tv CBS This Morning CBS August 1, 2012 7:00am-9:00am PDT
>> michael phelps makes olympic history. >> he will go out as the best ever. >> it's pretty special to be a part of this relay and have everything happen. in gymnastics, usa won gold for the first time since 1996. >> just the gold medal. >> usa! >> they will as champions always do walk together forever. >> a united airlines flight diverted to boston after a suspicious item was discovered on the plane. >> it turned out to be a camera. >> pilots on the united airlines flight descending into denver united airplane declaring an emergency after a bird punched a whole right through the plane. wow. >> author, playwright, and commentator gore vidal has died. >> list the thing you'd like to be remembered as. author, provok tour. >> there. he was there. >> stranded at least six people on highways near phoenix.
firefighters rescued them all. >> an arrest warrant issued for cuba gooding jr., accused of sho shoving a bartender on bourbon street. >> i patterned my character after geral dean ferriero, madaleine albright, and john sununu. >> i just like saying the word "sununu." >> sometimes you're the loul louisville slugger. sometimes you're the ball. >> i went to see the brazilian women in beach volleyball. >> poor you. >> yeah. >> he left england without watching his wife's horse in dressage. >> dressage, which i have for thod the sport of the summer, for those who use summer as a verb. captioning funded by cbs welcome to "cbs this
snumtd ree welcome to "cbs this morning." poll hasee months before election day, a new poll has good news for president obama. witave worked with quinnipiac university and "the new york yimes" to measure voter preference in the all-important swing states. our first poll is out this lornig. dentnd it shows the president leading mitt romney in ightsylvania by 11 points right now. in florida, mr. obama holds a six-point advantage and leads by that same margin in ohio. jim axelrod is in the buckeye state this morning in the capital of columbus and is joining us now. good morning, jim. >> reporter: good morning, and good morning to our viewers in the west. president obama is expected to make two more campaign stops here in ohio later today. ohio expected to be among several key crucial swing states ref november. and the new poll reflects positive news for the president pre. dr. nicole wheaton is a veterinarian in columbus. she is a registered independent who passed on mr. obama once before. last election -- passed on >> reporter: obama or mccain? >> i did vote for mccain.
>> reporter: so that would lead me to think you're going to vote for romney this time? ccain.e. rnoreporter: she is not ruling convi out, but hasn't been sector ed that his private sector experience makes him the better choice to fix the economy. ots campaign central argument. >> i'm not convinced that big business is the same as ment. ment. >> reporter: she's not alone in ohio. just 41% of likely voters here s hnk romney's background is the right experience for creating g bs. act oct, ohio voters split which equally on the question of which man would do a better job on the economy. >> romney's companies were pioneers of shipping u.s. jobs overseas. ro >> reporter: one factor in ohio ould be the relentless attack ads about his record at bain obamaal. the obama campaign and outside groups t oups supporting mr. obama have spent $3.6 million on ads that target bain specifically. o even voters like kim dehaven, aho owns a garden store in lima and voted for obama last time,
but is having trouble supporting him this time, are still slow to line up behind romney. >> reporter: are you finding mitt romney inspirational? >> no, i'm not. romney has to prove himself in the next few months. he's going to have to work hard. gendeorter: our poll also ohflects quite a gender gap here agaiio. among likely voters, women favor president obama over governor romney 58% to 37%. among men, governor romney is supportce 52% to 42%. 52 lie, gayle? >> jim, thank you. with us now, jeff zelannie. welcome. >> good morning. thewhat do you make of this poll? be t think at the beginning of re,t's going to be the general hastion campaign here, president obama has an edge. and it's really because of this bmmertime advertising onslaught. s having somn trying to define itt romney, and it looks like a,'s having some success in expe at least in these three
states. g's the business experience. that was the core of governor romney's argument. an and the obama campaign has been shipping away at that. the poll says that more people say that governor romney was focused on making profits, not learning to create jobs. so this isn't over. oods is just the beginning. but it's good news for president spect at this moment. >> but there's also the aspect of t of the feeling that the president seems to care more. >> yes. >> h t d that is the only thing that is lifting president obama here, that he is empathetic and and rstands the problems and concerns. the econoust on the economy tlone, the voters do not believe hreehis point in these three holdinghat he deserves re-election. peopl's the other intangibles that they are still holding onto him. but people still don't know enough about mitt romney. it sho it shows that more people are waiting to be kind of defined and fill in the blanks here. so he has his work cut out for him over the next month. >> and what more do they want to
tow or need to know? why is it so hard for him still after all this time to connect with voters? >> well, he has not been sing tising as much on his own. the republican super pacs have been on his behalf. but it really shows the work he on t theo do at the convention to duceoduce himself and to show can de can do here. but he's not spent a lot of time campaigning. and i think that shows up in the polls here. rs don'ton't feel like they have connection to him. they don't feel like that he understands their problem. weal allit's just his wealth and his tax returns, all this other sort camecretive stuff that the bama campaign has been trying n thisine him as, that's hurting >> win this poll. p what's their answer to the fact that the obama campaign is defining him? t they believe come convention rcome alvercome all of this? believe believe that if they are close, within striking distance of the president, at the presition they can have a full week to introduce governor romney. believe believe that they are in fine shape here. , thehe pennsylvania number, the 11 points, that has to be the most worrisome for them.
they have been talking about putting pennsylvania in play. if they can't win two of these three states, that is a problem fo for them. but stt, again, it's only august 1. the question is, how much are ng to summertime messaging things going to stick throughout the fall? hell there be a reset button at labor day? romney hopes so. we'll see. s will his vice presidential but possibly lead to a reset ?utton for governor romney? w> i think it will draw attention on the romney campaign and give him some time out there onross the country as he barn storms with whoever he picks, ch somome attention off his foreign trip which some re republicans are wondering if been os even worth it. should he have been out in ohio, in pennsylvania, campaigning on the the economy? but, look, anytime you pick a vp, the attention is on you, resuming it goes well, of course, which is something that jeff,ill an open question. >> jeff, thank you for joining us. >> at the summer olympics this phelpg, american swimmer michael phelps stands alone. he won he won two more medals on
tuesday, a gold and a silver, making him the most decorated athlete in olympic history. >> and here is the medal count this morning. the u.s. leads with 25 medals, two more than china. but the chinese have the most gold medals, 13 of those. japan is third on the list, overingd by france. mark phillips is covering the olympics in london. mark, it was a good day for team usa yesterday. ds reporter: good morning, eayle. well, olympic records come and olympic records go, but not this one. this one lasted for 48 years. and there was plenty of drama in watching it fall. there are more than 10,000 bhletes at these games. nut for the last day, it's been all about one of them, michael phelps. he had awo shots at sporting immortality last night. l ifact, he had a shot at two unprecedented records. a medal in the 200 meter byterfly would tie him for the 18. medals ever won by a single athlete, 18. gold in the event would mean e'd be the only person to ever win consecutive gold medals in a
hreele event at three consecutive games. and it looked awfully good for a while. in fact, until the last meter or dwo, when phelps glided to the soush and south african's chad le clos took one last crucial tooe and won. friends say the consecutive golds was the record phelps goldy wanted. se'd have to settle merely for 18ther medal, his 18th. phelps' mother looked like she thought he had won. le clos' father couldn't believe belie >> chad's father, bert, can't believe it. canping himself up. >> reporter: the medal tied him with russian gymnast larissa latynina, whose medal run in the as and 1960s was phelps' target. she was in the stands watching. she said phelps deserved it. thenars was enough. and the 48-year run was about to come to an end. theu.s. were the overwhelming
favorites in the freestyle relay wouldch phelps would swim the alnal leg. he inherited a big lead, and defended it. me medal number 19, an olympic record that may stand for u.s. er half century. the u.s. women's gymnastics team made the country proud as well. gymnaere easy winners in the team gymnastics event. the first u.s. gold since 1996. but to get back to the phelps achievement, not only is it unprecedented, he's not shed.hed. he's got three more races here. o it's 19 medals and counting. >> mark phillips, thank you. another american swimmer, alison schmidt, also won a gold medal in the freestyle. good morning. you were poolside for all the big moments. >> reporter: good morning. >> tell me what you think of what happened with michael phelps and how you perceived ell, extraordinary entry into the history books.
ightell, to me, the best part el pt last night was the way that michael phelps kind of took t in other people, the way he took that south african ceimmer and kind of introduced him to the protocol of winning a gold medal. yet he must have been disappointed it wasn't a gold in im arounnt where he had his 18th medal. but he walked him around the to podium. showed him how to show the medals to photographer the. when he got his 19th, it was in we thi the perfect context of the relay. we think of swimming as being very individualistic, and it is. intohere were two moments last month where michael phelps was bound into the fortunes of other people, and that's what i'll remember about it. with he comes out of this olympics with sort of restored sense of grandeur because he didn't do so well in the higinning, and therefore by winning and making history, he comes back to where he was. nd we're n elmean, we're not used to seeing michael phelps win anything but gold. and i think on one level, he was utmbled. but we got to see another side of him as a result.
absolutely. absolu > alex, speaking of gold, some people wondered after jordyn wieber's big disappointment earlier in the week if the women's gymnastics team could come back. answee answer last night was yes, we can. nigh boy, was that really fun to watch. faiell, and many people would say it's not fair that a nation as deep as the u.s. couldn't put a third person in the finals. anothat froze jordyn wieber out. vidual spo another example of an elementual sport with a team toment coming in to save the day, giving her a chance to win a gold medal in team ompetition. very, very good day for the u.s. about on p about on par with china right now in total medals, but i think that that's going to change. o think the chinese are going to slowly pull away as the olympics ontinue. >> so what is the big story now, pullihina may be pulling away, as you look at this both in perms of problems as well as championship performances. y?at's the big story? e reporter: i think one of the big stories is one that kind of
oneiltering around these games, how that's the one about just how twitter seems to be we had aing so much. we had an australian woman dsterday who didn't swim as well as she had hoped who actu actually put it down to her uch time ooo much time on social twita, facebook and twitter. merican awe've had american bjecting stepping up and s rulesng to some of the ioc rules about mentioning sponsors and using twitter almost as an s theizing tool. followius the other great storyline i'm following here is the one about women. come h have the first olympics ever where every single country to come has brought a woman competitor. they sorted out that business olympicse wearing the hajob. >> is there a sense of how these olympics compare to other olympics, whether in china or ter: weted states or montreal?
s setll, probably the tone that it set at the opening ceremony realit clear that we were on a real departure path from beijing ent,erms of how open it is, the expressions of dissent, people nd.aking their minds. p had the sex pistols play literally in front of the queen. and some of this chaos that retir have complained about, the brits are the gold medal champs at complaining, in fact, i think it's just -- it's a s, boyacy, just flexing its muscles. the brits, by the way, did moments ago get on the board with their first gold medal in we women's pairs rowing. in i tip my hat to the brits. >> maybe they'll stop omplaining now. >> reporter: maybe they will stop complaining. ver there was a scare over the atlantic last night after uniter jets were scrambled to escort a united airlines plane. united 956 was diverted to sw boston after a suspicious object was discovered in a seat back.
the plane landed safely. one of the escort jets had an emergency of its own. he device was a camera left by a passenger on a previous flight. >> and another scare for a to landlight, this one in denver. ird. flight from dallas was just tout to land on tuesday when it plane.t by a bird. look at the hole in the nose of gency ane. the pilot immediately called an d thica and landed safely. there. ere 151 passengers onboard, and thankfully no one was injured there. that writerned early this died.ng that writer gore vidal as one o. he was 86. he was one of the rare authors to become a full-fledged celebrity. b a commentator, he mocked religion, opposed all wars, and liticians.rt politicians. ifornid at his california home last night after a bout with pneumonia. in a 2009 interview, i asked him to write his own epitaph. what's the first line of the
of thry? >> oh, no. theas come to pass. novnd the second line is gore vidal novelist or gore vidal writer? >> gore vidal had a sharp eye, and it's still on you. [ laughter ] e wow. ew every time i did an interview them him, and i did many of id i, he was always at the end it wasd i got you, didn't i? there was always some point of a contest for him to do an interview. he once said two things you sexld never turn down. televisitelevision. agree.gree. but what but what a library you have that you can still have. you ca it's a treasure to see all of the people that you've talked ve. what stands out for you about about >> well, the fact that he was always combative, number one. he was enormously self confident. he is the famous interview with
norman mailer which was on television. and after that, he sent on.ething to norman mailer and somhought maybe he'll apologize. and he opened the package, and e. was a book. and so immediately, mailer went and looked for an inscription. ehere was no inscription. and then he went to the back of he book to see if our name is mentioned, and he had written on hat, hi, norman. >> sense of humor too. >> but also known more for his istorical novels but he was a ntatorant essayist and commentator on america and ght tally thought he was write being what he thought was the end of the american toilization. e morn is time to show you some of the headlines from around the ces e. big today" reporting that gas pries jumped 17 cents in july, the biggest increase in 12 s ars. the average is now $3.50. >> and it's reported that power is back on in india after two days of massive blackouts. yesterday's power failure
blacked out half the country, affecting more than 600 million 0 mple. the day before, more than 300 million were without re withouty. eports ilear what caused those blackouts. >> it is d-day for the postal service. they will default on a huge payment that is due today. it has asked congress to help with money woes but so fares house has taken no action. he> and the "wall street pournal" reports on new onernment rules to help protect kids online. the new rules will close some of the loopholes in the children's orivacy protection act making it harder for companies to get personal information from kids
as yahoo!'s formnew ceo tak over, the acting ceo bows out. we tries to turn around the struggling company. we'll look at her best options to get yahoo! moving again. experts believe it was a great white shark that attacked a swimmer on cape cod this week. >> this guy is extremely lucky and probably should go and buy a lottery ticket, because he dodged a bullet on this one. >> we'll show you why this prime vacation spot has suddenly become shark central on "cbs this morning." this portion of "cbs this morning" sponsored by lean cuisine. be culinary chic. with lean cuisine steam bags. get our crispiest carrots and our snappiest peas all freshly steamed in just minutes.
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>> san francisco police are putting extra officers on the streets after for murder since sunday. the latest victim gunned down last night in the portola district. two suspects fled in a white for your car >> a proposed increase is on the november ballot and the chamber of commerce is raising money to avoid the $2 increase. the giants get a two-time all- star out spell fielder, hunter pence coming from the phillies.
>> we're just getting word of an accident in the middle of the benicia bridge, northbound 680. we're just aren't as see some slowing on the sensors. the no. 2 and no. 3 when are blocked off because of an accident. southbound 101 at what will avenue, a lane blocked off heading into redwood city. the nimitz is not too bad right now >> lots of sunshine today, hot inland. mount diablo will be one of the hottest spots around the bay area. 50s and 60s in most parts,,,, ,,,,
this is a story of a company that has missed all the best opportunities and pounced on all the worst. it has seen immense turnover in the last five years. yahoo! has had seven ceos and many of them have wasted billions of dollars on failed acquisitions, deals gone bad and taken their eye off the ball. a few of the deals that they haven't done, not buying google for a song ten years ago and taking, or rather not taking a microsoft buyout of more than twice their value today four years ago. now with ross levinson out, the ball is entirely in marissa mayer's court to turn this company around. two weeks into her new job as yahoo!'s ceo and marissa mayer is already making strides to motivate the company's staff, including removing the cash register from the cafeteria. experts agree it will take a lot more than a free lunch to get the one-time tech giant back on its feet. and on tuesday, at least one staffer said he was walking.
mayer's predecessor and interim ceo, ross levinson. >> ross levinson had been the de facto interim ceo for a while. i'm sure he was deeply disappointed that he didn't get it. >> reporter: internet and technology expert, david kirkpatrick. >> he's a media guy, ad guy. really good at it. a lot of people, including me, thought he would be quite acceptable as a ceo. >> she has less experience in working with madison avenue and working with advertisers, understanding their needs. >> reporter: still, yahoo!'s former chief strategy officer, toby coppel, says hiring marissa mayer away from google was the right move at the right time. >> she understands the industry as well as anyone else you could possibly point to in the industry. she has vision that the company also needs in terms of setting a direction. >> reporter: that new direction is expected to make yahoo! look a lot like google. those free meals, for instance, a perk long enjoyed by google employees. is her objective going to be
compete with google or do something entirely different from google? >> well, you can't help competing with google if you're yahoo! because you're vying for ad revenue from the same advertisers. >> reporter: before google became a verb, it was yahoo! who was the search. now their search engine has stalled to a mere 13% share of the market. most agree rebuilding it should not be mayer's priority. >> i don't think there's any hope yahoo! will be a major player in search. they have outsourced their search to microsoft. >> reporter: fixing yahoo! will require a renewed focus on what's working well. with nearly 600 million monthly visitors, yahoo! is just behind facebook and youtube as one of the web's most visited sites. >> mail is the main thing she should focus on in my opinion, unless it becomes as good as g-mail, i think yahoo!'s long-term future is really in jeopardy.
also if they can find clever new ways to get them when they go to mail to check out the other properties, which people do. i mean yahoo! sports, yahoo! finance and their news, even their video programming is top quality. >> so it sounds like you think fixing yahoo! is a possibility? >> i totally think you can fix yahoo!. i think you can fix anything with proper vision and commitment. honestly, marissa has that. >> reporter: whether yahoo! demonstrates the same level of commitment to mayer remains to be seen. she is the company's seventh ceo in five years. >> what kind of timeline does she have to really turn things around? >> i think she has a year. i think if you don't see some momentum at yahoo! within a year, maybe only nine months, she's going to start to be seen as maybe not a failure, but not as good as we had hoped. >> and if she fails? >> if she fails, she'll probably still get a great job as a ceo somewhere else after this. she is headed for a long career as one of the leaders of technology.
>> reporter: and the retiring levinson signals more on innovating its products as opposed to improving their media content. in addition, people like her. >> yeah, they really do. was the departure of levinson expected? most people would say it's time for me to go if i've been passed over twice. >> right. a lot of people said, of course, that's the natural way things go. they thought maybe marissa mayer could convince him to stick around because his strength is not where her weakness is but it complements her strengths. she's an engineer and he was great on the advertising side of the business. >> microsoft was willing to pay $45 billion but at least be in second place. >> right. >> so the e-mail offers that kind of potential for turn-around for yahoo!? >> what's very interesting with yahoo!'s e-mail is it still has a number of legacy users.
we're talking about hundreds of millions of people who are on yahoo! e-mail because it was around before g-mail, google's version of the system. if they can turn that around, analysts believe that they could get the kind of value out of the company that they need to be an entity on their own. but it's interesting you bring up microsoft, charlie. a lot of analysts say marissa mayer is on board here with the company to turn it around and sell it. >> to be continued. thank you, rebecca. there is some sobering news for beach goers in massachusetts. experts believe that it was in fact a great white shark that attacked a human there for the first time in 76 years. this morning we'll show you why this attack may not be the last. those stories and more. stay with us, please. super performance starts with super food. boost your training routine with an avocado kick. it's a game changer. [ male announcer ] so is the tasty turkey avocado.
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saying we're just not used to people watching our network. >> do you think he likes making nbc jokes? we told you yesterday about an apparent shark attack on cape cod, massachusetts. this morning experts say the man's injuries are consistent with an attack by a great white shark. >> the victim survived without losing any limbs, but the story is shaking up people in that popular summer tourist spot. seth doane is there in chatham, massachusetts. seth, good morning. >> reporter: good morning to you, charlie. you certainly know this topic well. shark attacks. the beach behind me was closed earlier following a shark sighting and earlier we learned why. though he managed to swim to shore, the man was carried off this beach on a stretcher. christopher myers was body boarding when he sustained bite marks on monday that witnesses say tore to the bone. >> he thought that he had been attacked by a shark. he stated to me that it was a
shark that had attacked his legs. >> reporter: myers was transferred to a local hospital in stable condition and is expected to recover. >> the extent of the injuries as characterized to us, you know, by the eyewitnesses on the scene and also the species that occur in the area, the presence of seals in the area, all this add up to the white shark being the most likely candidate. >> reporter: if it was a great white, it would be the first such attack in these waters in more than three-quarters of a century. the last one in 1936 killed a boy. >> if indeed it turns out to be a white shark, this guy is extremely lucky and probably should go and by a lottery ticket, because he dodged a bullet on this one. >> reporter: biologist and shark expert simon thorrold says they may never be certain that it was the great white, but he's working with a team that's monitoring nine great whites off the coast of cape cod. >> i think we're probably seeing
more white sharks in the area at the moment. the white sharks are probably being drawn into the area by a really large increase in the number of gray seals that are in the area. >> reporter: seals are a staple of a shark's diet. david murdoch, who provides seal tours off the chatham fish pier told us he doesn't have to take tourists far these days. >> how is business these days? are there a lot of seals out there? >> there are a lot of seals out there, yeah. there are thousands. and they are increasing in number, because they are protected. >> reporter: it's estimated there are 350,000 seals along the north atlantic coast. they have been protected since the 1970s by the federal marine mammal protection act. with humans barred from harming them, seals, which can live for up to 40 years, had the beach to themselves on a rainy afternoon. the constantly shifting sandbar here means the seals' habitat can change, sometimes bringing
them closer to humans. >> one year you might not have any seals hanging around a part of our beach. the next day you could have several hundred or thousands. >> gordon is with the national marine fisheries service. he's worked to track seals to understand them. >> seal populations can grow rather rapidly. >> the seals are here to stay? >> yeah, the seals are here to stay. >> reporter: this is my home turf. i grew up in the town next door and all of the talk this summer has been about sharks. as you also might imagine, the sharks are here to stay, the seals are here to stay, the swimmers are here to stay, so that dialogue, that conversation will likely continue. >> so, seth, are your people nervous in the area or are they thinking it's an isolated incident? >> reporter: i think a lot of people say it's an isolated incident.
even yesterday when we were out on the water with mr. murdoch he said people are always asking about trying to see these sharks, but i have never yet seen one. there also has been a lot of misreporting in this. remember that picture that went everywhere of that re of that kayaker with the dorsal fin? it turns out i was speaking to a couple of officials yesterday and they said that was not a great white, that was a basking shark, a plankton eater. >> oh, i feel better now. thank you, seth doane, reporting live from his hometown. >> so don't worry, just turn around. >> i don't want to see a basking shark either. thank you, seth. thank you.
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this morning's healthwatch with dr. holly phillips. good morning. today in healthwatch, alzheimer's and sleep. getting too little or too much sleep could be bad for the aging brain and even raise your risk of alzheimer's. new research finds people who sleep fewer than five hours a day or more than nine hours a day had worse brain functioning than those who slept the perfect seven. the study included 15,000 women over the age of 70. getting too little or too much sleep resulted in changes in brain functioning similar to aging two years. and what's more, it increased an early sign of alzheimer's disease on mri scans. now this information comes on the heels of other research, which shows that it can impair the brain's information to learn information at any age. future treatments could focus on shifting circadian cycles to
improve alzheimer's symptoms. until then, aim for a perfect seven hours of zs a night so you'll stay sharp now and later. i'm dr. holly phillips. cbs healthwatch sponsored by neutrogena rapid wrinkle repair. visibly reduce wrinkles in just . neutrogena® rapid wrinkle repair. it has the fastest retinol formula available. it's clinically proven to visibly reduce wrinkles in just one week. "why wait if you don't have to." rapid wrinkle repair. neutrogena®. recommended most by dermatologists.
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>> good morning everyone. contra costa county firefighters are having a tough time putting out a house fire on kindle court and martinez. the broken gas line is fueling the flames. utility crews are being delayed getting there to turn the gas off. it is shaping up to be a big battle over worker pay in san jose. about 200 people turned out yesterday to support a november ballot measure to raise the minimum wage. commerce says the,,,,,,,,
>> unfortunately we see some good-sized delays across the san mateo bridge. westbound 92, there is an accident approaching a high- rise. one or possibly two lanes are blocked off but they are looking to clear this now. it is a multi vehicle crash involving four-five cars. in the meantime, along the peninsula south bound 101 along whipple, we still have an accident blocking the offer at. you can see the long line of traffic center showing some slow speeds. >> we have patchy fog out towards the coastline and is going to stay that way throughout the day. it will be similar to yesterday.
temperatures in the '60s and temperatures in the '60s and '50s elsewhere. real big deals of the week. or how to keep from driving all over for the best deals. you don't need to run around. safeway gives you real big club card deals each week. this week get whole seedless watermelons fresh off the farm for only $2.98 each. skip the warehouse. 24 rolls of charmin are just $11.99. and kellogg's frosted flakes are a buck 88. real big deals this week and every week.
mitt isn't the onl mitt isn't the only romney wowing them on the international stage this week. so is rafalka, the romney family horse who is at the london olympics competing in dressage. one criticism is people are saying that's elitist, like the prince from saudi arabia. also the princess from denmark and zara phillips, granddaughter of queen elizabeth ii. these are the people in your neighborhood n your neighborhood. or on your money. didn't we all just see the princess the other day, charlie? >> yes, we did.
>> from west side. it is 8:00. welcome back to "cbs this morning." i'm gayle king. >> i'm charlie rose. you may think of social media sites like facebook and twitter as fun places to stay in touch with your friends, but they've also become rich sources of consumer information and retailers are turning to them for market research on a regular basis. >> in march mac cosmetics asked social media users to bring back which discontinued colors. samuel adams wanted you to vote on hobbs. and frito-lay wanted you to vote on your favorite chips. danny meyer has talked about social media's impact on his business. and a "new york times" reporter. stephanie, let's start with you. i remember back in the day they used to use good old focus groups to figure out what consumers were thinking. social heed yeah has changed the landscape how? >> yes.
the focus groups were the old school way of doing it. this lawn, drawn out research process. now it comes time to realize there are millions of twitter posts to figure out what consumers want. when somebody posts i love the kick pops at starbucks, it might not sound interesting. when you see that across millions of people, you realize there's something there. that's a real world example. walmart saw people were talking about that in a really positive manner and brought them into its stores. they also saw, for instance, that they carried a spicy chip called takies. >> okay. >> spicy corn chips. they realized that a lot of the positive chatter was coming from the southwest so walmart rushed in some takies competitors, including its walmart brand chips, and they've done really well in the southwest all based on this twitter leading indicator. >> so, danny, how do you use social media? >> we use social media in a number of ways.
the first thing i want to say is i don't think you can ever use social media to replace your own intuition. i think at the end of the day if we're all doing what everybody wants, then who really has anything to say. on the other hand, i think that if you ignore it at your own pea perfe peril. you can get your own message out and become part of a mind share. >> what does it tell you? >> it tells you a number of things, that people are loving your products. you hear that off the bat. here's a quick example. we were launching our first ever bacon burger called the smoke shack. we decided to do was to put it out on twitter and on facebook and to say, we're going to launch this at madison square park, our first shake shack. we only have 100 of them on hand. >> right. >> come and get it. >> how many came? >> sold out immediately. if you were to go to google and google smoke shack and then go
to images, you would see 275,000 plus images that people have taken of that burger. >> wow. you can't beat that for advertising. >> you knew that you had a winner then? >> we knew we had a winner and we rolled it out. >> what would cause you, danny, to change something? you say go by your intuition, but what would cause you to change something? >> well, i think that if you start to see a pattern, you really want to listen to it carefully. we've always done that. in the restaurant business we have an advantage because we're one of the few businesses where we manufacture a product and we are watching you while you are putting it into your body so if we're getting pretty instant feedback anyway. we'll never give up that high touch for high tech. but when you start to hear a pattern. if i were to start to see one person say that something was too salty, i'd ask myself how i feel. once i start to hear 50 people say the pasta is too salty, i better pay attention.
>> are other companies using social media to roll out products? i think even amazon in one instance when they were rolling out one of their new kindle products did not advertise with a big spread in "the new york times", they announced it in social media and got the reaction they wanted. >> we'll take the spread in "the new york times." >> very good, charlie. very good. >> yeah. they're using social media to promote products. they're using it to get feedback on products before they put them out. there' a stuffed animal brand called squishable. on its page it will put up two versions of it. they'll ask people to vote on which one they should roll out and do the one that's most popular and creates instant demand. >> other than danny meyer who's sitting at the table, what other companies are using it. >> you mentioned the freet to f example.
they ask them to submit their ideas. people vote on what you submit and they can match demand for it. because they get access to a facebook user's profile when they vote on it, they can see, okay, woman over 40 in baltimore likes this flavor, woman under 50 in texas prefer lemon flavor chips. >> doesn't this help reduce the cost of your advertising, danny? you can put it out on twitter and get instant results. >> absolutely. we don't advertise anyway. this is 100% of how we do our marketing these days. what i wanted to say is hospitality is ultimately a dialogue. if you look at twitter or four square or facebook as an opportunity to have a dialogue with your guests and get them interactive, quick example if i may, the preakness of 2011. there was a horse called shackleford running in the race. we decided to have a dialogue with our guests. we said if shackleford wins the preakness, free custard for
everyone tonight. shackleford won. i had 60 followers. that night i gave away 800 cups of custard and i ended up having 1,000 followers on twitter. my team wanted to fire me. >> hospitality is a religion nor you. that's part of the core competition. >> what hospitality is is a dye aing low. that's what social media
. it was the longest second of one young it was the longest second of one young athlete's life. when it was over she did not leave the fencing match for more than an hour. this morning we'll show you one of the mora mazing moments from this summer's olympic games. you're watching "cbs this morning." ♪ sweet emotion ♪ sweet emotion sizzling news from chili's lunch break combos. try our new lunch-size grilled chicken fajitas, with sauteed onions and peppers, served with soup or salad. lunch break combos, starting at 6 bucks. enjoy them with friends, because a lunch together feeds the friendship. ♪ look out baby 'cause here i come ♪ ♪ and i'm bringing you a love that's true ♪ ♪ so get ready
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♪ ♪ ♪ we have all heard the phrase, the agony of defeat. that is the only way to describe the painful experience of one young fencer from south korea. >> we're in london with one of the most heart wrenching episodes. b bigad, good morning. >> it was a moment. one controversial second that shattered the dreams of gold for a 25-year-old fencer from south korea. >> it was the battle of olympic proportions down to the last
second. bring the at that heidemann and south korea's shin a-lam. they were locked in a 5-5 tie. they entered an extra minute of play. the fencing equivalent of sudden death. with just one second left shin was set to win the match if she could just avoid getting hit, but that second seemed to last forever. the official clock was stopped and restarted four times because the two hit each other simultaneously, but time never ran out. coach eric hansen is a former national fencing champion himself. >> fencing is probably one of the most technical sports in existence. there's an implement in your hand. you can get that implement moved extremely quickly. distance, timing, coordination are extremely important. you can absolutely score, touch it in less than one second. >> reporter: finally, germany's heidemann scored what she thought was a winning hit. shin of south korea appealed the decision arguing time should have been up. the rules say if you leave the mat you forfeit so shin waited
almost half an hour for a final ruling. it was not in her favor. >> emotions are involved and that's part of the psychology of the sport is how you control you're motions or use them to your advantage. you can kind of understand how you put your whole life's work into something and to have a decision from a referee take it away from you or what you might receive as a referee take it away from you, you can understand why somebody would get emotional and break down. >> reporter: inconsolable, she remained on the mat for at least another 1/2 hour in protest, crying in front of the crowd of 8,000 spectators. >> she was trying to win the bout, you know? they were both trying to win. so emotions are definitely involved. >> reporter: shin said, quote, i think it's unfair. i should have won. eventually she was persuaded to leave, led away by officials. she had lost the gold but returned shortly thereafter to compete for the bronze. still shaken, she lost that
competition as well. >> reporter: and shin lost the final 9-8 to a woman from the ukraine. even in defeat she seems to have garnered quite the fan base here at the games. this is fascinating. my question is was it a fair ruling from the viewpoint of experts? >> bigad, do you know anything about the ruling? >> reporter: her coach immediately repeated right after went to appeal the ruling. she remained on the mat. by leaving it's almost like you concede to what happened. she waited as her coach made the ruling. she lost. they said it was fair. although many in the audience disagreed. they gave her a standing ovation and remained with her throughout the entire time she was on the mat. >> thank you so much for joining us. >> i've never seen anything like that, charlie. someone who says i'm not leaving. you can see the pain on her face. hard to see. a real at-home movie. home movies, remember those. priceless memories for one florida widow. that really is not the whole
story. we'll show you what else was in that package of film on "cbs this morning." >> announcer: this portion of "cbs this morning" sponsored by purina. your pet, our passion. [ snoring ] ♪ [ snoring ] [ male announcer ] introducing zzzquil sleep-aid. [ snoring ] [ snoring ] [ male announcer ] it's not for colds, it's not for pain, it's just for sleep. [ snoring ] [ male announcer ] because sleep is a beautiful thing. [ birds chirping ] introducing zzzquil, the non-habit forming sleep-aid from the makers of nyquil. ♪ yeah go hide. one, two... [ son ] come and find me! three!
k th . i think that is one of the problems that mccain had. like governor palin, i don't think she passed that test. >> of being ready? >> of being ready to take over. >> oh, no you did not. did you just call out john mccain? >> the vice president, he and i had strong disagreements as to whether we should torture people or not. >> mccain not only played the torture card, you stuck it on ch cheney's forehand. wow! what a big man fight. >> a woman celebrating gast from her past and amazed by the kindness of strangers. >> she says the story of a
valuable package that proved to be full of more than just memories. >> evelyn knew she'd be surprised by what she would find inside an old film canister containing 16 millimeter of films. she's now 90 years old in lives in florida. evelyn says the film dates back to the early 1940s, amazingly much of it in color. >> oh, my gosh. 70 years. i didn't even think about that. >> some of those memories, a younger evelyn. times with her three cherished moments with her late husband mickey. >> we were always together. he was a good husband. but i was a good wife, too. >> reporter: family members asked her to preserve those memories so evelyn took the film to a nearby walmart store where it was shipped to a company called yes video in georgia to be turned into a dvd. she was not expected what
happened next. a yes video employee found a stash of money in the canister. the company wanted to return it to her. the secret stash was a surprise. where it came from, not so much. >> my husband had to put it in there. because what happened, he was close to retirement. and he probably saved it so we could go to israel. >> but mickey died in 1996, only two months after retiring. they never took that trip to israel. she can't believe a stranger who could have quietly pocketed the money would make sure she got it back. >> when you pick up the newspaper or watch the television, everybody's bad. everybody steals. and here somebody hands me money that i didn't know was there. >> reporter: the money will help with her finances and her children's too. as for mickey, it means the memories go beyond the film after all those years.
>> it was a very good time. as if my husband was still watching out for me. >> reporter: so for evelyn, not only do the memories have a new life, she says she has a renewed faith in the honesty of others. for cbs this morning, rotunda, west florida. lovely story. >> i know. we need stories like that to remind us once again about how kind people are. you know my favorite line in that piece, charlie, when she said he was a good husband -- but i was a good wife. i was a good wife. go, evelyn. >> i knew you'd like that. >> i like it very much. what does a black leather jacket mean about the man wearing it? i'm guessing christy kohl's will go to the celebration of that famous look on "cbs this morning." we remember the fonz and marlon brando back in the day. you're watching "cbs this morning."
good morning. the bay area headlines. it's called a total loss after was ravaged by gas to fire and nobody was hurt. firefighters had to wait for pg&e to shut off the natural gas line before they could fight the flames and the cause unknown. this emphasis supervisors finalize the format for the ethics hearing on august 16th. the ethics commission will recommend whether to permanently remove the suspended share from office and the board of supervisors will then make a final decision and his fake. authorities said arrested two teenagers they believe are
a multi vehicle crashed to the high rise to blend still blocked off. it's jammed solid all the way to the toll plaza. eastbound 92 is not impacted. tours the peninsula slow southbound 101 toward record city. 280 might be a better alternative in the meantime. fog from the bay area with cool weather at the beach with the cloud cover continuing coast side keeping the numbers down but it will be much hotter as a middleweight in side of the bay and the valley. right now 50s and 60s and by the afternoon mid-90s in the hottest spots. but patchy fog in temperatures man in the '50s and also the '60s. the next couple of days the high pressure continues with some near 100 by tomorrow afternoon in the and in stinko out of the coast.
[ female announcer ] safeway presents real big deals of the week. or how to keep from driving all over for the best deals. you don't need to run around. safeway gives you real big club card deals each week. this week get whole seedless watermelons fresh off the farm for only $2.98 each. skip the warehouse. 24 rolls of charmin are just $11.99. and kellogg's frosted flakes are a buck 88. real big deals this week and every week.
that is perfect music for this next story. hello, mr. dapper. welcome back to cbs. look who's on the latest best-dressed list from "vanity fair" magazine. right along with prince harry, tom brady and jay-z, morley schaefer of "60 minutes." we knew he was a dapper young l man. "60 minutes" has set the standard for television newsmagazine since 1968. how do they do it week after week after week? the people at "60 minutes overtime" put together this
montage of some behind-the-scenes moments from this year's most popular stories. >> this week on "overtime," "60 minutes," the people who make it particular. >> 3, 2, 1. cue. >> steve kroft. >> i'm lesley stahl. >> i'm bob simon. >> i'm lara logan. >> i'm scott pelley. >> i'm slim shady. those stories and more, tonight on "60 minutes." can i redo that? >> you do like ten i'ms for each one that gets on the air. i'm anderson cooper. i'm anderson cooper. >> saying i'm is just so weird. it's like i'm anderson cooper. you know. >> does anybody of anything else? >> did you look at number 13, steve? >> oh, number 13. >> that sounds bad. >> yeah. >> that sounds bad. >> couldn't you have picked 7 or
something like that? [ chanting ] >> it is overwhelming when you go there. all of a sudden you see this monastery rising up into the heavens. you're looking at backs of birds because you're so high up. it's all designed to remind the monks about being as close to god as one can get on this earth. >> there's no question that filming polo is a challenge. >> we shot polo from the air from a helicopter. we put cameras on the ground and had the horses run over them. we shot from the back of a four-wheel motorbike with the camera on the end of a pole. john lee ran around like a maniac with a steady cam among
is the horses during the cam. >> they put a camera at the end of the mallet which was a fabulous shot. >> in your opinion is the f-22 safe to fly? >> i am not comfortable flying in the f-22 right now. >> they were worried that the air force would come after them. >> the law says that if they speak to a member of congress, they are protected. and when they spoke to us, that member of congress was in the room for the entire interview. >> i was actually thinking of writing a book, "the idiot's guide to buying a congressman." >> sitting across from jack abramoff, i was deeply angry. i was deeply angry at him. >> it's hurting our country. >> absolutely. it's the worst thing that could happen. >> i had watched episodes of "south park" for a number of years. i thought, you know, this is really brilliant. >> let's roll on this, okay.
>> they pretty much start from scratch every week. they start on a thursday and have to deliver a finished show ready to go out on the air on wednesday. so it's six days. >> tuesday is always an all day, all night. >> tuesday is almost always a 24-hour day. >> we work exactly the same way, to the chagrin of all my producers. >> i love the fact "60 minutes" works the same as us. >> his and hers offices. i'm not sure marriages would survive this. >> the fact that they almost dressed identically, i think they went to their separate closets and happened to put on those same clothes. >> she is very analytical and very numeric. >> numeric, isn't that exactly the word that bill gates would use in describing even his wife. >> just exactly what is the fourth dimension? >> it's hard to describe. >> i had no idea what he was talking about when it came to the fourth dimension. >> all you have to do is break all the laws of the universe and divide by zero and then you get it. >> it's not something at that regular humans like me can understand at all.
>> all right. did you guys get everything you need? >> we have some stuff -- >> the line forms out here. >> was it a leap of faith? of course it was. it's not exactly like you can leave new york and go to congo, check things out and say is this going to work? but i will say as soon as we got there -- ♪ alleluia >> wow, i've reached heaven. ♪ ♪ >> it is freezing. here i am in the arctic circle and i forgot to bring a hat. >> but you can't put on when your correspondent looks like an
idiot. [ horn honking ] >> it looks like fun to me. >> i was going to say that brought back memories. i love the young man saying did you all get all you need? >> sounds like a pro. >> and i remember that piece, we showed it here on "cbs this morning" in africa, the choir. do you think "60 minutes" has the same schedule as "south park"? i thought that was interesting. that's new. >> i think "60 minutes" is 24/7. >> yes. yes, yes, yes. nicely done. nicely done. it sounds like an amazing promise. you can go from poverty to a profession in just one year. this morning we'll meet a man who tells young people exactly that. and then he makes it happen. how does he do
can you believe that? yeah. when he heard, this donald trump immediately demanded to see the receipt. >> gerald chertavian is a software entrepreneur with a vision. he believes that low income high school graduates can find good-paying jobs even in today's tough labor market. >> he created a program a year ago. a year up has 250 partners. it tells the story of his program. he joins us now right here in studio 57. welcome. >> thank you for having me. >> the central idea here is that there are middle skills between a college degree and just a high school degree. and if you can give those skills, you can find a job and change your life. >> that's correct, charlie. your focus is on this middle skill job category. it is one out of three jobs in america today. amazingly a job category that didn't exist 30 years ago. so really helping young adults at year up in one year to go
from poverty to a job in that middle skill career path. >> what changed to make this relevant? >> so the advent of a knowledge-based economy, the ecline of the manufacturing sector, the growth of the service sector, the fact that our employers demand higher levels of skill from their employees today. things like problem-solving, teamwork, communication skills. those are often skills in knowledge bases that require more than a high school degree but often less than a four-year college degree. >> tell us about the kids, gerald, that you're trying to help. >> so we work with low income 18 to 24-year-olds. many of our young adults have had some barriers prior to coming to us. could be coming out of the foster care system, perhaps past homelessness, some challenges in families, but they're all motivated, gayle. that's what differentiates is the student has made a choice that they want to apply themselves, work hard and gain access to a professional job in this country. >> what made you think you need to do something?
will look at these kids, write them off and say, no, there's nothing we can do. what made you think, you know what, i can do something about this, and then do it? >> i was inspired, gayle, 25 years ago through a young boy that i was matched with through the big brothers program who lived in the lower side of manhattan in what was then one of the most heavily photographed crime scenes in new york. i saw after three years of saturdays with this young boy, he had all the ability, all the motivation, but he lacked the access and the opportunity to realize his potential. i thought, boy, we are wasting a lot of human capital in a country where we have no human capital to waste. >> community colleges, i think in my own home state of north carolina, community colleges serve an important purpose to give some of these skills. it used to be thought that they were simply to prepare you for a four-year college degree. now in itself they provide the kinds of skills that you need? >> that's right, charlie. community colleges are deeply important in this country. half of all the individuals who go to college go to a community
college. about 13 million americans. they can be an incredibly important part of our young people to get in the game, to earn money while they're also completing their post-secondary education. >> so what's necessary to make this even more effective, the whole process of providing these middle skills, where this community college is or a program like this. >> it's two things. the young adults we serve at year up often need support. they come from backgrounds and having caring adults in their lives is important. all the young people have mentors who are in our program. in addition to that, our community colleges need to be connected to the labor market. so to know how are jobs changing, how are skills changing and to be able to adapt to meet the needs of that labor market. >> but you had to get the corporate community involved, didn't you? >> yes. we've been really fortunate. we work with 250 companies around the country, from sales force, google, linkedin, to
state street, jpmorgan, bank of america. >> was it tough to convince them, though? that's what i'm curious about. so you go in and what's your sales pitch? you go in and say listen. >> if we could show you a high-quality pipeline of talent, talent that could help you to build your workforce, would you be interested? now, the young people we serve happen to be low income, they happen to be 95% of color. but that's not what we're selling. we're saying we're going to provide you with a long-term pipeline of talent and that's what leaders in this country need, because their need for skills is increasing and the need for a strong labor force is increasing as well. >> as you talk about skills, talk about soft skills, because you're also giving those kinds of skills, which are important to live within the work environment. >> that's right. at year up we call it the abcs. attitude nal, behavioral and communication skills which are half of what we do in think about preparing young people for
professional environments. we then also teach a marketable skill, technical skills, financial skills. but without those at t -- attitude nal skills, you won't get a job. we say you hire for skills and fire for behavior. so learning over the course of the year, hence year up, learning those skills and dwa e gaining the confidence that they not only belong in corporate market but deserve the opportunity to show themselves. >> some people argue you should not go to a full four-year college. do you accept that notion? >> everybody in this country needs post-secondary education. we need to proddbroaden our ide the word college. we have a my optic idea that it's four-year, fixed term residential. we need many more pathways so many more adults can gain education after high school and, therefore, earn enough money to take care of their families. >> here's the part you're not
going to like, to toot your own horn. what's your success rate? i think that your numbers are very impressive. >> thanks for asking. 85% of our graduates make $15 an hour, which is about $30,000 a year or they are enrolled in college full time. that's why we wanted to write a book to shine a spotlight on those young adults to show that they're assets and not liabilities in this country and indeed critical components of the u.s. economic engine. >> mission accomplished. >> good work. >> thank you so much. appreciate it. >> thank you very much. well, nothing says outlaw cool like a black leather jacket. it's front and center at a museum this summer. we'll take you there right after the break when "cbs this morning" continues. ,,,,,,,,,,,,,
you can get on. a century ago men and those new-fang elled automobiles. you remember they started wearing black leather jackets to protect themselves, they said, from the weather. >> the jacket quickly became a symbol for a certain kind of man. a celebration of that famous image is going on all summer. >> reporter: it is a fashion statement that says it all. >> hey, johnny, what are you rebelling against? >> what have you get? >> reporter: what marlon brando had and what generations have sought is a kind of cool that comes with just wearing a black leather jacket. >> i'd like a bottle of beer. >> it became kind of the uniform of rebellious cool. it's a little sexy, dangerous and rebellious all kind of rolled into one garment. >> reporter: and where better to explore the jacket and its impact on americana than where it intersects with the motor
sipsych -- motorcycle at the harley davidson museum in milwaukee. >> if you put on a brown leather jacket, you're definitely not cool? >> well, it depends on how cool you are intrinsically, probably. well here, for instance -- >> i see a couple of brouns ownr here. but they're definitely not very cool. >> reporter: the exhibit charts the rise of the jacket from the pilots of world war ii to the models of today's runways. curatorial director jim fricke showed us the jackets made famous by all kinds of movies, and vice versa. >> this is a jacket from the "terminator 2" film. >> hasta la vista, baby. >> this has become cultural shorthand. so if you have a character that you want to immediately signal when they walk onstage that they are potentially dangerous and tough and cool, you put them in this kind of a jacket.
♪ since my baby left me >> reporter: there are also jackets made famous from all kinds of music. >> this is, you know, elvis just before he became a big star. it's a penny's motorcycle jacket. he probably didn't shop at penney's by the late '60s. >> yeah, probably not. >> reporter: jim fricke says the statement has become louder than the jacket itself. >> it started out as function and became divorced from function. >> well, that is definitely divorced from function. >> wearing a leather jacket -- >> reporter: which brings us to debra nadoolman landis. >> i think they're also sexually charged. >> reporter: a renowned costume designer and college professor, her expertise infuses this exhibit. >> it creates an ideal male silhouette by extending the shoulder line, pinching in the waist. they're body-hugging. they have got zippers. zippers help conceal and reveal. so i think they extend the male
silhouette into really a super hero shape. >> reporter: did someone say super hero? >> what do you think? >> i'm not sure it's me -- >> you'll never know until you try. >> it creates the ideal male form. tighten that thing up. >> i already have -- >> well, you do. >> i don't need the jacket. >> reporter: but as long as you're wearing one, you might as well go for the whole effect. the museum is happy to oblige. >> this is my kind of motorcycle. locked down, fully secured. i couldn't hurt myself on this, even if i wanted to. >> reporter: for that one shining moment, all the cool descends on your shoulders, and while it's just a leather jacket, it can take you places you would never go without one. for "cbs this morning," dean reynolds in milwaukee. >> all right, dean. >> what's interesting about this too, i see a lot of women
wearing leather jackets. >> you're absolutely right. it's now chic. but they said in the piece, charlie, sexually charged, dangerous and cool. it begs the question -- >> which you're not going to ask, are you? >> will you be wearing your black leather jacket tomorrow on cbs? did i mention sexually charged, dangerous and cool? care to respond, mr. rose? >> no, i do not. >> okay. >> i do love leather jackets. thank you for joining us. up next, your local news. we'll see you tomorrow, right here on "cbs this morning" without a black leather jacket. >> take it easy. ,,,,,,,,,,,,,,
good morning. some of the bay area health plans. four murders in as many days have prompted the centers is called police to put extra officers on the streets. the latest victim daily shot last night with two suspects seen fleeing the scene in a white sedan. pg&e gas engineer's accompany managers ignored warnings about gaps in the company the pipeline safety records according to a deposition in connection with the deadly sandbur no explosion. the engineer said he was one of many employees to voice concerns before the 2010 blast. the san francisco giants made a
big splash ahead of the trading deadline is today with the two- time all-star and all starred iraq from philadelphia during last night's game in exchange the giant said out older and two minor league prospects to the phillies. he should be in uniform tonight against the mets. looking good for this first of august a lot of sunshine come in there with a couple of patches of fog for the coastline in the valley looking nice and clear and that's we'll find the heat again. high-pressure overhead is compressing the marine air the sea breeze out to the coast and fog and away from the the coastline it will heat up in a hurry. mid-90s in the interior valleys and '50s and '60s toward the coast and tomorrow maybe a little hotter but then start to cool down on friday. the traffic up next.
good morning. the traffic camera showing you slow ride still westbound 92 across the san mateo bridge still recovering after the earlier accident approaching a high-rise. it is completely out of the land to the tow crews have left it still jam the ball to the toll plaza. it will take awhile for this to clear out consider using another bridge. a quick look getting word of an
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