then came the narco novella. glamorous thrillers on the drug world. a genre revamped, raising the ratings. >> people got board with the lack of innovation, and around seven years ago we started producing narco novel l as. tv really became a window of our world and it has been popular ever since. >> in columbia has always been the dramas stand out from latin america. it's amazing how a narco trafficker captivates audiences. they're human and that's why people fall in love with them. >> television has the power to build social imagine nears and construct the way people see the world. the problems is the vision for success is to get it at all costs. for narcos and politicians. and that has had a very damaging impact on colombian society. mthey will always have their critics, but this year it sparked a new kind of controversy because the story went to the heart of columbia's painful political history. it tells the story of the castaÑo brothers, of the par paramilitary groups. they killed thousands and were knee deep with the political elite. but it didn'