. >> reporter: jennifer roach is someone to comes in, does it all and makes life easier. >> basically we're purging right now. it's an obstacle course to get dressed in the morning. she's the presidents of a company. she doesn't have time for that. so i came in and i help marriages as an occasional wife. >> reporter: in the nonstop always on the go no time to check off that list world we live in, companies like these are popping up from coast to coast, offering services from organizing and event planning to running air ands. >> is that what you are doing for people, giving them time? >> yes, they're paying for my services so they have time for their life. >> reporter: it will cost you $50 an hour for a wife to organization a cabinet, $25 an hour for a husband to paint. >> looks good. you guys made a lot of progress. >> reporter: occasional wives like jennifer say the name is all in good fun. >> this is for working women. this is actually the biggest feminist company because we want to help. >> reporter: and the results? what was once the workout room -- >> dream closet. >> this is the