xvi, 286 pages : 23 cm

"The latest entry in Blackwell Publishing's Media and Technology series, Digital Television: DTV and the Consumer provides media students, scholars, and professionals a compelling perspective of the social and cultural presence of this emerging technological phenomenon."--Jacket

Includes bibliographical references and index

America's transition from analog to digital television -- A history of digital television development in the United States -- Re-examination of public interest in a digital world -- Educating consumers about the digital world -- The living room test : early consumer response to high definition digital television -- Cable television as a platform for digital television -- Innovators and early adopters of digital television -- Public television's transition to DTV -- Mixing the television and the computer, PCTV or TVPC? -- Looking ahead at an ATSC world -- Index

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