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and ron burgundy and christopher cross. we'll be right back. [ cheers and applause ] ♪ ♪ . ♪ i've got ♪he power cuz i live like i want, huh! ♪ ♪ ain't listening to you, i only listen to my heart, huh! ♪ ♪ ♪ try try try try try to lift up the weight ♪ ♪the world is wild at heart ♪ give it to me now is one thing. but shaving without proglide... what are we, animals? gillette fusion proglide, for unrivaled comfort even on sensitive skin. gillette -- the best a man can get. fella who gets his salsa from new york city. new york city? uh-huh. [ male announcer ] pace has that big, bold kick. anything else just ain't right. pace. grab the southwest by the bottle. i get times are tight. but it's hard to get any work done like this. then came this baby -- small but with windows and office. it runs my work stuff. ...and i can use apps like flipboard for news, or xbox video to watch the shows i'm never home to see... and i can still get work done at the same time. excuse me, do you mind if i... yep. ♪ honestly

. >>> ron burgundy, how sometimes lines are blurred. >> i'd say lighten up. there's a whole revolution happening in television news that's reflected in this exhibit. >> an good evening. thanks for joining us. i'm joie chen. >>> there can be no more intimidating isolating environment than the walls of our prison system. especially for those whose disabilities make any communication challenging. even the untold stories of the imprisoned, years have developed contacts behind bars and in the hearing impaired community to bring this important story out. tonight we begin with the second part of this exclusive in-depth look at the challenges of the deaf and disabled in prison with the look at the fair treatment guaranteed to inmates with physical and mental impairments, and examine why the prison system so rarely delivers on those guarantees. >> when individuals come in who have disabilities, these systems aren't prepared to handle them. they don't have the type of clinically support they need. environments. if you are disabled, these institutions aren't set up to d

how is that content as good as ron burgundy on digital? >> we look at it and we think we are in a world where there is seeingmedia and television on multiple platforms through the wide ramp -- web and mobile. you talk of additional and the social networks, that is where people gather to talk about certainly, entertainment content is at the top of that. find the ema show at the top of it when we are running in amsterdam and you find anchorman heavily ranked as a twitter topic. that is part of the entertainment consumption cycle. used on to be integrated basis and that is what we focus on. a tv studioto build expensive.ution is there are cables and you look it up to the internet. argue that you can create a great piece of content and we have seen some things that are going viral and getting viewed around the world. on a day and, day out basis, we thebearish and we look at cable network portfolio and the multichannel for folio. and there my glitches is a semblance of the economy. a portfolio like that is an undertaking and we will continue to

i'm ron burgundy and i will read anything in the teleprompter. it seems the anchorman has been everywhere, lately. blitz the viral marketing , a new business of buzz. breaking news and a new name emerging in the microsoft ceo search, the board considering ollenkopf.eo steve mellon coug we don't know yet, but one candidate who may be fading is forbes ceo mullaly. about his concerns lack of technology experience. they want a new ceo, ideally, for the end of the year. tom giles, good to see you on the east coast. >> it is like bloomberg east here. >> this is a big deal. they are busting the phones to find out what they heard, tell us about it. >> it turns out we found the name of the person, he is the coo of qualcomm. a well regarded company and has done well in terms of the stock price and growth. they are a leader in wireless technology, specifically the chips that a lot of phones you and i use. microsoft has had an area of weakness, and that is where it can be brought. >> it is a really different focus for the company. someone who can fix the com

. >>> ron burgundy, how sometimes lines are blurred. >> i'd say lighten up. there's a whole revolution happening in television news that's reflected in this exhibit. >> an good evening. thanks for joining us. i'm joie chen. >>> there can be no more intimidating isolating environment than the walls of our prison system. especially for those whose disabilities make any communication challenging. even the untold stories of the imprisoned, years have developed contacts behind bars and in the hearing impaired community to bring this important story out. tonight we begin with the second part of this exclusive in-depth look at the challenges of the deaf and disabled in prison with the look at the fair treatment guaranteed to inmates with physical and mental impairments, and examine why the prison system so rarely delivers on those guarantees. >> when individuals come in who have disabilities, these systems aren't prepared to handle them. they don't have the type of clinically support they need. these are not therapeutic environments. if you are disabled, these insti

i'm ron burgundy. >> he's become a kind of national belly laugh, ron burgundy. a tv anchor puffed up on self importance and hair spray. of course you know what i'm thinking first, which is, is my hair all right? >> your hair looks wonderful. yeah, ron would want to run his fingers through your hair and smell it. >> what's the question ron burgundy most wants to ask ron burgundy? >> he would just say, ron, how do you do it? look at you. how do you do it? and he would just stare open mouthed. >> and in the world of comedy, will ferrell is an impossibility, kind, very tall, he says in high school, the only way he could get a girl's attention and sympathy was to be funny. he created a site gag. >> a lot of this. >> his colleague tina fey says something about ferrell is just so american. >> it's not that i don't get angry. i mean, you should have seen me five minutes before i walked in this room, cause someone had brought me a latte, that was soy. and i lost it, diane. i was in tears. >> and you may not know, in college ferrell wanted to be a sportscaster. >> i have

burgundy. >> what hasn't been said about r ron burgundy? >> he's a news legend. >> one of the most influential actors in broadcast history. >> on camera, he's the best, but off camera, he's a bit of an [ bleep ]. >> a major [ bleep ]. [ bleep ]. >> so are the executives at paramount on to something with this ad strategy? the movie's not out yet after all. sam, we could talk about this all day, but in the few minutes we have got. what do you think have done right at paramount with this rollout? >> thank you so much for having me here. i think they have done a lot right. i don't think it's possible to give too much credit to ron burgundy. they are writing all of this material, they're performing it. there are 70 of those dodge durango spots. that's well beyond the sort of press like the kind of media you have to sign on to do when you do a normal movie. >> right. right. so i do wonder if the movie can possibly live up to all of this marketing? >> i don't know if that matters. i mean the job of the marketers is to get people into the movie. if

i'm ron burgundy and i will read anything in the teleprompter. it seems the anchorman has been everywhere, lately. he has the viral marketing blitz, a new business of buzz. breaking news and a new name emerging in the microsoft ceo search, the board considering qualcomm ceo steve mollenkopf. we don't know yet, but one candidate who may be fading is ford ceo mulaly. there were concerns about his lack of technology experience. they want a new ceo, ideally, before the end of the year. tom giles, good to see you on the east coast. >> it is like bloomberg east here. >> this is a big deal. they are busting the phones to find out what they heard, tell us about it. >> it turns out we found the name of the person, he is the coo of qualcomm. a well regarded company and has done well in terms of the stock price and growth. they are a leader in wireless technology, specifically the chips that a lot of phones you and i use. microsoft has had an area of weakness, and that is where it can be brought. >> it is a really different focus for the company. >> someone

ron burgundy is everywhere. take a look at the pr machine. >> a movie that came out of nine years ago and earned a respectable $95 million is about to spawn a sequel that may be the comedy hit of the holiday season and >> that is the dumbest thing i have ever heard. >> let's get the obvious out of the way, "anchorman" became a cult classic. >> i dig, we all dig. >> i haven't seen the sequel yet, but already it is a marketing juggernaut. in the year and a half since the movie was announced there has been a museum exhibit, a tv commercial for suvs. they even renamed a college. movie tie-ins are no new thing. >> this is ron burgundy for espn. >> people like will ferrell and director adam mckay are no strangers to media. their comedy website already makes $30 million per year. the other reason is ron burgundy is a character that comes along once a decade. >> i love scotch, here it goes down, down into my belly. >> we love he is selling us. durango's, that there is an ice cream flavor named after him. it probably won

let's see how mort crim matches up to ron burgundy. >> i'm ron burgundy. you stay classy, san diego. >> all clear. >> stay classy, san diego. [ laughter ] >> not too bad. that does it for me tonight. i'm brooke baldwin. i'm brooke baldwin. thank

. >> and will ferrell sits down with arch campbell to talk, anchoring as ron burgundy a disney movie marketing tool. >> in washington dc, finding some snow. so far.ld >> snow falling out west and a lot of it. we will show you who's getting the >> a truck hauling dangerous idea lacked if material is missing radio -- is missing. police say was taken by two armed robbers on monday near mexico city. but sit -- the material known as cobol 60 is a radioactive element used for medical or buses, but it can be used to make a dirty bomb. investigators are looking to track down the suspect who may be unaware of the radioactive cargo they stole. calm.ditions are mild and they are experiencing some of the coldest temperatures, dealing with record raking temperatures and snow. >> only four days into december and weeks from the official start of winter, and an arctic blast has taken a brutal hold on a large swath of the country. >> it is terrible. in the midwestes and south are experiencing a 30 to 50 degree temperature drop and only 24 hours. nearly two dozen states are underwent her advisories we

ron burgundy is everywhere. at the pr machine. >> a movie that came out of nine years ago and earned a respectable $95 million is about to spawn a sequel that may be the comedy hit of the holiday >> that is the dumbest thing i have ever heard. >> let's get the obvious out of the way, anchorman became a cult classic. >> i dig, we all dig. >> i haven't seen the sequel yet but already it is a marketing juggernaut. a half since the movie was announced there has been a museum exhibit, a tv commercial for suvs. they even renamed a college. movie tie-ins are no new thing. this is ron burgundy for espn . ferrell andke will director adam mckay are no strangers to media. their comedy website already makes $30 million per year. the other reason is ron burgundy is a character that comes along once a decade in >> i love scotch -- a decade. >> i love scotch, here it goes down, down into my belly. selling us.e is durango's, that there is an ice cream flavor named after him. it probably won't tank. you can be sure to see this k

and ron burgundy will take to the anchor desk in one week. we have a look at the business of burgundy and just how successful the classic has become. first, to the lead. photo sharing app instagram is launching its first private messaging tool. the new tool is called instagram direct and it was announced by the ceo at an event in new york today. it will allow people to send photos and videos to rex late to as many as 15 friends, who can then comment on them. people you follow consent things directly to you. photos from strangers will end up in the pending queue. is this a game changer? will appeal away users from snap chat and twitter? jon erlichman is in l.a. with more. take on instagram? announcement be an , but this is very much a facebook story. i think of facebook as a battleship. it could choose to focus its attention on any number of products. it is focused on messaging. we have seen this explosion of messaging apps. that is being fueled by the fact that people do not want to pay those high fees that you pay when you text a lot. facebo

showingferrell has been up as ron burgundy all over intoca and we will dig anchorman's marketing. >> it you look lovely tonight. >> you, too. >> are you married? >> im. don got any ideas. ♪ >> these are the bloomberg top headlines. protesters have retaken the square in kiev. the demonstrators rejected a president for national dialogue. later today, russian president ladner prudent will give his state of the nation speech where he could address the situation in ukraine. restoring credibility over bank stress tests. over 90% of economists say they confidence in the ecb dan the european bank authority. rbs will pay $100 million to settle claims it violated sanctions against iran and other countries. u.s. authorities say rbs withcted transactions sanctioned countries and failed to disclose information about its activities. they say they "deeply regret" the oversight. hello. welcome to "countdown." >> 6:31 a.m. in london. resultsporting annual later on today and let's get over to european editor david tweed in berlin. share priceite a rally this year. what has been the driver react ? >>

i get to speak to amber who shared a desk with ron burgundy. amber, amber, amber, so here's what i know. you got this four-day lead time. you thought it was a prank. then you find out, you know, ron burgundy is going to sit next to you. did he stay in character the whole time? >> when he first came in, he looked like ron burgundy, but he was talking as will, and he was, you know, shaking hands and just like, hey, guys, how's it going? it was really natural and stuff. so i hadn't heard the ron burgundy voice until we did our first run-through. that's when i pretty much broke down laughing because i couldn't get over hearing that in person and this was actually happening. >> so you did a run-through, so this tells me this was not a cold thing. did he actually read scripts? did he select which reads he would have? take me behind the scenes. >> well, i produce the show just like i normally would. there was no direction or anything like that. luckily, it's just kind of a lighter, softer news time of year right now. it's the holidays and there was no

nice to have you on board. >> san diego, just like ron burgundy. >> i'm so familiar with the ron burgundy thing and shooting it i got such a tremendous kick out of it. of course there were no women doing the news in those days and they should have been. there was the sports guy and the weather guy. all the men were calling the shots and so it was very, very fun. >> what about the relationship between the team? you know, the daddy figure, the rebel, the mustache ones. >> the sports guy didn't like the weather guy. a slick mustache like you geraldo. you're not the only one with the mustache. >> i was just like the guy with the mustache in the movie. there was one of everybody. there was the jew and the tall one and the black one and the short one. that's the way we blended the local news in those days. >> sure. >> we had a lot of competition with the other team. the nbc team and the cbs team and we were the eyewitness news team and they still are and i see it today and watch it and the funny thing about the movie is there's so much that i can relate to. >> look, come on. we have been there.

the one and only regis f lirks bin. >> i'm so familiar with the ron burgundy thing. i got such a tremendous kick out of it. it was the sports guy and the weather guy. they were all calling the shots. >> what about the relationship between the teen, you know, the daddy figure, the rebelled, the mustached one. >> you're not the only one with a mustache. >> i was just like the guy with the mustache in the movie. there was one of everybody. we had a lot of competition with the other team, the nbc team and the cbs team. and we were the eyewitness news team. they still are. i still see it today. and i watch it. and the fun nny thing about the movie is so much that i can rerate to. >> there are some of them. some of them get carried away with the fact that they are running the local news in this city. i guess it goes to your head. it is a big job. but i got a big kick out of that. of course it is the extreme. i loved the movie. i can't wait to see the next one. >> he's accused of rape. did he deserve that trophy? is it just about football? after this. >>> this is a fox news

>> anchorman, ron burgundy. >> promotion is anything than weep have seen before. and farrell in character, ku curling in win peg. >> boughtful hill country. >> have had a lot of success. you have didn't all without a mustache. >> reporter: it is funny, because we have all seen guys on tv who are a little bit burgundy. >> you know i do know a colleague, a tv reporter who does invite people to his house to watch vhs tapes of his old stories. >> really, what is his name? >> not going to tell you. >> you should say it. it it will never get back to him. >> mort crim in a documentary, farrell happened to catch about the trailblazing female anchor, jessica savage. >> mort c ricrim did not want t share the spotlight especially with a 25-year-old woman. >> i was a typical, traditional, 1972, male chauvinist anchor. he was awful off to this woman. very qualified. >> just want you to know if ron does not show up. i am ready how to go on. >> farrell and the writer, with some of the giants of local news. among them. man out of san diego. >> he told us about doing a newscast wh

and i love kind of performing as ron burgundy. and so, when we had our first marketing meetings with the studio, i kind of put it out there that i would be up for doing a lot of stuff in character. and it's great. it kind of tells the story of the movie in a different way, without having to just do the standard interview thing. and it's -- it's -- everything we've done has been unique in its own way. and people have loved it. >> yeah. and we used -- >> exactly. the news itself, all the news outlets, give us a whole second wave of promotion because they show all the stuff. >> i'm glad you mention that. do you find a subtle irony or not so subtle irony in the fact that the news -- we love the movie. and yet, there are some not-so-subtle jabs. >> a not -- yes. not a subtle irony at all, that ron burgundy is celebrated by the media itself. and he's a horrible journalist. he would never be hired by anyone in real news. but i think in a way, all the news outlets like to know that they're still being looked at and paid attention to. >> w

>> anchorman, ron burgundy. >> promotion is anything than weep have seen before. and farrell in character, curling in win peg. >> boughtful hill country. character, ku t of success. curling in win peg. >> boughtful hill country. >> have had a lot of success. you have didn't all without a mustache. >> reporter: it is funny, because we have all seen guys on tv who are a little bit burgundy. >> you know i do know a colleague, a tv reporter who does invite people to his house to watch vhs tapes of his old stories. >> really, what is his name? >> not going to tell you. >> you should say it. it it will never get back to him. >> mort crim in a documentary, farrell happened to catch about the trailblazing female anchor, jessica savage. >> mort c ricrim did not want t share the spotlight especially with a 25-year-old woman. >> i was a typical, traditional, 1972, male chauvinist anchor. he was awful off to this woman. very qualified. >> just want you to know if ron does not show up. i am ready how to go on. >> farrell and the writer, with some of the giants of local news. a

ron burgundy based on a real news anchor. here's abc's lara spencer. >> i'll take the job. >> reporter: that suit, that camera-ready hair and that voice. >> i'm ron burgundy. >> reporter: america's favorite anchorman is back, and now will ferrell is revealing the man who helped to bring ron burgundy to life. meet mort crim. >> i'm mort crim. >> reporter: a now retired anchor man. in an issue of "rolling stone" magazine, he said he found inspiration in watching him in a documentary in pioneering journalist jessica savage. >> good evening. i'm mort crim. he said, "at one point, they were talking to mort saying basically i was a blank to her. what made me laugh is watching him. he still spoke like this. he still used his on-camera voice." >> you have to understand that i was a typical, traditional 1972 male chauvinist anchor. >> it's uncalled for. i cannot work with this woman. >> i did not take any offense. comedy is not -- satire and parody is nothing but taking a grain of truth and stretching it out to a ridiculous conclusion

you can put ron burgundy in the real world and we love it. we love that there is an ice cream flavor named after him. there is a reason we are not all , mall copl blart doughnuts right now. see thisxpect to strategy attached two other movies. it does not work unless you have the goods. i don't know how to put this by -- >> i am kind of a big deal. up, athletes against the discrimination. some of the biggest names in sports are defying russia's vladimir putin. that story when "bloomberg bottom line" television continue ♪ it's on's addition of sportfolio, a venture capitalist bought the golden state team for a record price. he is trying to create winners on and off the court. he also discusses lands for a new waterfront arena in san francisco. sportfolio, at 9:30 p.m. tonight. the winter olympics in sochi russia are about 1.5 months away. activists are continuing to defy vladimir pruden and his government's anti-gay laws. the law was approved by the russian parliament in june. it prohibits propaganda in support of nontraditional sexual relati

now, ron burgundy didn't go to college, but they have set up the ron burgundy college of communications. but getting a degree now sets you back tens of thousands. but as the number of self-made entrepreneurs continues to rise, is the investment still worth it? recent data from the georgetown university center on education suggests college does give workers the edge. it found that those with a degree will earn 84% more over their lifetime than those who stop studies at high school. joining us is catherine cohen, founder and ceo of ivy wide. catherine, nice to see you. >> good morning. >> it's an interesting study. do you need to narrow it down to those that could have gone to college but chose not to as opposed to those who never really had the ability to get there? >> well, according to studies, those age 20 to 24 who don't have a college degree, their unemployment rate is 18%. but those age 20 to 24 with a college degree are higher. their unemployment rate is only 6%. and the good news is this past year the average starting salary for a college graduate has gone up by 2.4%. so they're

with ron burgundy. melissa: i guess he is getting a piece of the merchandising, that is why it's world of it to him, with the dodge, he goes out and does those ads, they are not paying him, he wrote them, he did them. and it was a partnership to promote the movie, but dodge durango sales increased 59% since he has been out there, he is doing thing after thing. i wonder at what point does he feel like, i don't feel like doing this any more. i helped movie as much as i can. everything is going to see the movie anyway. >> i think he is just reveling in it i saw him in a banking and nobel in westwood, and l.a., he was fully in character. and signing books, he is reveling in this, he is enjoying himself. will ferrell has a very appealing personality, people love him, the movie the campaign he was in was hilarious, he is just really tapped into real sense of people with ron burgundy, when they look at news programs or pseududonews progras he is riding on that wave. melissa: from a marketing perspective, it ma

ron burgundy is a character that comes along once a decade. will ferrell is genetically engineered to play him. >> i love scotch. here it goes down. down into my belly. >> you can put burgundy and we love him. we love him when he is selling a dodge durango. we love that there is an ice cream flavor we are named after him. i guess "anchorman 2" could tank but there is a likelihood it won't. a strategy is an work unless you have got the goods. well, i don't know how to put this but -- >> i am kind of a big deal. >> ron burgundy is kind of a big deal. >> i don't think i can keep it together after that. for a recap, let's check back in with caroline hyde and john ferro. he is so funny. >> i do want the burgundy suit. i need a lot more. you are a big deal though. classics -- eclectic. talk to us about peugeot. >> it is down by 6%. we get details on how much the charges. with weakening currencies in latin america and russia, 1.1 billion euros charge plus savings from this deal with general motors. the partnership is not as big as the savings had hop

ron burgundy is in fact true based ocho on a very real broadcast. more crime and in the chair with me tonight. more crime, it's an honor to talk to the man that inspired my favorite ever movie comedy character. welcome to you. >> well, i think that's flattering. i think. i don't have salon quality hair. in fact, i got very little these days, but i'm grateful for what i got. >> what when you found out will ferrell, he seen a documentary to put it into perspective for the viewers about jessica salvage, who was your former core star, she died, drowned in a car accident. he watched this documentary with this and saw this edgy relationship and he contacted you. >> i was proflexed and surprised until i read the history how he came about this decision to do the film. people have asked me if i'm offended by the fact this blow hard air head egotistic character was based on me. i used to enjoy the mary tyler moore story. ted was a character and no resemiblns to the anchor people i know and myself but i thought it was good party and that's exactly what anchor

and later will, will ron burgundy's media britt mean box office gold? (vo) al jazeera america we understand that every news story begins and ends with people. >> the efforts are focused on rescuing stranded residents. (vo) we pursue that story beyond the headline, past the spokesperson, to the streets. >> thousands of riot police deployed across the capitol. (vo) we put all of our global resources behind every story. >> it is a scene of utter devastation. (vo) and follow it no matter where it leads, all the way to you. al jazeera america. take a new look at news. marketing campaign quite like the one for anchor man two. you know that old saying it is time to get the heck out of dodge? i say you get the heck into one. from car ads, to ben and injury's. but will it translate into box office dollars and will it change how movies are marketed? statute, great to have you here, but it has been everywhere. and it seems like it has been everywhere forever. has any movie ever been marketed like this? and if there hasn't been one, i don't think there has, why has

. >> i'm going to do the thing god put ron burgundy on this earth to do. >> legend continues, ron burgundy is in fact true based on a very real broadcast. it's an honor to talk to the man that inspired my favorite ever movie comedy character. welcome to you. >> well, i think that's flattering. i think. i don't have salon quality hair. in fact, i got very little these days, but i'm grateful for what i got. >> what when you found out will ferrell, he seen a documentary to put it into perspective for the viewers about jessica salvage, he watched this documentary with this and saw this edgy relationship and he contacted you. >> i was surprised until i read the history how he came about this decision to do the film. people have asked me if i'm offended by the fact this blow hard air head egotistic character was based on me. i used to enjoy the mary tyler moore story. ted was a character and no to the anchor people i know and myself but i thought it was good party and that's exactly what anchor man is. i don't take offense but laugh as hard as anyone because i tell my friends, it's not a documen

with ron burgundy. melissa: i guess he is getting a piece of the merchandising, that is why it's world of it to him, with the dodge, he goes out and does those ads, they are not paying him, he wrote them, he did them. and it was a partnership to promote the movie, but dodge durango sales increased 59% since he has been out there, he is doing thing after thing. i wonder at what point does he feel like, i don't feel like doing this any more. i helped movie as much as i can. everything is going to see the movie anyway. >> i think he is just reveling in it i saw him in a banking and nobel in westwood, and l.a., he was fully in character. and signing books, he is reveling in this, he is enjoying himself. will ferrell has a very appealing personality, people love him, the movie the campaign he was in was hilarious, he is just really tapped into real sense of people with ron burgundy, when they look at news programs or pseudonews programs he is riding on that wave. melissa: from a marketing perspective, it mak

describing how he wound up anchoring the newscast as ron burgundy. this is "way too early." >>> will ferrell knows how to make an entrance. it is friday, december 20th. we start off with the obama administration is doing by making final preparations before the health care law tax penalty goes into effect in 2014. last night white house officials announced any american who had their health care policies cancelled because of the affordable care act will not be penalized next year. lawmakers have claimed the number of cancellations would exceed the number of people signing up through the exchanges. the white house refutes that claiming saying fewer than o 500,000 have lost coverage because of the law. for the rest of america, monday is the deadline to sign up for obamacare to make sure you have coverage by january 1st. officials say hundreds of new agents have been hired to address the rising demand at call centers. still the white house is a long way to meet its own lofty expectations. through november 365,000 people signed up for health care through t

and later will, will ron burgundy's media britt mean box office gold? on techknow, our scientists bring you a sneak-peak of the future, and take you behind the scenes at our evolving world. techknow - ideas, invention, life. >> evey sunday night, join us for exclusive, revealing, and suprizing talks with the most interesting people of our time. this sunday, >> i spent my whole life thinking about themes and thinking about how to structure movies, so this is highly unusual. >> the director of the sixth sense, says there are five things we can do to fix education in america >> the united states has education apartheid, that's the facts... >> talk to al jazeera with m. night shayamalan sunday at 7et / 4pt on al jazeera america the stream is uniquely interactive television. in fact, we depend on you, your ideas, your concerns. >> all these folks are making a whole lot of money. >> you are one of the voices of this show. >> i think you've offended everyone with that kathy. >> hold on, there's some room to offend people, i'm here. >> we have a right to know w

ron burgundy would have gotten that. the ambiguity is important. the yields are higher. >> the bond market has reacted more quickly. we also got gdp yesterday and that was revised a lot higher. a lot of people are cutting their fourth quarter estimates. >> sales were pretty light. >> finally, the passing of nelson mandela. widely expected, but there it is, the moment. >> i particularly liked the cover of the new york times. a beautiful shot. >> they released his wonderful obituary last night. was 10 or 11t screens. it was outstanding. early to appear on some front pages, but there was an interesting insight. they examined him as a humanitarian and a politician. that is something we do not necessarily hear a lot about. >> and there are mourners in south africa as we speak. that is a live shot. >> there is eight or nine hours difference there. into the afternoon. still a deeply divided south africa. richard haass will join us in the next half-hour. then we will bring in maxine hot -- maxine waters. she will have her perspective. back, the tension was

our daily dose of ron burgundy. we're still two weeks from the movie's premier. >> how about top gun? 27 years later christine fox, the highest ranking female at the pentagon ever. and we look at what's next for the city of detroit as it's now been cleared to move forward with the biggest bankruptcy in u.s. history. this is "way too early." >> good morning, everybody. brian shactman. always a good show when lewis is outside the building. he is outside the building today. we'll have the reasons why later in the cooler. and, of course, i can't say i'm sad. it is a little bit of a surprise. jacoby ellsbury goes from the red sox to the yankees in one of the richest deals in history. sox fans hope it works out more like kevin youkilis than baib rouge. we'll have detai db babe ruth. >>> vice president biden in china trying to smooth over tensions in that part of the world. he'll meeth

i'll go one-on-one with anchor man ron burgundy. stick around because things are about toes calculate quickly "the lead." >> i'm sorry, sweetie, you're the best quickest. mine was earned orbiting the moon in 1971. afghanistan in 2009. on the u.s.s. saratoga in 1982. [ male announcer ] once it's earned, usaa auto insurance is often handed down from generation to generation because it offers a superior level of protection and because usaa's commitment to serve current and former military members and their families is without equal. begin your legacy. get an auto insurance quote. usaa. we know what it means to serve. so i tried depend and it made the difference between hearing about my daughter's gym meet, and being there. yeah! nailed it! unlike the bargain brand, depend gives you new fit-flex®, our best protection. it's a smooth and comfortable fit with more lycra strands. hi sweetie! get your free sample at depend.com. >>> welcome back to "the lead." in our politics lead the next time you hear someone toss around the inspection dri

it is the much anticipated return of "anchorman," ron burgundy. "anchorman 2" about to make a big splash at the box office. i believe it opens today. >> news is supposed to be boring, ron. serious stuff. i just don't know why we have to tell the people what they need to hear. >> yeah, why can't we just tell them what they want to hear? >> the man said to be the inspiration behind ron burgundy is getting lots of attention with this sequel's big are lease. former anchorman mort crim had a chance to catch the new movie and meet will ferrell in person and steve doocy in person. he'll debate on who was better and nicer. right now he joins us from philadelphia. mort, how does it feel about having a character based on you? >> good morning. well, fortunately, it's a comedy and not a documentary. otherwise i might be insulted. but i love parody. i love satire and i think they did an excellent job in "anchorman" and "anchorman 2". >> we're looking at the american premiere, you speaking to mr. ferrell for the first time. face-to-face, that is. at what point

let's see how mort crim matches up to ron burgundy. >> i'm ron burgundy. you stay classy, san diego. >> all clear. >> stay classy, san diego. [ laughter ] >> not too bad. that does it for me tonight. i'm brooke baldwin. i'm brooke baldwin. thank . >>> billions beat out every other a list in the world, to become time magazine's prestigious person of the year. and what american's evangelicals think of the pope. and the advice on obama care. >> you have to get it fixed. it is not fixed. it is very broken. there is no security. and frankly, a lot of people that are signing up don't have the insurance. >> the winner may surprise you here. and america's second favorite anchorman, well, this guy, you know him, you love him on the big screen. tonight, i'll talk to the man who made him what he is today. >>> stay classy, piers morgan. >> i want to begin, though, with breaking news tonight. trouble on the international space station, nasa has found a problem with the cooling system. the six-person crew is not in danger at the moment, joining me now is cnn's john zare

isn't it getting to be where everybody wants ron burgundy on the set. >> it's okay. carol simpson, a former abc anchor facebooked a picture of ron burgundy at her college where they changed the name of the college to the ron burgundy school of communication just for 24 hours. it's fun. what's wrong with you, you curmudgeon. >> you want to meet will ferrell. if he wants to come on the show, maybe i'll relax my standards. that is it for this edition of media buzz. continue the conversation with us on twitter. e-mail us at our home page fox news.com/media buzz. give us a like on facebook. we post comments and pictures there. from all of us on media buzz, thanks for wat >> it gois december 9th. a winter storm wallops the east coast dumping freezing rain and snow on the roads. making the commute a nightmare. what you need to know straight ahead. >> the architect of obamacare says flooes nothing they can't fix. >> they are going to watch a pr campaign and it will tell a lot of people. >> will a reset button pure obamacare? >> like a hero movie caught on camera. a run away

ron burgundy stopped by "sportscenter" yesterday. he had an exclusive interview with one of the nfl's biggest stars. as you would expect, he asked all of the right questions. >> you are one of the great quarterbacks playing the game today. you've had a lot of success. and, yet, you've done it all without a mustache. you're running around out there and, i'm going to be honest, you look like a succulent baby lamb. >> i guess to tell you the truth, i never had much of a desire to grow any facial hair. i think i managed to play quarterback okay without a mustache. eli tried to grow one a while back without much success, i have to say. >> i saw that. it did not look good. >> now video games this year are featuring a new voice activated technology. they're watching everything you say. so you better make sure when you're playing you watch your mouth. >> i'll tell when you these. [ beep ] ridiculous scenarios. you're down by, like -- what? technical call for bad language? [ beep ] you, connect. oh, my god! that's ridiculous. i can't curse in

and now cnn is part of the pr team. >> ron burgundy. >> what hasn't been said about ron burgundy. >> she a news legend. >> one of the most influential actors. >> on camera, he is the best. off camera, he is a bit of an [bleep]. >> come on. the next thing you know you will see ron burgundy announcing, this is cnn. some thought ed snowden should be person of the year, but instead it went to pope francis. >> i think it is good. the spirit the pope has, the peace, the humility. the secular community has noticed. of course it helped sell magazines. >> every time "time" magazine does this honor it is a marketing device. >> this is a controversial division because he has only been pope for 300 days. maybe it should have gone to somebody else. as a catholic, he is humble, engaging, willing to reach out to the press. he is a worldwide figure who has entranced the world. >> it was a good choice because he is remarkably open to the press. newspapers.iew with the he said marxist reality is wrong, but i have met many good marxist people. that is it for this edition. go to our facebook page right

i'm amber shots. >> and i'm ron burgundy. thank you for joining us tonight. >> >> families can enjoy wagon rides, carolling and s'mores in downtown. >> it's coming this way. >> it's coming. no escaping it. >> alright. >> i've never seen fighting at a hockey match. >> me either. >> amber, you look lovely tonight. are you married? >> no. >> i am. don't getting any ideas. >> jarrod has a look at the forecast. how are you? >> doing well. how about yourself? >> doing great. last time i saw you you were heavier. looks like you lost 50 pounds. >> yes. >> thank you for being our coanchor. >> oh, my god. this is -- what is it? is it a burp towel? >> it's cashmere. >> a sweatshirt, sorry. that is lovely. thank you so much. appreciate it so much. it is wonderful to be here. really was. >> stay classy. >> what? >> oh, man. come again? >> thank you. >> oh, am i supposed to read that? >> oh, painful. >> so painfully awkward. >> awkward moments. i think that was the point. he stayed in character. sort of showed how awkward local news can be

>> i think so, that is what ron burgundy says, and i'm buying it. interest rates at all-time lows, financing being released to the consumer. we didn't have this couple of years ago when auto sales were slow. neil: just please keep going. in the meantime, abercrombie after the plunging capital, strongly urging them to ditch mike jeffries. the same ceo that says a large people shouldn't shop at his doors. many people would take offense. so what do you think? >> well, he was actually pretty vocal about this. it wasn't something that was like behind the curtain. he has been on record, he has said that some of the kids are all american. whatever that means. and he alienated a huge group of people. abercrombie and fitch was hot at one point, but this is a case where they have lost their cool and i think it would be a godsend for him to move on and let abercrombie may be reinvent itself for being more american and not just the pretty ones. neil: the dangerous thing is saying what you're thinking. and that is sort of like the unwritten and unspoken rule. th

ron burgundy took to the ice in canada for some curling wisdom for our neighbors to the north. that's good form right there. a little to the right. we'll be right back. ♪ ♪ stacy's mom has got it goin' on ♪ ♪ stacy's mom has got it goin' on ♪ ♪ stacy's mom has got it goin' on ♪ [ male announcer ] the beautifully practical and practically beautiful cadillac srx. get the best offers of the season now. lease this 2014 srx for around $369 a month with premium care maintenance included. ♪ not financially. so we switched to the bargain detergent but i found myself using three times more than they say to and the clothes still weren't as clean as with tide. so we're back to tide. they're cuter in clean clothes. that's my tide. what's yours? mmm! this is delicious katie. it's not bad for canned soup, right? pfft! [ laughs ] you nearly had us there. canned soup. [ male announcer ] they just might think it's homemade. try campbell's homestyle soup. ♪ >>> at the top of the show, we talked about detroit's bankruptcy filing, and if you want to sound smart today, tell your f

they did not -- ron burgundy -- will ferrell didn't collect money for doing this? >> well, they say that they paid for the production costs, so they might have paid for his time for two days. because this is going to be so promotional for the movie, what often happens here is that will ferrell could being getting some back end, he could be getting extra bonuses if the movie does really well. it's in everyone's best interest at paramount to get as much free promotion as possible. every time one of these ads runs, paramount's not buying it and it is an ad for anchor 2 as well. >> more awareness this movie is coming out, weekend after next, as i recall, than i can remember basically any comedy over the past decade. >> it's hysterical and we had will ferrell on "power lunch" for the first one, come on back, will. we'd love to have you on. >> we would love to have you anchor "power lunch" with us. i'll leave and you can play with sue all day. >> three's company. >> i'll make sure he gets the request. >> julia, thanks very much. do a market check here. >> we're going to

north dakota got quite the surprise saturday night when will ferrell -- a-k-a ron burgundy -- co-anchored an entire newscast. >> reporter:stay classy, bismarck. >> reporter:viewers in north dakota got quite the surprise saturday night when will ferrell -- a-k-a ron burgundy -- co-anchored an entire 30-minute newscast on k-x-m-b-tv. >> reporter:the actor came complete with his signature ron burgundy rust-colored suit. there were also plenty of awkward pauses and questionable comments. >>.don't get any ideas >> reporter:the team expected ferrell to end with his "stay classy" catchphrase, but he missed the cue, saying: >>"what? am i supposed to read that?" >> reporter:the movie anchorman two is due out in time for christmas. i'm vicki liviakis kron 4 news. >> pam: out of five options the winning name was about bowel which means precious and treasurer. baba >> pam: >> reporter: coming up people behaving badly! would you rather have spoons for hands or elbows for ears? i'd rather have food. [gasp] let's make a late night foody call and get - my munchie meal with the new hella - peño burger. i

. >> will ferrell's ron burgundy ads like this one was a success for dodge, what went wrong at the box office this weekend for anchorman 2? you decide. >> we are starting a 24 hour news channel, ande want you. >> have salon quality hair, and read the news. [ male announcer ] e new new york is open. open to innovation. [ male announcer ] e neopen to ambition.n. open to boldids. that's why n york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here and pay no taxes for ten years... we're new york. if there's something that creates more jobs, and ows more businesses... we're open to it. start a tax-free business at startup-ny.c. [announcer]...if you think the best bed for one of you might be a compromise for the other one. [woman]ask me about our tempur-pedic. [announcer] they're sleeping on the newest tempur-pedic bed... the new tempur choice... [man]two people.two motes. [announcer] firmness settingsf. and with tempur on top,that famous tempur-pedic comfort comes any way you like it! [woman]ask me about the luar button. [m

>> i think so, that is what ron burgundy says, and i'm buying it. interest rates at all-time lows, financing being released to the consumer. we didn't have this couple of years ago when auto sales wee slow. neil: just please keep going. in the meantime, abercrombie after the plunging capital, strongly urging them to ditch mike jeffries. the same ceo that says a large people shouldn't shop at his doors. many people would take offense. so what do you think? >> well, he was actually pretty vocal about this. it wasn't something that was like behind the curtain. he has been on record, he has said that some of the kids are all american. whatever that means. and he alienated a huge group of people. abercrombie and fitch was hot at one point, but this is a case where they have lost their cool and i think it would be a godsend for him to move on and let abercrbie may be reinvent itself for being more american and not just the pretty ones. neil: the dangerous thing is saying what you're thinking. a that is sort of like the unwritten and unspen rule. they're l

and now cnn is part of the pr team. >> ron burgundy. >> what hasn't been said about ron burgundy. >> she a news legend. >> one of the most influential actors. >> on camera, he is the best. off camera, he is a bit of an [bleep]. >> come on. the next thing you know you will see ron burgundy announcing, this is cnn. some thought ed snowden should be person of the year, but instead it went to pope francis. >> i think it is good. the spirit the pope has, the peace, the humility. the secular community has noticed. of course it helped sell magazines. >> every time "time" magazine does this honor it is a marketing device. >> this is a controversial division because he has only been pope for 300 days. maybe it should have gone to somebody else. as a catholic, he is humble, engaging, willing to reach out to the press. he is a worldwide figure who has entranced the world. >> it was a good choice because he is remarkably open to the press. a new interview with the italian newspapers. he said marxist reality is wrong, but i have met many good marxist people. that is it for this edition. go to our

reports on whether seeing ron burgundy all over the place hurst movie sales. >> i think sometimes, we get crazy about these movie launches, and the first day open and expectations, it did better than first one by far. there is a lot of competition out there weather in this country has been crazy. i think that movie did well considering, i think they are making a bigger issue. charles: how come i have a filing someone in hollywood made the same speech but they did it to save their job this morning. >> it ii possible, a lot of these movie, particularly with known stars, they pay a lot of money to have huge expectations, the budgets are big, this one was not as big as some. and maybe they over promised their management in terms of a linement ofver, interesting ron burgundy or will ferrell with dodge, that was an interesting pairing, not one i would have picked, but it is working. charles: it is working, fantastic. i guess irony is that better that it work over last few weeks, the higher the expectations became for the movie. >> yes, i think so, you are seeing key character out there in h