The paper examines the Internet usage and its market environment in developing countries under the perceived assumption that the Internet is one of the most important drivers for development. It gives an insight on processes’ (both unintended and intended) implications and their effects on achieving real Internet benefits in the environments where network infrastructures are limited such as the ones found in the developing regions. A welfare based approach is proposed in which the Internet providers and endusers identify a set of objective that leads them in achieving increased benefits. Analytical model of the main characteristics in the approach is presented and eventually shown how the end user bit rate could be regulated based on the utility bounds that lead general satisfaction to all users. User satisfaction signifies delivery of expected QoS and as well as willing to pay for such services.