xi, 382 pages :

Includes bibliographical references and index

Introduction / Moyra Sidell, Linda Jones, Jeanne Katz and Alyson Peberdy -- Section 1. Key issues in health and health promotion. 1. Older people's health : applying Antonovsky's salutogenic paradigm / Moyra Sidell -- 2. Tackling inequalities in health : extracts from the Summary / Michael Benzeval, Ken Judge and Margaret Whitehead -- 3. The limits of lifestyle : re-assessing 'fatalism' in the popular culture of illness prevention / Charlie Davison, Stephen Frankel and George Smith -- 4. Health education as empowerment / Keith Tones -- 5. The importance of social theory for health promotion : from description to reflexivity / Russell Caplan -- 6. Models of health : pervasive, persuasive and politically charged / Trudi Collins -- 7. Practice nursing and health promotion : a case study / Martin Bradford and Sandra Winn -- 8. Innovation diffusion and health education in schools / Gordon Macdonald -- 9. Counselling people affected by HIV and AIDS / John Sketchley -- 10. Communicating across cultural boundaries / Alyson Peberdy -- 11. The social marketing imbroglio in health promotion / Ralph C. Lefebvre -- 12. A case study of the ethical issues in health promotion -- mammography screening : the nurse's position / Alison Dines -- Section 2. Questioning the evidence base of health promotion. 13. Explaining the French paradox / Michael L. Burr -- 14. Large outbreak of salmonella enterica serotype paratyphi B infection caused by goats' milk cheese, France, 1993 : a case finding epidemiological study / Jean-Claude Desenclos, Philippe Bouvet, Elizabeth Benz-Lemoine, Francine Grimont, Helene Desqueyroux, Isabelle Rebiere and Patrick A. Grimont -- 15. Epidemiology : to be taken with care / Joe H. Abramson -- 16. Job-loss and family morbidity : a study of a factory closure / Norman Beale and Susan Nethercott -- 17. Health education and health promotion : planning for the 1990s / Andrew Tannahill -- 18. Randomised controlled trial effectiveness of health education leaflets in reducing incidence of sunburn / Paola Dey, Stuart Collins, Sheila Will and Ciaran B. J. Woodman -- 19. Is prevention better than cure? Christine Godfrey -- 20. The efficacy of health promotion, health economics and late modernism / Roger Burrows, Robin Bunton, Steven Muncer and Kate Gillen -- 21. Towards a critical approach to evaluation / Angela Everitt and Pauline Hardiker -- Section 3. Promoting health in a wider context. 22. An international perspective on primary health care / Yolande Coombes -- 23. Addressing the contradictions : health promotion and community health action in the United Kingdom / Wendy Farrant -- 24. Pedagogy of the oppressed : an extract / Paulo Freire (trans Myra Bergman Ramos) -- 25. Evaluation in community development for health : an opportunity for dialogue / Alan Beattie -- 26. How community preferences can more effectively shape equity policy / Stephen Jan -- 27. Developing health promotion strategies with Black and minority ethnic communities which address social inequalities / Jenny Douglas -- 28. Econology : integrating health and sustainable development. Guiding principles for decision making / Ronald Labonte -- 29. Using sponsorship to create healthy environments for sport, racing and arts venues in Western Australia / Billie Corti, C. D'Arcy, J. Holman, Robert J. Donovan, Shirley K. Frizzell and Addy M. Carroll -- 30. An 'insider looking out' : the politics of physical activity in England / Adrian Davis -- Section 4. Looking beyond 2000 : dilemmas in health promotion. 31. Lifestyle, public health and paternalism / Dan Beauchamp -- 32. The at-risk health status and technology : a diagnostic invitation and the 'gift' of knowing / Regina H. Kenen -- 33. Surveillance, health promotion and the formation of a risk identity / Sarah Nettleton -- 34. The mass media is dead : long live multimedia / John Catford -- 35. Gendering health : men, women and wellbeing / Lesley Doyal -- 36. Think globally, act locally / Peter Townsend -- 37. Healthy cities : a modern problem or a post-modern solution? /Michael P. Kelly, John K. Davies and Bruce G. Charlton -- 38. Health promotion as an investment strategy : a perspective for the 21st century / Lowell S. Levin and Erio Ziglio

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