i'm j.j. ramberg. welcome to "your business," the show dedicated to give you tips and advice to helping your small business grow. make that growth possible, every entrepreneur has to decide how to their product or service. make things too sxepsive, you'll lose customers. make them too chep and you'll lose money. so how do you figure it out? you have to know your customers, think about their needs and understand the competition. >> everybody in the industry -- really, the underlying theme for most consumers is really pricing. >> no matter what anyone says, he believes your small company must always keep on price. >> if the pricing is not there, it could be i like the store. i like what you have but i would rather go down the treat. >> his staff knows it, too. >> i've had customers come to the register and say, really, that's what you're going to charge for that? >> the owner of north meridian hardware in minneapolis says understanding your pricing is a reality of small business. >> people are watching d

till then, i'm j.j. ramberg. remember, we make your business our business. is like hammering. riding against the wind. uphill. every day. we make money on saddles and tubes. but not on bikes. my margins are thinner than these tires. anything that gives me some breathing room makes a difference. membership helps make the most of your cashflow. i'm nelson gutierrez of strictly bicycles and my money works as hard as i do. this is what membership is. this is what membership does. >>> president obama barn storms the country to talk about jobs but will republicans let him do anything? there was a common lament about president obama is that he was stuck in the past, pivoting to jobs and offering the same old economic policies you've been peddling for years. for one thing, it probably makes sense to advocate for the same policies if they haven't been implemented, especially if the economy is in glaringly in need of a boost but more than that, president obama is

until then, i'm j.j. ramberg, and remember, we make your business our business. ♪ i'm a hard, hard worker every day. ♪ ♪ i'm a hard, hard worker and i'm working every day. ♪ ♪ i'm a hard, hard worker and i'm saving all my pay. ♪ small businesses get up earlier and stay later. and to help all that hard work pay off, membership brings out millions of us on small business saturday and every day to make shopping small huge. this is what membership is. this is what membership does.

i'm j.j. ramberg and welcome to "your business," the show dedicated to giving you tips and advice to help your small business grow. when we think about main street we think about the heart of a community. a place where small businesses usually the focal point and where you expect something special, like great customer service or a terrific cup of coffee or to be greeted by your first name. so how is main street america doing in the economic ups and downs this country has been facing? we decided to travel the country to find out. our first stop, galina, illinois. welcome to main street usa. a series we're doing about companies on main street across america. today we're in galena, illinois, a community that is rich in history and beautiful 19th century architecture but a town that's had to re-invent itself many times. from a lead or boom town in the 1800s to a farm noun the 1900s, today a tourist destination but it's been thru a lot of ups and downs. 25 years ago, lots of vacancies and a bar pre

till then, i'm j.j. ramberg, and remember, we make your business our business. is like hammering. riding against the wind. uphill. every day. we make money on saddles and tubes. but not on bikes. my margins are thinner than these tires. anything that gives me some breathing room makes a difference. membership helps make the most of your cashflow. i'm nelson gutierrez of strictly bicycles and my money works as hard as i do. this is what membership is. this is what membership does. >>> thanks, chris. thanks to you for tune anything. tonight's lead, devastated. that was the reaction from trayvon martin's mother when she heard the stunning admission from juror b-29 who said, "george zimmerman got away with murder." and today, two weeks after the verdict, sybrina martin's pain is still there.

i'm j.j. ramberg. welcome to your business, the show dedicated to giving you tips and vase to help your small business grow. this happens all of the time. someone has a great idea, turns it into a company and then nobody's interested. well, the founders of flight car wanted to minimize risk. they had what some would consider a crazy idea that rethinks the entire way the rental car industry works. and so before spending too much time or money, they launched their company with the bare minimum to see what people would think. ♪ >> just four hours after they launched their company, the founders of flight car received a cease and desist order from the san francisco airport. >> it wasn't frightening. it was like this blows because you know, we just launched. now we had to change the model. he is part of the is founder team of flight car. he and his partners are disrupting the rental car industry. basically, they took a look at how things currently work and thought, there's got to be a better way. >> there

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hi there, everyone, i'm j.j. ramberg. welcome to "your business" the show dedicated to giving you tips and advice to help your small business grow. it's been three years since e-commerce optical brand warby parker launched. why are retail stores now part of their expansion plan? we head to their flagship shop in the heart of soho to find out why this online business is also going offline. when classmates neil blumenthal, jeffrey raider and david gilboa launched warby parker shook up optical world. doing it all online. >> we said what if we can work directly with manufacturers and sell them directly to consumers through a user-friendly website, we could offer quality glasses that cost $500 for $95. we were featured in "gq" and "vogue" and sold out of all our inventory and a waiting list of 2,000 customers. >> for two years they sold exclusively online. they didn't have stores in the business plan. their goal was to change the industry through internet sales. but what they sooned learn surprised them. >> what we found is pe

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coming up next, "your business" with j.j. ramberg. l be with himy as he goes back to taking tylenol. i was okay, but after lunch my knee started to hurt again. and now i've got to take more pills. ♪ yup. another pill stop. can i get my aleve back yet? ♪ for my pain, i want my aleve. ♪ [ male announcer ] look for the easy-open red arthritis cap. woman: what do you mean, homeowners insurance doesn't cover floods? [ heart rate increases ] man: a few inches of water caused all this? [ heart rate increases ] woman #2: but i don't even live near the water. what you don't know about flood insurance may shock you -- including the fact that a preferred risk policy starts as low as $129 a year. for an agent, call the number that appears on your screen. >>> it was a sleepy little town, then the factories closed. so how can they once again become a thriving community? we travel to brundidge, alabama. next on "your business."