i'm j.j. ramberg. welcome to "your business." with the economic bubble burst, many people lost their jobs and were left to figure out what to do next. with time on their hands, a recipe in mind, two women from north carolina managed to turn their luck around. they decided to make pickles and sell them. now, it's a year later and they're on the verge of becoming a national brand. >> this is where i grew up. put it right there, baby. thank you. this is what i call home. nice. good work, guys. we grow our own cucumbers and we pick our own cucumbers and we wash them. then we hand pack then and hand cut them. we produce all natural, no preservative pickles. >> jenny fulton, of north carolina, has a company called miss jenny's pickles. but she hasn't always made her living making pickles. this marks her second year as a small business owner. >> i was in the financial industry for about 18 years. i was a series seven stockbroker and i managed millions of dollars and the market tanked. >> our office went from four brokers to zero brokers

until then i'm j.j. ramberg and remember, we make your business our business. at diapers.com we like to say we deliver everything but the baby. my name is marc lore and in 2005 we launched a business out of our garage.

until then i'm j.j. ramberg and remember, we make your business our business. [trumpet playing "reveille" throughout]

i'm j.j. ramberg. welcome to "your business." where we give you tips and advice to help your business grow. a friendly rivalry can sometimes be good for business, but imagine going head-to-head with the same competitors year after year and one day, you're co-workers. that was the case for the employees at three whitewater rafting companies that merged in west virginia. while the decision to join forces was good for business, the owners never realized it would become a lesson in conflict management. once upon a time, in the wild and wonderful mountains of west virginia, there were three river rafting companies. class six river runners, mountain river tours and rivermen. they had all started in the 1970s and each had their very own personality. >> class six are wine drinkers, rivermen are beer drinkers. >> they were friendly competitors and all loved running the business they were running. >> we often disagree. the class six guys are often wrong, but that's okay, i'm wrong also. >> we were fueled by passion. we weren't fueled by ca