bny mellon. >>> where are all the bond yields? >> they're not as bad. that was what we were going to wake up and see. there were three big events into the troubled economies over the weekend. italian government on the verge of failure once again. the troika leaving greece, pausing negotiations with greece in terms of their next bailout and then several members of the greek parliament were arrested, part of this golden dawn. think of them as fascists. sylvia berlusconi wants to pull his people out of the government. he doesn't want to raise the federal tax to 22%. he might have to serve house arrest for one of his convictions when it comes to fraud. so the italian government is on the verge of collapse. the current prime minister needs eight defections from either berlusconi's party or from the comedian's party to keep the coalition in place. there's going to be a vote on wednesday. >> the comedian's party. >> he is a comedian. >> he's called a comedian. >> i call him the comedian. let's look at i

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bny mellon. >>> welcome back. coca-cola's reign as the world's most valuable brand has finally come to an end. dominic chu tells us who has dethroned coke. >> coca-cola is out. soda is giving way to iphones and it pads. that's what brand marketing experts at interbrand said in their latest study. the most valuable brand in the world is apple. google is number two and coca-cola slipped to the number three spot. we wanted to know who the biggest movers in brand value. so bad news first. the three biggest decliners in terms of brand value. number three, nintendo, down 14% in value. number two is a financial services giant, morgan stanley, down 21% in brand value from last year. and the biggest decline in brand value between last year and this year belongs to nokia, which just recently sold its hand set business to microsoft. its brand value fell 65%. so what about the good news, which brands saw the biggest gains? number three, prada, up 30% since last year. number two is web giant google up 34%. and the number one s

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bny mellon wealth management has the vision and experience to look beyond the obvious. we'll uncover opportunities, find hidden risk, and make success a reality. bny mellon wealth management. >>> all right. welcome back to "early start." here it is. big news on the hillary clinton watch. in a constant question of will she or won't she run for president? now, for the first time, former secretary of state says she is absolutely positively unequivocally thinking about it. this is a serious shift. this is a big deal. i'm telling you. tongues everywhere are wagging over what she said. let's get more now. >> reporter: denials no more. hillary clinton admits it, she's thinking about running for president in 2016. >> she's come out for the first time here and said, you know, i'm thinking about it. so she's weighing it. >> reporter: she said as much to joe hagan in a wide ranging interview featured in next week's "new york" magazine. here she is in her own words about whether she wrestles with the idea of jumping into the ring again. i do, but i'm both pragmatic and realistic. i

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bny mellon. >>> welcome back. president obama is set to speak in just a few minutes on the state of the budget fight in washington. we believe there will be comments about what's happening as we head towards a shutdown tonight. no official word yet. we'll bring that to you live as soon as it begins. meanwhile not since jack bauer was stalking bad guys has there been this much clock watching. no deal means hundreds of thousands of employees furloughed. national parks closed and the list goes on. jackie deangeles takes a look at which companies could feel the most pain from closures. >> reporter: good afternoon, kelly. the shutdown looming and the markets have held up fairly well. today's losses excluded. just think that stocks have not yet fully priced in the shutdown and the debt ceiling debate. if washington can't figure it out, many sectors will be hit hard by this because they depend on the government for a significant portion of their sales. industrials are the first group closely tied and the numbers pretty s

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bny mellon wealth management has the vision and experience to look beyond the obvious. we'll uncover opportunities, find hidden risk, and make success a reality. bny mellon wealth management. >>> north korea said that it's ready to resume nuclear talks with the u.s. for the first time in five years. president obama said it's going to be pretty awkward. not talking to north korea but having to thank dennis rodman. >> the ceo of starbucks is asking customers to stop bringing guns into the coffee chain stores. yes. he said it's our job to rob you guys. >> that $4 latte. nice job, conan. >> i like that. >> cocoa wins. >>> did you know that pro golf crowns a solo champion each season. >> no. >> the winner's prize, a cool $10 million. let's bring in andy scholes for this morning's bleacher report. i didn't know about this but i like it. >> big bucks on the line for the 30 golfers competing in this year's tour championship. five players can win the $10 million by winning this weekend in atlanta, henrik stenson, tiger woods, and others qualify. >>> a huge trade went down in the

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bny mellon wealth management. . >> welcome back to "new day." a bill unanimously passed by the house could change that. it would guarantee military pay even during a shutdown. remember how many of those families live paycheck to paycheck. but that bill still has to pass the senate. some military families say they are worried about. that barra star is in washington with that story. good morning. >> reporter: good morning, chris. you know, thousands of civilian workers at the defense department face furloughs, pay to the troops still under question. and that is just the beginning. for america's 1.4 million troops and their families, the shutdown means just one thing, pay checks could be delayed if a shutdown goes on for several days and that means doing without because of walk siva yen grown tree's husband is overseas while she works and looks after two young children. >> they spent a large amount of time for this morning speaking about what we would do if he didn't get paid and how we would react to that with our own finances and i know that's pr

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