impactfull. i look back to the guys that started in the '50s. the kids in the corner of the room especially. they were like we are the serious grownups and you guys just play this thing over here. and of course, like those guys not only became central to winning campaigns but they went on to create things like "60 minutes" and other things in the marketplace and information space. you could see kind of a similar evolution in terms of digital technology and politic and mow it is coming into the government where maybe 5-10 years ago, it is like we are doing tv ad and the old school stuff. play with this new toy over here. it is becoming increasingly central. every cycle the people that do it become more and more important to a campaign. it is not the only thing but it is taking on immaturity and reflects the reality of where the tech is. >> what do you see happening with the house and senate? >> tremendous opportunity. the first point is when it comes to tech policy, it has been consciously so, bip