he left chardon high school. he had heard about some kids in the county next door who needed him more. ashtabula county had not made the cut for "best place to raise a family"-- 31% of the kids here live in poverty. the high school had won only two football games in three years. the head coach quit. and that's how frank hall made a comeback. >> frank hall: green, go straight. get it down. go. hey, great kick. nice job. act like gentleman, play hard, right? >> yes, sir. >> tyree meeks: he changed everything around here. >> pelley: tyree meeks and damondre haywood are on hall's new team at lakeside high. >> meeks: he told us he's not only going to make us great football players, but he's going to make us men. >> pelley: sounds to me like, with coach hall, it's not all about xs and os and blocking and tackling. >> meeks: oh, no. no. >> frank hall: done a great job, from your effort on the practice field, people, to your effort in the classroom to your respect of the school and the teachers. >> pelley: when a player