we have molly katchpole congratulations. >> you look so small and meek. you beat the big guys. >> me? >> when you walk into the bank, does anybody call the guards and say, she's here. >> they might now. >> now they wouldn't let you in the front door. how did you do it? >> i am kind of a loudmouth. i'm argument, i like to make my point known. so i wrote a petition on there because it just seemed like the bank was so out of touch. you know, they occupy wall street had just started and i just feel like i was getting nickeled and dimed. i put the petition up, and it just gained--it just snowballed. >> look, here's the thing. everything you said is correct. the banks are out of touch. >> yes. >> but they're out out of touch all the time. >> me. >> they nickel-and-dime us. but they nickel-and-dime us all the time. you touched a nerve and it radiated out in a way that was remarkable to watch. what do you think it was that added some accelerant to it, and how did you imitate it and do it over? >> i think part of it had to do with the fact the narrative of the cou

katchpole's campaign to get bank of america to stop charging a $5 debit card fee. stef gray took on student lender sallie mae. >> my issue is that sallie mae. if you are unemployed or underemployed and can't make your student loan payments, they charge a fee to prove you can't pay. they want me to pay $150 every three months to put my loans in forbearance. >> reporter: the petition went up in january and already it has 164,000 supporters. >> so far we've had a partial victory. before my campaign, the fee that they were charging was just an arbitrary fee-- it didn't go towards the student's debt whatsoever. now, they will apply the fee to your debt, but after they hold money in limbo, and require you to jump through a number of hoops. >> reporter: more than 15- thousand new campaigns are started on change.org every month. there are more than ten million active members. the organization has a staff of one hundred, which brings up the business model. >> you don't have to pay to sign a petition, so how does your site make money? we enable non profits to pay for sponsor

, molly katchpole thank you for being here. stay here for "the war room" with jennifer granholm. thanks for watching. have a wonderful night. >>> tonight in "the war room," the three ms of politics, obama's message about romney. look at all that money. >> he is the $200 million man. >> meanwhile mitt romney shakes the etch-a-sketch but are the lines more permanently sketched than he thinks. tonight an inside look at what is driving both campaigns. this is "the war room." come on inside. ♪ >>> i'm jennifer grandholm welcome inside the war "war room." tonight we go inside the strategies and the tactics on the bids for the white house. this is the war room. it's what you would be expecting. later in the show we'll talk to debbie wasserman schultz. let's begin with the first m, money. >> he is the $200 million man. and big oil's fingerprints are all over him. big oil has pledged $200 million to help mitt romney. and romney has pledged to protect their profits and billions in special tax breaks so when you fill up the tank remember who is in the tank for big oil. mitt romney, the $2