our diets, but actually, there's a real opening for policy here to make, like the diet that we're eating now much better for the climate, too. >> robinson meyer, thanks a lot for joining us. that does it for "all in." you can catch us weeknights at 8:00 here on msnbc. good evening. i'm donny deutsch and thanks for having me home tonight. there are exactly 451 days until the 2020 presidential election, and it's been exactly one week since the senseless, hate-driven, trump racist rhetoric-fueled massacre in el paso and the mass shooting in dayton. and what a sad week it's been, but this is a moment in time, a moment in time for democrats to rise up with passion, fury, and bold ideas. look, nothing will change until we get rid of three cancers -- trump, mcconnell, and i believe assault weapons. tonight, i'm going to challenge democrats with some new ideas and strategies. it's time for democrats to toughen up and play for keeps at all cost. i used to use a term when i was running my company -- failure is not an option. again, democrats, it's about

passion, fury, and ideas. and we've got all three tonight. lots to cover. this is "saturday night politics." ♪ >> watching our tvs while some local newscaster tells us we had 63 homicides and 53 violent crimes, as if that's the way it's supposed to be! we know things are bad, worse than bad. they're crazy! i want you to get up now. i want all of you to get up out of your chairs. i want you to get up right now and go to the window, open it, and stick your head out and yell, "i'm as mad as hell, and i'm not going to take this anymore!" >> well, we're not going to take it anymore more. and i don't want people screaming, but i do think the late, great peter finch and network kind of sets the tone for me, where the democrats have to be, where voters have to be. and i also think that beto

o'rourke probably had the most -- the biggest sound bite of the entire election so far with simply a "what the f?" and i think that's where we are now with a lot of things. it's a big-stakes poker game and democrats have got to toughen up. joining me tonight, great pleasure. mark sanford is a former republican governor and congressman from south carolina and tonight is announcing that he's running in the primary against donald trump. jackie el mannie is with the "washington post" newsletter. jason johnson, a first-time guest, is politics editor at the root and msnbc political contributor. and my good friend sam nunberg is back. a former trump aide. and the reason -- i have the great power tonight, and i have a staunch republican conservative, big nra guy. i have a trump guy. and i did that on purpose -- >> ex-trump guy. >> ex-trump guy, but a republican. and i want to get into some great debates, and i want to start with guns but take it to a place that i think is going to get us to a bigger strategic place for the democrats. but as i said, i do think it's time for some bold ideas, and i want to start with one.

it's a little bit out there. but let's put it out there. and it's called "assault on assault." although it would be a step, would red flags or background checks have saved lives in el paso or dayton? sadly, probably not. but if there are no assault weapons, research has shown 70% of fatalities in mass shootings over the last 16 years would have been avoided. it's time for an assault on assault weapons, and i have an idea. i believe, guys, that we're all talking to ourselves with background checks, with red flags. we can make ourselves feel better. it's not going to change this. and something in our culture -- there's something fundamentally wrong that we produce a product that's basic premise is it can kill a lot of people at once. we are a civilized society. that has to change. i want to put up an idea for everybody to chew on, and you're all going to smack me around and say it's not possible. but i want to put up something. it's an idea called "assault on assault," okay? i'm an ad guy. i do stuff like this, okay? i want to challenge every

democrat right now. here's an idea. and i want to put some math up right now. please, put the first math up. last year, in the 2016 cycle, basically, the clinton campaign raised $623 million. read it down through. but if you put all the races together, the senates, the local, they raised about $2.5 billion. i think this year will be 30% more, so there will be $3 billion raised. and i would like to make a challenge to the democratic candidates. this is the way i want to open it up. if you are leaders now -- and we have a lot of ideologues that say we should impeach the president, even if it's not politically ex-dishs. if they had a check box on their donations that 10% goes to an assault on assault fund to ban weapons -- i'll quit my job here and run that. and the reality is, not only would you raise $330 million -- go to the next piece of math also. that if you look at total democratic donors, if you break it down, we're at 9.5% of

americans will donate to democratic 2020 cycle. and basically, if everybody individually also donated $10, that would get another $250 billion -- we could raise $600 billion by simply saying to democratic voters who are already donating, separately on your own, donate 10 bucks, and kamala harris and pete buttigieg and all of the rest, put your money where your mouth is right now. and you're not going to become less competitive, because if everybody gives it -- i want a democratic candidate to say i am not against banning assault weapons. that's the way the thing gets done. sam, i'll start with you and tell me how insane i am. >> i think if the democrats want to go down this route from a national level, it failed in 2016. you had michael bloomberg spend a lot of money in a fund that is particularly targeted -- >> what failed in 2016? >> bloomberg. he had a fund, i think he put out $100 million. and he targeted four senators. i believe three republican senators won re-election, including pat toomey. ironically, in pennsylvania, pat

toomey has proposed background checks. he's proposed red flags. and i think that that was one way that he was able to get a lot of the suburban voters to vote for him. at this time -- and i've spoken to a lot of people that are involved in national politics about this before i came on your show -- there is more of, this isn't something where republicans can suddenly just say we're not going to do anything, we love the fact that the democrats want to take away everybody's guns, and then we'll run on that and we'll run pro second amendment. apparently, within -- polling's even showing now that within suburban, where it's really going to change the election, people want action. >> jay, i guess to that point, if you make it a centerpiece of the democratic party -- they're all in together. >> right. >> force them to say, no, i'm not, and then force the republicans to be the party of assault weapons, not the party of protecting the second amendment, not the party of gun rights -- the party of assault weapons. >> even if you make them the party of assault weapons, it doesn't matter, because mitch mcconnell's not going to change anything. like, there's an electoral part

of this and there is an actual legislative part. tim ryan can take a caravan of victims he's been talking to, take them to mitch mcconnell's front door, wave bloody flags, show all of the children who have died. legislatively, it is not going to move. >> it will move if you give me $600 million and a lot of media savvy to change a lot of voters and a lot of minds. >> right. i actually don't think your idea's far-fetched at all. >> thank you. that's why we need millenniums here. >> that's why -- this comes down to the women vote. >> that's another side effect -- first of all, i think that the effect that the assault weapons ban had on the '94 election was greatly exaggerated -- >> 25 years ago, by the way. same-sex marriage, how would that have worked 25 years ago, right? >> secondly, contrary to what trump's been saying, there is a political appetite for an assault weapons ban. there was a morning consult poll that came out that said that 70% -- seven in ten voters,

including republican voters, are actually in favor. >> thank you. i was supposed to start with that. 70% -- 85% of democrats. 70%. so, what are we so afraid of? >> yeah. and we've seen that it's not enough -- these mass shootings, which have happened time and time again -- las vegas, parkland, you know, the church in texas, it hasn't been enough to be a tipping point. what is going to be a tipping point is a complete electoral wipeout, and if that happens in 2020, mitch mcconnell will have no choice but to bring up and actually pass legislations and republicans' hands will be forced. >> governor, you're a conservative guy. >> yep. >> an nra guy. i don't say that critically. talk to me about my ideas. talk to me about why it is either doable, not doable, and am i on the wrong track as far as this problem? >> again, i'm not of this school, but those who would like to see more in the way of gun control legislation are on the winning side of the argument right now. >> obviously. >> and when you're on the winning side, don't impede the winning se aening side.

and i think if you go on another tangent and say, you know, this is the issue, when, in fact, it's a breakthrough moment -- it's almost like a nixon goes to china moment in that many gun owners out there trust trump, and trump is going to step up, given the fact that he's a new yorker at the end of the day and doesn't have a particular ideological fix toward guns -- >> he doesn't have an ideological fix towards anything. >> fair enough. but i think you're going to see some gun legislation move that hadn't moved in years. i think you begin to take -- a, you take the eye off the ball. and the nature of an incumbency race is the incumbency issue. you begin to take him out of the spotlight as the issue and you make guns the issue, which i think -- >> real quickly. >> look, if a beautiful marketing campaign doesn't work because it didn't work last year when we had parkland, when we had a whole bunch of well-spoken, eloquent, white kids from florida -- >> it did work. parkland had an effect in 2018. it had a tangible, electoral effect in 2018 -- >> we didn't get the full ban.

if you're talking about the problem -- >> they didn't get the full ban, but it helped democrats take back the house. >> the democrats were going to take back the house anyway. that's not really an issue. it was beneficial because it got the issue out there, but if you're talking about actually solving the problem as opposed to making people feel good, it won't be enough, unless the democrats take control of the senate, and that's not going to happen in 2020. >> i think -- and i want to move into the next topic, of course it's related to this. i see the word assault and see assault weapons as a symbol to use. let me go back and i'll come back to your -- assault. speaking of assault, that very word may be the strategic key for democrats taking back the white house and maybe even the senate. if i say to any woman, any mother, the word assault, okay? let's make the republican party the party of assault. we could end on assault weapons, but put up something that i'm talking about. there's something about we start the fight -- put that graphic up. we start the fight on assault weapons, but it is the party of assault -- assault on health care for all, assault on smart gun control, assault on the

truth, assault on fair wages, assault on the nonrich, assault on safe elections, assault on the constitution, assault on racial equality, assault on a free press, on our allies, on the planet, our safety, on women, a fair system, assault. make it the party of assault. start the fight on assault weapons, but stick them with that word. and on the flip side, put up the democrats. of course, i think this is a primal election. it's good versus evil. it's safe-unsafe. the democrats are the party of protection. same things. they are protection for health care of all, protection of fair wages, protection of races, protection of the nonrich, protection of assault weapons. so, what i'm trying to do for the democrats, when they go all in on the assault weapons, become the party of protection. we've kitchen table issues, like health care for everybody, like free wages -- we are the protectors. they are the assaulters. and i think you can use an assault weapon -- we used to have a term in marketing, a halo, as a way of saying, that's the party you're unsafe with,

and we are the safe party. that's primal and that's the way women vote. millennial, help me. >> no, i mean, i think there's obviously this really important 20% of swing voters that are going to be crucial to trump's election, and there has been a confluence to trump losing the election. you know, there's this 35% of voters who are fixed trump voters, 45% who are opposed to trump, no matter what, and -- >> maybe larger than that, by the way, now. >> these swing voters consist of a lot of women, these suburban women who have already been recoiling at a lot of trump's language, his attacks, his racist attacks on the squad and a lot of his language, and i think this further ameliorates his standing with them. >> but sam -- >> we are in such a weak position that we have to worry about suburban women for this election. would you agree with that, governor? >> see, something's going on -- one of our producers says she was in times square last week when the car backed up and people thought it was -- that's the way we're living now. democrats need to hit that nerve. that is a bigger driver than

single-payer insurance. >> look, it always has been. and you had some people, elizabeth warren sort of talked about this in the last debate. the republicans are trying to take this stuff from you. and people hate when they think something is taken from them, so that was a good move. whoever ends up being the democratic nominee is pretty much going to take this message that you're talking about, but we're not there yet. and we have to see which person -- because it's not just about protection, right? protection sounds good, but i've got to believe that you'll protect me, right? do i believe that pete buttigieg will protect me? the same way joe biden will? do i believe kamala harris will protect me the same way? because right now, 53% of white women think donald trump, who grabbed women in the vagina and bragged on it, thinks they are going to protect the black lives matter and queerz, that's what we have to touch on, the fear that america is being taken away from white folks. and as long as he can convince them, he will still be the greater protector. >> i think you're on to something. i went and grabbed my wallet, which is, when you talk about

protection and assault, the $94 question out there for a lot of voters still, particularly on the republican side is, yeah, there are a lot of proposals out there with regard to protection on the democratic side, but how do you pay for them? >> that's the republican -- my problem is, if i say to a voter, i'm going to protect you, they're assaulting your health care, i'm going to protect you -- >> you're reversing the argument. you're reversing the argument, so it's smart. >> and you make them the party of assault. so you start with assault weapons, my grand idea, which is probably too out there, but you put the lapel -- it is the party -- assault is a bigger word than hate and it's a bigger word than race. just moving on, donald mcconnell --er i said it. message to democrats, ticket you shouldn't be running against is not trump/pence, it's donald mcconnell. let's put up a visual. i want to show you something. oh, kids! kids, you ran, right there. now, i do that -- i know, guys, sorry if you haven't eaten dinner yet. that's going to be tough to swallow. but i do that not in jest, in

that another interesting democratic strategy is to tie those guys together. mitch mcconnell is with democratic voters has a 9% approval rating. he's got a 36% approval rating with his own folks, 36%. he is unlikely -- he stands for everything that's wrong in washington. so, you like trump, but he is washington. and whether it's not standing up for free elections, not protecting us from russia, put those guys together. they're one and the same. mark, what do we think? >> again, i think an interesting marketing idea because you're a great marketing mind, but -- >> everything in politics is marketing, you know. it's what we do here. >> but at the end of the day, why waste a lot of time on mcconnell when you've already got a villain? in terms of raw politics, you've good a villain. and most folks out there still don't know who in the world mcconnell is. >> exactly. >> and they're like, that's a guy in the senate. who's he exactly? >> mentioned more than -- >> it kind of weakens trump because oh, wait, you've got a partner in this? and trump does have a visceral appeal to a lot of people where mcconnell is just an unappealing

dude, period. >> the irony is they don't like each other personally. >> yeah. >> with the governor here, it's like, you don't need to educate people. look, nancy pelosi worked when it was pelosi and obama because you had certain voters who hate powerful women, so it's like, pelosi's trying to ruin things for you. >> san francisco, too. >> yeah, she's from the bay, she's out there. you don't have to add mitch mcconnell. donald trump is bad enough. if you say darth vader, you don't have to say, you know, he works for the emperor. it's just darth vader. >> but the thing trump has, he is vulgar. he has an entertainment quality. i don't have to go through what donald trump has and hasn't. mcconnell is the embodiment of swamp. so you're putting the swamp thing with the swamp, and let them separate each other from each other. >> but the issue is, is he already there? you saw it in the congressional district i used to represent -- suburban moms turned out in droves based on trump. and so, i don't think you need a new villain. >> i mean, mcconnell was

mentioned far more than pence during the past two democratic debates, and there is a clear synergy there. trump's agenda would not -- it wouldn't exist without mcconnell. but i think where it's more important really is trying to convince some of the democratic candidates that their time would be better spent in running for the senate because if democrats do get the house, how much can they get passed with the grim reaper still in office? >> you make mcconnell the face of every senate race, so by putting it out there as the face in the presidential race -- >> hickenlooper -- >> you guys are slow. you get there eventually, you know? >> that would be good. >> from a national -- >> decided this week i'm going to flip the script. i joked about this, it would be amazing to me, a viral moment, if beto makes it to the debate in houston and walks on stage, says i'm out, i'm running for senate, drops the mic. everybody would think it's object norns, but he could march right into the senate. >> that's the only way he would be able to salvage. >> that's a great move. >> if he decided to run for the

senate, texas would have been from the beginning -- >> that is a brilliant idea if he stood up as patriot and said to anybody else running, democrats have got to get it together. >> you have to wonder if this shooting has changed beto's mind. he has clearly been really emotional, really raw and really angry. and i mean, i don't know if his campaign has come to grips with reality yet that he's not really registering in the polls, but that seems like it'd be the wise move here, but it's not just beto. it's hickenlooper as you said, it's steve bullock. it's a lot of people. it's not beating mitch mcconnell in kentucky. it's taking all these other swing states. >> jay, you earned your sandwich with that one. >> thank you. >> pay in sandwiches. still ahead, the ross manifesto. billionaire steve ross' defense of holding a trump fund-raiser despite protesting. it's the same copout i call the trump alibi. it's time we call trump swing voters out on this. plus this -- he's been calling mexican immigrants rapists and criminals. i don't know, like, members of the press, what the [ bleep ]?

>> passion and compassion. this eight seconds is the ultimate lesson for democrats on what voters are looking for in this election. and guess what, it's not debates about single-payer health care. when we come back, i'll talk about politics from the gut. volunteerism. fundraising. giving back. subaru and our retailers have given over one hundred and sixty-five million dollars to charity. we call it our love promise. and it's why you don't even have to own a subaru to love a subaru retailer. love. it's what makes subaru, subaru new crest gum and sensitivity. and then i jump on the trampoline ahh brain freeze! no, it's my teeth. your teeth hurt? sensitivity. i should see my dentist. my teeth have been really sensitive lately. well 80% of sensitivity starts at the gum line,

so treat sensitivity at the source. new crest gum and sensitivity starts treating sensitivity immediately, at the gum line, for relief within days and wraps your teeth in sensitivity protection. ohh your teeth? no, it's brain freeze! we're pretty different. we're all unique in our own ways. somos muy diferentes. muy diferentes. (vo) verizon knows everyone in your family is different. there are so many of us doing so many different things. (vo) that's why verizon lets everyone mix and match different unlimited plans. sebastian's the gamer. sebastian. this is my office. (vo) and now with more plans, everyone gets what they need without paying for things they don't. new plans start at just $35. the plan is so reasonable, they could stay on for the rest of their lives. aww, did you get that on camera? thanks, dad! (vo) the network more people rely on gives you more. look limu. a civilian buying a new car.ug let's go. limu's right. liberty mutual can save you money

by customizing your car insurance, so you only pay for what you need. oh... yeah, i've been a customer for years. huh... only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ here, hello! starts with -hi!mple... how can i help? a data plan for everyone. everyone? everyone. let's send to everyone! [ camera clicking ] wifi up there? -ahhh. sure, why not? how'd he get out?! a camera might figure it out. that was easy! glad i could help. at xfinity, we're here to make life simple. easy. awesome. so come ask, shop, discover at your xfinity store today.

welcome back to "saturday night politics." i'm still donny deutsch. and joining the group is -- that was funny, i'm still donny deutsch.

i guess not. joining the group is adrienne elrod, senior adviser to the hillary clinton campaign and leading democratic strategist. let's get back to the wall. the ross manifesto. stephen ross, billionaire real estate developer and owner of the miami dolphins, equinox gyms and soul cycle, held a mul multimillion dollar fund-raiser in the hamptons for trump yesterday. after backlash from customers of many of his owned companies, it is the sickening rational for every trump voter who sells their soul for a dollar. >> you're so upset, you can't take your helicopter. >> exactly. this to me is on a personal level the most gaulg response i get from trump voters. i want to put up the stephen ross response. this is not about how are you going to change billionaires' minds. whenever you talk to a voter -- and i'm not talking about somebody who makes $40,000 a year and they believe trump's going to put food on the table. i'm talking about a difference between $800,000 and $830,000, and they go, i've known donald trump for 40 years and while we

agree on some issues, we strongly disagree with many others. the reason for engagement with our leaders is my deep concern for creating jobs and growing our country's economy. i have been and will continue to be an outspoken champion of racial equality." shut up. that's my concern right now. you own it. every voter -- adrienne, you don't get the luxury anymore, if you are an educated voter, if you're a voter with money and you are making that decision based on the economy, you can no longer -- you can, but you're not fooling yourself -- >> sure. >> like, you have to look in the mirror and know what you're doing. you are voting for the other stuff also. you own it all. adrienne, how do the democrats turn that into a message? >> well, by reiterating that you cannot have it both ways, and that's what i think you've seen with so many republicans time and time again. back in 2016 we saw it with some voters who said, you know what, i'm going to throw away my vote on hillary clinton because there's just something about her i don't like so i'm going to vote for jill stein. you can almost apply the same theory here, right? there are so many people who are, you know, they don't like trump's tweets, they don't like his behavior, they don't like his racist, misogynistic

comments, but they like the tax cuts and there are certain policies they like, so they try to excuse it. stephen ross is going out and raising -- we're not just talking about a $20,000 fund-raiser. he's raising millions and millions of dollars for donald trump. >> i'm not even talking about the fund-raiser. a lot of these are my friends and i'm embarrassed and it changes the way i feel about them, because again, if you're somebody who thinks he'll put food your table, and we know better -- and we just came off a week where his exact words were words used in a manifesto of someone who killed, a mass slaughter. you have to say i'm okay with that then. >> here's a fundamental thing about how the election works. this is my political science professor hat, not my journalist hat. i've always been doubtful of swing voters, but what you have is a certain slice of voters and our electorate who, as you mentioned, i like the tax cuts -- okay, it comes with a side of racism, right? well, that's now becoming a problem because it's leading to terrorism, right? it is leading to terrorist action in our lives, in our

communities in ways that are touching us and touching white people, black people, brown people, tan people, in locations that we thought were safe. walmarts are supposed to be safe. synagogues are supposed to be safe. the garlic festival's supposed to be safe. that is what's happening. so, i think democrats are on a wonderful opportunity here where they say, look, this stuff -- and you've seen people say it this week, this is domestic terrorism. the president is leading to domestic terrorism. the president is taking safety away from you. so, those tax cuts don't mean anything if you're getting shot down the middle of walmart during christmas shopping, and that's the argument that they are starting to make. the question will be, can they be passionate enough about it and will they say it to the audiences who don't want to hear it. >> sam, how do you -- >> there's a lot of frustration with trump voters this week, because what we wanted was the president to simply go on a twitter tear and simply say, look, this psychopath, these sick racists that are doing this, they are not part of us, they are not part of this movement, and he's constitutionally incapable of that. and now what he does is he sees the argument on the second

amendment and i think that he's in a weaker position that will actually hurt him not only with female voters in the suburbs but also with his rural voters. if he starts looking at a position where he is seen as going weak on the second amendment, taking away, not protecting that, then you'll see that his number will be even lower than it was in 2016. >> look, adrienne, and then i want to get to you, governor. the democrats won 40 seats and they won it with kitchen table issues, and one of the reasons they won it also is a lot of trump voters the first time around were willing to say, we'll give it a try. maybe he's just saying things to get elected. you don't have that out anymore. >> no. >> and i can't figure out the exact way to do the shame strategy, because it is a shame strategy. you look at a grown man, a grown woman, a mother or a father, yeah he is better for your pocketbook, but here's the deal, this is the beginning of nazi germany in the '30s. you have blood on your hands. are you okay with that? and i want everybody out there to one on one talk to those trump swing voters, because that is a guttural appeal.

>> it is, donny, and i'm glad that you raised this point, because here's the bottom line. we know this from polls in 2016, that a lot of people who said they're not going to vote for donald trump actually did, because i think they were embarrassed and shamed to actually say that to a pollster. but you know, looking forward, we actually have to have a real conversation about this. and i think democratic candidates have to go out there and make the case to voters in a way that we've seen this past week. >> let me just move on the next topic. passion and compassion. one sound bite from one democratic candidate this past week cut through more than anything i've seen in this entire election process is the secret to defeating republicans in 2020, and it was not about single-payer insurance. >> is there anything on your mind that the president can do now to make this any better? >> what do you think? you know the [ bleep ] that he's been saying. he's been calling mexican immigrants rapists and criminals. i don't know -- like, members of the press, what the [ bleep ]? hold on a second. you know, it's these questions

that you know the answers to. i mean, connect the dots about what he's been doing in this country. he's not tolerating racism. he is promoting racism. >> governor, we've had thousands and thousands of sound bites in this election cycle about climate control, about universal health care, about everything. nothing has cut through like that. that's what voters want. i know it in my gut. they want -- once again, you can't walk away from the kitchen table issue. you've got to wrap them up, though, in a bigger place. this is good versus evil. the democrats have never been the party of constructive rage. that was always republicans. democrats have got to learn from that eight-second sound bite. >> well, you know, i'm not into constructive rage. dial it back just a couple notches. and what i'd say is there is something that does appeal to the soccer mom out there or the swing voter, we'll go down the list, and that is, is america a transaction? because fundamentally what we're

getting at and what beto's getting at is, wait a minute, you guys know the answers to a lot of this, and what we're just talking about with regard to the ross fund-raiser was, again, is america a transaction? i get a good tax cut and i get a couple other things, my 401(k) is doing okay. or is it a deeper set of values that are commonly shared that we come from very different -- >> let me ask you a question. when you were watching the debates and then going back and forth on little -- guess what the answers, we're all for protecting your health care -- >> right. >> and here's the bigger issue. and then not getting it! they're tone-deaf. >> well, they don't have to get it yet. they don't have to get it yet. remember, this is still a primary. you're still trying to figure out who's going to get the job. the thing that i think is key here, and you cannot forget this -- no matter how many times people are screaming or debating -- going after swing voters is a waste of damn time, and especially now. you know -- >> you think going after a suburban mom is a waste of time? >> i'm not saying that. what i'm saying is hillary clinton had a 3 million-vote lead, okay? any democrat who's not hillary clinton, who a lot of people

hated, is coming into this thing with a 3 million vote lead. historically speaking, the president never gains -- >> and she didn't have passion. >> didn't have passion, people didn't trust her or like her. rather than chasing swing voters, who again i think are femoral from that standpoint, why don't you focus on the people who already turned out? why not do something about voter protection or do something about black and latino voters who can't vote in georgia? that's a smarter move for democrats. >> i think that's all in the same. that's the genius. everybody is feeling that rage. so, whether you're somebody who feels you're not going to be able to vote the way you're supposed to, if you're somebody who feels your health care will be taken away or you're afraid to take your kid to a mall -- that's not black, that's not white, that's not muslim. that's who we are and that's where you transcend that stuff. we have to go to the break. still ahead, don't take this the wrong way, guys, this election is about women. if after this week democrats haven't figured that out, then we need more women in charge. plus, back to the future. new playbook for the media and for the president, it's time for

a different kind of media coverage. maybe journalists who cover the president shouldn't be asking just about today. let's keep asking about yesterday and tomorrow, because if you ask authoritarians, they will tell you exactly what they plan to do. oh, come on. flo: don't worry. you're covered. (dramatic music) and you're saving money, because you bundled home and auto. sarah, get in the house. we're all here for you. all: all day, all night. (dramatic music) great job speaking calmly and clearly everyone. that's how you put a customer at ease. hey, did anyone else hear weird voices while they were in the corn? no. no. me either. whispering voice: jamie. what? managingaudrey's on it.s? eating right? on it! staying active? on it. audrey thinks she's doing all she can to manage her type 2 diabetes and heart disease but is her treatment doing enough to lower her heart risk?

[sfx: crash of football players colliding off-camera.] maybe not. jardiance is the number 1 prescribed pill in its class. jardiance can reduce the risk of cardiovascular death for adults who also have known heart disease. that means jardiance can help save your life from a heart attack or stroke. plus, jardiance lowers a1c and it could help you lose some weight. jardiance can cause serious side effects including dehydration, genital yeast or urinary tract infections, and sudden kidney problems. ketoacidosis is a serious side effect that may be fatal. a rare, but life-threatening bacterial infection... ...in the skin of the perineum could occur. stop taking jardiance and call your doctor right away if you have symptoms of this bacterial infection,... ...ketoacidosis, or an allergic reaction. do not take jardiance if you are on dialysis or have severe kidney problems. taking jardiance with a sulfonylurea or insulin may cause low blood sugar. lower a1c and lower risk of a fatal heart attack? on it with jardiance. ask your doctor about jardiance. the type 2 diabetes pill that's on it. learn more at jardiance.com

do you want ready to wear clothing without all the hassle? you can, with bounce dryer sheets. we dried one shirt without bounce, and an identical shirt using bounce. the bounce shirt has fewer wrinkles, less static, and more softness and freshness. bounce out wrinkles, bounce out static. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪

welcome to "saturday night politics." i'm donny deutsch. let's get back to the wall. moms, daughters, and sisters, this past week should remind

democrats more than ever, there is a simple path to the white house, and it goes through women. >> i looked down on the sidewalk and just see a row of -- just a row of bodies, people shot, some alive, some not. >> it's got to stop! it's just got to stop! how many more have to die is this. >> i'm broken. not only was she my daughter, we were friends, best friends. hug your kids and love them, because you don't know in america now, when they leave, they may not come back. >> governments, please put your heart, let my parents be free! i need my dad and mommy! my dad didn't do nothing. he's not a criminal. >> this is a person, and they're children, okay? they didn't harm anybody.

they're not going to come and bombard you or anything like that. they're children. >> guys, this is not who we are. and i don't care where your politics are, and i've always said women are stronger and smarter than men. they're going to figure it out before us. and unless i'm crazy, jackie, you put kids in cages with the i.c.e. raids, with the mass slaughters, with roe v. wade, versus possibly taking health care away from people. these are issues that as moms, punch in the gut. i've sat on so many panels and watched the men react and the women react, and you just see the faces on the women, it cuts deeper. and to me, if the democrats do not take advantage of that, i think that should supersede everyone else. >> i don't even know that they need to take advantage of it. >> i want to find the right word, to understand that. let me clarify myself. >> or just women paying attention to trump's twitter

feed, and women who are repelled by his language, his narcissism, especially not just swing female voters but these republican suburban moderates, who i think your campaign initially was hoping to pick up in 2016 -- >> more than we did. >> right. and this time around, they are going to be crucial. >> i go, adrienne, to my theory of the party of protection versus the party of assault. and you hit those nerves, because moms, it's about protection to them. and i think -- and once again, it's not even about all the gross pornographic type things he says, it's about protecting your kids, and our kids' health is at stake and our kids' safety is at stake and who we are as people is at stake. and that to me is a message that should be raised with everyone, but particularly with women voters. >> absolutely, donny. and we know that gun safety legislation is the most important issue to a lot of these college, suburban-educated

moms -- >> but that's my point, it's not just guns. >> it's not just guns. it's everything. >> it's health care, yeah. >> it's everything, exactly. but all these issues collectively, they work in the favor of democrats, because donald trump single-handedly opposes every single one of these issues. he's the one -- this week -- it was insane, donny. we had kids that were taken -- or parents that were taken away in i.c.e. raids, children abandoned -- you just showed that segment -- and also we had two mass shootings targeting hispanics and african-americans. i mean, it is not rocket science to figure out how to put all this together and make sure that people remember this next november when they go out and vote. but i do worry, donny, that sometimes americans have a short attention span, just like i addressed in the last segment, and -- >> my next segment's going to answer that, but go ahead. >> democrats have got to keep reminding voters, because voters aren't just going to remember this on their own, right? democratic candidates and whomever the nominee is have to keep reminding voters what we just saw this past week, and sadly, what we will continue to

see under trump's presidency. >> i want to use that as a lead to our next segment, because that to me is really, really important also. let's go back to the wall. back to the future. memo to the media -- a different kind of president merits a different kind of media coverage. stop always talking about today. focus on yesterday and tomorrow and just get him to say what we all know what he wants to say. >> so, now you think you can get him to just say it? >> i think he wants to say it. i need to shake him, put him on the defensive and put him right where he's dying to go. >> you want answers. >> i want the truth! >> you can't handle the truth. >> did you order the code red? >> you're [ bleep ] right i did! >> for younger viewers out there, that's jack nicholson. jay, i think there's a future and there's a back strategy. the future strategy, authoritarians tell you what they want to do. he's already told us. >> yeah. >> there's nothing wrong with journalists saying to him, mr. president, do you think if a reporter speaks a wrong way, he

should be in jail? mr. president, do you think you should stay more -- he wants to do it. so don't just talk about the story today. it's okay for the media to step out a bit. >> they should. and we had t"the new york times headlines and how many people were hedging about calling the president a racist. but this is important for anybody who is running, because again, it's about the america you're going to bring me. what are you bringing me? i don't want to talk about the past. we have to move away from this notion of this is not who we e are. this country has always been this way. this is always what this country has been. yesterday was the five-year anniversary of the shooting of mike brown. i was in ferguson, okay? i grew up around that area. i saw that violence. i got tear gassed. i've been pulled over by those kinds of police. you want to talk about the important women? the most important women in the democratic party are black women. so you've got to be able to speak about what the future is and how this is what this country has always been. now more people are experiencing it, and this is my plan to change it, because if you can sell that message, you can win the white house. >> i think it's a future, make

people terrified. ask him, tell us your plans. he wants to tell you, like jack nicholson. and as far as the past, every week, every day, every news show, on every show i am doing, there will be a video running out of time here where you basically see trump speeches about invasion, trump mentioning, where's my "usa today"? basically, they lay out -- it is so stunning that 64 rallies trump has held, used the word invasion 19 times, used animal 34 times, he uses the word killer a dozen times. he's used "get the hell out of our country" 43 times and used the words predator, alien, killer, more than 500 times. show him saying that and then show the manifesto and then show the killing and we don't have to walk away from it. so, media needs to go back and look forward. >> yeah. just a quick message for my fellow reporters out there, because i'm not in the press room anymore, but the most effective questions for trump are questions not tied to the news cycle. >> amen. >> do you think that undocumented immigrants are invaders? do you think that every woman

who has accused you of sexual assault is lying? what is the definition of hamas? just the most basic things to hold him accountable. >> thank you. >> regardless of whatever is going on that day. our biggest mistake after parkland was not asking sarah sanders or the president every opportunity we got, what are you going to do about this mass shooting? >> it is so important. and guys, i know the media -- i'm nota real media guy. i just play one on tv. and i know there's this kind of code of -- we're playing in a different world now. we really, really are and you have to cover this guy differently. nobody's saying make things up. ask him about the past. ask him about the future. coming up, tucker's field of dreams. he's downplaying the threat for white supremacists. if you sew the seeds for racists, they will come. that's on the way. that's on the way.

♪ corey is living with metastatic breast cancer, which is breast cancer that has spread to other parts of her body. she's also taking ibrance with an aromatase inhibitor, which is for postmenopausal women or for men with hr+ / her2- metastatic breast cancer as the first hormonal based therapy. ibrance plus letrozole was significantly more effective at delaying disease progression versus letrozole. patients taking ibrance can develop low white blood cell counts, which may cause serious infections that can lead to death. before taking ibrance, tell your doctor if you have fever, chills, or other signs of infection,

liver or kidney problems, are pregnant, breastfeeding, or plan to become pregnant. common side effects include low red blood cell and low platelet counts, infections, tiredness, nausea, sore mouth, abnormalities in liver blood tests, diarrhea, hair thinning or loss, vomiting, rash, and loss of appetite. corey calls it her new normal because a lot has changed, but a lot hasn't. ask your doctor about ibrance. the #1 prescribed fda-approved oral combination treatment for hr+/her2- mbc. but dad, you've got allstate. with accident forgiveness they guarantee your rates won't go up just because of an accident. smart kid. indeed. are you in good hands? [ referee whistle sounds ] ♪ sport dr[ cheering ]s when you need the fuel to be your nephew's number one fan. holiday inn express. we're there. so you can be too.

(vo) ♪ sleep this amazing? that's a zzzquil pure zzzs sleep. our liquid has a unique botanical blend, while an optimal melatonin level means no next day grogginess. zzzquil pure zzzs. naturally superior sleep. before she puts them in the dishwasher. so what does the dishwasher do? (vo) cascade platinum does the work for you. prewashing and removing stuck-on foods, the first time. (mom) wow! that's clean! (vo) cascade platinum.

welcome back "saturday night politics." let's get back to the wall. tucker's field of dreams. fox host tucker carlson outdid himself with his disdainful claim that along with russian interference, white supremacy is merely a hoax. his logic, he could probably fit all of the white supremacists in this country in one state. imagine that. and by the way, even that is certainly one stadium too many. >> a majority of the domestic terrorism cases that we have investigated are motivated by some version of what you might call white supremacist violence.

>> that's fbi director. oh, and by the way, even if it was only 60,000, can you imagine 60,000 white supremacists in giants stadium? but i would add a lot more onto that. i guess what i want to say to tucker carlson -- and this is not, oh, that tucker carlson, his advertisers should be leaving. it's almost sometimes we get caught up in the media. we're all playing to our audiences. tucker carlson has four kids. and he used to work here. and my only suggestion to him is just, stop it. like, you know, just -- you don't have to go there. i mean, it's like kind of, like we all lose our way a little bit, and once again, you have a job to do. there is theater to this. but i would not say, oh, fox this and take him off the air and -- it's just like, it's bad business for you, it's bad business for your network, and it's hurtful to the country, and just move on. you don't have to go there. am i smoking something? >> you might be. you might be. >> by the way, his advertisers are leaving, so, that will wake him up. but i'm not here to call on a

boycott. i'm here to say, dude, we're all dads. you know this is a problem. you know better. >> but it's what he believes. >> see, that's where i disagree with you. i think it's theater. >> what tucker carlson is saying -- for people who have to live in the regular world on a regular basis, i don't care what is in his heart. this is what he says. whether or not he believes it, it's what he's saying on tv. most people don't have a chance to chat with him outside in the real world. outside of these circumstances, certainly this week and what we've seen, the line between white supremacy and white nationalism is this thin. it's the blood on the ground. it's the bullets sprayed, it's the manifestos coming out online. you can't play this game anyway where you spout out white supremacist notions and don't take responsibility for the fact that people are going to go out and act on them. >> i think he hits into a lot of the frustration of trump supporters, which is that we're not white supremacists. >> my final words to tucker, just stop it, man. you know better. dad to dad. the white nationalist problem, the white supremacist problem. you're from south carolina.

obviously, there's a problem. i'd love to just kind of hear in 30 seconds your simple take on it. >> one, obviously, it is a problem, particularly in my hometown of charleston, south carolina. when when someone drives to our state and kills nine parishioners, in his words, i am a white supremacist. it needs to be discarded in every way possible. i think one of the problems that consistently, whether republican or democrat that stihas i workr. >> we saw that in el paso. >> finally before we lose you, are you in a primary. >> i'm struggling over the next two weeks. >> i think you absolutely should and you should run as a third-party candidate. >> we'll see. >> honestly, as a branding guy, you would be an american hero to

about 60% of this country. >> you need something a little bit sexier than running on the deficit. >> you need to care more about the deficit, come on. >> just run as conservative. just what sam said is important, the theme of the show. that's how republicans play it. there were the ones that put gary johnson in there. >> i don't know. >> it's not necessarily true but we'll go with it. >> don't go anywhere. i have your trump moment of the week next. ♪ limu emu & doug mmm, exactly! liberty mutual customizes your car insurance, so you only pay for what you need. nice! but uh, what's up with your partner? oh! we just spend all day telling everyone how we customize car insurance because no two people are alike, so... limu gets a little confused when he sees another bird that looks exactly like him. ya... he'll figure it out.

only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ (momespecially these days. it's easy to shrink into your own little world. (dad) i think it's here. (mom vo) especially at this age. (big sister) where are we going? (mom vo) it's a big, beautiful world out there. (little sister) woah... (big sister) wow. see that? (mom vo) sometimes you just need a little help seeing it. (avo) the three-row subaru ascent. love. it's what makes a subaru, a subaru. get zero percent during the subaru a lot to love event. back then, we checked ...zero times a day. times change. eyes haven't. that's why there's ocuvite. screen light... sunlight... longer hours... eyes today are stressed! but ocuvite has vital nutrients... ...that help protect them. ocuvite. eye nutrition for today. woman: (on phone) discover. hi. do you have a travel card? yep. our miles card. earn unlimited 1.5 miles and we'll match it at the end of your first year. nice! i'm thinking about a scuba diving trip.

woman: ooh! (gasp) or not. you okay? yeah, no, i'm good. earn miles. we'll match 'em at the end of your first year. we're going all in thion strawberries.ra, at their reddest, ripest, they make everything better. like our strawberry poppyseed salad and new strawberry summer caprese salad. order online for delivery. panera. food as it should be you should be mad at tech that makes things worse. but you're not, because you have e*trade whose tech makes life easier by automatically adding technical patterns on charts and helping you understand what they mean. don't get mad, get e*trade. when your v-neck looks more like a u-neck... that's when you know, it's half-washed. downy helps prevent stretching by conditioning fibers,

so clothes look newer, longer. downy and it's done. keep being you. and ask your doctor about biktarvy. biktarvy is a complete one-pill, once-a-day treatment used for hiv in certain adults. it's not a cure, but with one small pill, biktarvy fights hiv with three different medicines to help you get to undetectable. that means the amount of virus is so low it can't be measured in lab tests. serious side effects can occur, including kidney problems and kidney failure. rare, life-threatening side effects include a build-up of lactic acid and liver problems. do not take biktarvy if you take dofetilide or rifampin. tell your doctor about all the medicines and supplements you take, if you are pregnant or breastfeeding, or if you have kidney or liver problems, including hepatitis. if you have hepatitis b, do not stop taking biktarvy without talking to your doctor. common side effects were diarrhea, nausea, and headache. if you're hiv-positive, keep loving who you are,

inside and out. ask your doctor if biktarvy is right for you. be with am every week on this show we do our trump of the week that demonstrates who he is as a man and a president. >> that was some crowd. >> thank you. >> we had twice the number outside. and then you had this crazy beto. he had, like, 400 people in a parking lot. his crowd was wonderful. >> you don't need to know anything else about that man. >> even workings, he tweeted it. >> to try to help patients that were healing. they didn't want to see him

inside the hospital. he basically was talking about crowd size and his competitionment that is sociopathic behavior, the inability to feel and empathize. and say i'm not going to publicize. you couldn't see a worse demonstration of a human than donald trump. mark sam ford, jason johnson, jackie al mainny. i'll be back next week at 8:00 p.m. eastern. be sure to visit your show page on msnbc.com. see next week. be safe.

cake in the conference room! showing 'em you're ready... to be your own boss. that's the beauty of your smile. crest's three dimensional whitening... ...removes stains,... ...whitens in-between teeth... ...and protects from future stains. crest. healthy, beautiful smiles for life. do you want ready to wear clothing without all the hassle? you can, with bounce dryer sheets. we dried one shirt without bounce, and an identical shirt using bounce. the bounce shirt has fewer wrinkles, less static, and more softness and freshness. bounce out wrinkles, bounce out static. so chantix can help you quit slow turkey.key. along with support, chantix is proven to help you quit. with chantix you can keep smoking at first and ease into quitting. chantix reduces the urge so when the day arrives,

you'll be more ready to kiss cigarettes goodbye. when you try to quit smoking, with or without chantix, you may have nicotine withdrawal symptoms. stop chantix and get help right away if you have changes in behavior or thinking, aggression, hostility, depressed mood, suicidal thoughts or actions, seizures, new or worse heart or blood vessel problems, sleepwalking, or life-threatening allergic and skin reactions. decrease alcohol use. use caution driving or operating machinery. tell your doctor if you've had mental health problems. the most common side effect is nausea. quit smoking slow turkey. talk to your doctor about chantix. it's my special friend, antonio. his luxurious fur calms my nerves when i'm worried about moving into our new apartment. why don't we just ask geico for help with renters insurance? i didn't know geico helps with renters insurance. yeah, and we could save a bunch too. antonio! fetch computer!

antonio? i'll get it. get to know geico and see how much you could save on renters insurance. here, hello! starts with -hi!mple... how can i help? a data plan for everyone. everyone? everyone. let's send to everyone! [ camera clicking ] wifi up there? -ahhh. sure, why not? how'd he get out?! a camera might figure it out. that was easy! glad i could help. at xfinity, we're here to make life simple. easy. awesome. so come ask, shop, discover at your xfinity store today.

>> america's prisons. dangerous. often deadly. there are 2 million people doing time. every day is a battle to survive and to maintain order. >> down on your feet, down! >> among the nation's most notorious institutions, san quentin state prison. our cameras spent months documenting life on the inside. where gangs, drugs, and sheer boredom make up a violent mix. this is "lockup san quentin: extended stay."