Machine generated contents note: ACKNOWLEDGMENTS -- INTRODUCTION: Magical Mystery Tour- -- An Evening at Charlie Trotter's -- PART I: Knowing Your Business and Your Customer -- 1. Charlie Trotter and H is Weird Sense of Attention to Detail -- 2. Reading the Customer's Mind -- PART II: Leading: Hiring, Motivating, and Training Your Staff -- 3. Help Wanted: A Passion for Service -- 4. Stoking the Fires of Passion -- 5. Learning the Ropes on a Tight Ship -- PART III: Executing: -- Making Great Service Happen Every Day -- 6. Building a One-on-One Customer Relationship -- 7. Back Stage at Charlie Trotter's -- 8. On Murphy's Law and the Rules of Recovery -- PART IV: Exceeding Expectations: -- Attracting Lifelong Customers -- 9. Going the Extra Mile (or Four) for the Customer -- 10. Travels with Charlie -- 11. Goodwill Hunting -- CONCLUSION: It's the Journey, Not the Destination -- INDEX