Includes bibliographical references (p. 117-121) and index
Introduction : branding the teleself -- Branded : an essay on the teleself -- Tools for analysis : social psychology as history, the social grid and Kuhn's influence on media effects history -- The passive self -- The active self -- The commodified self -- A turn to the teleself -- Ferment of the teleself : releasing the free agent -- Appendix : Poststructuralism and critical theory -- References -- Index