ideas are worthle. ideas mean nothing. ideas are a dime a dozen. what it means most is implementation, the ability to do something. and if you can actually make something work, and if you understand the process, then you can fill in all kinds of things in there, whether it's your idea or not. ♪ >> my philosophy is america is the blessed planet on earth to make a lot of money. i do. so do good stuff, make a lot of money, make something. life should be like space. endless. do good for other people and give back ♪ shout it shout it out loud ♪ >> it's time to answer some of your business questions. chris and jay are with us once again. this first one is about setting goals and achieving them. >> what are the four most important things a business owner should focus on if they're going to be their best and achieve their optimal results. >> jay, can you narrow it down to four? >> absolutely. the reason failure rate is so high for businesses. there's three pieces to it. marketing management and finance. most people are really good at one, pretty good