donation, bid for organs. the immediate problem with that is that you say, wll, if it is all of sden for-profit sell the kidney you don't need,
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wouldn't the rich guy alws get to the front of the line every time to get an organ and poor guy would not get whatever the lunge needed? >> often. what is the alternative from government? in america you have 100,000 people hoping for a kidney. we have two. only need one. people could donate but most don't and people die waiting for kieys. in iran of all places where it is legal, people sell kidneys, yeah the rich get them first but eventually poor peop get them too. melissa: yeah. 've seen countries go in this direction. i mean our -- >> not enough. melissa: it's a bit of a disaster. britain, took it, ipo. how is that working out? could we do that. >> we should do that. that would require congress not having the power to say yes you must continue saturday delivery even if it is inefficient. you must have all union emoyees and policians don't want to let go of that. melissa: could we get to the point where we're so desperate for revenue we sell off you know
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various things to private companies to run for profit? i mean because, the government, strangely enough when th really need tax revue or need revenue of some type start thinking practically about these things. that is one way we could get there, no? >> yes. and local governments do. congress is filled wth such economically ignorant imbeciles th they won't go there. many local -- melissa: tell us how you really feel. >> acrosshe river here, jersey city water, water has got to be public jobs. but they couldn't get the water to meet the standards. just couldn't be done. they hired a private company. suddenly it is cleaner than any place else and they're saving all this money. i asked workers, were you goofing off working for the government before? well, maybe a little. moreun working for the private company. they use us well and i feel better about my day. melissa: john sos he is, i love it. you make so much logical sense, thank you. as always catch "stossel" every
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thursday 9:00 p.m. eastern right here. > coming up, get in or get out but don't get emotional. you may feel jitter over twitter but in the end it comes down to the cold hard cash. we have numbers to help you decide if you need to make the big buy. "piles of money" comingight
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>>he white house is now encouraging its senior advisors, this is such a great idea, psych, [laught] their senior advisors to join twter as a way to pmote president obama's policies and connect with young people. some of these guys are kind of new to twitter. i don't think they have the hang of it yt. this is from white house assistant pre secretary. he tweeted, hello it is nice to beessaging you i am here to today to tell you about a great w government program you should try. it is calledbam. 140 characters. you have t remember that. melissa: wall street is all
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witter in anticipation of the big day. when you consider iposare worth it, just 1,000-dollar investment in amazon when it went public would be worth more than 200 grand. twitters terms are being set as we speak. we'll men you decide if it is worth your money. jonathan hoenig, you knows he is, fox news contributor and jo ling kent is all over t twter story. she is our resident expert. thanks to all of you. jonathan, where is it going to price? what do you think? we're still waiting here. >> indicating between 25 a $28 a share, melissa. that is of course the higher end of this range. tremendous amount of enthusiasm not onlymong institutions but individual investors. like you, like me, they use the service. melissa: would you buy it? >> not on my plate rht now you mentioned amazon, melissa, you didn't have to buy it the first day inrder to make money on the long term. i'm not big fan of buying highly
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watchedpos first day out of theate. melissa: jf, are you with us? what do you think? would you buy it? do you like it, do you hate isn't. >> i would completely agree. those are apt thought the remember facebook, purpose much ipo to squeeze as much money from you as they can to raise money for the company. that doesn't mean the stock will go up for you as investor on first day of trading. it is important to be prudento buy it as fair valuation to you. twitter has incentive to what happens the first day. what happens after that is the problem. melissa: don't want to do the% facebook tining. they called it a facebook flop. if you bought 100 shares of facebook on the day of the ipo you would only made a little over $1,000. $1100 right now. bought s&p, made five times that much. everyone learned that lesson, i think including twitter. don't, joe, don't you think they price lower they saw wha happen to facebook and erybody is saying the same thing? >> they're certainly holding
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their horses. ther is a lot of attention to wh they start trading in the morning whether it will be right at the bel or not because of how much anticipation there is. i think anticipation is even double this time around because hat happened to facebook and because they're not trading on nasdaq. it seems many analysts believe they learned their lesson from facebook. so the pressure is tremendous. buff i think for a lot of investors it is really an interesting gamble. melissa: jonathan, go ahead. >> melissa, theurpose of the ipo is not for to provide a pop fofirst day invesrs. it is to raise money for a k even at $25 a share, twitter is wildly overvalued. a fifth of facebook users and priced at higher valuation. looking strictly at the fundamentals wre really back to the 1990s bubble era mentality. melissa: pretty simppe, jeff. th don't turn a prot. they increased revenue at same rate they lost mon. they're losingore as they make more. that is not a goodign. >> no.
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two important points. if you lo at the ipo market that is going on right now in 2013, dealogic estimated one month returns of tech issues this year is 39% in t first one month of the that is the highest return since the dot-com bubble. so we're getting kind of frothy generally. specific to twitter you're right, the growth is really slowing. getting into the fundamental, don't want to get lost in the numbers, q1, to q2 growth rate of users went from 11% to, 10% to 7%. it is decelerating. i coun't agree more. its notn the b best interest fohe compa to provide a money making opportunity for you on second day of trading. it is their obligation to make as much as they can. melissa: i feel li the sentiment iso different. everybody got so burned by facebook. expectations are so much lower. if youought 100 shares of linkedinhen it originally ipo'd, 2011, not that long, you would haveade $13,000 over time. the s&p wou have only made 5,000. there is a company, a lot of
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similariti between linkedin and twitter and facebook. you wouldave made money in that case. >> don't google and amazon are great examples of ipos that went to the moon. look at all the oer dot-com issues 10 years ago that cost ople their shirts. that the reality ipo market it is feast and famine. for every success story there is equally cautionary tale. melissa: jonathan, are we seeing twitter fatigue. more and more celebrities even though they have a profit incentive to tweet, people like john mayor and miley cyrus, other people say you do it for a while and fun and get a big reaction because you're tweeting everyone is tweeting about everything. everyone going into a room and screaming at once. no ones listening. what is the utility? you get tired over time, even if you have incentive to promote. you don't know what it is returning to you. will the whole thing peter out. >> melissa, you might get tired of it. thousands of people tweeting you
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during the program. twitter rlaced. cb radio a nation's chat line d ta line. i think they c can do well. the stock can do well even if inteterest does peter out. you know what? they will have to innove. look at facebook and google now to where they started. they innovated over time. if twitter wants to succeed they will have to do same thing. melissa: go aad, jo. >> i think on that point witter is trying to make itself as valuable as possible with media partnerships and where the content is andhere established connections are he specially in households. theye working hard. revenue sicking it up. rates are there. i think it's a really interesting opportunity. they will have to innovate and figure out how to cure rate what you sigh and consume, you're rate. melissa: they're doing all the best partnerships, o big deal or nfl, cbs. alls doing a deal with them as opposed to facebook and social media. jo, back to your desk and
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working on the sto melissa: thanks to both of you. money is flying around the world again today. starting in qatar, the qatari wealth fund bought as much as $200 million of the blackberry offering as the embattled smartphone maker seeks to raise a bilon dollars in order to just stay afloat. the qarii fund is said to have investment capacity of 30 to $40 billion every year. we'll see ifhis investment pays for them. over to mexico. we now have officia confirmation that the bottler supplying mexican coke in the u.s. is notwitching the sweetener to high-fructose corn syrup. whew. coca-cola nostalgia bottles it exports to the u.s. will continue to use 100% cane sugar. the company ceo clarified increase in fructose would only be for drinks distribed in mexico. glad we clead that one up. toucng down in japan, a
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pet supplement company has finally figured out what all the cats need and it is wine. d and h life is rolling ou wine exclusive for cats. thankfully it doesn't have any real wine in it. made from grapes, vitamin c and catnip of course! obably impact is the same. the company developed a drink for those wanting to celebrate birthdays andhristmas with their cats. obviously! the cat wine costs 4-dollar a bottle. doesn't get any better with age. probably not safe for humans to consume in case you're think tag. big ipo's are not the only way to make big money from social media. up next we'll hear from an entrepreneur who is pairing up up flew wednesday college students on sites like twitter and -- influential colle students with compaes all the way to change the way people spend their money. will it work? more "money" straight
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melissa: so here's something to like aboutocial media. if you're young enough and evidently cool enough you can get free stuff. pier preure is being used in a ole new way. it is totally focused on money and getting people to spend it. the new sta sumto, did say it right? okay is behindnnovation. the founder is here and long with marketing expert. be tell me how it works? basically finding ppleou call influencers, college follows, facebook followers and give them free stuff and hoping they tweet positive? at are you hopin happens there. >> basically if we do a good job measing how influential they are and giving them free stuff from the brand they wk with, they in theory should tell their friend about it. we basically monitor all the tweets, facebook posts, instagrams, et cetera from the college sdents. melissa: do you pay the college students in order to use the products?
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>> no. we don't require them to tweet or post anything. melissa: if you givet t them and hate it and tweet the heck out of that, if the person who hired u to twitter about that will hate you. >> exactly. melissa: that's a ler. >> we charge brand per influencer. melissa: per kid. >> yes. melissa: how do you find the kid. they come to us. we require a valid address and connect their social networks. melissa: john, when you listen to, seems lilike it could b a alsoraught with disaster. what do you think? >> products, if the kids like the products there is nothing wrong with it. if the kid don't like the products and start critizing or critiquing them that is where the problems this is really based, this is long history. if you look at movieitics they do this all the time. sampling is a very, very effective way of getting people to purchase the proct. so think it's a goodde lissa: some problems i could see with it, ben.
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first of all if somebody goes out a phone is terrible they gay gave them free. not yo fault. it is fault of the manufacturer. they should have made a goo product. the same time i to the this and its wonderful so ty become a gd, you know, sort of positive reviewer around they want to incent you to givehem more free stuff. i mean as somebody who is lling their twitter i might be, this guy got the phone for free. i n't trust what he has to say about it. it reilly wouldn't work over time. how do you deal with that. >> we don't rate reviews wther positive or negative. melissa: they believe you, because that isot, if i were faming the stem and were at college, a scrappy college stent trying to make money one way or the other, would be like if i say nice things i would get more free stuff. you don't think they think like that? >> no. we want them to be themselves. >> i would like to way in on that. i think that would reflect poorly on his company actually
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the person doing reviewing. his or her credibility if she is endorsing or he is endorsing any oduct that they get i will filter that out. in other words there is this own self-filtering kind, i'm not listening to this person if they dot do a good job. melissa: as an advertiser i'm going toe asking myself, what is this really worth? when i look at some of the big influencers out there, se guy named kyle herbertrom arizona state university, he saw he is one of your top influencers. on vine 40,000. on facebook, 20,000. he is at arizona ste university student. why is kyle herbert, why does anyone care what kyle herbert has to say. >> so kyle herbert, funny -- >> i love him. i hope he is watching. >> he is. melissa: you're wonderful but why does anyone care. >> he is really influential guy on arizona state cams. melissa: how do you know that. >> because we incorporate off-line influence and online
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influence. so he is iolved -- lissa: do you have an algorithm? >> y. we incorpate facebook metrics, twitter metrics, et cetera ao off-ne. such as what actctivities is involved in. he is one of the top leaders at his fraternity with over 0 hers in the chapter that chapter extremely influential on campus, they have been around for longest years. due to that he has a huge youtube presence. >> john is this future of marketing? is this where we're going? >> no question aboutt but one tactic doesn't a successful campaign make. so this is good but you also ve to filter it with a little bit of advertisi. you have to do a little bit o the traditional. i know, i shouldn't say, traditional promotional tactics, i know. your demographic would say yes. but it also depend on the demographic that you're after. so that if you're after an older group of people, this tactic may not work. melissa: okay. coming from a man with a bow tie and you know little scarf like that together, i believe it.
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>> okay. well, thank you. he s done a great job. no, a very, very clever way getting his msage out there. melissa: next on "money,"he glitz and gam more sound nice but it comes with a price, a big, big, big price. wait until you hear how mu a star-studded lifestyle will set you back o you can never ha too much money or too much beef front money or too much beef front al estate. th is the quicksilver cash back card fm capil one.
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♪ melissa: time for a littleun with sparehange. want to know what a 57 million-dollar home looks like. turn to malibu, california which theost expensive housing
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market in the country. how is this for math? you can buy seven, four-bedroom, two-bathomes in the u.s. for the price of one in malibu. for the ultimatenterprise on expertise in the luxurious area, our friend,oldwell banker million llar listing agent, l.a. sta madison hildid i bran what is the biggest steal in malibu? look at most expensive homms in theountry there has to be a baain there somewhere? >> there are bargains still here in malibu. i think y have pictures s of one of them but it's a home, 7,000 square feet on two acre five bed, five 1/2, no, seven baths plus two offices, a gym, pool, spa, wine cellar and v views th3 really is why you buy malibu. they're the best views out there. melissa: five 1/2 million dollars. what could i expect to make over time? brokers hate this question. if i had to flip this house i year or two how much wld i
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make? has any real housewife owned this house and shopped in it? otherwise i don't know if i'm interested. >> the house which was have not -- housewives or dusted o tainted house however you like to look at that. but, the home, y know, this house is price, listed price around 790 sque foot. back when the market was at its peak for lanide property were selling them at $10 a square foot. so we're priced really fairly compared to what else is selling out there but compared to where your peak was in t market, you have a lot of room to grow. melissa: most expensive homen malibu right now is 57 million. >> i know. melissa: 11,0 square feet, six bedrooms, bathrooms. why is this home, we' looking at pictures of right now, it is a modern monstrosity. why is this home worth almost $60 million? >> well, it's done by one of the word's most famous architects landry, which adds extra price tag when you have architectural
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property. but it is also on one of the largest lots on the beach and to get 160 feet of frontage, it is prtyuch unheard of. so, that's really what you're buying. malibu is reallyased on that beachfro proper. melissa: speaking beachfront -- >> how much frontage. melissa: i want to buy at rock-bottopre and how could pose cheapest amount possible. there is one place that is for sale, for $799,000. i'm going to bid on it. what will i get for that? >> you're goi to get a home up a canyon with some views. you will have, likely, this is vertical home of. got two or three lels. but it's a ne home. could use some updating. you're in the hills of malibu. so some people really like to be up in the hills. it's a different feeling. >> there you go. we finally picture we want to show people of it. it is not the loveliest but you know, in, it looks like a fixeupper but still it is i
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malibu. it is $800,000. maybe flip it and double the money next year. i don't know. madison, thank you so much. >> nice to see you again. melissa: up next "whoade money today? he made his living designing for american icons. his brand is one of the most recognizable in the world. 'll have the answer right after this. you can never have too much you can never have too much money. when we made our commitment to the gulf, bp had two big goals: help the gulf recover and learn from what happened so we could be a better, safer energy company. i n tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-thert motoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely our commitment has never been stronger. you really love, what would you do?" ♪ [ woman ] i'd a writer. [ man ] i'd be a baker.
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melissa: whether on walltreet or main street here is "who made money today." evyone who owns ralph lauren. the iconic amerin designer made investors proud with the ho on the arican fax industry. raised full year salesorecast and increasing dividend a quarterly earnings report today. made for a beautiful day for share holders. the stock closing up almost five 1/2%. nice. the man himself ralph lauren owns almost 160,000 shares of the company. that means that he made about
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$1.5 million today, li he needs it. going from rags to riches, ryan reese from lansing, michigan, the 23-year-old won the world series of poker, just a year after being flat broke. the youngest of nine finalists in the game took home the grand prize of $8.4 million. what w h secret? he said lucky cards. they all sy that. getting ready to bring in the money for their public debut , two 13 week old tiger cubs at t national zoo. they successfully completed their swim test today, keeping their little head above water and make it t dry land. the tiger cubs are allowed int the natural hitat there where they rest up for the big day on november 18th. that is all we've got for you. i ho you made money today. be su to tune in torrow. we get u close and personal with the jaguar convertible
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s-type cpe. it will be here. i will be in it. jaguar has a big,ot announcement you don't want to miss. that is here tomorrow at 5:00 p.m. >> warning, the following jokes are rachy, risque, and for adults only. >> suzanne, you look great. i think i'll have your room sent up to mine. >> no one threw a better party, better black tie, a-list, racy, raucous, hilarious party than the king of cool... >> dean martin. >> dean martin. >> deano. >> dean, you're a phenomenon. you look like cary grant and you smell like ed mcmahon. >> starvista entertainment and time life present the dean martin celebrity roasts. >> dean and i have been on more floors than johnson's wax.

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