in fact, there was a memo that was published 2002--actlly, it was leaked. was a l leaked memo from a republican pollster named frank luntz. and he was advising his clients, essentially fossil fuel interests, that back in 2002, there was this closing window. the public was now bbecoming cononvinced by the scientific community that human caused climate change is real. and if they were to become convinced about this, they would demand policy actions be implplemented, action b be take. but what luntztz said was that there's still a window of opportunity left, according to his polling, according to the focus groups that he had done, to confuse the public, to cloud their understanding of the issue, to try to make it seem as if the science is stilil fiercely contested. and what he said was as long as the public thinknks that scientists don't agree, that there isn't a scientific consensus, they can be convinced that it might be too costly to take action. and so that's exactly what the forces o of climate change denial have chosen to do ever since. . they've doubled