emily: i'm emily chang in san francisco, and this is "bloomberg technology." over the next 30 minutes we are focusing on one of the big tech topics of the year, that is crypto. we'll talk about it with michael, who now owns more bitcoin than any other company in the world. plus, the first bitcoin etf, a milestone for the industry. we talk to the company behind that move. and non-fungible tokens stage a resurgence after fading from the headlines during bitcoin's springtime sweep. first, bitcoin, reaching highs after starting the year at just above $18,000. who better to talk to about all that volatility than michael saylor. he's vowed to keep stockpiling more. take a listen. >> we are getting a lot of attention from investors. we appreciate that. i think microstrategy is a leveraged, long bitcoin play. and it's also an enterprise software company. investors are trying to evaluate how to separate the two businesses and our growth prospects in either. our strategy with bitcoin is we acquire bitcoin, when we think the market timing is right. it has worked out pret

emily: i'm emily chang in san francisco, and this is "bloomberg technology." of the next 30 minutes we're on focus signing on -- we are focusing on one of the tech topics of the year, that is crypto. we'll talk about it with michael, who now owns more bitcoin than any other company in the world. plus, the first coin etf, a milestone for the industry. we talk to the company behind that move. and non-fungible tokens stage a resurgence after fading from the headlines during bitcoin's springtime sweep. first, bitcoin, reaching highs after starting the year at just above $18,000. who better to talk to about all that volatility than michael saylor. he's vowed to keep stockpiling more. take a listen. >> we are getting a lot of attention from investors. we appreciate that. i think microstrategy is a leveraged, long bitcoin play. and it's also an enterprise software company. investors are trying to evaluate how to separate the two businesses and our growth prospects in either. our strategy with bitcoin is we acquire bitcoin, when we think the market timing is right. it

chang. ♪ emily: i'm emily chang in san francisco and this is bloomberg technology. over the next 30 minutes, we will take you to a trip to space. 2020 was quite the great beyond, starting with billionaire richard branson's flight to the edge of space. a voyage he called the experience of a lifetime. plus, the founder of amazon jeff bezos launched himself on a supersonic joyride. and, though elon musk did not take the trip himself, his spacex inspiration iv became the first to launch an all civilian crew into orbit. we will talk to the commander of that mission later in the show. >> 3, 2, 1. release, release, release. clean release. ignition. good rocket motor burned. . emily: this was the moment virgin galactic founder richard branson made history. becoming the first ever owner of a private space company to rocket into space aboard his own craft. the space race between branson, bezos and musk dominated headlines but it was the culmination of decades of work. ed ludlow has more. >> richard branson, astronaut at 8:35 a.m. local time in new mexico. it took off carrying

chang. emily: over the next 30 minutes, we're going to take you on a trip into space. a voyage called the experience of a lifetime. plus, jeff bezos launched himself on a supersonic joyride. ken, though elon musk did not take the trip himself, spacex became the first to launch an all civilian crew. we will hear from the commander of that mission. >> 3, 2, 1, release. ignition. good rocket motor burn. emily: this was the moment richard branson made history, becoming the first ever owner of a private space company to rocket into space. the space race dominated headlines, but was the culmination of decades of work. ed ludlow has more. ed: richard branson, astronaut at 8:35 a.m. local time, they took off carrying the unity to a height of around 50,000 feet. at that point, it released the unity, top speed of 2600 miles, took an upward arc above earth. they gave richard branson and his fellow crew members just a few minutes of weightlessness. they basically tried to prove what the experience would

. >> in silicon valley and beyond, this is bloomberg technology with emily chang. emily: this is bloomberg technology. over the next 30 minutes we will take you on a trip into space. 2020 was quite the year for exploring the great beyond starting with richard branson's flight to the edge of space. a voyage he calls the experience of a lifetime. plus, then came jeff bezos who launched himself on a supersonic joyride. though elon musk did not take the trip himself, -- we will hear from the commander of that mission. >> 3, 2, 1. clean release. ignition. good rocket motor burn. there is mach one. >> this is the moment richard branson became the first-ever owner of a private space company to rocket into space aboard his own craft. the space race dominated headlines this year but what was really the culmination of decades of work. ed ludlow has more. >> richard branson, astronaut. this took off carrying unity to a height of around 50,000 feet and that released the uss unity a top it gave them a few minutes of weightlessness around the cabin. and they basically tried to p

." ♪ emily: i'm emily chang in san francisco and this is "bloomberg technology." of the next 30 minutes were on one of the tech topics of the year, that is crypto. we'll talk about it with michael, who now owns more bitcoin than any other company in the world. plus, the first coin etf, a milestone for the industry. talk to the company behind that move. and non-fungible tokens stage a resurgence after fading from the headlines during bitcoins springtime suite. first, bitcoin, after starting the year at just above 18,000. who better to talk to a bout all -- about all that volatility than michael, who owns the biggest pile of bitcoins yet. take a listen. >> we are getting a lot of attention from investors. we appreciate that. i think microstrategy is a leveraged, long bitcoin play. investors are trying to evaluate how to separate the two businesses and our growth prospects in either. our strategy with bitcoin is we acquire bitcoin, when we think the market timing is right. it has worked out pretty well for the past 12 months. we've got of -- about 3.1 billion dollars