and that's why the susan g. koman stuff was so effective. the brand of that organization is in tattered now because of this social media pir raw that tank. and that's what every corporation is now living in fear of. >> the companies that have a public image that they need care entities like that are more susceptible to the public pressure. >> right. >> but clearly, what we have seen over the past couple of months is the emergence here in the united states as a organizing phenomenon. certainly something that has you pointed out is rivalling the main stream media. all right. mother jones reporter andy kroll, tim dickinson, thanks so much for your time tonight. >> thank you. >> thank you. >> new economic numbers all pointing to one thing, the economy is still on shaky ground, but we are on the right path. my view coming up. etch-a-sketch candidate, an image where romney is anti gas. >>> still ahead investigating the misconduct of the bush-cheney administration. but first let's check in with jennifer grandholm. how is it going? >> it's going gre