sales have dropped, and owner sheryl white said they are 31-year-old family business is losing out to online floral companies. shiryl joins us now. describe what the trend has been like and what are you doing to compete? >> well thank you, david. i appreciate it. what we're doing is--i think what the problem is we're still doing the same amount of business. we're getting less money for it. a lot of online sellers are not really florists. they just put up some pretty pictures and then they take the orders and we the brick and mortar florist are doing the work but they take 27% of the revenue out of our orders. so what i think we're doing a lot of us are doing is trying to identify who those people are who are not florists and not do their work. >> is it possible to also should the flower industry do a better job and the brick and mortar stores do better online. >> we have our own website. we much rather talk to our customers in person. we know our customers and we love our customers and we care about them. when we talk to them personally we can do a great job. but a lot of our customer

-- a white woman. you are shaking your head, and i like that. i do not consider myself african-american or whatever but i consider myself an american because i was born here. i know nothing about africa. let's get off of that. thank you. guest: the reason i shake my head is that i have researched the history and i do descend from a white slave owner, and i wrote a book "the educator's daughter -- agitator's daughter." it was complicated. his melodicner sent children north and even the classical education. children north and gave them a classical education. careful what you wish for, anyone that looks back in the history. guest: no comment. host: scott. sierra vista, arizona. independent line. caller: good morning, everyone. good morning, america. i am so happy that we have the ability to allow everyone to have a voice. i am an avid reader and analyst, and a couple of points of interest that i would like to share -- one of them is i think in america we have a false bill of sale and a false bill of hope.

you can find a lot of struggling, poor, formally middle-class white people in suburbs where poverty is increasing rapidly. ofre is a lot of commonality experience. host: our guest, by the way, are sheryll cashin, the author of "place not race -- a new vision for opportunity," and sophia nelson, author of "black woman ."defined judy. indianapolis, indiana. democrats line. caller: hello. i want to know what the ladies -- i think the country -- people are going crazy over ideology and greed. it is all about money. i think this country was set up, and people were put in slavery because they wanted free labor. free labor is what built this country. bigink the ideology of a business and companies now is to continue to have cheap labor. cheap labor is driving everything, i think. it is causing companies to be more concerned about their shareholders, and about their own personal wealth. personaleep their wealth, they have to hire people at low wages. they are not really concerned. i think the people in american know-how to solve this. these problems are not difficult to solve because we have d