tv Press Here NBC January 28, 2018 9:00am-9:31am PST
. >> "press here" is sponsored in part by -- >> this week, the editor of the san francisco "chronicle" takes on facebook, audrey cooper versus mark zuckerberg over the future of news. fraternity brothers grow mushrooms and grounds for worry, solving coffee's black mark on the environment. our reporters take a word from al jazeera and the financial times, this week on "press here." . good morning, everyone, facebook screwed up.
it's slowly realizing. that over the past few month, we seen facebook acknowledge their roll in the spread of propaganda in the last elections. you probably saw it. it didn't look like russian propaganda, of course. it looked like authentic news, the guardian connecting hillary clinton to the death of an fbi agent was shared over and over. not only is that article not true, there is no such thing as the denver guardian him facebook says 140 million people saw that on the news feed. >> that is more people than voted in the entire election. facebook has tried several solutions from flagging news articles to asking users to credit news agencies the simplest solution is to remove news articles, give up. but that, too, is a problem. legitimate newsrooms around the country, newsrooms like the san francisco "chronicle" count on
traffic to drive it to their website. audrey cooper is the editor-in-chief at the "chronicle kwlts and wrote a scathing letter to mark zuckerberg saying, because you haven't been able stop, you flubbed and gave up, you are making the country's news-ism worse by improving public discourse. you can do better than this. audrey cooper joins us this morning along with dig ward from al jazeera and hannah ward for "financial times." it's not facebook's job to stop traffic, is it? >> it kind of is. that's how they group facebook in the first place. they ask all of us to put our stuff there. they engaged all of us, told us how to get readers there. so yeah i think it is kind of a little of their job. certainly, we get read,less of other ways. facebook became facebook because it took that audience from us.
>> do you think now people ends up reading less news because they stopped reading it on facebook? >> absolutely. most studies show the majority of americans rely on facebook to some extent to get their news, you can't read more news than i read every day and i rely on facebook for that. so when facebook decides to surreptitiously suppress legitimate news publishers, publishers you decided to follow, that you want to follow, you want to see their news, when they decide to do that, i don't think it's leak people realize, oh, i need to get this somewhere else, so i'm go to another website. you don't get it. >> people's experience is facebook. that is the front door for them of their lives on the internet. >> over the last year, facebook has been doing this gradually. our facebook traffic has gone down sometimes as much as 60%
over the last year. so their recent decision or announcement that they will suppress legitimate news, that's not new. they have been toying with this for a while. nobody noticed. >> correct me if i'm wrong, the concern is, as they say, we're going to take news agencies out of your news feeds, sow see more baby pictures and what not. the ability for "the guardian" can be shared because oh my god, did you see what hillary clinton did now? those still will be in the facebook feed. there will be no "new york times" or the wall street journal, toutering, is that about right? smr that's right. the virality of fake news is facebook's problem. the crazy thing about this decision is i think they're making it absolutely worse. the reason there are so many cat videos and fake news on the internet is that's what people like to share on the internet. >> right. >> so when you limit the
injection of kur rated news from publishers. you get fake news so oh my gosh, look at this, nobody is, people who share that aren't doing it many liciously. they're doing it because there is no other counterpoint for that. >> they genuinely agree what they share is legitimate as well. >> at least they get a good feeling, too? >> yes, it's with their identity. >> because facebook pulled the premise and the point of facebook's business model is to keep you on facebook. >> not to get the truth or the news around there is to get you around somerset if you get objectionable news, you'll go away, why wouldn't they tear back? that's what gets me. >> it seems to make the filter bubble problem which is one of the original problems we talked about before when the new season came around, one of the things i want to ask you about is one of the factions they're now including when they dodge a news source is loupg the comments are on an article that someone
checks, that to me is strange judgment. it's a lot of rapting trolls out there who can write you like four paragraphs under an article. it doesn't mean that's the best article. >> no i always tell my grandma, don't read the comments. they're not always the most productive thing in the world. i mean, look twitter has figured out how to verify legitimate people on twitter. facebook has this existential crisis and can't figure it out. it's nonsense. >> we started with the idea that fake news is laughable mark zuckerberg says. slowly they say, maybe. so you write yourself a letter to mark zuckerberg. i forwarded part of it. did you get a response? >> i don't know about you guys, but that's not necessarily surprising. >> they are notoriously closed shop. you know as reporters and
journalists, we feel a responsibility to be responsive to our users. i've never gotten impression. >> i want to circle back to the first question i ask you. why doesn't facebook oh you traffic? they come to newsroom. not mark zuckerberg, but facebook and others and linkedin and twitter and representatives in the newsrooms, like yours, like mine, saying, hey, can we hold a seminar on how to get your traffic into twitter and linkedin and facebook. they did beat us. all of a sudden it's like they owe owe. >> they corded the media, the journal conferences for so long was to especially to legacy media what was go where your readers are. your readers are on facebook. that makes sense, our news racks go where people are going to. this was a new concept by any stretch of the imagination. but the reason i wrote in this letter, mark zuckerberg, was i
spoke to him in person in april about this. and he seems very genuine about acknowledging the role that facebook has in taking advertisers and taking a lot of things and cross-step legacy newsrooms and you know the fact that we knead those newsrooms to be a checkpoint on our government and other people's power. they said that to me. >> that itself why this decision i this i is so disingenuous, i've become completely cynical about their intentions. >> what do you think that they might now rank news sources based on the viewers, their audience chooses, the audience says, this is, cnn, "new york times," the chronicle, these are legit sources what do you think about that? >> you can imagine what i think about it? i don't trust facebook to tell us to determine whether we are news worthy or not. i think we should rank facebook on whether they are being news worthy. if you see that survey, it's two
questions, do you recognize this publisher and do you trust it? my five-year-old kid could have written a longer survey. the announcement was longer than the survey, itself. >> i want to ask you about a big city news editor. you are the first woman in chief of the san francisco "chronicle." did you grow up watching lou grant and what not? i mean, this is a position of tremendous power. >> wow. well, i don't feel like that all the time. you are right, it is a country toing theme to have first of all a newsroom to help you lead it into the digital revolution we are all experiencing. also you get a letter from a reader who you know, we had a story about a driver's ed teacher who was assaulting people. now the community is safer because we did that story.
so i think in so many way, it's the breast way in a community we all want to live in. >> sit like the movie like ben bradley and jason robarreds? i don't know what ben bradley looks look. >> i've never yelled "stop the presses. request itself the presses run too fast for that news poll. i guess i missed that part of the job. >> audrey cooper is the ed core in chief key "chronicle" thank you for joining us. >> thank you. but someone else mt
else may get to it before you, the data breach impacting almost every american. >> everything you need to know as the russian probe intensifies. . >> welcome back to "press here." i assume you are familiar with the pay cuffs the little plastic pods you put in a coffee machine. americans throw billions in the trash every year, becomes with a b. a number of companies have subscribed to create environmentally friendly pods. coffee strong enough to go into a coffee maker. naturally enough to degrade. this is video from inside the san francisco bay coffee company where they come up with something that works. don rogers helps two the compostable pod. coffee so good it belongs in the trash. >> we're starting a green ban.
>> that's not as good of a, i thought it was punchy. >> from what i understand, if you bury a banana peel in the grounds and don't give it sunlight or water, it will be there 30 years from now. that's what they say. >> is that right? >> that's important. i seen a survey of recyclable coffee pods that recyclable is different than compost? . >> correct. >> there are plastic pods made out of the recyclable plastic. you have to peel the filter out and throw it. no one is going to do it. >> no. these go right into the compost. >> in the compost bin. they will turn into dirt in three weeks. >> you are a coffee company. what gave you the idea to move into impossible? >> well, since we're a coffee company the single serve cups started to be coming over. it's 50% of the business. so as it started getting bigger and bigger, we kind of poo-pooed
it. i envisioned it was the bread maker of the ''80s. everybody had a bread maker. they used it. it's in the attic. it got bigger and bigger. it's the family company of family business. we decided we had to get into the business. we wanted to do three things, make it taste better, less expensive. there was one manufacture. they were pretty much a monopoly. we wanted it to be earth friendly. we could see cups as they are, are really a nightmare. we accomplished all three of those things and launched it. >> what did you try? it's not easy, you got the extreme of the coffee macer. it's got to hold up in there, deal with high temperature. >> correct. >> then it has to break down after you throw it. it's like you try different things, no, that's not going to work. >> it was five years in the making. >> oh, really?
>> we came up with different versions. our first version was not compostable. it just had 35 less combustible material. we said, how do you do that? everyone was happy. i have two brothers and a sister who said no we can do better. they say, na da, no one's ever done it. >> i go, oh, no, here we go. and bam, and we just kept working at it. we made another part compositable. another part and it was a progression. we're on version four or five now. >> what itself the big challenge? the temperature? >> the temperature not so much pressure and no one has these things. so one of the suppliers that makes the paper that goes underneath. that was a food grade polyester. we wanted a plant-based plastic that would degrade. it has to degrade in a certain
am of time. we're the only people that made it for them. and the market is not that big. they spent two years doing it for us because they believe in it, too. >> what's the reaction? they usually buy it on safety first. environmental safe second. >> sure. >> do you think people are buying it mostly on the environmental assembly? >> yes. i think people are searching for an environmentally friendly solution. they're pleasantly surprised when the get the taste. number two, the price. it's 20-something% less. >> less than a convention alcove? >> yeah, now you are talking. >> i get that. >> so it works very well. you know. >> san francisco has kind of history of coffee company. it was an important part of the development. i want to ask you. this leads up to the california thing. i was reading in i think "today."
there is some fuss in the courtroom whether coffee ought to be a part of prop 55? >> yes. >> i don't know when you walked into our studios, you noticed, it causes cancer. >> yes, and every hospital that you walk into, too. >> and cures cancerch as a sign for this facility it's news to me, because of the crew of mine and potato chips and bread. >> sure or heat it, it comes out in. >> so put this on your coffee cup. half of you are against that. >> yes. because, you know, it's just, i'm against the idea because it's one law firm in l.a. who just goes out and puts lawsuits out of this and collects a whole bunch of money. it's not what the law was intended for, which is to really help people from really bad chemicals. now it's spiraled out of control. if you have to put it on, i really don't care, because i don't notice them. they're everywhere, i don't
notice them, so i don't think anybody noticed this year. >> i made my coffee using, i discovered they used to make the 12-pot thing. it's just me early in the morning. >> sure. >> so i use french bread. what is other than wonderful i'm sure product. what's the best way to make a cup of coffee? >> you know, traditionally the best way is the old standard, just drip coffee maker, like a mr. coffee or own of those are fine. people don't realize, the reason why the single serve is everybody said, well, i like decaf. my wife likes french vanilla, we make two popts and throw it all away. you get down it to. if you ground the grounds, it's cheaper to make a pot and throw away than those single serve cups. they're over a dollar apiece sometimes, you might as well make the coffee. >> thank you. a company created in a
growing fungi. back to the root is an organic gardening-based system, based in, they sell you a box and you can grow healthy food from the packaging. they are partnering with thousands of schools so kids that make them a part of school lunch. one-half of that fraternity brother partnership is co-ceo. thanks for being with us this morning. tell me, i was in a fraternity, too. i guarantee you, we made a lot of trouble. what was the path where you said know what we should do is we should start growing mushrooms for money? >> first off, scott, anna thank you for having me. i will say, it was totally random fact that inspired us. we were two seniors. we
were actually going into investment banking. we had not only the job offer. we had an apartment lined up.
we had a lease. it's fact that you could potentially grow it on coffee. nobody had done it. the idea you can take waste and grow food sounded so cool and so simple and got up to groi one bucket literally out of my 3r5 ternty kitchen. locked it into our berkeley whole foods. the first guy we saw with a five gallon bucket wasting a mushroom crop. hey, you think we can grow mushrooms more sustainably? luckily they listened. >> narcotic snuck. >> not at all. >> what did you raise before that in. >> i was born in colombia, south america. i emgreat when i was 11 with my older brother and nick hymn was born and raised in irvine family from india, but never grew food before. i think that's in
so many ways the dna about what we do. we have products with mushroom farms. >> you got one right here?
>> you put this bad boy in your kitchen, once in the morning, you can do it before breakfast. come back from school. water it again, after five, six day the baby muchrooms come in. they double in size, many of the kids for the first time seen stuff grow. it's really cool and exciting. >> what fascinates me. you did this and decided to make a business out of this i think a lot of people would say, oh, it's a cool thing, this and that. you could do this. >> what made you think it was a business and peopleped to buy it as a pre packaged thing like this? >> i will say the first part of it is is needing nick my co-founder. we connected and just have been complete at such a deep level. same values. we would never be here today if it wasn't a strong bond and partnership. with the products, itself, it started out as a completely different idea. i think there was roble one
thing. there was a lot of curiosity. we kept hearing and reading of things, off youtube and books at library at berkeley. we apply it quickly. we got that instapt gratification of testing something. >> that inspired us to create a whole set of products that let anybody grow food. whether are you in chicago, new york in a sky rise or here in the bay wear. >> you speak of next, your co-founder, let me explain, we can only have one of you. so you are co-ceos and co-founders from college? and let me say this doesn't work out. i know you've seen the social network, with mark zuckerberg and the whole movie. how do you maintain what was a great relationship and is now a part of a business where you are, you have venture capital money right? you are post-ceos.
one guy is not in charge? >> yeah. we know nothing about what we were getting into when we started. i know the early promise. and we made a bond. we exited to each other. we said it was a marriage, but much more than that, we said, he was 4.0, double major from berkley, and we since then have become so close and obviously his family is my family and vice-versa. we make it a purpose to put our partnership above everything else and its the partnerships that him and i have i think it works. we get up at 6:45 every single morning and come home from the office. >> it's a marriage. >> it's co-founders. >> yeah. >> co-founders. >> yes.
i will say nick hill and we've had this company gets started literally from the ground up. we do all-nighters planting mushroom tips when we were business majors. finance e-com majors. we have gone through a lot of ups and downs to get to where we are today. we've had our opportunity to have arguments. i'm going to give it to nick, though, i'll say more passionate on the goods, but nick hymn has an incredible aura about himself and so conscious about everything that he says. he is an incredible human. i'm lucky to be partnering with him. amazing. >> you moved into the new york school system you are every schoo school? >> we started the business creating anything from growing mushrooms to a tomato kit, a self waters tomato kit.
you have to water it once a week. all the fish food is fertilizer for the plants the plants clean the water. we through that process learned so much about foods, whom foods has been an amazing partner, toss us about the food business, itself. we realized we can go from growing food to package food. we learn launched breakfast cereal that is not only at whole foods markets nation wide. but we went after the school system and said let the kids take the cereal. through taste tests, the kids approved our cereal over the big competitors like kellogg's. now every morning, 1.1 million a day or finishing breakfast cereal. >> they have a bundle of mushrooms. we appreciate you being here. >> thank you so much.
i'm damian trujillo, and today a local film, a true story, and today we take a look at that film, just a short clip on your "comunidad del valle." male announcer: nbc bay area presents "comunidad del valle" with damian trujillo. damian: we begin today with the monthly visit of the mexican consul general right here in san jose. juan manuel calderon is my guest here on the show. welcome back. when you were here the last time, you were only here for a few weeks. now, you've been here for a couple of months, give us an assessment. how has it gone for you? juan manuel calderon: we're working very hard. first of all, thank you very much for the invitation, damian. it's a pleasure to be here, for the mexican consulate to be in this important program. it's very, very, very, very important. damian: thank you very much. it's important to have you here. juan: yes, and we're working very hard to--we have many
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