kim lawton has been leading our coverage of the campaigns. she looks at the many ways religion has played a role this time around. >> both campaigns continue their active efforts to get their constituencies out to the polls next week. professor john green of the bliss institute at the university of akron says in a tight election, the campaigns look to the coalitions they can rely upon, and that includes faith coalitions. >> each side understands that every vote will count. >> gred this campaign season, it has continued to be a key factor. >> a lot of that effort, though, is not on television. it's going on behind the scenes, because appealing to a particular group always has the capacity of alienating another group. this is true for democrats as well as republicans. so they're trying to assemble these coalitions a little bit, i wouldn't say completely below radar, but certainly off television. >> prior to 2008, scholars talked about a god gap in american politics -- the more often people attended religious services, the more likely they were