ecpa reform, privacy roadway form had -- reform had passed the house last year, and the last time it had been reformed, "top gun" was the number one movie. any law that deals with technology that it can, you know, where it's present day, that applies to the bill as well, it needs to be reformed. so the rules are different. some of those rules need to change, but i think the opportunity in some ways is i don't want to say greater because i think opportunities are huge everywhere, but in some ways can be really impactful. like, i look back to those guys that were the folks who started, you know, in the '50s kind of figuring out, tinkering with tv, and i read a great article once about kind of how they did it. and, essentially, they were like these kids in this corner of the room, oh, like, we're the serious grown-ups, and we're going to deal with the newspaper endorsements and the traditional, you know, city buses, and you guys just play with this tv thing over here. and, of course, like those guys not only became central to winning campaigns, but they went on to create things like "60