craig lueck has been an illustrator for 27 years. >> even though it's so huge, it still has that sort of intimate more family feel to it. we have deadlines, but there seems to be time to keep refining the craft and the skills. >> reporter: the halls say keeping hallmark family-owned lets them focus on customers, rather than profits. and they think that could keep this company around for their grandchildren to run. >> this brand is in the business of needs that will be around in a hundred years and we know that. yeah. >> reporter: diane eastabrook "nightly business report," kansas city. >> tom: that's "nightly business goodnight everyone and have a great weekend, you too, susie. for friday, november 19. i'm tom hudson. >> susie: good night, tom. i'm susie gharib goodnight, everyone. we hope to see all of you again next week. "nightly business report" is made possible by: this program was made possible by contributions to your pbs station from viewers like you. thank you. captioning sponsored by wpbt captioned by media access group at wgbh access.wgbh.org

craig lueck has been an illustrator for 27 years. >> even though it's so huge, it still has that sort of intimate more family feel to it. we have deadlines, but there seems to be time to keep refining the craft and the skills. >> reporter: the halls say keeping hallmark family-owned lets them focus on customers, rather than profits. and they think that could keep this company around for their grandchildren to run. >> this brand is in the business of needs that will be around in a hundred years and we know that, yeah. >> tom: that's it for this special edition of "nightly business report." i'm tom hudson. good night, everyone, and good night to you, too, susie. >> susie: good night, tom. i'm susie gharib, good night, everyone, and thanks for watching. "nightly business report" is made possible by: pm÷ investing, it comes from navigating up and down markets for 60 years, spotting opportunities at home, and abroad. global investing from franklin templeton investments, gain from our perspective. >> and by exxon mobil. this program this program was made possible by contributions to your p