they should be calling the republicans to distance themselves from frank luntz. but we also have to look at who funded that research and that memo and call them on the carpet, too. you don't go out in a strategic way and try and kill financial reform that is desperately needed for the american people, the people that are hurting the most. we're going to hurt them even more with this strategy that frank luntz and the republicans are trying to enact. >> a couple of other lies said the consumer protection agency will be headed by a czar even though the position would have to be confirmed by the senate and nobody uses the term czar except the republican. luntz said financial reform opponents should pound away at loopholes like the exemption for auto dealers introduced by a republican congressman john campbell. is there any expectation this sort of stuff won't be effective again? >> i just think they're crazy to even try this strategy. these politicians and republicans are more notorious about it than anybody. they need to stop worrying about their re-election and get

they should be calling the republicans to distance themselves from frank luntz. but we also have to look at who funded that research and that memo and call them on the carpet, too. you don't go out in a strategic way and try and kill financial reform that is desperately needed for the american people, the people that are hurting the most. we're going to hurt them even more with this strategy that frank luntz and the republicans are trying to enact. >> a couple of other lies from this memo said that the consumer protection agency would be headed by a czar even though the position would have to be confirmed by the senate and nobody using the term czar except the republicans. luntz said financial reform opponents should pound away at loopholes like the exemption for auto dealers introduced by a republican congressman john campbell. is there any expectation this sort of stuff won't be effective once again? >> i just think they're crazy to even try this strategy. these politicians and republicans are more notorious about it than anybody. they need to stop worrying abo

and frank luntz' clients like these loopholes in this bill, i'm not sure why they're trying to kill it, but it seems a little on the odd side. >> this also addresses another catastrophe in another direction, to the recent supreme court decision in the citizens united case, if luntz does bidding for corporate clients where there are breaks on the system, are we getting an idea of what the system will look like without those breaks, with more corporations taking over politics? >> this is disturbing and this is where i have to go bipartisan a little bit. democrats and republicans both need to get behind reform. they need to reform the finance -- the campaign finance system in this country, they need to do everything they can to reduce the influence of money in politics, because it's gotten so out of control, with this supreme court decision, corporations have the ability now to putten limited amounts of money into campaigns to elect or defeat a candidate. and you're going to see the likes of exxon mobil and their $45 billion profits and goldman sachs and their $12 billion in profits being

we asked frank luntz to wire folks up to get the situation. frank joins us now. okay, the folks are whom? >> philadelphia voters, 13 who voted for john mccain, 11 who voted for barack obama. they watched both sarah palin and the cartoon itself and the reaction we got was shocking. >> bill: let's roll the cartoon. go. >> hi, chris. >> wait a minute, that's the girl? >> yeah. isn't she special? >> that's the way the state of rhode island would put it. there is something up with her, isn't there? >> yeah. she has got down syndrome. >> okay, well, there we go. >> she is so sweet. >> and doesn't she have the most beautiful eyes? >> the spacing seems a tad off but individually yeah they are not awful. >> are you going to be this rude all evening? you haven't asked me anything about myself. >> oh, sorry, um, so what do your parents do. >> that's better. my dad is an account at that particular time and my mom is the former governor of alaska. >> bill: all right, now, after she said former governor of alaska we cut it off but where did the line go. >> the republican line

frank luntz writes a guidebook for defeating financial reform. just lie and say it means more bailouts for wall street. >>> little jimmy olson o'keefe explains it all. >> we're not stopping our goal is to expose truth and corruption until it's gone. and that's if. >> will that be before or after

frank luntz writes a guidebook for defeating financial reform. just lie and say it means more bailouts for wall street. >>> little jimmy olson o'keefe explains it all. >> we're not stopping. our goal is to expose truth, expose corruption until it's gone and that's it. >> will that be before or after your trial? >>> and beck again? today -- >> i said -- i've never used the word slaughter on the air.

frank luntz writes a guidebook for defeating financial reform. just lie and say it means more bailouts for bail street. >>> little jimmy o'keefe explains it all. >> we're not stopping. our goal is to expose truth and corruption until it's gone. and that's if. >> will that be before or after your trial. and beck again? da

the first thing they do is stand up and talking points -- ise frank luntz has already pulled it, and he says the way you are going to have a focus group and the way we're really going to box in obama on this one or make policy look bad on that one. i like frank. it is not solving problems. of what point when we have a serious conversation by medicare and long-term liability? we will not agree all the time in getting it done. i am committed to doing it. i've already gone over time. i will be happy to take your question of line. you can give me a call. thank you everybody. a [applause] god bless the united states of america. [captioning performed by national captioning institute] [captions copyright national cable satellite corp. 2010] ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ Ñi ♪ [playing patriotic music] ♪ ♪ ♪ ♪ ♪ ♪ çó ♪ ♪Ñi ♪ ♪ ♪ [playing "this land is your land"] >> coming up next, "q&a" with terry teachout, and harriet harman s