l.z. is correct in that fox will put out these numbers after the game but your traditional nfl game may be viewed by 65% men, 35% women. the super bowl is much closer to 54%, 55% men, 45% women. the demographics are good all across the board from young and old, different races and jernds. it's one of these game where is you -- >> but why don't controversies affect that? >> because football is our passion and maybe sometimes a little bit of our -- i don't know what it is, voyeuristic kind of moral problem that we have with the concussions but yet we're so in love with the violence, so in love with the game that i think sometimes we look past knowing that these guys are suffering for us 20, 30 years down the road. >> they're also well compensated. >> that's correct. >> in america, when you know the guys are informed and they know what they're getting into and they're making hundreds of thousands if not millions of dollars to do what they do it's easy as viewers to go, they know what they're