. >> good evening, i'm ron burgundy, thanks for joining us tonight. the real ron burgundy joined the news team in bismarck, north dakota. you can see he read several news story and chatted with the anchors for the promotion for anchorman sequel. when he told bismarck to stay classy the microphone had been turned off. >> i assume he's taking the show on the road. >> it works in bismarck. perhaps. >> see if it works here. >> ahead, what football program is the stop school in the country? where does stanford fall. take it easy. i think the 49ers would have lost. ,,,,,,,,,,,,,,,, ...florida st is #1, followy ohio state, auburn, alabama missouri. stanford is up to #7... they play ariz st for . >>> the bcs rankings are out. florida state number 1. stanford number 7. you're looking at the rams and 49ers, michael crabtree back six months after tearing his achilles tendon. >> he wasn't down long, kaepernick look and found him, look what happened. davis gets it and hurdles into the end zone. the 49ers improve to 8-4. peyton manning and the broncos threw for fiv

isn't it getting to be where everybody wants ron burgundy on the set. >> it's okay. carol simpson, a former abc anchor facebooked a picture of ron burgundy at her college where they changed the name of the college to the ron burgundy school of communication just for 24 hours. it's fun. what's wrong with you, you curmudgeon. >> you want to meet will ferrell. if he wants to come on the show, maybe i'll relax my standards. that is it for this edition of media buzz. continue the conversation with us on twitter. e-mail us at our home page fox news.com/media buzz. give us a like on facebook. we post comments and pictures there. from all of us on media buzz, thanks for watching. >>> we begin with a fox news extreme weather alert attachment a look at that. they are stuck. because of all the snow and ice you're looking live at dallas-ft. worth international airport. crews are now working to clear the runways in the middle of the ice, the snow and the sleet that right now is hammering parts of this nation on this sunday. meanwhile, take a look at these folks, passengers at dfw

that would be none other than ron burgundy. mentioned over 500,000 times in the past month, 91%, burgundy beat out not only me, but megyn kelly, and wolf blitzer. and katie couric and the top five. so ron burgundy is a top notch journalist, no doubt about it. but there is no movie about me, whereas burgundy plays a small role in "anchorman 2," which is in theaters because it got promotion as you may have noticed. let's be honest, they didn't exactly go the beyonce secret route in releasing this thing. there are posters everywhere. and commercials everywhere. and they will pretty much let everyone do them. i was just doing my best ron burgundy impression, the mustache, the whole persona, everybody was doing it. when i started "ac360," ron's shadow still loomed over the show, literally. there was a cardboard cutout of him in the studio. there were lights blocking it, he had it in his contract that it could never be removed. it was a huge pain in the [ bleep ]. technically, that was not a commercial, just a fun thing. any way. not

ron burgundy and peyton manning. the magic is next. >>> well, you know they say everything is bigger in texas, and that is where the texas a & m traditions club built the world's largest gingerbread house, verified by guinness. house made with thousands of pounds of butter, sugar and eggs and topped off with hard candy. the house is open to the public through december 4th. just don't take a bite out of it. >>> in boston the shot of the night. the celtics avery bradley grabbed an air ball. as he is falling out of bounds he put up a shot over the backboard and it goes in. boston beat milwaukee 108-100. >>> a double overtime thriller. orlando at philadelphia. as the magic victor had his first triple-double, 10 rebounds and 10 assists and the 76ers michael carter williams also got his first triple-double and made a driving basket in the second overtime for a 126-125 win. it was the first time in nba history two rookies had triple-doubles in the same game. >>> in hockey a fight in chicago. they drop the gloves and went at

isn't it getting to be where everybody wants ron burgundy on the set. >> it's okay. carol simpson, a former abc anchor facebooked a picture of ron burgundy at her college where they changed the name of the college to the ron burgundy school of communication just for 24 hours. it's fun. what's wrong with you, you curmudgeon. >> you want to meet will ferrell. if he wants to come on the show, maybe i'll relax my standards. that is it for this edition of media buzz. continue the conversation with us on twitter. e-mail us at our home page fox news.com/media buzz. give us a like on facebook. we post comments and pictures there. from all of us on media buzz, thanks for watching. >>> today, a unique perspective on nelson mandela. an apartheid leader who helped transform south africa and served in mandela's government. >> adored by all of the people of this country. >> pik botha reflects on mandela's life and legacy. and we'll go live to south africa for the latest on the death of a towering statesman. then, the white house launches a new obama care offensive. >> you got good

they got to see a true bird's eye view complete with a selfie. >> and i'm ron burgundy. thanks for joining us tonight. >> and willer er ier i ferrell burgundy. >> it's not too often you can call a sheriff's deputy a dumby and get away with it. i have. >> television screens in north ko

people associate you with ron burgundy. >> i'm ron burgundy. you stay classy, san diego. >> ron is getting more famous than i am. which that's okay. i can live with that. ron's thrilled. he's finally getting his due. >> he has that red jacket. very impressive jacket. >> the mustache. >> did you ever go with a fuller mustache? >> do you see any ron burgundy here, any similarities? i do have a little mustache. >> you have that, but you'd really have to let it go. >> i was going to wear a red -- >> but i think you have your established look. >> but you notice the red tie. >> i do. very nice touch. >> little ron burgundy. >> and your hair looks great. >> obviously, yeah. >> that's the most important factor. >> when i get my makeup and you know we all have to get makeup, they never touch the hair. you know that. >> don't touch the hair or you're fired. >> that's it. >> yep. >> very sensitive. >> wolf, you are untouchable. >>> and we've got much more straight ahead, ron burgundy or not in "the newsroom." it all begins right now. >>> hello, again, eve

. >>> a marketing push that is kind of a big deal, why anchorman 2's ron burgundy appears to be everywhere. >> all these folks are making a whole lot of money. >> you are one of the voices of this show. >> i think you've offended everyone with that kathy. >> hold on, there's some room to offend people, i'm here. >> we have a right to know what's in our food and monsanto do not have the right to hide it from us. >> so join the conversation and make it your own. >> watch the stream. >> and join the conversation online @ajamstream. >> how important is the future of manufacturing industry? >> you're talking about something that's very complex. >> made in america equals jobs in america. >> welcome back. you're watching scenes from the documentary, made in the usa, a 30-day journey, it's a look at the workforce and consumers, and john paid that documentary, and he got interested in where the goods we buy come from after a plant closed in his hometown, and welcome to the show. >> thanks for having me, appreciate it. >> so talk about how the closing of that plant impacted you and the community. >>

by the way, you can catch my interview with the man behind ron burgundy. that will air in "the situation room" later this week. that's it for me. thanks very much for watching. i'll be back at 5:00 p.m. eastern. "newsroom" continues now with brooke baldwin. >> hi there. i'm brooke baldwin here in new york. thank you for being we me on a snowy tuesday. the weather may look bad where you are, but the storms are far from over. in fact, snow and ice blanketing cities all the way from arkansas to maine. these are live pictures of new york, which along with washington and philadelphia, could see six inches of snow today. and you can already see the snow piling up on lady liberty's crown. actually, you can't see

. >> this is ron burgundy reporting for espn. and the director are no strangers to digital media. the comedy website, funny or die, makes more than $30 million ayear, and ron burgundy is character that comes along once a decade, and will ferrell is designed to play him. we can put them in the real world, and you love it at we and he is selling dodge, is -- has an ice cream named after him. you can see this marketing attached to other movies, but the strategy does not work unless you have the goods, and i do not know how to put this, but -- >> i am kind of a big deal. >> ron burgundy is kind of a big deal. >> that was sam grobart. first of all, how did you feel about this movie and the impact it has had? >> i do not remember that it came out. it was not an event at the time, but in the intervening years, it has become a huge cult classic that everyone knows the dialogue from, and here we are, days away from the sequel. >> the fact that it has been huge in the last nine years, but after the movie came out, nobody got paid for it. >> i do not know the deal that will ferrell had on dv

ron burgundy is an actual real person. after will ferrell credits detroit anchor were crammed -- mort crim as his inspiration. welcome to street smart. ron burgundy, but i appreciate the introduction. >> will ferrell said that you are his inspiration. did you see the movie? >> we had the pleasure of attending the world premiere in new york last week. i thought it was even better than the first one. i enjoyed both of them. i love parody and satire. i talked to the producers of this movie and will and his cowriter, and they did an outstanding job of parenting our entire profession -- herrity -- parodying our entire profession. >> what you think about being his inspiration? offended at all. if this were a documentary, i might be upset. but it is parody and they love it. just to set the record straight, will has never said that i was personally the inspiration for the character ron burgundy. what he said is that he saw me do an interview with jessica inage about the resistance the newsroom to her coming in as the first female

. >>> after the break ron burgundy is back. talk about a turn of newsroom hi jinx, leather bound books and lots and lots of scotch. [ female announcer ] arms were made for hugging. hands for holding. feet, kicking. better things than the joint pain and swelling of moderate to severe rheumatoid arthritis. if you're trying to manage your ra, now may be the time to ask about xeljanz. xeljanz (tofacitinib) is a small pill for adults with moderate to severe ra for whom methotrexate did not work well. xeljanz can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal infections and cancers have happened in patients taking xeljanz. don't start taking xeljanz if you have any kind of infection, unless ok with your doctor. tears in the stomach or intestines, low blood cell counts and higher liver tests and cholesterol levels have happened. your doctor should perform blood tests, including certain liver tests, before you start and while you are taking xeljanz. tell your doctor if you have been to a region

ron burgundy showing up next to a real-life professional co-anchor. it is in "the skinny" on this monday, december 2nd. >>> announcer: from abc news, this is "world news now" with john muller and diana perez. >> i don't know how i would take ron burgundy sitting next to me for an entire newscast. >> i don't know how you would keep a straight face. >> after a half hour the jokes are not funny anymore. you know what i mean? >> kind of a one-trick pony. >> you are laughing but it is not that funny. >> you need the whole cast to do a 30-minute show. teamwork. >> that's the way to do it. >> yeah. >>> let's get started. we begin with the latest on the deadly derailment in new york. the train's engineer told investigators the brakes failed as he rounded the curve. >> passengers also reported that the train seemed to be going too fast. three victims died when they were thrown through the windows of the train. the other person was killed on board. gio benitez at the scene. >> reporter: as the mangled commuter train sits just feet from the river, the search for

i'm going to do what god put ron burgundy on this earth to do. have salon quality hair and read the news. >> rose: that's it. >> that's his mission. >> rose: tell me about the wriling of this, and the writing, you and adam. >> yeah. >> rose: the twoÑiÑi of you. >> the two ofÑi us, this one was slightly different becauseñr we had, when we started outlining it, we had a lot of things going on at the time so we had a a locker outline process and i went away for the summer so we actually took the outline and split it in half and he wrote the front part and-- and merged it together threw a lot of it out but some of the scenes stayed in there from that first pass. and then but we did kind of our usual thing. we'll throw every idea out and kind of distill it down to the script. >> rose: but the script is, i'm told relatively detailed. >> yeah, it is. >> rose: is that right. >> definitely, oh, yeah. >> rose: it is not like the wing it. >> we get a lot of questions about that, whether it was all improvised, and it wasn't at all. the script is very tig

anchor man ron burgundy wasn't enough to douse the flames of -- smaug. it earned $31 million. anchorman 2 debuted in second with 26 million. frozen continues to hang in the top three. $19 million. debuting in fourth was american hustle can, the mafia con artist movie featuring jennifer lawrence. another disney movie about the making of marry pop pins, saving mr. banks, was fifth. analysts believe this could be the biggest christmas ever at the box office. >> that's it for us at 6:00. for leigh glaser, rick quan, mike shumann, thank you for joining, see you tonight at 9:00 and 11:00. >>> right now the return of ron burgundy. justin bieber's big surprise for fans. and looking back at some of the our favorite moments of 2013. we're rolling out the red carpet now. >> we're in l.a. live. i'm rachel smith. we're celebrating the season here, but also celebrating a very busy year for us on the red carp carpet. check it out. >> my motto is expect everything and a bonus.

. >> the folks at kxas news got to sit with ron burgundy. he delivered the real news over the weekend. >> good evening. i'm amber. >> i'm ron burgundy. >> with her car as she sped away from the parking lot. >> families can enjoy wagon rides, caroling and s'mores. you look lovely tonight. are you married? >> no. >> i am. to don't get any ideas. >> it was all part of a promotion campaign for "anchorman 2." >> it was interesting to watch. they were laughing, trying to keep a straight face. >> it was awkward to watch. i think that was the point. >> hey, i know i want to watch it. >> me, foop it's coming out toon. but, soft...what light... ... through yonder window breaks ... it is the east ... and juliet is the sun good night! good night... parting is such sweet sorrow ... that i shall say good night 'til it be morrow >>> checking our top stories. investigate rrs looking into what caused a deadly derail nmt new york city. four people died when that train went off the tracks rounding a curve. the insbes gags could take up to ten days. thousands o

. >>> ron burgundy returns over and over and over again. he's hilarious. the groundbreaking media campaign to promote the "anchorman" sequel. first a look at today's "eye opener at 8." >>> investigators have begun interviewing the train's engineer and still say it's too early to determine if human error is to blame. >> the train made nine stops. at this point we're not aware of any problems related to the brakes. >>> a major storm system plowing through the western half of the country in montana to bismarck. >>> the vice president traveled here to asia to talk about trade and economic issues but that conflict over the air defense zone will likely dominate his trip. >>> journalists are prohibited to travel to sinai. we went under cover to see the situation for ourselves. >>> authorities are trying to determine what could have caused this crash, looking at theories from some kind of a leak to a tire blowout. >>> could the new york train disaster have been stopped by a state-of-the-art safety system? >> if that engineer for whatever reason doesn't reduce the

first, what does ron burgundy have to do with auto sales? well, a lot, apparently. we'll find out what impact the anchorman is having on stocks you may own. that and much more is just ahead on the half. [ bagpipes and drums playing over ] [ music transitions to rock ] make it happen with the all-new fidelity active trader pro. it's one more innovative reason serious investors are choosing fidelity. get 200 free trades when you open an account. >>> welcome back. four stocks and four trades making news today. first up, auto nation. the automotive retailer reporting a 13% year-over-year increase in total new vehicle sales for november. the reason for that jump? take a listen to that company's gentlem ceo, mike jackson on "squawk" earlier. >> chrysler dreams up this ron burgundy campaign. all of a sudden, the durango is the vehicle to have. nothing changed other than this outstanding campaign. and we have stores that are up as much as 50%. i think we're up overall something like 35% on the durango. >> all right. ron burgundy and the durango. >> it's amazing, really. we

is right, ron burgundy getting back into the anchor chair. coming up, we will show you ♪ hmm. ♪ mm-hmm. [ engine revs ] ♪ [ male announcer ] oh what fun it is to ride. get the mercedes-benz on your wish list at the winter event going on now -- but hurry, the offer ends soon. [ santa ] ho, ho, ho! [ male announcer ] lease the 2014 glk350 for $419 a month at your local mercedes-benz dealer. >> apparently san diego isn't the only seed that has been braced with the presence of anchorman star ron burgundy. will ferrell reprise his hit role for last night's newscast at a tv station in bismarck, north dakota. >> a christmas tree lights up main street, enticing shoppers with sparkly and special incentives. >> he read some new stories and crown around with the new steam for an entire half-hour. he is out promoting his sequel, anchorman 2 which hits theaters later this month. the new steam expected him to end with his stay classy catchphrase, but he apparently missed the cue. \ >> a cold night, not as cold tomorrow morning. >> we're looking at 49

that would be none other than ron burgundy. mentioned almost 566,000 times the past six months, 91% favorable. bul burgundy beat out me, megyn kelly, katie couric and wolf blitzer. i think the data might be skewed. for one thing there's no movie about me. whereas burgundy plays a small role in "anchor man 2" which has gotten some promotion you might have noticed. they didn't exactly go the beyonce' super secret route in releasing this thing. there are posters everywhere. and there are so many commercials for that moviers they'll pretty much let anyone do them. >> the truth is once i first graduated from college and i started reporting, i was just doing my best ron burgundy impression. everyone was back then. the mustache, the suit, the whole persona. when i started anderson cooper 360 ron burgundy loomed over the show. there was a cardboard cut-out in the studio blocking one of the nights. he had it in his contract it could never be remove. a huge pain in the [ mute ]. >> that wasn't a commercial. just a fun thing. not only are

>> ron burgundy, the man of the hour today. emerson college up in boston renamed the school of communication after ron burgundy. actor will ferrell was there in costume. by the way, the ron burgundy school of communication exists only for today. >>> two of the biggest stars in showbiz are going vegan, at least through christmas. they have taken on the challenge to eat the vegan diet. jay-z says he's not sure if he will continue into the new year or just modify his diet. today is jay-z's 44th birthday. >>> the first two wal-mart stores are bustling after opening this morning. the response has been overwhelming. thousands of people have shopped at the two stores. the other is on georgia avenue near missouri. melissa reports on the fanfare and the controversy over wages. >> this is our first really good look inside the 105,000 square foot store. now this week may haul in 1 million pounds of food. wal-mart fans in line early. >> i've been shopping wal-mart since 1982. i really love wal-mart. i'm glad we're here. it's like a dream c

>> reporter: ron burgundy does product placement very well. dodge commercials helped push durango sales up almost 60% in october. >> it makes you feel pretty dumb. >> reporter: the fictional character has inspired a line of underwear, scotch, and an ice cream flavor. >> i love scotch. scotchy, scotch, scotch. >> reporter: and farrell can also sell beer, apparently based on this ad for old milwaukee that went viral. farrell has also taken his talents to broadway with a one-man show "you're welcome, america," a final night with george w. bush. and he co-founded funnier guy. don't worry. the business of being will farrell leaves very little to cry about. wow. and that funnier website is no joke. it has backers in silicon valley, lots of advertisers and partnerships with big media companies. not bad for -- not bad outlet for all of will farrell's very funny videos. only guy i know that's got vc backing. >>> it's not a movie but a hollywood backing. yun sun li figured she'd be paid $25,000 for selling a winning ticket, but martin savidge deliver he

fictional character ron burgundy reading the news for real. dressed as if he was one of his anchorman movies here, the actor will ferrell reprised his role saturday in a real broadcast on the 6:00 news. >> it was a busy day for respond ers. >> firefighters were called to extinguish a trash fire in the parking lot. amber, you look lovely. are you married? >> no. >> i am. so don't get any ideas. >> how long did it take you to grow that? >> 20 minutes. >> i would have been cracking up! >> how do you work with that? >> you kind of get through it. but that movie coming out in a couple of weeks. >> it's going to be cold. chilly get out the longjohns. we have chilly temperatures coming up. >>> enjoy your monday. see you again bright and early tomorrow morning. [ indistinct conversations ] [ glass clinks ] >> hope: everyone, can i get your attention? thank you. i just wanted to say that this has been a really wonderful day, celebrating with friends and with family and celebrating an upcoming wedding. [ applause ] >> wyatt: well, i think we should be c

ron burgundy. i have a big interview with him today in "the situation room." didn't come with a warning. today her doctor has her on a bayer aspirin regimen to help reduce the risk of another one. if you've had a heart attack, be sure to talk to your doctor before you begin an aspirin regimen. if you've had a heart attack, be sure to talk to your doctor and it feels like your lifeate revolves around your symptoms, ask your gastroenterologist about humira adalimumab. humira has been proven to work for adults who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. in clinical studies, the majority of patients on humira saw significant symptom relief, and many achieved remission. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer, have happened. blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart f

. >> talk about ron burgundy made his local tv debut. >> right. if you were in bismarck, north dakota this weekend and turned on the news, look who shows up but ron burgundy. not will ferrell but will ferrell as ron burgundy. did the whole newscast. let's take a brief moment. >> amber, you look lovely tonight. >> thank you, ron, you, too. >> are you married? >> no. >> well, i am, so don't get any ideas. i've never seen fighting in a hockey match before. >> no, me neither -- >> thank you. >> he did the whole newscast, 28 minutes, in character, doing actual news stories. >> how were the anchors? were they having fun? >> trying to keep it together. she actually looked really nervous. they weren't trying to be as funny as he was. it was great. >> how does the station feel? >> obviously they've gone viral. it remains to be seen what the viewers thought. >> right. by the way, the promotion for this movie is off the chain. >> he's smart. he knows what it takes to sell movies. >> he breathes funny. >> tell us about nigella lawson. i was reading bits and p

and now, will ferrell is revealing the man who helped bring ron burgundy to life. meet mort crim. >> i'm mort crim. >> reporter: a now-retired anchorman. in the new issue of "rolling stone" magazine, ferrell said he found inspiration when watching crim in a lifetime documentary. on pioneering journalist jessica savidge. >> good evening. i'm mort crim with jessica savidge. >> reporter: he says, they were talking to mort crim, who was saying i was a blank to her. he still spoke like this. he used his on-camera voice. >> you have to understand that i was a typical, traditional, 1972 male chauvinist anchor. >> i cannot work with this woman. >> i did not take offense. comedy and satire and parody is nothing but taking a grain of truth and stretching it out to an absolutely ridiculous conclusion. i think that's what they have done very skillfully in "anchorman," the first "anchorman," and i enjoyed it immensely. >> reporter: crim who is an author and voiceover artist, the movie holds true to life as a journalist in the 1970s. >> i think they've done an excellent job of t

. >> let's look at where ron burgundy will give. he took over emerson college's school for the day, and called the curling in winnepeg canada, the museum in washington d.c. has a ron burgundy exhibit and he coanchored the 6 o'clock news in bismark north dakota. tonight? >> thank you, you too. >> well, i am. so don't get any ideas. >> we did a poll to see if people are thinking too much. let's go hehmela. >> we asked viewers if the marketing campaign. 75% said no, 25% said yes. a lot much people who said know planned on seeing it anyway. for some of the marking is a turn off. sadly, too, i loved anchor man but i'm annoyed with the pr overkill. >> some interesting results. overexposure. >> i don't. i'm not saying people are telling the truth. the number of people turned off by the marking blitz is small in relation to the number that the campaign reaches. awareness leads to an observing. it's been around for so long. >> let's look at the stuff out there. cnn got in on the game. >> ron burgundy, one of the most influential anchors in b

the big reveal. >> here we go. >> hey, is that ron burgundy? >> oh my. >> oh my. >> oh my. >> i think christina is going to like that. >> i don't like it. >> what time did you say? >> wow, i just moved the time up a few minutes. >> that's a good look. i think you should keep it. >> mr. roker with the goatee. >> you look good. >> i like it. very good. >> my dad wore a goatee in the last years of his life. i think you did a great job. >> al, i like it. >> thank you. >> i really do. >> let's go to carson now and get a check in on him and see what you're looking like with your goatee. >> wow. >> you look like a rock star carson. >> an evil rock star. >> i didn't have the sexy reveal that willie just had but i'm feeling pretty good. my dream is to play for the yankees, though, so i have to shave this immediately. >> carson, i think you look really good with it. you might want to consider keeping that. >> he looks like a bad guy. >> it's very fitting for the voice. >> most importantly. thanks for taking part in no shave november and hopefully we rais

let's go to lewis and the cool we are a burgundy cisighting. >> ron burgundy's publicity tour took the anchor man to north dakota where he took the seat at the real life anchor desk. he was smooth as can be. >> amber, you look lovely tonight. >> thank you, ron. you, too. >> are you married? >> no. >> well, i am, so don't get any ideas. >> we'll see what happens. i don't know. tough call. >> i've never seen fighting in a hockey match before. that was fascinating. >> and there's also movember for mustaches. >> i'm fond of those. >> i was wondering about that. >> yes. >> how long did it take you to grow that bad boy? >> this, about 20 minutes. >> impressive. >> you guy dz a good job tonight. i can't wait to do it for real. that was a great warmup. >> very good warmup. >> it was wonderful to be here. really was. >> stay classy. >> what the -- >> oh, man. >> coming in. thank you. >> oh, am i supposed to read that? >> that was a little awkward. a little playful additive there. now let's go to jimmy falon. he is celebrating the holidays in song. he brought in star power to help him out. ♪ i

ron burgundy stopped by emerson college yesterday after the school renamed the school communications to honor the fake newsman. >> of all of the colleges to give me this esteemed award to be recognized by the electoral college, it's extraordinary. i mean i thought you guys only met for once every four years to pick the president. to know that ron burgundy school of communication will stand here for the test of time. 1,000 years from now when the planet is controlled by robots and mutans from the x men series, one thing will still be standing. >> emerson must have needed publicity. his stop in boston is the latest in a nonpromotional blitz. he went to a news affiliate in north dakota and then he went to australia and then he was in amsterdam for the mtv-emas. anchor man 2 won't hit theaters until december 18th. i'm a little nervous as to how good it's going to be. i'm sure there will be plenty of people watching in the theaters. i just don't want a caddie shack 2 situation here. now let's head to the daily show where jon stewart is doing his part to expose companies that make falls cl

the legendary ron burgundy delivers the news during a real newscast in bismarck. [ bells dinging ] ♪ hark how the bells, sweet silver bells ♪ ♪ all seem to say throw care away ♪ ♪ from everywhere, filling the air ♪ [ female announcer ] chex party mix. easy 15-minute homemade recipes you just pop in a microwave. like caramel chocolate drizzles. happier holidays. chex party mix. ha[ female announcer ] if you love natural creamers, you'll love coffee-mate natural bliss. it makes coffee delicious with only four mp sile ingredients -- milk... cream... sugar... ♪ ...and a touch of flavor. ♪ simply put, it's everything you need for a delicious cup of coffee. coffee-mate natural bliss. coffee's perfect mate. naturally. nestle. good food, good life. [ male announcer ] the rhythm of life. [ whistle blowing ] where do you hear that beat? campbell's healthy request soup lets you hear it in your heart. [ basketball bouncing ] heart healthy. [ m'm... ] great taste. [ tapping ] sounds good. campbell's healthy request. m'm! m'm! good.® forecast in some cities around the country. about

he is putting life into this character, ron burgundy. it appears to me he has got to be making a ton of money out of this. i don't know dollar numbers, but that has got to be the case. >> i think his q score goes up and up and up. he is reaching out to lots of different niche is. he was on sportscenter in character, he was on the canadian olympic curling trials. one of the funniest ones was a video congratulations to the irish actor that was picked for the lead role in ""fifty shades of grey." one movie promoting another movie, but it all comes back to will ferrell to ron burgundy and building this brand. stuart: is i it going to go that far? >> yes, i am. what they have done is look for every different niche they can stick this brand into. we talked about the silly things, but there is an exhibition at the museum in washington, d.c., of ron burgundy. they looked high, low, the middle ground, they looked everywhere they could. you can say they have, 360 degrees brand, reaching all the test points, but i think in this case these guys have

ron burgundy is a fictional anchor man. an amazing brand build, doing dodge commercial, the leno show, and this weekend he delivered a full local newscast in character. folks, "orananchor man." >> i'm amber shots. >> and i'm ron burgundy. thank you for joining us tonight. amber, you look lovely. >> thank you. >> are you married? >> no. >> i am so don't get any ideas. >> there's also mo-vember for mustaches. >> i'm fond of those. >> how long did it take you to grow out that bad boy? >> about 20 minutes. >> impressive. >> you guys did a good job tonight. that was a good warm-up. >> greg. >> i guess it's funny but i don't need to see this because i see this every day. anyway. >> yeah, what time do you see this, greg? >> funny thing about this is the joke is on them. that's the funny thing. >> i thought it was very humorous. >> that's true. >> it is true. >> it is true. i love local news. i love it. i love watching local news. >> i love new york 1. >> for us to sit here and go, ha, ha. i thought she was great. >> what happened

. >> that's ron burgundy's weekend newscast. the experience up next. >>> and today 7 on your side, still taking your questions on twitter and facebook so you can contact me at facebook.com/michael finney abc 7. and on twitter @mfinney. i'll answer questions here live in just a little bit. >>> and looking at the western sky, a few clouds but a beautiful sunset. we might have showers coming our way and i'll tell you all about that in just a moment. >>> outside once again, the folks on the left-hand side of your screen should have stayed home to do cyber shopping because they're stuck in slow traffic on the skyway. not too bad the other direction. abc to thsuffered in silence... hoped... and lived in a state of fear... welcome to a new state... of health. welcome to covered california. the place to find quality, affordable coverage. financial help for those in need. and nobody can be denied because of a pre-existing condition. enroll now at coveredca.com. >>> this is great. one news team in bismarck held it together pretty well whe

. >> i'm ron burgundy. [ laughter ] >> and i'm laughing. coming up next, television viewers in north dakota get their news from a familiar face when will ferrell stopped by the anchor desk coming your way. s ask television viewers in bisma north dakota stayed classy this weekend. none o than the g >>> good evening, i'm amber schatz. >> i'm ron burgundy. >> television viewers in knocked stayed classy with none other than rob burgundy reading them the news. well farrell reprised his anchorman role saturday in a real broadcast on kxmb broadcast news. >> it was a busy day for responders. firefighters were also called to a sam's club in bismarck to help extinguish a trash fire in the parking lot. >> amber, you look lovely tonight. >> thank you, ron, you, too. >> are you married? >> no. [ laughter ] >> well, i am. so don't get any ideas. [ laughter ] >> how long did it take you to grow that out? >> about 20 minutes. [ laughter ] >> what a nightmare. [ laughter ] >> a newscast part of a widespread marketing campaign for anchorman 2 coming out arou

i'm ron burgundy? >> you got that down. >> if there's one thing we've learned from everyone's favorite anchorman, don't always trust the prompter. i think i've learned it twice this hour, this morning. >> this morning, yeah! i think we're being put to the test here. >>> and coming up, we'll take you behind the scenes of "anchorman ii" as ron burgundy prepares to get back in front of the camera. you don't want to miss this, we'll be right back! hi honey, did you get the toaster cozy? yep. got all the cozies. [ grandma ] with new fedex one rate, i could fill a box and ship it for one flat rate. so i knit until it was full. you'd be crazy not to. is that nana? [ male announcer ] fedex one rate. simple, flat rate shipping with the reliability of fedex. waiting for your wrinkle cream to work? neutrogena® rapid wrinkle repair has the fastest retinol formula. to visibly reduce fine lines and wrinkles in just one week. neutrogena®. >>> good morning, woolburne, massachusetts. ain't this pretty? you've got the

mon ron burgundy making my job easy again. go nowhere. "oh! you got me something" and "oh...this is awkward." remember, walgreens has a great assortment of little somethings, and we're always nearby, so it's easy to get in and out. see you on your lunch break. swing by walgreens for lindt lindor truffles, hallmark cards, and more. plus, get up to 20 dollars in jingle cash on next week's purchase of 30 dollars or more. here at the corner of happy and healthy. on next week's purchase of 30 dollars or more. ... through yonder window breaks ... it is the east ... and juliet is the sun we have a situation. what? we're out of dunkin'. [ gasps ] emergency backup. awesome. one taste, and you'll understand. where would you be without me? where are my keys? enjoy delicious dunkin' donuts coffee anytime. pick some up where you buy groceries. america runs on dunkin'. ...are the hands that do good things for the whole community: the environment, seniors, kids, and animals. that's why we created the share the love event. by the end of this year, the total d

and you're going to love it. >> do what god put ron burgundy on this earth to do. have salon quality hair and read the news. >> you, you stay classy! >> we will try to stay classy, america. "anchor man 2," the legend continues, opens in theaters on wednesday. >>> and still ahead, a major -- a first in major league baseball and it could mean big changes for the mlb. the details up next. i take prilosec otc each morning for my frequent heartburn. because you can't beat zero heartburn. woo hoo! [ male announcer ] prilosec otc is the number one doctor recommended frequent heartburn medicine for 8 straight years. one pill each morning. 24 hours. zero heartburn. to sha-cool. get it? [ male announcer ] new gold bond powder spray. cool, dry, no mess. stay cool with gold bond. >>> football stars past and present cover the headlines this weekend. let's talk with terrence moore, sports contributor to cnn.com and a columnist for mlb.com. terrence, jim brown was on the arsenio hall show this week. he really went after nba star, kobe bryant. take a listen. >> he is somewhat conf

america's most famous fake tv anchorman ron burgundy honored at emerson college in boston yesterday. the college named their program after him for a day. while there he faced tough questions from the school's journalism department. >> should people believe everything they hear on the news? >> uhm, i think they should 71%. [ laughter ] >> because it's funny they think that it's unbiased. and they don't understand that satire is one of the biggest forms of bias. >> ron burgundy's visit opened up an interesting dialogue about where young people actually get their news from. a lot of emerson students said they turned to programs like "the daily show" but agree it's not the most reliable source. "anchorman 2" opens later this month. i hope it's good because all the hype and he has been going everywhere. in fact i got a book and a lot of my friends are -- >> it's on your desk. >> he is sending books to all the anchors across america. >> we'll have to see it. we'll definitely do that. >>> 4:55. a sacramento area couple defied the odds. they are the proud new parents of identical triplets. i

the one and only ron burgundy. check this out. will ferrell next to amber, who struggled to keep her composure at times, but burr gun dip was in his element. >> you look lovely tonight. >> thank you. >> are you married? >> no. >> well, i am. >> burgundy anchored the entire show. of course, the new movie "anchorman 2," out right before christmas. where's veronica? >>> when we come back here on the broadcast tonight, what happens when mom says, "i want to dive from a plane head first." tonight, the freefall you have to see to believe. and just how fast were they going? the head-spinning speeds, when we come back. hi, i'm terry and i have diabetic nerve pain. i worked a patrol unit for 17 years in the city of baltimore. when i first started experiencing the pain, it's, it's hard to describe because you have a numbness... but yet you have the pain like thousands of needles sticking in your foot. it was progressively getting worse, and at that point i knew i had to do something. when i went back to my healthcare professional... that's

ron burgundy taking over live tv. >> and how one man spread a little holiday cheer with a generous craigslist ad. ,,,, ñzçzçzç a subaru... ,,,, ...are the hands that do good things for the whole community: the environment, seniors, kids, and animals. that's why we created the share the love event. by the end of this year, the total donated by subaru could reach 35 million dollars. you get a great deal on a new subaru. we'll donate 250 dollars to a choice of charities that benefit your community. it feels good to be a helping hand. >>> all right. checking out your microclimate forecast, let's go in for a closer look to walnut creek today. partly cloudy skies, temperatures in the 60s. much colder only in the 50s tomorrow. >> and checking some bay area drive times, it's a commute through the altamont pass and livermore valley that's beginning to back up. otherwise free and clear up and down the nimitz and the eastshore freeway even through berkeley at the speed limits. full "kcbs traffic report" coming up. >>> a homeowner in illinois is in the holiday spirit. instead of selling his belonging

and they will pretty much let everybody do those roles. >> i was just doing my best ron burgundy impression, the mustache, the whole persona, when i started "ac360," ron's shadow still loomed over the show, there were lights blocking it, he had it in his contract that it could never be removed. it was a huge pain in the [ bleep ]. technically, that was not a commercial, not only are there many commercials for anchor man 2, burgundy has been showing up on virtually every show on the air. >> i just have to ask you, do you use vitalis hair spray? >> i do use a hair spray, but i'm not familiar with the name. >> oh, you should use vitalis. >> spray it, don't touch it. >> i say that about numerous parts of my body. ron would be a little nervous to be in your presence because he has been out of the news game for a while. >> if this news thing doesn't work out for me, what do you think? do i have potential for the big screen? >> great interview with you, great to meet you. >> listen, i'll tell you what, why don't we do the rankings six months from now, when the movie wouldn't be playing then, until

. >> ron burgundy's hosting gig on espn canceled. the series reason why they are pulling the plug. >> a look at san jose. bundle up the kids as they get ready for school. [ female announcer ] for those who love sweets your season is here. let's just call it the baking time of year. you need special ingredients. you need the staples for homemade. you need safeway sugar for just a buck eighty-eight. and that magic thing that makes everyone want another only two ninety-nine for challenge butter. and when hands get messy, quite surely they'll say, yum! wow! yay! what a sweeter holiday. safeway. ingredients for life. coming up conflicting reports >>. >> welcome back now. and good thursday morning to you. taking a live look from high atop san bruno mountain. we not only have freezing cold temperatures but a windchill factor. bundle up this morning. bring in the sensitive plants as we're now getting into the coldest time of day. i'll let you know where we could see snow right here in the bay area coming up. >> a live look at fremont, show y

there wait a minute you're destroying my holy there is no ron burgundy sorry not right now not not at least at this moment and he really knows sports camp know you know ron stuck at la guardia right now. when you do a comedy you don't play it funny that's another thing we all share in common we're totally committed to the characters you never wink at the camera. and that the juxtaposition of being totally committed with the fact you're saying ridiculous things makes it funny but christine is there a couple of times a few flesh of the squiggle have to catch it we do break up and they lifted it and they left a little bit of the break up will increase well it happens because you don't want to your own rule anyone else is telling but sometimes you just you know you can't help it i have the good fortune to have that big cowboy hat so i can act like i'm adjusting it. so if that happens that means i was laughing you break up. in my personal life. and relationships. you know i am you know i mean you know yes. i break up on a kick cage and i'm pretty i can hang in the market pretty good or goo