this is tomo and yiu. -- yui. they will be representatives of the store. check this out, i'll have one here that says sorry, out of order. maybe pictures like this, this will be on the machines, on the walls. someplace that you will feel comfortable to bring your five- year-old. the characters will be on the walls, think of as a hell of katy -- hello kitty store. it offers a refreshening and new attraction to japantown. i have been to little tokyo, they don't have anything similar to this. san francisco who will be the first. rather than retail space and think that primarily represents a cultural experience. from a business standpoint, i imagine it being more of a hub, the other merchant arespokes on a -- are spokes on a wheel. if you have to wait 30 minutes for a meal, you can spend some time at the store over dinner and a movi or for dinner and a y can stay. the children get bored, they want to go home. my store will incentivized families to spend more time in japan and spend more money in the mall. there is a correlation the amount of time they spend in