As the globalization process has intensified environmental issues and the competitive pressure among organizations, business proposals based on circularity, such as Product-Service Systems (PSS), represent an alternative in face of sustainable development. However, the literature does not present an orientation for the implementation process of business proposals classified as Product-Service Systems. This research gap supports the objective of this work: to develop a framework to enable the transition from traditional products (based exclusively on products or services) to products that compose a Product-Service System proposal. In order to meet this goal, this research performs a systematic literature review, where 55 papers are analyzed in order to answer the following research questions: i) What is the difference between servitization and Product-Service Systems? and ii) What is the strategic organizational alignment needed to promote the transition from a traditional product to a PSS product? The bibliographic results were the basis for the development of the framework, where strategies to promote this transition process are presented and classified according to the ReSOLVE structure. Thus, the originality and value of this research is concentrated in the development of the framework, which can be used as an orientation for companies and researchers when characterizing a PSS product or when making the transition to PSS business proposals.