fromt's get some details matt shay. can you tell us about different areas of retail, who is doing well and who has challenges? >> we started off the season to blackng back friday. there were promotions on electronics items. picked up through the weekend. as we make the push to the end of the year, we will see what happens. apparel and toys do well. jewelry and gift cards are the sleeper big number, every year one of the biggest categories is gift cards. >> i noticed your eyebrows go up when matt mentioned jewelry. i'm wondering if you could give us some details about the winners. >> jewelry was the big winner for the season. it was the only category that stood out as far as sales. electronics were flat year-over- year. while there has been a huge push for electronics and game consoles, electronics dropped over 15% in the price index. that is a big problem. but overall sales -- why is the actual cost of the item or the actual price, rather, i should say, why is that falling? is it the commission? >> and xbox is an xbox o