tonight we'll check in with ann coulter and frank luntz and bob beckel and others but first a man that could be the next vice president of the united states had the privilege of returning to his home state on sunday. not surprisingly he showed his raw emotions when he was greeted like a rock star. that excitement carried over in des moines where he spoke to supporters at the iowa state fair. a word to joe biden that will be sitting across at the vice presidential debate. you won't be able to hide behind barack obama's teleprompter. >> president obama has given us four years of trillion dollar plus deficits. he is making matters worse and he is sending our children this into a diminished future. we're not going to stand for that. on enforce 6th we're going to change that. and on november 6th we're going to change that. >> sean: he had this to say about congressman ryan. >> he is a good man. he is family man. he is antarctic lat spokesman for the vision but the problem is the vision that i fundamentally disagree with. [ applause ] >> governor romney and allies in congress, they think if

frank luntz has focus groups and he is going to give us an answer [ manager 1 ] out here in the winds, i have to know the weather patterns. i upgraded to the new sprint direct connect. so i can get three times the coverage. [ chirp ] [ manager 2 ] it's like working in a giant sandbox with all these huge toys. and with the fastest push-to-talk... i can keep track of them all. [ chirp ] [ chirp ] [ male announcer ] upgrade to the new "done." with access to the fastest push-to-talk and three times the coverage. now when you buy one kyocera duracore rugged phone, for $49.99, you'll get four free. visit a sprint store, or call 855-878-4biz. [ chirp ] with a wide variety, you can mix and match all day. scampi, grilled, the fried -- there's nothing better. [ male announcer ] at last, red lobster's endlesshrimp is back, but only for a limid time, for just $1. try as much as you like, any way you like, like new parmesan crusted srimp or new teriyaki grilled shrimp, all with salad and unlimited cheddar bay biscuits, for just $14.99. [ ryan ] they can try everythin they love it. i'm ryan isabell

frank luntz with his olympic shirt. you can talk to the poll, those who voted, we have two questions to ask. those who voted for obama i. correct. >> sean: okay. whether or not you asked the question they believe obama's the worse president than they expected. 64% think -- these are obama voters. >> obama voters in 2008 that are undecided or supporting mitt romney now. people argued what is this presidential election about? based on this data and the others we found in the survey, it is coming down to bam bottom's presidency, they are making an evaluation over the last four years to decide what the next four years will be like. will we get lower unemployment and get more jobs? can we reduce the deficit? and their evaluation is no. >> sean: now the question, what do you think mitt romney should be talking about more? his business background and record. his record as governor, record with the olympics. it's interesting. here's a question that i asked governor romney on my radio program last week, that i don't think anyone

frank luntz an on how the selection of ryan has energizei the base.you but has he made it pauler? that question at bottom -- made it smaller? that question at the bottom of that question at the bottom of the hour. for the adaptive cruise control that question at the bottom of the hour. that automatically adjusts your speed when approaching slower traffic. and for the blind spot monitoring that helps remind you that the highway might not be as desolate... ...as you thought. ♪ wouldn't it be nice if there was an easier, less-expensive option than using a traditional lawyer? well, legalzoom came up with a better way. we took the best of the old and combined it with modern technology. together you get quality services on your terms, with total customer support. legalzoom documents have been accepted in all 50 states, and they're backed by a 100% satisfaction guarantee. so go to legalzoom.com today and see for yourself. it's law that just makes sense. sven's home security gets the most rewards of any small business credit card! how does this thinwork? oh, i like it! [ garth ] sven's

>> that's why you're such an important group here. >> frank luntz joins us now. what do we take away from what you saw? >> it was sponsored by the university of phoenix because they wanted to understand what was empowering the last undecided voters. barack obama does get credit for making an effort. people don't dislike him. number two is that mitt romney has yet to make the case in terms of his own personality. the sense is that barack obama understands you but can't necessarily solve your problems. mitt romney can solve your problems but he doesn't quite understand you and that's what the next 70 days going to be about. >> just as this convention, he has said coming into this, i am who i am. i don't want to be on the couch, i don't want to take it back to my hometown. but every nominee has had to tell a story. what story does romney have to tell? >> he has to explain. he's coming across as a ceo and focusing on the business experience and the obama campaign is doing the same thing with him. he has to explain how it's more likely to solve the spending problem th

let's head to brian who is with frank luntz. >> brian: thank you. both the romney campaign and obama campaign have been in an ad war over whether or not the president ended the work requirement for welfare and welfare reform that was so successful and put into play in 1996. here to show us how the two campaigns tried tell their side of the story to voters, frank luntz. welcome back. you did this on sunday. let's begin with mitt romney. what was the focus? >> university of phoenix was the sponsor because their objective is make sure people get educated and not get on welfare. we tested both sides. romney's attack for changing the welfare rules. out of all the welfare ads this one ran the best. let's take a look. >> in 1996, president clinton and a bipartisan congress helped end welfare as we know it, by requiring work for welfare. on july 12, president obama quietly announced a plan to gut welfare reform by gutting it. under -- you wouldn't have to work. welfare to work goes back to being welfare. mitt romney will restore the work requirement because

and frank luntz is here to tell us why we shouldn't trust the media. lves around you. introducing share everything. unlimited talk. unlimited text. tap into a single pool of shareable data and add up to 10 different devices, including smartphones and tablets. the first plan of its kind. share everything. only from verizon. get $100 off select motorola 4g lte smartphones like the droid razr. ry and abigail higgins had... ...a tree that bore the most rare and magical fruit. which provided for their every financial need. and then, in one blinding blink of an eye, their tree had given its last. but with their raymond james financial advisor, they had prepared for even the unthinkable. and they danced. see what a raymond james advisor can do for you. >>. >>> this is a fox news alert. astronaut neil armstrong has died. armstrong was the first man on the moon known for the line, that is one small step for man, one giant leap for mankind. as he touched down on the surface for the first time. it was july 20th, 1969. armstrong underwent a heart bypass surgery this month to relie

luntz, the pollster who has been around for some time advising republican candidates that all i think the date of the inauguration he was counseling republicans to just oppose what obama did, and they did that and the sun came up the next day and the base cheered and it paid off and it paid off rather handsomely in 2010 because they took back the house so i think the strategy has worked short term for them. i don't know where it takes them coming and i think if mitt romney does when, it will be a very interesting to see we could also then have a republican house and republican sen net and he will then have to walk the walk. he will not be able to stand up to his party. he said he would be comfortable with him in the white house and if you listen carefully find a number of democrats that say he was a good governor in massachusetts i have a summit was in massachusetts that said she was fine as governor. they are not worried about him that he would have that party testing him every step of the way, and i think even now he's having trouble moving back to the center because every time he t

joining us now to discuss this is pollster frank luntz. hi, frank. >> you know, it is interesting, it is going to be here this morning, what is interesting is you showed that ad, of ryan pushing granny off the cliff and we tested it all across the country. it was probably the most dramatic ad i personally have seen in all my years of studying politics. and what surprised me is that seniors looked at this and said, not only is it ridiculous, they were offended. about a third of the group laughed, because it was so ridiculous. and a third of the group was so angry, that someone would try to scare people that way, it is one of the most controversial ads but, alisyn, it is one of the least effective because everyone knows that trying to play on someone's emotions that way, just doesn't work in politics, in 2012. >> alisyn: and yet, frank, as we talked about, on the sofa, polls from a year ago, when paul ryan's plan first came out, showed that a majority of americans were wary of his plan for medicare. it did make them a little nervous, so what

but conservative strategist frank luntz, who has conducted focus groups on the effectiveness of political ads, says this latest batch is different in one key way. >> it's one thing to be negative. it's another thing to demonize your opponent. >> reporter: and he says here's the reason why. >> some of the ads are designed to get the base engaged and involved because in the end, undecided voter is so small that the goal is turnout. >> reporter: it's so small, in fact, that some polls show that the level of undecideds in the electorate right now is smaller than 5%, and that's why the two sides are working so hard to turn out their base. and keep this in mind, gayle and jeff. we're looking at an election where more than $1 billion could be spent on ads, and so we are starting to see groups trying to go a little too far just to try to stand out from all the clutter. >> the $1 billion election. nancy cortes, thank you. >>> this morning, the u.s. is preparing new sanctions against syria's government as syria advances on rebels. tens of thousands have fled the fighting crossing the border into tu

conservative strategist frank luntz who conducted fox us groups on the effectiveness of political ads says the latest batch is different. >> it's one thing to be negative and another to deem niez your opponent. >> here's the reason why. >> some of the ads are designed to get the base engaged and involved. in the end. the undecided vote is so small that the goal is turn out. >> it's so small, in fact, that some polls so that the level of undecides in the electorate is smaller than 5%. that's why the two sides are working so hard to turn out their base. keep this in mind, gayle and jeff. we're looking at an election where more than a billion dollars could be spent on ads and so we're starting to see groups trying to go a little too far just to try to stand out from the clutter. >> a billion dollar election. nancy cordes, thank you. >> in syria this morning, government troops are advancing on rebel positions in the battle for syria's largest city. tens of thousands have fled the fighting if aleppo crossing the border into turkey. holly williams is across the border. >> battling for contr

. >> frank luntz is a republican pollster and author of the book, "words that work." >> give me a sample of what words do well with republicans. >> republicans want to hear about freedom. with democrats they want to hear about fairness. republicans want to hear about small business. democrats want to hear about the working men and women. >> when campaigns want to see if they're connecting with possible voters, they can turn to twitter where feedback is immediate. >> the convention people, the republicans want to know what is causing the most reaction, right? >> absolutely. and it allows them to see who are the people, what are the moments, what are the messages that are resonating with twitter users at home. >> the most tweeted about words last night were those with which paul ryan concluded his speech. >> join mitt romney and me. let's give this effort everything we have. let's see this thing all the way through. let's get this done. >> that camera is the window into the soul of america. so these people up on stage, they're not playing to this hall. they're playing to the entire country

some of the voters spoke out on a race that was conducted by frank luntz. >> we'll start with a word or phrase about mitt romney. >> leader, qualified, bland. >> how does he earn your trust? >> tax records. >> tax records. >> i need to see that he did not outsource all of these positions. >> how about barack obama. >> disappointed, polarizing, narcissistic. >> does he deserve the right to continue with a second term? >> yes -- >> no -- [ talking at once ] >> it's not as negative as people would suggest. but i want to do this, how many of you voted for barack obama in 2008, raise your hands. almost all of you. how many are voting for anymore 2012, raise your hands. look at how few hands go up -- >> how many don't know? >> that's the point, this is such an important group here. >> what do we take away from what you just saw? >> they wanted to understand what was empowering those last undecided voters at the university of phoenix. barack obama gets credit for making an effort. people don't dislike him. mitt romney has yet to make the case in terms of his own personality. the sense is th

we bring in frank luntz, a former republican strategist. good morning. >> good morning. >> here is the question. is this a one-day story about clint weese wood or is it more important because it did not give an audience at home to see a video that everybody thinks was well done and gave a really interesting insight into mitt romney? >> i have to answer yes to both questions. i don't think by this weekend, you'll hear anything about clint eastwood, but the fact that we're talking about it now means that we're not talking about the language in the presentation that mitt romney put forward. it was essential for him to introduce himself, his personality, his family, what he thinks, who he is. not just what he believes, charlie. but who he is. and he did that effectively in the first half of his speech. but because we're focusing on clint eastwood, it's not what romney wants to be doing right now. >> much of the focus of the convention was humanizing mitt romney, helping him connect with average voters. frank, i know you were looking really clos

we bring in frank luntz, former republican strategist. here's the question. >> good morning. >> is this a one-day story about clint eastwood or is it more important because it did not give an audience at home to see a video that everybody thinks was well done and gave a really interesting insight into mitt romney? >> i have to answer yes to both questions. i don't think by this weekend you're going to be hearing anything about clint eastwood, but the fact that we are talking about it now means we're not talking about the language in the presentation mitt romney put forward. it fs so essential for him to introduce himself, his personality, his family, what he thinks, who he is. not just what he believes, charlie, but who he is. he did that effectively in the first half of his speech. because we're focusing on eastwood, it's not what romney wants. >> much of the focus of the convention was humanizing romney, helping him connect with average voters. frank, i know you were looking really closely at the words that mitt romney used in his speec

frank luntz, a fox news contributor, karl rove and research done reportedly on behalf of the super pac he works with, crossroads all seemed to come up with the same calculation. there are persuadable obama voters from '08, persuadable they may be convinced to come over if you soft sell them. if you're respectful and give them, quote, unquote permission to change their minds who to vote for this time around. you could hear elements of that inside romney's speech last night. have a listen. >> four years from the excitement of that last he can election, for the first time the majority of americans now doubt that our children will have a better future. it is not what we were promised. >> reporter: and barack obama himself in 2008 was talking about that you might recall there were persuadable previous bush voters that might be convinced to vote for him. same sort of soft sell on the other side of the street so to speak, jenna. jenna: we'll see what happens whether the democrats responds and whether or not the tone shifts a bit. steve, thank you. >> reporter: you're welcome. >> i wish presid

you saw the poll from frank luntz of nra members and gun owners. a lot of these common sense things, we all agree on and yet the nra puts their fear into the politicians and the politicians do nothing. >> bill: tommy christopher our guest here from mediaite, meed meed -- mediaite.com. he writes good provocative stuff. there is a new ad out from the super pac supporting president obama. we're going to play that ad for you. tommy, you've been writing about it already this morning and talk about it when we come back here on the "full court press" this tuesday morning august 7. hang around. >> announcer: on your radio on tv the "bill press show." new on current tv. >>"if you ever raise taxes on the rich, you're going to destroy our economy." not true! (vo) cenk uygur is many things. >>oh really? lysol knows the soft places we love could be home to thousands of bacteria. so use lysol disinfectant spray on soft surfaces everyday when you're cleaning up to keep your home healthy. it kills 99.9% of bacteria won't stain, and leaves your soft surfaces with a