., strong a new user growth in markets as wide-ranging as mexico, brazil, indonesia, germany, france and so on. when you think about how bumble has been impacted by covid, it reinforces the strength of our customer base that relies on us for connection. i think it is important to take a note, take a moment to notice that the customer base is inherently different, right? it's a different market, a different offering and because of the countries we are so strong in, they have just inadvertently been impacted by covid in a more serious way. so, when you think about it more generally, it's a highly engaged dating app and the second most downloaded locally, just seeing slightly stronger headwinds. looking to the future as these markets reopen, what's fascinating is we remain a staple in people's dating lives. we remain the go to for creating relationships. people now have no time to sit around and wait when they want to find someone special or someone to share in the special moments. they turned to us to take control of their dating lives, especially women. and we are seeing this across t

this is as wide-ranging as mexico, brazil, india, indonesia, france and so on. when you think about the way bumble has been impacted by covid, it reinforces the strength of our brand, our product and the customer base that relies on us for connection and relationships. i think it is really important to take a note -- take a moment to notice that that customer base is inherently different. it is a different market. it is a different offering. because of the countries that were so strong, they have inadvertently been impacted by covid in a more serious way. when you think about this, it actually continues to be a very highly engaged dating app. it is the second most downloaded app globally. it is seeing straightly stronger headwinds because of covid. as these markets reopen, what is fascinating is we remain a staple in people's dating lives. we remain to go to for creating relationships. people have no time to sit around and waste when they want to find someone special or find someone to share in special moments. they turned to us to take control over their dating

caroline: you have a presence in the uk, brazil, france, china, south korea. i know as someone originally british, the very forward in terms experiences and online shopping, how do we compare? how does the u.s. compared to the likes of south korea, where you are really seeing significant growth? amber: creator is a worldwide trend. we just did a study where we found that even domestically in the u.s., two-thirds of people were inspired in their purchases by seeing creators talk about or feature those products online. we have seen that across asia, europe, across australia. really it comes down to the way we as a society are engaging with people today. we are spending hours and hours on the phone every day, on aggregated content channels. those channels are filled with content our clients create. what is interesting about this industry is you have actually chosen to follow the people in your feed. you might identify with them, for example, my followers might identify with me because of where i live, where the fact that i am a professional, or that i am a mother