tv Documentary RT December 26, 2019 7:30pm-8:00pm EST
you know coming in contact with plastic and it appears that plastic is is truly a deeper problem that we might have imagined. even swimming at these depths the long fish manages to swallow trivial plastic objects and there i mean occasionally you might find a brand name such as this dishonor bottle label and what is this says is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a red. design design is a pretty well known. bottled water company. you know finding finding a ball such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just what. is just watching the bottle. in
front one of the world's best selling water brands. and if you're not familiar with deaths on the you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands sunny is part of the coca-cola company and sprite 2 there is also minute maid raid and of course from one of the company's flagship brands. every year the group sells more than $120000000000.00 bottles across the globe that's almost. a 2nd and this mass production is creating a devastating mass pollution. in
january 2800 the multinational made a bold announcement by 2030 the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing ideas and none of us will have the link to. say $5.00 us he said no effect on the political focus for decades the
multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here come with them and see. what is you got to help get us into this particular motel you know that doesn't like to. come on one last drink for the road welcome to the wonderful world of the plastic promises of the coca-cola company.
coca-cola and plastic have a long standing relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice to meet you nice to meet you yes please welcome to. you know they're going to 5. drivers that are going to have come on him yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the
country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least that's what i thought. you know because you see this sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing this away industry shouldn't be blamed for all this waste. and so this native. nuking
like a character from an old western makes the keep america beautiful and huge that sense some people. are bright. was one speech. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lifts the camera up towards the crying indian's face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world
designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their talents and it's serious stuff there even discussing the color of that trash cans that i have found.
that all the. media is. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw in the health. care. is that it does care we do care and want to fire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you
were drinking coca-cola this morning is the single use a lot of plastic and the problem today. class they are plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of the next says he ation which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of you but if it is you. would you want to drink here i don't look i
mean i'm asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok i'm fundamentally fruitarian committed to that role i volunteered my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that our city of thing you are trying to create a measure of our fun site of interest of us was like you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model and i'm not purchased obviously not her child isn't that the secret to her i know you can get your metallic areas if you were to see see what it says. bring it to our house or else i want an option of this crazy government discouragement us policies and they hire out extras and some companies and some companies and live. like that all enjoy wasn't. a.
great starbucks and most of real or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals . taxes are not going to do it and you have to go right to the root of things its assets and debts at the balance sheet balance sheets is what they should talk about and that's where we can be clear because taxation is the dumb why of trying to get the wealth back from the from the wealthy. same hammer i can use to smash someone's head is the same hammer i can use to build them a home but that's a human choosing what to do with that that's me expressing my values for the tool and that's what we need to do with artificial intelligence as well.
today there are good and bad is the bad news in yemen to the united states deems to be the good. war in syria the cia and the us military were engaged in covert actions really throughout the world. where they were assassinating populist leaders they were backing up right away military windows funding an army of death squads there's no posts anymore because there's always a small. really good. profit. hearing.
all of. that blood on the chemical. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put 50 percent recycled plastic in its bottles by 2030 and that's on a global scale that. is absolutely doable there's
a model there for the chinas and other parts of the world on how to create value out of plastic and get it we used to. of course that would be great news. but with all that we have learned about the company's strategy is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on sustainable development coca-cola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. for a long time we sought to find any trace of this in the report from 2015. the company never clearly states whether or not that promise was kept we end up finding
a single figure 12.4 percent at 1st glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look 12.4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n. board is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. ssage better to put just sort of the visit of the most i mean the most they are
a little. bit supplanted of a country. with. back to 11th renewable plastic is essentially plastic made from a plant base but it still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it's all sort of a jobless drug at the song just because you clicked not 7 veges say i. lost it. 60. that soon set for the classic was sickly. and our lives day when you've owned at a special project a fundamental difference and we are clearly very. far from the target from the n.g.'s point of view coca-cola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles.
cute says it all along tests. as a lot of us you clash lessers bizarre lot of small streets. sabbats would have done that sanju would have called you son class to tell you. the truth of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught
our attention it's dated from 2016 and signed by the coca-cola is a lot being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola is interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under $12.00. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these. so all the european measures that coca-cola has decided to fight against through lobbying.
and amongst the measures that coca-cola and downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the talent. sit out. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say
a euro for it and you also pay an extra charge the deposit let's say $0.20 per bottle in total it'd cost you $1.00 euro 20 but if you bring back the bottle you'd get your $0.20 back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and really used this creates signal. if a country less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to
get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm going to have to reach him nice to be it's nearly thank you very much for coming to our tree center thank you for here our knots. and this gentleman is called us and done a he what the american environmentalists agency from many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. does a fair imitation that there are smaller. typical quote battles about this this big green translucent all risk less. obvious to us.
than done a is referring to the beginning of the 70s. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of a new mini and cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion. a glance at the table shows that the returnable glass bottle provided it makes 15 trips before it is discard is the ecological container proposed also.
thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it to have everything the public see. the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic tube i watch them slowly introducing the plastic bottles easy go. to kind of outlet for each one tell i even remember clearly one time going to hold going home and take it same to bridget my wife as a they're going to plaster bottle. told you they would and they are not growing
it's just a 1st step. sound nice that ted easy cups testicles playlist and one last bottle. with this ad that for its new plastic bottle released in 1975 coca-cola various aston dani's report once and for all. its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's elmwood plastic devastates beaches. and the 1st to call. just begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's
immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this stadium we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because it ultimately means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this ways.
i think. that i doubt. the washington consensus led by the united states says the liberal world order must be defended at almost all costs said differently the foreign policy blog demands the post cold war you know polar moment be preserved but alas it would seem a multiple world has already arrived. stacey. field let's say i'm not sure i get here please. thank you for. the story 6 that's right.
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