- one. ni - what's wrong with myng for president of this country? - i almost resent, vice president bush, your patronizing attitude that you have to teach me about foreign policy. - ahh! veou. - tomorrow night my name will gon nomination for thesidency. - i will beat al gore like a drum. [cheers and applause] - i want mcountry back! [cheers and applause] - mr. president, you were elected to lead. you chose to follow. and now it's timyou to get out of the way. female announcer: s""16 for '16: the contend is made possible in part by the ford foundation, working with the visionaries on the front lines of social worldwide; the william and flora hewlett foundation,

helping build measurably better lives; the corporation for public broadcasting; ut and by contrns to your pbs station from viewers like you. thank you. ba - i want my country ! i just remember this spirit coming over me, and i said,"i on't want to listen to the fundamentalist preachers anymore." - for a shining moment, dehe seemed like had all the ilanswers, unt he didn't, and then, boy, he didn't. - yeah! - abortion on demand, homosexual rights, it's not the kind of change we can abide in a nation we still call god's country. - buchanan's orthodoxy was attractive to the base but was frightening to the general population. [dramatic music] ♪ - politics can be a , t of a snoozefestyou know, conventionaltes saying the same old same old. but every now and then you get an insurgent, a flamethrower, someone who wants to shake things up.

now, back in 1992, that persone was conservative cator patrick j. buchanan, who not only ran for the presidency of the united states, ran against a sitting president in his own party. now, fast-forward a dozen years the governor of the small state of vermont, so said, "i want to be president." now, on the surface buchanan and dean couldn't be more different, th but at their heart both fundamentally wanted to change things not just a little bit, but a whole lot. ♪ - i was an introvert. i don't think anybody thought i was going to be a politician, including me. i went to boarding school in rhode island, and i was not a particularly stand-out at anything. in my tenth grade year, there was a kid who'd been bullied who d stood up for and who nominated me in the student council, and i s just shocked, shocked.

dn't win, but i was shocked, and the next year, i did win, and i was--my political career was off to the races. i grew up as a republican. i was for goldwater in 1964 when i was 15. i went to the convention too. - together we will win. - but i gradually began to drift left because of the vietnam war. - we still seek no wider war. - you know, we had two successive psidents telling us lies directly to our faces about vietnam. - precipitate withdrawic of all ameran forces from vietnam would be a disaster, not only for south vietnam, but for the united states, and for the cause of peace. - i just got totally turned off politics altogether. rs all: four more yea four more year - and then, jimmy carter was running for re-election. and i always liked jimmy carter. and he was my kind of democrat. so i went to work for carter's campaign. [cheers and applause] and about three years later, my own state representative decided to run for the senate, and i figured, i was tired of getting other people elected; why f? didn't i do it mys

so i did. - i, howard b. dean... - i, howard b. dean... - solemnly swear... - solemnar... i did work with republicans a lot in vermont, but you have to understa, republicans in vermont, they're not like republicans in most of the country. they're not racists. they're not angry all the time. they do care about managing moy well, which i care a lot about. but then on other issues, like same-sex marriage, was very much in the forefront of civil rights. - i cas union good, blessed, and holy. may now embrace. - i'd been governor for, i think, eight years. you know, i was d tting itchy, thought, "well, you know, why not me? everybody puts their pants on one leg at a time, so do i, and... [dramatic music] ♪ - the people of the united states and our friends and allies will not live athe mercy of an outlaw regime that threatens mathe peace with weapons o murder. - howard dean stepped into a moment where america, and particularly the democratic party, had just bought a bill of

goods from the 9/11 response thatngineered by george w. bush. - we will have waited too long. - it was really only howard dean who was an outsider. what he had was the freedom to basically say, "thi a huge mess." the president told us that iraq was buying uranium from africa. that turned out not to be true. - peopled attention to the, "who is this guy?" he's saying this stuff that no one else dares to say. john kerry and john edwards both voted for the war. - look, i'm not actually a dove. i tend to want a robust military prop, but i am an expert in presidents who lie, and george bush wasn't telling us the truth. so i knew the administration knew that there was no weapons ass destruction in iraq. [applause] what ianna know is, why in the world

the democratic party leadership is sporting the president's unilateral attack on iraq. [cheers and applause] the democrats had basically become like republicans. they wer of moderate republicans. they voted for the war. i'm howard dean, and i'm here tt represent the demo wing of the democratic party. [cheers and applause] ngthe membership was g cheering on--and all the establishment candidates were just stone-faced. party needs to be about changing america, because only by changing america will we win back the white house. [cheers and applause] - and i got a call from a good friend of mine, joe trippi. trippi was his media coultant, and he called me and said, "hey, governor dean is thinking about unning for president. could you set up some meetings in california for him?" i "sure. president of what?" - we had, like, 431 people who had sign up to support his campaign, 431 people in the entire country.

i'm not sure his mother was on that list. we had no money, and there were three other people, kerry, gephardt, and john edwards in the race that had all the institutional donor base of the party all sewn up. - it was clear that this guya as gutsy enough andidate to take on the democratic establhment. so trippi and others were arguing thate ought to give that same th - you may not agree wi everything he says, but you'll know where he stands, go howard dean. all: we want dean! we want dean! - it start off as the "what i wanna know" speech and just rig the cover off, and-- 'cause everybody else was being cautious, they didn't wanna take any chances, you know, they didn't want to say something that was a mistake. what i wanna know is what in the world so many decrats are doing supporting tax cuts which have bankrupted this country and given us the largest deficit in the history of the united states.

democrats were so disenheartened by bush and by the fact that the democratic party was afraid of bush. and people were tired of being afraid. i want my country back. [cheers and applause] we want our coy back. [cheers and applause] i'm tired of being divided. more and more people were getting excited, and--but the kerr people were clapping litely, then finally i got into the kind of less-attractive parts of the republican party, and i just remember this spirit coming over me, and i said, "i don't want to listen to the fundamentalist preachers anymore." and the whole place, including all the kerry pele, just levitated out of tir seats. when we were leaving, there were people weeping, standing on chairs, throwing checkat us. when i look back at the tapes, it scared the hell out esof me to look at the t all: we want dean! we want dean! - and i've never seen a speaker capture an audience like-- like he did. i mean, people were by the end of the speech literally taking off john kerry and john edwards buttons

and asking f dean buttons. we ran out of bumper stickers and buttons. [applause] today i announce that i am running for the presidency of the united states of america. [cheers and applause] de - he's the only crat out there who's actually challging the presiden the rest of them are weak and boring, and i'm just really excited about his campaign. - people understood fiowlly they did have and they didn't have to weep and moan and carry on about how terrible bush was. we're gonna win in 2004. thank you very, very much. to get up and do something about it, and i provided the something they could do about it. i saw e democratic leadership enabln up the deficit in a larger way than anybody else, guiding us into another war based on something that wasn't true, and i didn't see any reason i should put up with it or the american people should put up with it. i believe that by running for president that i could raise the issues of health care for every american, the need to focus on early childhood development, and i wanted to lance the budget to brin fiscal stability and jobs back to the united states of america.

[cheers and applause] - dean had a signature phrase he used in the campaign that the grass roots love, and e at was, "you have power." and they took that literally. o - you have the powerke back the democratic party. you have the power to make this country the country of the middle class again. and we have the power to take the white house back in 2004. ♪ so i start out, and, of course, nobody's ever heard of me and nobody in washington is paying any attention to me. and they're all chuckling, and my wonderful assistant who was with me for 12 years, we're walking twn the street office to see how things are going. and she says, "well you're number six on meetup," and i say, "what is meetup?" - at the time, nobody knew what a meetup was, but everyone wanted to meet up, and theneople started posting things online. howard dean started having is activity, this energy

he couldn't stop it. - i assume that most of you are meetup people? [cheers] - so t campaign gets a li. and now we have a teeny, little office in burlington fo and employees or something. i'm walking down the street, and she says to me, "oh, you're number two on meetup." and whsaid, "oh, really? s number one?" "witches." - 14 months before a general arelection, and here we al - the dean campaign i think really created a host of technological innovations for the first time in politics. they created a proto-social networking platform called deanlink. campaign supporters could create profiles and network with one another and ta actions on behalf of the campaign. - there was no facebook. there was no twitter. modern internet didn't exist. they just took this clunky intern, and they organized it, and they built a list of a million people, and people kept sending us money. - there were all sorts of other individualwho came from either the silicon valley technology industry

or the tryhnology induore broadly. - we are an extraordinary grassroots campaign of the modern era. - there was lots of college kids who had technical skills or were participating in open-source communities who were very much attracted by this idea that dean was rurning a different, inteet-based campaign. and that excited them. howard dean met a moment, right, and it was a moment of tremendouspohange in american litics. when dean comes on the scene, nobody thinks you can raise money outside the party establishment. - july 2003, vice president dick cheney was hosting a large-dollar fund-raiser. what the dean campaign wanted to do was really demonstrate the power of the internet, so they coordinated a small-dollar fund-raiser to coincide with vice president dick cheney's event. they gave dean a turkey s sandwich, and th him in front of a webcam, and they filmed this and put it out online and called for donations. it proved enormously successful. the campaign raised around $400,000

beating the vice 00 president's haul by 00. - we did 15 million in a quarter, and we didn't do it with maxed-out, big, you know, millionaire donors. ng did it with people givin average of 70 bucks a pop, 10 b a pop, $25 a pop. - s it the internet? th what was it that that got you to the top? - it was 23-year-olds. we didn't have any money. and we were incredibly attractive to young people, because as you get older, a little hypocrisy goes a long way as a social lubricant, but young people don't think that's a skill, and they don't like it. [upbeat music] ♪ - august of 2003 he was on the cover of both "time" and "newsweek" at the same time, oc which is a rarrrence, and people were beginning to think of him as the possible not just candidate but president, and th e was a lot of pressureon him t. and that's a real struggle for especially a rookie candidate. - entire square with about 10,000

people and i went, "oh mgod." and i realized i was responsible for all these people in some way, and that was very sobering. - so i'm very proud and honored to endorse howard dean to be the next president of the united states of america. - it was a big deal. it was an enormous deal to have and isn't it great to have al gore back in iowa? [cheers and applause] - dean was the hottest commodity inside the democratic party, and dick gephardt, john edwards, john kerry spent every day, every night just knocking howard dean down to size. as the guy to beat. - he was number one going into january 1st. - and guess what. they knocked him down. i mean, they undermined him, they beat him, they got-- they took his momentum. - what dink? well, i think howard dean should take his tax-hiking,

government-expanding, latte-drinking, sushi-ting, volvo-driving, "new york times"-reading... - bodyloiercing, hollywoong, left-wing freak show back to vermont, where it belongs. - a lot of negative stuff came out at dean at the time, because he was the front-runner, and the other campaigns began to coordinate their attacks on him, and that took its toll. wh - and there are thoswake up every morning determined to destroy western civilization. americans want a president who can face the dangers ahead. but howard dean has no military or foreign policy experience. and howard dean just cannot compete with george bush on foreign policy. politics is a substitute for war. you're not gonna meet the garden club when you're running for president of the unid states. you're gonna meet some people who 400 years ago would have cheerfully taken your life. - unfortunately, there's only one target worth killing on the planet, and his name is howard dean.

- ladies and gentlemen, we got him. [cers and applause] - i was giving a big foreign policy speech in los angeles, and he was captured that morning, and i just changed the speech, and the line was... the capture of saddam is a goo thing, which i hope very much will keep our soldiers in iraq and around the world safer. but the capture of saddam has not made america safer. it was absolutely true, but it was a really stupid thing to say on the day that everybody could feel good abouerthemselves in amica. - i thought that youyoidn't really denurself with the saddam thing. i felt like that hit you, but you kept movg, but black and brown debate, al sharpton turns to you... - right, and says, "how many black people are in your cabinet?" - how you can explain not oneg black or brown woror your administrations governor? we do have african-american and latino workers in state government, including-- - no, no, i said under your administration, did you have a senior member of your cabinet that was black or brown?

- we henior member of my staff on my fifth floor. - no, your cabinet. , we did not, none of the six members. - okay, that's my...then--then you need to let me talk to yun about race in this y. - and i didn't do a very good job handling the question. es that's one of my weas. sometimes it helps to take a little time and, you know, get your breath together before goyou figure out how you'ra answer that when i was totally unprepared for it. [applause] ♪ - we had a lot of momentum obviously going into iowa. dean was l in a lot of the polls at the end of the year. certainly people around the nation and in california thought that there wasblort of an inevitae dean victory, so we threw everything we had in iowa. [cheers and applause] - when you saw howard dean in the lead in late '03-- - i was so hopeful. - really? - dean would've been the walter mondale of 2004. we wouldn't have gotten 49 states,

but we wougotten a bundle. he was so crazy and so unhinged and so unmanageable and unru unorganized and undisciplined. we could've had a lot of fun with him. - i was an insurrectionist, and i was a very good on and we built this enormous movement, but people expect you to be esidential, and i wasn't and i knewad tmake the anged itas rlly rd. - politics, particularly in early primary states like iowa, like to see a lot of the candidate, like a lot of the precinct lesel organizing that go into really creating a successful iowa caucus campaign. - our operation in iowa was not as good as it should have been, and--because we started off with noing, and so we built it chewing gum and bailing wire from a--by a terrific person, but we needed the real pros. br- the dean campaign was agging about all these people that are gonna be working the caucuses for him, g and they're all wearange hats. we started talking to them, and then we realized that not

one of them was from iowa. and if you know anything about the iowa caucus, you don't ship people in on caucus day. [cheers and applause] - let's give him an iowa welcome, our friend, our democric nominee, the next president of the united states, john kerry. - kerry received 38% of the iowa delegates. edwards received 31%. coming in th governor howard dean, with 18%. up until this week, dean was widely viewed as the race's front-runner. - if you had told us one year ago that we we gonna come in third in iowa,e would have given anything for that. - i was surprised that dean was so energetic and positive that night, 'cause i wasn't feeling that way. in some ways, it was, you know, a testament to him trying to be upbeat. - not only are we going to new hampshire, tom harkin, we're going to south carolina, and and north dakota, and new mexico. and we're going to california and texas and new york,

and we'reing to soun and washington and michigan, and then we're going to washington, d.c., to take back the white house. yeah! there was 1,200 kids in the room. it was enough noise that you coul't hear a jet engine. and i just gave this speech, and unfortunately, the microphone was hooked directly into the camera, and so it looked like i was screaming and yelling, and i couldn't be heard in the room. all: dean! dean! dean! dean! - the national media coverage around dean coming out of iowa was very negative, which is really tough e.for any candidate to end - this is, like, the sick thing about politics. think about it. kerry wins, edwards takes second. it should have been kerry-edwards. let's go to new hampshire. let's see what happens. but no, dean screams. da so the story the nex isn't kerry-edwards. it's kerry wins, dean screams, kerry wins, dean screams. - but this speech really reinforced the notion as to ar whether or not hdean was ready to be president,

whether they can imagine him in the oval oice. - i think for the political press it was a way for them to demonstrate that we weren't ready. and i think that's why the political press continued to run with the story. - a dean scream contest. let's see if we can figure out who the republicans are here. - and new mexico.. - and north dakota... - we're going to south dakota and oregon. - we're going to washington, d.c., to take back the white house. - yeah! - yeah! - you'reoke of late-night tv. it's a real challenge, because the fund-raising dries up, the grass roots are kind of in revolt, in and the campaign bs to question itself. - we're gonna go to pittsb gh and the campaign bs to in pennsylvania. we'rprgoing to cancun for sing break. it takes you ten days to recover from where the press is taking it, the problem is, the next election is in six days. you're just sort of hostage to that thing. - hh! - after the scream, and you saw the reverberations,

did you feel like it was over, he or did you feel like still was a window? - no, there was a window. we had an incredible new hampshire organization. it was so strong. - and howard dea4%. - thank you, new hampshire, for lifting up this campaign. - it was very difficult for us to sustain the resources of the campaign, to continue fund-raising without those early victories. people were disappointed and not giving as much anymore. - i'd been skewered by the people were disappointed and not gividemocrats. anymore. i'd been skewered i'd--i was really angry. i'm in the wisconsin primaryni and it was mt about two days before the primary, and i'm just ranting and raving to myself, and the phone rings, and it's al gore. and i'm going, "al, you tell me why i'm a democrat. what do i owe this party after this?" he says, "you know, howard, this is really not about you. it's about the country." and as soon as he said it, i just shut up, because of course he is right. ot about me. it's about the country.

- take a look at the final numbers. they show that john kerry won by onut 6 percentage points. 34% for john edwards. howard dean finished well ck in third place - i am no longer actively pursuing the presidency. we will however continue to build a new organization using our enormous grassroots network to continue the effort to transform the democratic party and to change our country. - no one imover worked for had courage than howard dean, no one. - why do you think that is? why do you think he was unafraid? - i think he truly believed that we were right, that he was right. when we started out, i remember when our first polls came back. 80% of the american people were for the war, 80%. i've been around for 30-something years, and it's very rare that you see so and going toe-to-toe on the 20 side of an 80-20 issue. - if there was a moment for defeating george w. bush,

that was the one, because so much had gone wrong. - major combat operations in iraq have ended. in the battle of iraq, the united states and her allies have prevailed. [cheers and applause] - but americans were still afraid from 9/11, and the republicans manageto use that "who do you trust more?" idea to their favor. but for a moment--for a shining moment, dean seemed like he had all the answers, until he didn't, then, boy, he didn't. - i want to go to washington and stand up for what's right, not just what's popular. all: dean! dean! dean! - dean had a really important role to play in 2004. a lot of the experimenting on the internet that his team did really paved the way. we raised about half our money on the internet in 2004, and people don't remember that.

♪ - i tell everybody who worked for me that they were the wrht brothers. we were just on this flimsy airplane trying to put a propeller with a rubber band on it, turn it enough times, and see if we can geup in the air, just four years later, barack obama's guys, many of them from the dean campaign, actual get to the moon and land back in the whe house. - i, barack hussein obama, do solemnly swear... - i got to know howard dean when he decidedfter the election aicle to to run for party dean wanted to really apply to the democratic party what he had wn applied to his o campaign. j - barack obama and biden know that this is not just about turning red states blue. it's about turning our country around. - and the first thing he did was basically announced that he would invest in all 50 state parties, and all hell broke loose in the democratic party.

it was the best kind of hell i've ever seen in my life. - dean basicallyicrought the democrarty into the 21st century during his tenure as chair. he created a internet department at the party. he institutionalized the idea of small-dollar email fund-raising in the democratic party. and that carried through and benefited obama's run in 2008 and then ultimately obams run in 2012. - howard dean had a holistic approach to curing what ailed the party as opposed to just fixing one bone at a time. i believe he will go down as one of the best chairs that we've ever had. - the way to get elected in this country is not to be like the repus, it's to stand up against them and fight. if you don't have guts, you're not an attractive candidate, and you basically lose, 'cause the american people are looking for somebody's guts. i want an america that looks like america, where we're all included... - bill clinton once said--it's my favorite saying in politics-- e will always vote for someone who's strong and wrong before they'll vote for somebody who's weak and right."

we have a dream, we can only reach the dream if we're all together.wa 't afraid to stand up for what i believed in, and i thought that whatever the consequences were short-term, it was important to tell the truth. stand up for america. stand up for america. [cheers and applause] - i think i've lost the country i grew up in. - he was really running against demographic change, agaiait latinos, agt african-americans. - i used to joke that i thought he'd been abducted by aliens and i wasn't talking about mexicans - buchanan is a racist. [upbeat musi ♪ - it was not some liberal democrat who declared, "read my lips, no new taxes," d then broke his word to cut a seedy backroom deal

with the big spenders on capitol hill. i'd supported bush in 1988. i liked the president. i was at his house a lot. but you cannot raise taxes. this is one thing these conservatives are relying on. they went with you. you cannot break that pledge. - pat buchanan came along and said, "i've had enough." "i'm raising the flag of conservatism. we're going to challenge the presidt of the united states." and those of us that were, you know, sort of working around that in washington and around the country were like, "amen. let's go." ♪ nobody else would get in, nobody would raise the banner. and i'm supposed to be a conservative leader, so what i'm o gonna do is, like not, i'm gonna go up there and say, "this is not conservatism what he's doing. and here's what true conservatism represents." - number oneu from our family, d to take a position. you couldn't just go through life anything. we were taught to believe and to believe with everything and-- and to fight for those principles and beliefs. pat and i, we're one of nine.

we had dinner every night as a family, and tha whole lot of fighting going on in this family and disagreeing, and that's part of being a good catholic irish family. you know, there's great love in our home. so when he called me asked me if i would c be involved in hpaign, he was thinking of running for president, i said, "i will be with you in any position you choose." he called me up, and he said, "fellow, this pat buchanan. can you come help me put a little press event together?" t and i was sort of, "wos is pat buchanan calling me." kmy father once told me, w you work for all these "conservatives, but you'll really impress me if you work for pat buchanan." - tonight from wfihington, "cro." on the left, tom braden. on the right, pat buchanan." - at that time, pat buchanan was a commentator s.on a lot of the big sh "the mclaughlin group," which was quite well-known, maybe filling in a little bit on the "capital gang," so of these great talk sho back s doing with all the great journalists of the time. - are you against a missile defense for the united states when right now the soviet union is putting missiles into afghanistan...

and i came off "crossfire" tv, said, "i'm gonna challenge the president of the united states in new hampshire." and we went up there december 10th. - the next president of the united states, mr. pat buchanan. [cheers and applause] - why am i running? because we republica, can no longer s "it is all the liberals' fault." ge ge bush is a man of graciousness, honor, and integrity, but the differences between us are now too deep. he is yesterday, and we are tomorrow. [ched applause] he is a globist, and we are nationalists. we will put america first. - did you think you were capable of serving as president of the united states? - yes, i did, and there's a reason for it. i'd spent eight years right next to the president of the united states, richard milhous nixon. you know, i'd poen writing foreigcy since i'd

gotten out of graduate school in 1962. i'd been in moscow with nixon. i'd been in geneva with reagan. and a lot of confidence in myself in my ability to communicate. - pat buchanan was a fiery editorial writer at a st. louis conservative newspaper when nixon asked him to join partly because nixon had always had difficult relations with conservatives. - i believe that one of the reasons for the deep division about vietnam is that many americans have lost confidence hat their government has told them about our policy. - when he was writing these g speeches and counselxon, he was really speaking from the heart. - so tonight, to you, the great silent majority of my fellow americans, i ask for your support. in thet majority, he found a phrase that reay encapsulated a lot of people's view of themselves as ordinary people,

who weren't protesting... ro i miss you on "cfire." - you do. - but i'd rather see you be president. - uh-huh, well, thank you. - and felt like the country was sort of spinning out of their control and theytteren't being paidtion to. - how do you respond to george bush's counterattack calling your brand of isolationism an economic retreat from reality? - you know, this region has loss 500,000 jobs, and thiste has lost 50,000 jobs, and i think it is mr. bush really who has had his head in the sand when it comes to trade pond not pat buchanan. - pat buchanan was appealing to an increasingly disaffected white male who felt that america has been changing too quickly for them and that they didn't have a shot at the american dream, because hey have to compete for resources with people of color that are not doing their fair share. - until pat buchanan came up here to fight mr. bush for this nomination, those people in washington behaved as though they did not care.

[cheerapplause] - well, the--first and foremost, it was the issue of free trade. all: helwto. hell no, wto. - it was hurting americans. that's the bottom line. it needs be a policy that works for our people. ilgal immigration is affecting the neediest of american workers. we were bringing in enorn us competitiofor them. likewise, the conservative issues of affirmative action. it should be the content of one's character and the quality of their abildties that shove people forward and have them promoted, not color of skin or other attributes. re- we have to have a ign policy, a trade policy, ciat insists upon recip. we have to tell the japanese, "we know what you're doing in the super-computer industry, ve but you're not gonna durs out of business. [cheers and applause] - we hado idea what was gonna happen. we had ten weeks to throw everything we had at it and do the best we could, and the money came in. - we're not moving mr. bush 2 degrees to the left or 2 degrees to the right.

we are here to t ae away this nominati take our country back in november, and with your help, - well, in order to do something like that in a last-minute throw, that doug flutie hail mary-like pass, and try to win the game, if you will, you had to be known. you had to be popular. but most importantly, you had to have a cause, and you had to have a w to communicate it. but most importantly, you had to have a cause, - i think america needs a new patriotismhat puts our own country first and a new birth of freedom, surely economic freedom for all our people, and leadership for the united states, so together let's launch that second american revolution and bring america home to the people to whom she truly belongs. thank you very much. - he had a great cause that he truly, sincerely, and passionately believed in, and he knew how to talk about it. - he threw down the gauntlet. he challenged the leaders of his party. he paid the price. they called him every name in the book.

♪ - you know, when i was up there for e first two days, i went down n the streets of the mwns, and it was a depression in new hampshire. it really was. and all i had to say to the folks there, "how che george bush cureecession if he won't even admit there is a recession?" - when people are hurting,e care. we're in a political year, and you hear people that have discovered new hampshire for the first time running around trying to say something different; of course we care. - the key to politics is, if they're with somebody else and you're running behind, as clearly we would be, we have to give them a reason to--to seco-guess the person they're with, so we introduced this ad which maem recall that he has broken his promise. - in 1988, we believed george bush he took the tax pledge. we believed him again when he promised... - then bush hit us with the largestax increase in history.

bush betrayed our trust. - bush had flown uheto maine, anoes to kennebunkport 100 times or so, and he never simply drove over to n hampshire and say, "there are real problems here. ll me about 'em." he never did. and so he was seen really as an absentee president who did not understand what was happening in his own backyard. the last three years, they had more sightings of elvis up here than they did of mr. bush. [laughter and applause] what you have to understand about a buchanan rally, it is a male thi. it's like a mafia meeting or a tractor pull. they're very localized people. they're rooted people who are not ideological at all, and frankly, they're your strongest supporters. all: go, pat, go! go, pat, go! - it was just before christmas. i'd beunning for two weeks, and we went into this place. it was a paper mill. and i went over, and i shook hands withhese guys. and one of the guys who was almost my age, he looked down,

and then he looked in my eyes,o and he said, "saveur jobs. and it went right through me, and i picked up the paper the next morning. and the american export-import bank was financing a paper mill in mexico. and that's when i said to myself, "what are we doing to our own people here?" - it's imperative that the president of the united states fight for american jobs and american families. - i guess we had a visitor up here in new hampshire yesterday for the first time in a long time, my good friend, george herbert walker bush. - we're pokiat the president of the united states. you know, they were figuring out whether they should respond or not, and when they finally did, it took the campaign to a new level. we were able to raise more money that way, get more crowds to our events. it now became a real campaign. - it is about the heart and soul of the republican party and the future of that political party. what do we as republicans, as conservative republicans, really stand for now? - buchanan's role really is to shape and change and alter

what the republican party is, and he does. - it was mr. bush himself who said yesterday, "government is too big and costs too much." and a lot of my ideas are designed to reduce the size and weight of government. sh is adopting my rhetoric. he is adopting some of my ideas. - he reade it clear to the people that became the tea party that this is how you control the republican primary pcess. you energize these people on the extreme, then, you know, win as best you can. - if am elected, my friendsh this administration department by department and agency by agency and root out the whole rotten infrastructure of reverse discrimination root and branch. [cheers and applause] - he was really running against demographichange, against latinos, against asians, agait african-americans, against gays and lesbians.

- his position on gays and lesbians is a very mean-spirited, homophobic position. he would have--he would destroy the families of people that i know and love, and i can't support that, and i find it offensive. i think that he's gone off the rails on a lot of issues. not least of which is immigration. but alsopoome of his foreign cy views. he's really become an isolationist. - when he was a collregue of mine in than white house, he had very different positions on issues then. - get them out of here! get them out of here - why don't you gentlemen please leave? - i used to joke that i thought he'd been abducted by aliens, and i wasn't talking abo i was talking about space aliens. because he has changed his position so radically. - i want you to vote. at the same time, send a message to congress. and at the same time, sendn: message to pat bucha hasta la vista, baby. thank you. - the voters of new hampshire have spoken,

and president bush says he got the message. the president won the votes of 58% of the republicans, but pat buchanan finished with a very strong 40%. - it was considered a tremendous victory. i've got--the manchester "union leer" had a huge headline, "read our lips," you know, to bush. if we can get the support rising up from a over the country, we can and will take this party back, and we will take our country back from the one-party establishment in washington, and we will change america, and we will change the world. thank you very much. [cheers and applause] - the perception was, he had delivered a major blow to president bushn new hampshire and that maybe he had a chance to win the nomination. - mr. bush said there will be no re kinder-gentler. he's gone off the gloves. they're gonna do what they didn't do in new hampshire. well, that is welcome news to us, and welcome to "crossfire," mr. president.

- they knew that he had hit a chord that the people were responding to, an had to crush that. - pat buchanan tells us, "america first." but while our auto industry suffers, pat buchanan chose to buy a foreign car, a mercedes-benz. pat buchanled his american cars, "lemons." pat buchanan. it's "america first" in his political speeches c but a foreign-ma in his driveway. ♪ - i went all the way out there to california. and we did the california primary. we brought these folks out here, and-- to bringcao the attention of fornia and hopefully the country, the real endangered species are men who work with their hands and the women who work with their hands. and frankly, the big issue that we raised was the border sy. i got about 28, 29--some of the southern counties i got inalmost 30% of the vote a the president of the united states, and you're not running any advertising, except for saying, "secure the border."

- representatives of the latino community are mad with your co they say that your comments are very racist. what do you have to sayout that? - that's utter nonsense. i don't have any quarrel at all with americans of hispanic descent. i do believe this, that no one is entitled to break into this country in violation of its laws. - it was an amazing me. but once you got more states coming in more quickly, and ate money couldn't up for us to get our messages out, it became very difficult to see a path to winning the nomination. but we were gonna fighbefor the things weved in. so our call was we're going all the way to the convention. and that's what we did - at the convention in '92, pat was asked to speak. we said we believe that we represent a lot of these republicans and we have a right to have a position at the convention, and we will endorse. [cheers and applause] - thank you so very much for that welcome. - we were given a slot the same night as president reagan, which was just wonderful.

[cheers and applause] - they said, "you gotta do three things in the speech. you gotta praise the record of ronald reagan." ronald reagan made us proud to be americans again. we never felt better about our country, a we never stood taller in the eyes of the world than when the gipper was at the helm. [cheers and applause] "you've gotta endorse george h. w. bush." this campaign is about philosophy, and it is about character, and george bush wins hands down on both counts. heers and applause] "and then we want you to tear apart bill clinton." bill clinton's fpeeign policy ence is pretty much confed to having had eakfast once at the international house of pancakes. [cheers and applause] and the cultural war for the soul of america, that was my add on to it. there is a religious war going on in this country.

it is a cultural war as critical to the kind of nation we shall be asold war itself, for this war is for the soul of america. the agenda that clinton and clinton would impose on america, abortion on demand, a litmus test for the supreme court, homomixual rights, disction against religious schools, women in combat units, that's change, all right. but that's not the kind of change america needs. it is not the kind of change america wants. and it is not the kind of change we can abide in a nation we still call god'sountry. [cheers and applause] president bush called me and congratulated me. richard nixon called me and congratulateme. it was a very, very memorable moment. and it became extraordinarily controversial. lpi don't think he really the republican party.

and certainly his famous culture war speech w viewed as divisive in a way that ultimately ended up hurting the republican brand. - weust take back our cities and take back our culture and take back our country. he ran away from the speech, though. co and he took the nsequences. i think bush could have won. - right after the republican national convention, we started building for the '96 campaign. at we did not know that buchanan was going to decide to run in '96. we just knew he had to be ready if he decided to. - it is good to be back home again. [cheers and applause] let me... let me first introduce my wife shelley, om you all know, and my--and my sister bay. [cheers and applse] - buchanan is a racist

buchanan is a racist! raci! racist! racist! - what made you come back in? - everybody believed i'd run very strong and run a good camteign in 1992, and i haific support. and i st didn't think bob dole was a prohibitive favorite. and i thought if i could get on one-on-one with bob dole in debates that i would be the colyervative candidate clear. i would be the outsider. i had the communication skills. - in '96, they--they recognized that we-- we had every right to be a candidate now. we were in there against the-- senator grm, senator dole and again the party expected e,e of them to be the nomi and they wanted nothing to do with us bee now pat had more than ten weeks. - but let me take up an issue mentioned by senator dole again. ha senator dole said if w't bailed out mexico with $50 billion, why, all these immigrants would comeming across our border. - it's gonna be repaid too, pat. you know. - we're not going to lose one cent; we took care of that.

- bob, you're not going to get a dime of that money back. - you wait and see. - we had a strategy. i had to beat gramm to eliminate him to get into the finals with dole. we found out there were caucuses being held in alaska. so i took two trips up to alaska. and i won the alaska caucuses by 100 votes. an sure enough, we won theuisiana , goa huge boost. and phil gramm collapsed then in iowa. so iup to iowa, and in-- in--in about a week later, i came into dole second, 23 to his 26. i ca it without you. i need your help. - as all those things happened, aska, louisiana, iowa, you could feel it starting to come together. you could feel the momentum building. pat is going all the way to the white house. - you could feel that pat buchanan could be threpublican nominee without a question, and then new hampshire happened. and you really felt we were on our way to the nomination.

- the results from the first major contest this presidential campaign in new hampshire are in. thnew hampshire voters gavr support to patrick buchanan, who received 27% of the vote. the second and third places went to bob dole with 26% and lamar alexander with 23% all: ♪ god bless america ♪ my home sweet home i'm the only journalist that ever won the new hampshire primary. they're going to come after this campaign with everything they've got. mount up, everybody, and ride to the sound of the guns. - buchanan demonstrates to the gop that there's this important constituency to the right and that if they shift over to the right that there are new states to be picked up, that there are new districts to be picked up and that there are new issue areas that can be mobilized. - i love pat buchanan, and i li breathe pat buchanan. he's part of my veins, part of my blood. - you know, christmas is out

un day is in. easter is out, but earth day is in, when we can all worship dirt. [laughter] - he stands for all the right things, and he's against all the bad things. can you get any right-er than that? - buchanan's orthodoxy was attractive to the base in the republican party, but was frightening to the general population in the united states. - as i've suggested, we ought to use the national guard if necessary while building and in the last analysis, we ought to use the armed forces to defend our borders, as we have defended the borders of so - he feels it's time to take a stand on illegal immigration, take a stand on these terrible trade deals, to take a stand on these unnecessary wars overseas, take a stand on the kind of government we have, the size of the government.th these args that the republicans were not addressing at the time. we sent $12 billion abroad in direct foreign aid, $50 billion to mexico,

world bank loans to communist china. if we can't balance our own budget, what are we doing sending american dollars abroad of foreign countries? we went all throug-warizona, but in a thr race, forbes won, dole came in second, i came third. trouble was, i couldn't get forbes out of the race. he had too much money. he'd stay in. he ran fourth in iowa, fourth in new hampshire. - i have no intention of quitng this race. i'm in for the duration. - weto south carolina where the establishment as usual came down with both feet on us. - what exactly can they do do cause a guy lie to get across? - they control the party machine. thl everyone. they get everybody signed up on board, and they get 'em all out to work. and you've gotta come in there as a virtual stranger and try to win it, and it's a very, ry difficult thing to do. and we didn't it in south carolina. we got beat twice. [dramatic music] ♪ - even though pat buchanan had lost, he'd won in many ways.

he'd represented, you know, a sort of new vision and movement inside the republican party. - pat buchanan was trying to re-make the republican party at leastyis much as he was to actually win the presidency. wanted the republican party to really follow him in turning against immigration, against trad and against foreign intervention. and he was able to win a lot of support by taking those stands by saying he was going to represent the common man againse elite. - how do you feel about having lost? - i think i've lost the country i grew up in. and there's nothing i think that's-- that's worse than that. and i think what you see out there in america on the part of an awful lot of people is a tremendous love and a nostalgia for the america they grew up in and the towns and cities they grew up in. that's what they're doing up in washington.

they're abandoning the people in middle america. - i think the america that he talkabout is largely a white america. and k that sends a very bad image. we are not any longer a country that, you know, is entirely white, anglo-saxon, and protestant. - we ran an outstanding campaign, and we inspired millions aan millions of amer to become involved in the system and speak out. - you know, i remember something george mcgovern said. was after he got b. and he said, "what you really fear "is not being beaten or defeated. "you fear being humiliated. "you don't wanna be humiliated. "you don't wanna have your dignity taken away from ya. "there's nothing wrong with getting in fistfight "and getting beat as long you conduct yourself well and inlk away well," and i that's right. announcer: "16 for '16: the contenders" is available on dvd. to order, visit shoppbs.org or call 1-800-play-pbs.

this program is also available for wnload on itunes. fe"1le announcer: for '16: the contenders" is made possible in part by the ford foundation, working with the visionaries on the front lines of social change worldwide; the william and flora hewlett foundation, helping people build measurably better lives; the corporation for public broadcasting; and by contributions to your pbs station from viewers like you. thank you. ♪ be more pbs

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