BRANDInsider Episode 31 http://brandinsider.tv/2012/06/18/the-evolution-of-kia-motors-america/ Kia Motors America has evolved from a challenged-quality product to the fastest growing automotive brand in America. BI sits down with Michael Sprague, VP of Marketing and Communications for Kia Motors America and talk about the evolution of the Kia brand. In part IV of our interview Sprague communicates the reason behind Kia's involvement in the past couple of Superbowls and the marketing strategy behind it. Sprague walks us through the latest 'Big Game' ad called 'Drive the Dream'.

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